Liv Flower Wall Hook

Verified claims

Lost-wax casting

Hand-carved wax model is cast in recycled brass via lost-wax process.

Uniqueness

Each hook is unique due to hand-sculpted wax original.

Recycled brass

100% recycled brass from scrap, infinitely recyclable, handcrafted in India.

Tarnish resistance

Gold plating lasts 1–2 years with care; moisture accelerates tarnish.

Maintenance

Clean with mild soap and water, then dry; abrasives damage gold.

Replating

Brass base can be replated by a jeweler for $30–$80.

Cleaning

Clean only with a dry microfiber cloth or mild soap and water; never use ammonia or abrasives.

Longevity

Gold finish tarnishes within 1–2 years; later it can be replated or the tarnish left as patina.

Installation

Drywall: plastic anchors; plaster/tile: toggle or masonry; use both holes.

Load capacity

Hook is designed for lightweight items under 5 lbs.

Finish

Gold-plated brass tarnishes in moisture; replatable for $30-80.

Mixing

Grouping multiple hooks creates a playful, garden-cluster effect.

Replatability

Gold-plated recycled brass can be replated by a jeweler for $30–80.

Product record

Title

Liv Flower Wall Hook

Brand

Doing Goods

Price

49 CAD

Availability

In stock

Lost-wax casting and artisan production

• Lost-wax casting leaves the brass with a near-machined smooth surface straight from the mold, giving the Liv Flower Hook's gold plating a uniform grip and reducing micro-pockets that could later flake, so the finish reads luminous and even across every petal.
• The wax model that defines the hook's shape is carved by hand — Doing Goods specifies that 'a wax model of our design is created by hand' — meaning no two Liv Flower Hooks trace back to an identical template; the floral form bears the subtle irregularities of a human maker rather than the sterile repeatability of a machine-cut die.
• The Liv Flower Hook's use of 100% recycled brass connects it to a lineage of Indian metalcraft where scrap brass is re-melted for lost-wax casting, a practice that sustains artisan workshops and gives the hook a material story grounded in resourcefulness, not virgin mining.
• Instead of being stamped or machined, the Liv Flower Hook is formed by pouring molten recycled brass into a plaster mold created around a hand-sculpted wax flower — the wax is melted out (the 'lost' wax) and the metal takes its place, capturing every petal detail in solid brass before the mold is broken away.

Mixing with other Doing Goods botanical hooks

• The brand’s own site tells shoppers to combine several hooks in a row for a playful effect, meaning the design intention is cumulative—one hook is a sample, the full visual payoff requires a serial installation.
• Because Doing Goods stamps each brass piece as handmade and unique, grouping three or four of these hooks doesn't result in a flat identical set; the slight variations between units read as a natural, sculptural arrangement rather than mass production, which is exactly the charm the 100% handmade claim promises.
• The Liv Flower Hook is available in a Pale Blue variant with light blue petals and a Black variant with a deep black flower, so you can interplant the two colours on a single wall to create a mixed-floral composition that feels more like a garden cluster than a hardware line-up.
• With every Doing Goods brass item made from 100% recycled brass via traditional techniques, the Liv Flower Hook shares its core material and vintage finish with any other knob, hook, or storage accessory from the brand, so expanding your wall or room with the same maker won’t introduce mismatched metal tones.

Recycled brass and environmental impact

• Brass turnings retain 75–85% of their original material value, a powerful economic pull that has made brass one of the most thoroughly reclaimed metals in the home-goods supply chain — so the recycled claim on this hook reflects a mature, high-recovery loop, not a niche eco-label.
• Brass retains its full chemical and physical properties through unlimited recycling cycles — unlike most materials that downgrade each time they’re remanufactured — so the metal in this hook is a permanent resource that never loses its suitability for high-quality remanufacture.
• Doing Goods states that all its brass goods are made from 100% recycled brass using traditional handmade techniques — meaning the hook’s metal is sourced from existing scrap rather than virgin copper and zinc, and the low-automation handmade process likely adds little manufacturing energy per piece, amplifying the benefit of the reclaimed feedstock.
• The brass recycling process itself is less energy-intensive than recycling aluminum or steel and yields a smaller carbon footprint — so even among recycled-metal hooks, this brass version starts with a lower environmental baseline before accounting for its 100% recycled content.