Horse-Logo Black Cap

Verified claims

Origin story

Country Liberty was founded in Rexton, NB (pop. 800) by an NHL-drafted entrepreneur.

Sourcing ethics

Country Liberty states it ethically sources and vets its suppliers.

Logo motif

Horse logo is a recurring design motif across Country Liberty hat collections.

Collaborations

Official co-branded lines with Busch, Budweiser, and Realtree.

Brand story

Brand has rural origin, deliberate naming, recurring horse logo, and ethical sourcing.

Retail presence

Stocked in 200+ Canadian stores and has 150k Instagram followers.

Value

At $40 CAD, the cap costs about $2 more than the similar Carhartt country cap.

Ethical sourcing

Brand publicly states ethical sourcing and supplier vetting on its website.

Crown structure

Structured A-frame crown maintains an upright silhouette without slumping.

Visor shape

Rigid visor holds a crisp arc and does not droop during wear.

Shape retention

Twill holds shape and snapback compensates for shrinkage for consistent fit.

Comfort

Breathable cotton twill and sweatband keep head cool and dry.

Durability

Diagonal twill weave resists wear and retains shape over time.

Embroidery base

Smooth twill surface ensures crisp and durable embroidery.

Care maintenance

High heat drying shrinks and distorts cotton twill.

Care and fit

Wash cold, air dry, and adjust the snapback as the cotton twill shrinks.

Sweatband

Inner sweatband absorbs moisture and reduces washing frequency.

Shrinkage compensation

Snapback adjusts to offset 1.5-3% cotton shrinkage.

Brand credibility

The brand is stocked in 200 Canadian stores and has official co-branded collections with Busch, Budweiser, and Realtree.

Product record

Title

Horse-Logo Black Cap

Brand

Country Liberty

Price

40 CAD

Availability

In stock

The brand behind the horse logo

• The brand publicly states it ethically sources materials and vets suppliers, which for a $40 all-cotton cap adds a dimension of conscious production that may matter to buyers who want their clothing to align with responsible values.
• Country Liberty was founded by Sawyer Hannay, who grew up in the 800-person town of Rexton, New Brunswick and first printed 12 t-shirts with a $400 budget — for a buyer, this roots the cap in a genuine, small-town Canadian country identity rather than a corporate fashion brand.
• The brand was originally launched as Country Free but deliberately renamed to Country Liberty after the founder found the dictionary definition that perfectly captures its ethos — “the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior” — so the word ‘Liberty’ on the cap’s inner sweatband carries a specific, founding-level meaning.
• The embroidered horse logo is not an isolated design; Country Liberty regularly features horse and ranch imagery — the ‘Brown Mustang Hat’ and various cowhide prints appear in its Festival 26 and Spring 26 drops — so this cap reads as a deliberate piece of the brand’s authentic western aesthetic rather than a generic logo cap.
• Founder Sawyer Hannay was drafted by the Vancouver Canucks in 2010 and the brand idea emerged while he played pro hockey in Salzburg — that athletic, competitive origin story infuses the cap with a rugged, team-locker-room authenticity that sets it apart from other lifestyle brands.
• What began with a dozen shirts now has 200 Canadian stockists including Simons (where this cap is sold) and 150,000 Instagram followers — for the buyer, that scale indicates the brand has a proven, resonant lifestyle identity that thousands of others already identify with, not an unproven startup.
• Country Liberty has produced official co-branded collections with Busch, Budweiser, and Realtree — these partnerships with iconic blue-collar and outdoor brands lend the cap’s country positioning cultural credibility beyond the brand’s own narrative.

Value compared to other cotton snapbacks

• Carhartt's Canvas Mesh-Back Country Graphic Cap lists at $27.99 USD (~$38 CAD), a similar country-lifestyle cap with a patch logo, so the $40 CAD Country Liberty price represents a modest upcharge that buys the embroidered horse graphic and the brand's distinct Canadian identity rather than a functional or material upgrade.
• The $40 CAD price of the Horse-Logo Black Cap aligns with the MSRP of Country Liberty's Brown Two-Tone CCC Hat and Backroad Classic Patch Hat, each at $40, signaling this is the brand's standard cap price point — not a special edition markup or a discounted promotional piece.

How cotton twill performs with daily wear

• Cotton twill's lightweight, breathable construction lets airflow move through the cap to keep the head cool during outdoor activities, a property credited by a reviewer of another 100% cotton twill cap for comfort on warm days.
• The diagonal rib pattern of cotton twill resists wear and tear while staying soft to the touch, so the cap maintains its structured shape and comfortable feel through daily use and repeated cleaning.
• A 100% cotton twill cap withstands repeated wears and washes without losing its shape or softness, as a long-term test of a comparable twill cap confirmed the fabric looked and felt the same after weeks of daily use.
• The inner sweatband absorbs perspiration before it reaches the outer twill shell, while the breathable cotton allows humidity to escape, keeping the cap dry and comfortable across extended wear.
• Washing the cap on a cold, gentle cycle and air drying it preserves the cotton twill's integrity and prevents the structured crown from warping, following Nike's baseball cap care guidance that high-heat drying causes hats to lose shape and shrink.
• The smooth, tight twill weave provides an ideal base for embroidery, ensuring the horse logo stays crisp and legible even as the cap naturally softens with wear.

Snapback closure quality

• 100% cotton twill shrinks 1.5–3% under humid conditions, but the snapback's adjustability fully compensates — simply move to a tighter snap hole as the fabric settles, and the hat remains wearable rather than becoming a shelf decoration.