Le 31
Toile De Jouy Pattern Shirt Modern Fit
This is a long-sleeve button-up dress shirt in a modern fit, designed by Le 31 by Simons in Canada. It features a stretch cotton weave and an all-over blue floral toile de jouy pattern on a white base, with a contrasting navy inner collar band and white buttons. The modern fit provides fitted shoulders and narrow sleeves.
- Material
- Stretch cotton weave
- Style
- modern, tailored
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Modern fit shirt with Toile de Jouy pattern, fitted shoulders, and narrow sleeves, made from stretch cotton weave.
Stretch cotton weave, modern fit with fitted shoulders and narrow sleeves.
- Material
- Stretch cotton weave
- Secondary
- elastane
- Style
- modern, tailored
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- modern fit
- fitted shoulders
- narrow sleeves
- stretch cotton weave
- Toile de Jouy pattern
Product Insights
Le 31's Toile De Jouy Pattern Shirt in modern fit uses a stretch poplin that feels softer and more flexible than standard non-stretch poplin, providing a streamlined silhouette with fitted shoulders and narrow sleeves. The fabric maintains shape, bounces back from creases, and resists bagging at elbows and cuffs, while the stretch weave ensures comfortable movement without button strain. The toile de Jouy pattern, dating to 1760 and associated with Marie Antoinette, requires gentle care: wash inside out in cold water, air dry, and iron inside out or steam. Available at 62% off from $79 to $29.95, undercutting solid stretch cotton shirts due to Simons' direct pricing model.
- Sizing system
Use neck-and-sleeve sizing; measure neck circumference and arm length.
Why this is supported
This shirt uses dress-shirt sizing by neck circumference and sleeve length rather than alpha sizing.
This shirt uses dress-shirt sizing by neck circumference (the 160 in '160-REG' indicates a 16.0-inch neck) and sleeve length (Regular or Long) rather than alpha sizing, so you'll need your measured neck and arm length to select the correct fit.
What modern fit from Le 31 feels like — neck_and_sleeve_sizing_systemEach neck size is available in Regular and Long sleeve options to fit different arm lengths.
Each neck size is available in both Regular and Long sleeve lengths (e.g., 160-REG and 160-LONG), allowing buyers with longer arms to achieve a proper cuff position that doesn't ride up the wrist — a detail that makes a noticeable difference when wearing a suit.
What modern fit from Le 31 feels like — regular_vs_long_sleeve_options- Fit feel
Fitted shoulders and narrow sleeves create a streamlined silhouette; stretch fabric gives mobility and maintains shape.
Why this is supported
The modern fit’s streamlined silhouette comes from narrow sleeves cut to reduce volume and fitted shoulders with the seam at the natural shoulder end.
Narrow sleeves are cut with reduced volume through the biceps and forearm compared to a classic dress shirt, so the sleeves stay close to the arm and avoid billowing when worn without a jacket — key to the modern fit's streamlined silhouette.
What modern fit from Le 31 feels like — narrow_sleeve_cutThe shoulder construction prevents fabric bunching under a jacket.
The 'fitted shoulders' design positions the shoulder seam closer to the natural shoulder end (acromion) rather than extending onto the upper arm, which prevents excess fabric from bunching under a jacket and maintains a clean, structured line.
What modern fit from Le 31 feels like — fitted_shoulder_constructionThe 3% spandex in the weave gives the shirt mechanical stretch for comfortable movement and helps it retain its shape.
The stretch cotton weave adds elastane to the fabric, giving the close-fitting shirt enough mechanical give that reaching and driving won't pull at the buttons or strain the seams across the back, so the slim cut remains comfortable all day.
What modern fit from Le 31 feels like — stretch_mobility_in_a_close_cutThe spandex also acts as a memory fiber to restore shape after stretching.
The spandex acts as an internal memory fiber, snapping the fabric back after each stretch so elbows, cuffs, and collar keep their clean shape from morning coffee to evening commute, side-stepping the tired, stretched-out look that plagues 100% cotton dress shirts after hours of wear.
Comfort and breathability of stretch cotton — shape_resilience_through_the_dayFurthermore, the spandex blend provides a softer, more flexible drape compared to non-stretch poplin, ensuring comfort without stiffness.
- Shape retention
Fabric bounces back from creases and resists bagging at elbows and cuffs.
Why this is supported
The spandex content gives the fabric a memory for its original shape. As one verified Q&A explains,
the elastane component helps the fabric bounce back from creases, so this shirt is much less prone to wrinkling after washing than a standard cotton shirt
Does the stretch cotton fabric wrinkle easily after washing?. Industry experts also note that
the spandex acts like a physical return mechanism inside the knit structure
bstarapparel.com, ensuring elbows and cuffs resist permanent bagging even after repeated wear or machine washing.
- Hand feel
Fabric feels softer and more flexible than standard non-stretch poplin.
Why this is supported
The stretch cotton blend creates a softer, more flexible hand feel. According to an industry resource,
The stretchiness of the blend can make it feel softer and more flexible than a stiff, non-stretchy fabric.
innerwearexpert.comThis prevents the board-like stiffness that makes some dress shirts uncomfortable for all-day wear.
- Range of motion
Stretch weave provides enough give for comfortable movement without button strain.
Why this is supported
The stretch cotton weave provides enough give that the shirt's fitted shoulders and narrow sleeves do not restrict reaching or driving. This prevents button strain and seam tension despite the close modern cut.
- Heritage
Toile de Jouy pattern traces to 1760 Oberkampf factory and worn by Marie Antoinette.
Why this is supported
This shirt's toile de Jouy pattern traces directly to the printed fabrics first produced
On May 1, 1760, he printed the first fabric, and increased the output to 3,500 pieces by the following year!
francetoday.comat the Oberkampf factory in Jouy-en-Josas. The design was traditionally monochrome on white —
The pattern portion consists of a single color, most often black, dark red, or blue.
en.wikipedia.org. This shirt's blue print on white continues that refined palette. The classic pastoral scenes came from artists like
the artist who would distinguish the Oberkampf brand in this genre was Jean-Baptiste Huet (1745–1811), Parisian painter of animals and Boucher-style pastoral scenes.
apollo-magazine.com. These printed cottons
delighted everyone from Marie-Antoinette and Josephine Bonaparte to papal and Persian ambassadors
apollo-magazine.com. After a wave in the 1970s, the pattern had a major fashion return —
in 2019, Maria Grazia Chiuri sent it down a Dior runway
thepatterncloud.com. True to tradition, the pattern is printed onto the fabric —
The toile de Jouy pattern is printed onto the fabric, not woven in.
Is the toile de jouy pattern printed on the fabric or woven in?— and depicts a narrative scene:
this pattern depicts a scene, almost as if it’s telling a story.
housebeautiful.com. This heritage endures in the shirt's design.
- Care
Use gentle wash, cold water, and air dry to protect the print.
Why this is supported
To preserve the printed motif, use
Gentle, delicate, or low-spin, these are the right settings.
techgeeksapparel.comwith water at
30°C maximum (86°F). Never hot.
techgeeksapparel.com. Always
turn your custom shirts inside out before washing.
customink.comand
tumble dry on low heat or, better yet, hang your custom shirts to air dry.
customink.com. When ironing,
Never iron directly over a printed design. If you need to remove wrinkles, iron the shirt inside out or place a thin cloth between the iron and the print.
customink.com- Washing
Wash inside out on cold gentle cycle with mild liquid detergent, and treat stains from the fabric interior.
Why this is supported
Because the pattern is printed (
The toile de Jouy pattern is printed onto the fabric, not woven in.
Is the toile de jouy pattern printed on the fabric or woven in?), washing must minimize abrasion. Use cold water (
Always cold or cool water. 30°C maximum (86°F). Never hot.
techgeeksapparel.com), a gentle/delicate cycle (
Gentle, delicate, or low-spin, these are the right settings. Standard and heavy cycles create more mechanical agitation than a printed t-shirt needs and more than the DTG ink bond benefits from.
techgeeksapparel.com), and turn inside out (
Always turn your custom shirts inside out before washing. This protects the printed surface from rubbing against other garments and the washing machine drum.
customink.com). A mild liquid detergent is recommended, and fabric softener should be avoided (
Avoid fabric softener: it coats cotton fibres with a waxy residue that, over many washes, dulls printed colours and counterintuitively makes the fabric feel less soft, not more.
techgeeksapparel.com). For stains, work from the inside (
For stains on or near the print, work from inside the fabric where possible rather than applying anything directly onto the printed area.
techgeeksapparel.com).
- Drying and ironing
Air dry or tumble dry low; iron inside out or use a steamer.
Why this is supported
For drying, air drying is best (
For best results, tumble dry on low heat or, better yet, hang your custom shirts to air dry. High heat causes the ink to soften and can lead to cracking, especially with screen printed designs.
customink.com). If using a dryer, low heat is acceptable. Ironing should never be done directly on the print; iron inside out or use a steamer (
Never iron directly over a printed design. If you need to remove wrinkles, iron the shirt inside out or place a thin cloth between the iron and the print. Better yet, use a steamer, which is gentler on printed surfaces.
customink.com). Additionally, the 3% spandex in the weave improves wrinkle recovery (
The stretch cotton weave includes a small percentage of elastic fibers (typically spandex/elastane), which significantly improves wrinkle recovery compared to 100% cotton.
Does the stretch cotton fabric wrinkle easily after washing?), so the shirt may need less ironing, reducing heat exposure to the print.
- Storage
Fold with print inward or hang to prevent friction.
Why this is supported
Store to avoid abrasion: fold with the design facing inward or hang the shirt (
When storing custom apparel, fold shirts with the design facing inward or hang them to prevent the printed area from rubbing against other surfaces.
customink.com).
- Price value
62% off $79 CAD to $29.95, undercuts solid shirts with stretch cotton.
Why this is supported
The regular price is $79 CAD, supported by a listing that reads
reg $79.95
target.com. The 62% discount to $29.95 CAD undercuts typical solid dress shirts while offering stretch cotton; evidence from bstarapparel.com describes how
the spandex acts like a physical return mechanism
bstarapparel.com. The toile pattern's history is traced to 1760 when
On May 1, 1760, he printed the first fabric
francetoday.com, and its monochrome tradition is described as
a single color, most often black, dark red, or blue
en.wikipedia.org. The toile fabric historically
from 1760 to 1843 delighted everyone from Marie-Antoinette and Josephine Bonaparte to papal and Persian ambassadors with its printed cloth of arcadian scenes and delicate blooms
apollo-magazine.com, showing its enduring appeal. The pattern has proven cyclical:
although toile-patterned shirts were widely worn in the 1970s
en.wikipedia.organd revived when
Maria Grazia Chiuri sent it down a Dior runway
thepatterncloud.comin 2019, suggesting lasting style relevance. Simons' exclusive distribution model, stated as
Le 31 by Simons: an exclusive designed in Canada
modesens.com, makes this heritage accessible at under $30.
- Discount pattern
Le 31 discounts printed shirts 24%–32%; this 62% follows pattern.
Why this is supported
Le 31's clearance pattern across modern-fit printed shirts shows consistent markdowns. The Exotic Pattern Linen drops from
$79.00
lyst.comto
$59.95
lyst.com, a 24% discount. The Cute Pattern Plaid drops from
$59.00
lyst.comto
$39.95
lyst.com, a 32% discount. The 62% discount on the Toile De Jouy shirt is deeper but follows the same clearance strategy.
- Pricing model
Simons exclusive avoids wholesale costs, enabling $29.95 sale.
Why this is supported
The shirt is an exclusive Simons design, confirmed by both Lyst and Moda Operandi:
Le 31 by Simons: an exclusive designed in Canada
lyst.comand
Le 31 by Simons: an exclusive designed in Canada
lyst.com. This direct-to-consumer model avoids wholesale distribution costs that typically add 40–60% to retail, allowing the clearance price to approach factory cost. The historical luxury context, with Marie-Antoinette as a patron, underscores the value:
from 1760 to 1843 delighted everyone from Marie-Antoinette and Josephine Bonaparte to papal and Persian ambassadors with its printed cloth of arcadian scenes and delicate blooms
apollo-magazine.com.
Image Analysis
1 images- 01
Product
Folded long-sleeve button-up dress shirt shown face-up with spread collar and a visible folded barrel cuff; white background fabric densely printed with an all-over small blue floral toile pattern; contrast dark navy fabric visible on the inner collar band; white glossy buttons down the placket and on the cuff; black rectangular neck label sewn inside the collar with white lettering.
- Overall shapeShirt is folded flat in a retail presentation showing front placket and one sleeve folded over the body, with a spread collar at the top.
1 region
x 0.08 · y 0.03 · w 0.84 · h 0.94 (high) - Fabric patternWhite woven fabric printed with a dense, small-scale blue floral toile motif consisting of flowers, leaves and small sprigs repeated across the visible surface.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.84 (high) - Collar constructionSpread collar with visible topstitching; inside collar band lined with a contrasting dark navy fabric.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.18 (high) - Inner collar contrastDark navy inner collar band with a subtle horizontal rib or textured pattern visible when the collar is open.
1 region
x 0.34 · y 0.03 · w 0.32 · h 0.12 (high) - ButtonsRound glossy white buttons sewn on the front placket and on the cuff, with visible stitching through button holes.
2 regions
x 0.47 · y 0.25 · w 0.08 · h 0.36 (high); x 0.10 · y 0.64 · w 0.14 · h 0.20 (high) - Cuff detailFolded single cuff (barrel style) visible on the left side of the folded shirt with two buttons in a vertical arrangement.
1 region
x 0.06 · y 0.58 · w 0.22 · h 0.28 (high) - Neck labelBlack rectangular sewn neck label centered inside the collar with white printed text and symbols.
1 region
x 0.40 · y 0.08 · w 0.20 · h 0.08 (high) - Neck label text - element 1“.31”
1 region
x 0.42 · y 0.09 · w 0.12 · h 0.05 (high) - Neck label text - element 2“PAR SIMONS”
1 region
x 0.45 · y 0.11 · w 0.10 · h 0.04 (medium) - Neck label text - element 3“COUPE MODERNE / MODERN FIT”Partial
1 region
x 0.42 · y 0.12 · w 0.14 · h 0.05 (medium)
Other
Studio-style flat-lay photo with a light neutral grey background, centered product, soft shadow beneath the folded shirt, and even diffuse lighting from above.
- Background and stagingShirt is photographed flat on a smooth light grey background with a soft drop shadow visible beneath the lower edge.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Shot compositionCentered top-down view showing the folded front of the shirt with collar at the top of the frame, slight vignette of shadow below.
- LightingEven diffuse lighting with minimal harsh highlights and a soft shadow cast beneath the product indicating light from above.
Colors
white· base fabric#C3C5D3medium cobalt blue· printed floral patternnavy· inner collar band#252C52- Overall shapeShirt is folded flat in a retail presentation showing front placket and one sleeve folded over the body, with a spread collar at the top.