
Le 31
Ash-Grey Soft Jean London Fit - Slim Straight
These Le 31 by Simons London Fit jeans are a pair of mid-rise, straight-leg denim pants with a slim-straight silhouette from thigh to ankle. They feature a classic five-pocket design, belt loops, and a button fly, crafted from lightweight stretch denim (cotton, polyester, lyocell) in an ash-grey wash. The denim has a Jeanologia EIM score of 22, indicating low environmental impact from its treatment and washing processes.
- Color
- Ash-Grey
- Material
- Lightweight stretch denim in a blend of cotton, polyester and lyocell
- Style
- casual, slim-fit, straight-leg
- Category
- Apparel & Accessories > Clothing > Pants
Size
Specifications
Lightweight stretch denim jeans in ash-grey with a slim straight fit, designed in Canada with low environmental impact.
EIM score 22 for reduced environmental impact, 5-pocket design, stretch denim
- Color
- Ash-Grey · gray
- Material
- Lightweight stretch denim in a blend of cotton, polyester and lyocell
- Secondary
- polyester, lyocell
- Style
- casual, slim-fit, straight-leg
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Pants
Additional Attributes
- exclusive designed in Canada
- Jeanologia EIM score of 22 for low environmental impact
- London fit - slim straight from thigh to ankle
- 5-pocket design
- lightweight stretch denim
- cotton, polyester and lyocell blend
Product Insights
Le 31's Ash-Grey Soft Jean in London Fit is a slim-straight jean with a regular rise, crafted from a lyocell blend that ensures exceptional softness, breathability, and a tailored drape with minimal stacking. Its 10 oz stretch denim resists permanent bagging better than spandex-heavy options, though shape may relax and is restored by cold washing and hang drying. With an EIM score of 22, it offers a verified low-impact finish, but at $125 CAD it costs $65–$66 more than competitors. The main tradeoff is paying a premium for third-party verified sustainability and family-owned heritage over cheaper, self-reported alternatives.
Verified claims
- Softness
- Lyocell's smooth fibers eliminate the scratchy feel of cotton, so the jeans are soft from the first wear.
- Drape
- The lyocell blend gives these jeans a clean, tailored drape with minimal fabric stacking.
- Breathability
- Lyocell's porous fibers keep the jeans cool and dry by improving air circulation.
- EIM score
- EIM score 22 is a third-party verified low-impact metric (0–33 scale).
- Sustainability
- EIM 22 verified finish and family-owned integrity exceed competitors' self-reported sustainability.
- Price comparison
- At $125 CAD, it costs $65–$66 more than competitors but includes verified low-impact finish.
- Fit
- Slim-straight fit like Levi's 513 with a regular rise at the natural waist.
- Care
- Order true to size; lightweight denim can relax at knees – cold wash and hang dry restores shape.
- Stretch recovery
- The 10 oz stretch denim resists permanent bagging better than spandex-heavy denim; shape may relax but is restored by washing and air drying.
- Shape retention
- Washing and air drying restores shape and minimizes knee sag.
- Heritage
- London fit refined over 60 years for Canadian customers: slim straight with regular rise.
Product record
- Title
- Ash-Grey Soft Jean London Fit - Slim Straight
- Brand
- Le 31
- Price
- 125 CAD
- Availability
- Out of stock
Image Analysis
3 images- 01

Product
Front view of a pair of mid-rise straight-leg grey jeans worn by a model, showing front pockets, visible fly seam, belt loops and subtle vertical fading in the thigh area.
- Overall silhouetteStraight-leg jeans with a slim-straight fall from the hip to the ankle, relaxed but not tapered at the hem.
1 region
x 0.28 · y 0.37 · w 0.44 · h 0.51 (high) - Waistband and belt loopsMid-rise waistband with visible belt loops and a woven black belt threaded through; waistband sits at the model's natural waistline.
1 region
x 0.38 · y 0.43 · w 0.24 · h 0.07 (high) - Front pockets and coin pocketTwo front pockets with a partially visible small coin pocket inset at the right front pocket opening.
2 regions
x 0.33 · y 0.49 · w 0.18 · h 0.14 (high); x 0.49 · y 0.49 · w 0.13 · h 0.14 (high) - Fly and seam detailVisible stitched fly seam running down the center front and contrast topstitching along the pocket edges and inner leg seams.
1 region
x 0.43 · y 0.48 · w 0.14 · h 0.32 (high) - Denim finishAsh-grey denim with subtle vertical fading and whiskering concentrated on the upper thigh and knee areas, presenting a worn soft finish.
1 region
x 0.30 · y 0.52 · w 0.40 · h 0.36 (high) - Hem and fit at anklesBottom hems fall to the top of the shoes with slight fabric bunching over the shoe tongues.
1 region
x 0.32 · y 0.80 · w 0.36 · h 0.15 (high)
Other
Studio portrait of a standing model against a plain white background with even soft lighting and minimal shadows; full-body crop centered vertically.
- Model and poseMale model standing facing forward with arms relaxed at sides and weight evenly distributed; clothing styled untucked over the waistband on the left front.
1 region
x 0.20 · y 0.03 · w 0.60 · h 0.97 (high) - Background and lightingUniform white studio background with soft, even lighting and faint shadowing beneath the model's feet.
- Visible styling itemsModel is wearing a long-sleeve two-tone raglan shirt and black sneakers; these items are present as styling but are not part of the photographed product.
2 regions
x 0.22 · y 0.03 · w 0.56 · h 0.36 (high); x 0.30 · y 0.86 · w 0.40 · h 0.12 (high) - Image qualityHigh resolution, well focused with no visible motion blur or compression artifacts.
Colors
ash grey· jeans fabric#8B8C93- Overall silhouetteStraight-leg jeans with a slim-straight fall from the hip to the ankle, relaxed but not tapered at the hem.
- 02

Product
Front view of a pair of ash-grey denim jeans shown on a model from waist to shoes. Visible features include a mid-rise waistband with belt loops, five-pocket construction, a buttoned fly, and straight full-length legs with subtle faded whiskering at the thighs and knees.
- Overall silhouetteFull-length straight legs extending to the shoes with a relaxed but not wide thigh and a consistent leg width down to the hem.
1 region
x 0.15 · y 0.14 · w 0.70 · h 0.78 (high) - Waistband and closureMid-rise waistband with visible belt loops and a single metal button closure above a stitched fly seam; waistband sits just below the model's tucked shirt.
1 region
x 0.25 · y 0.08 · w 0.50 · h 0.16 (high) - Pocket constructionClassic five-pocket styling with two front scoop pockets and a small coin pocket partially visible inside the right front pocket opening; pocket openings outlined by topstitching.
2 regions
x 0.20 · y 0.14 · w 0.25 · h 0.18 (high); x 0.55 · y 0.14 · w 0.20 · h 0.18 (high) - Seams and topstitchingVisible vertical inseam stitching along inner legs and outer side seams with contrasting lighter topstitching that outlines pockets, fly, and side seams.
1 region
x 0.30 · y 0.22 · w 0.40 · h 0.60 (high) - Surface finishDenim shows even ash-grey wash with subtle horizontal faded whiskering across the upper thighs and slight vertical fade lines on the front of the legs.
2 regions
x 0.30 · y 0.20 · w 0.40 · h 0.24 (high); x 0.28 · y 0.40 · w 0.44 · h 0.40 (high) - Hem and fit at shoesBottom hems rest over the tops of the shoes with slight stacking and minimal break at the front, showing natural creasing where fabric meets footwear.
1 region
x 0.18 · y 0.74 · w 0.64 · h 0.20 (high)
Other
Studio product shot showing the model wearing the jeans against a plain white background; partial styling elements include a tucked white shirt and black sneakers. Even soft lighting with subtle floor shadowing and no visible packaging.
- Shot compositionCentered frontal crop from waist to floor showing the garment on a model; top of image includes part of a tucked white shirt and sleeves.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Background and lightingUniform white studio background with soft, even lighting and faint shadow beneath the model's feet.
- Styling propsModel is wearing black low-top sneakers with gum-colored soles and a white top; these items are visible but are styling, not the photographed product.
2 regions
x 0.18 · y 0.82 · w 0.64 · h 0.16 (high); x 0.35 · y 0.00 · w 0.30 · h 0.14 (high)
Colors
ash grey· denim fabric#717176light grey· topstitching#93949B- Overall silhouetteFull-length straight legs extending to the shoes with a relaxed but not wide thigh and a consistent leg width down to the hem.
- 03

Product
Rear view of a pair of ash-grey denim jeans on a model showing waistband, belt loops, rear yoke, two patch back pockets with visible topstitching, and full-length straight legs extending to the hem.
- View and fitRear-facing full-length view of jeans worn by a model with hands in front pockets; jeans hang straight from the hip to the hem with a relaxed straight leg silhouette.
1 region
x 0.16 · y 0.08 · w 0.68 · h 0.88 (high) - Waistband and belt loopsVisible waistband with a center back seam and evenly spaced belt loops across the top of the back; waistband sits at a medium rise on the model.
1 region
x 0.21 · y 0.08 · w 0.58 · h 0.10 (high) - Back pocketsTwo symmetrical rectangular patch back pockets with angled bottom corners and visible topstitching outlining each pocket.
2 regions
x 0.28 · y 0.17 · w 0.18 · h 0.18 (high); x 0.54 · y 0.17 · w 0.18 · h 0.18 (high) - Rear yoke seamSlightly curved horizontal rear yoke seam visible above the pockets connecting the waistband area to the seat.
1 region
x 0.28 · y 0.15 · w 0.44 · h 0.06 (high) - Denim texture and fadingMedium ash-grey denim with vertical weave texture and subtle lighter fading and whiskering concentrated on the seat and upper thighs.
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.55 (high) - Hem and leg openingStraight hems that fall over the tops of the model's shoes, showing a standard stitched hem finish.
1 region
x 0.20 · y 0.73 · w 0.60 · h 0.20 (high) - Pocket topstitch colorContrast topstitching along pocket edges and seams in a lighter grey tone than the denim.
1 region
x 0.26 · y 0.16 · w 0.46 · h 0.20 (high)
Other
Studio shot with a plain light background showing part of the model's white shirt and black long sleeves; model stands on a white floor wearing black sneakers with gum soles. Even diffuse lighting with soft shadow under the shoes.
- Background and stagingPlain light grey to white seamless studio background and floor with even diffuse lighting and minimal shadow.
- Visible garments and propsPartial view of a white shirt tucked into the waistband and black long sleeves visible at the sides; model wearing black sneakers with tan gum soles that are partially covered by the pant hems.
2 regions
x 0.36 · y 0.02 · w 0.28 · h 0.10 (high); x 0.30 · y 0.82 · w 0.40 · h 0.16 (high) - Model postureModel stands straight with weight evenly distributed and hands placed forward out of frame resulting in slight inward rotation of the thighs.Partial
- Image qualityHigh-resolution, well-lit photograph with clear detail and accurate focus on the jeans; no visible compression artifacts.
Colors
ash grey· main fabric#73747Blight grey· topstitching#8B8C94- View and fitRear-facing full-length view of jeans worn by a model with hands in front pockets; jeans hang straight from the hip to the hem with a relaxed straight leg silhouette.