Ash-grey soft jean London fit - Slim straight product image (primary)
Front view of a pair of mid-rise straight-leg grey jeans worn by a model, showing front pockets, visible fly seam, belt loops and subtle vertical fading in the thigh area.

Le 31

Ash-Grey Soft Jean London Fit - Slim Straight

CA$125.00CAD
Out of Stock

These Le 31 by Simons London Fit jeans are a pair of mid-rise, straight-leg denim pants with a slim-straight silhouette from thigh to ankle. They feature a classic five-pocket design, belt loops, and a button fly, crafted from lightweight stretch denim (cotton, polyester, lyocell) in an ash-grey wash. The denim has a Jeanologia EIM score of 22, indicating low environmental impact from its treatment and washing processes.

Color
Ash-Grey
Material
Lightweight stretch denim in a blend of cotton, polyester and lyocell
Style
casual, slim-fit, straight-leg
Category
Apparel & Accessories > Clothing > Pants

Size

29-3230-3230-3631-3232-3232-3633-3233-3634-3234-3636-3236-3638-3238-36

Specifications

Lightweight stretch denim jeans in ash-grey with a slim straight fit, designed in Canada with low environmental impact.

EIM score 22 for reduced environmental impact, 5-pocket design, stretch denim

Color
Ash-Grey · gray
Material
Lightweight stretch denim in a blend of cotton, polyester and lyocell
Secondary
polyester, lyocell
Style
casual, slim-fit, straight-leg
Gender
male
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Pants

Additional Attributes

  • exclusive designed in Canada
  • Jeanologia EIM score of 22 for low environmental impact
  • London fit - slim straight from thigh to ankle
  • 5-pocket design
  • lightweight stretch denim
  • cotton, polyester and lyocell blend

Product Insights

Le 31's Ash-Grey Soft Jean in London Fit is a slim-straight jean with a regular rise, crafted from a lyocell blend that ensures exceptional softness, breathability, and a tailored drape with minimal stacking. Its 10 oz stretch denim resists permanent bagging better than spandex-heavy options, though shape may relax and is restored by cold washing and hang drying. With an EIM score of 22, it offers a verified low-impact finish, but at $125 CAD it costs $65–$66 more than competitors. The main tradeoff is paying a premium for third-party verified sustainability and family-owned heritage over cheaper, self-reported alternatives.

Verified claims

Softness
Lyocell's smooth fibers eliminate the scratchy feel of cotton, so the jeans are soft from the first wear.
Drape
The lyocell blend gives these jeans a clean, tailored drape with minimal fabric stacking.
Breathability
Lyocell's porous fibers keep the jeans cool and dry by improving air circulation.
EIM score
EIM score 22 is a third-party verified low-impact metric (0–33 scale).
Sustainability
EIM 22 verified finish and family-owned integrity exceed competitors' self-reported sustainability.
Price comparison
At $125 CAD, it costs $65–$66 more than competitors but includes verified low-impact finish.
Fit
Slim-straight fit like Levi's 513 with a regular rise at the natural waist.
Care
Order true to size; lightweight denim can relax at knees – cold wash and hang dry restores shape.
Stretch recovery
The 10 oz stretch denim resists permanent bagging better than spandex-heavy denim; shape may relax but is restored by washing and air drying.
Shape retention
Washing and air drying restores shape and minimizes knee sag.
Heritage
London fit refined over 60 years for Canadian customers: slim straight with regular rise.

Product record

Title
Ash-Grey Soft Jean London Fit - Slim Straight
Brand
Le 31
Price
125 CAD
Availability
Out of stock

Image Analysis

3 images
Ash-grey soft jean London fit - Slim straight product image (primary)
01

Product

Front view of a pair of mid-rise straight-leg grey jeans worn by a model, showing front pockets, visible fly seam, belt loops and subtle vertical fading in the thigh area.

  • Overall silhouetteStraight-leg jeans with a slim-straight fall from the hip to the ankle, relaxed but not tapered at the hem.
    1 regionx 0.28 · y 0.37 · w 0.44 · h 0.51 (high)
  • Waistband and belt loopsMid-rise waistband with visible belt loops and a woven black belt threaded through; waistband sits at the model's natural waistline.
    1 regionx 0.38 · y 0.43 · w 0.24 · h 0.07 (high)
  • Front pockets and coin pocketTwo front pockets with a partially visible small coin pocket inset at the right front pocket opening.
    2 regionsx 0.33 · y 0.49 · w 0.18 · h 0.14 (high); x 0.49 · y 0.49 · w 0.13 · h 0.14 (high)
  • Fly and seam detailVisible stitched fly seam running down the center front and contrast topstitching along the pocket edges and inner leg seams.
    1 regionx 0.43 · y 0.48 · w 0.14 · h 0.32 (high)
  • Denim finishAsh-grey denim with subtle vertical fading and whiskering concentrated on the upper thigh and knee areas, presenting a worn soft finish.
    1 regionx 0.30 · y 0.52 · w 0.40 · h 0.36 (high)
  • Hem and fit at anklesBottom hems fall to the top of the shoes with slight fabric bunching over the shoe tongues.
    1 regionx 0.32 · y 0.80 · w 0.36 · h 0.15 (high)

Other

Studio portrait of a standing model against a plain white background with even soft lighting and minimal shadows; full-body crop centered vertically.

  • Model and poseMale model standing facing forward with arms relaxed at sides and weight evenly distributed; clothing styled untucked over the waistband on the left front.
    1 regionx 0.20 · y 0.03 · w 0.60 · h 0.97 (high)
  • Background and lightingUniform white studio background with soft, even lighting and faint shadowing beneath the model's feet.
  • Visible styling itemsModel is wearing a long-sleeve two-tone raglan shirt and black sneakers; these items are present as styling but are not part of the photographed product.
    2 regionsx 0.22 · y 0.03 · w 0.56 · h 0.36 (high); x 0.30 · y 0.86 · w 0.40 · h 0.12 (high)
  • Image qualityHigh resolution, well focused with no visible motion blur or compression artifacts.

Colors

ash grey· jeans fabric#8B8C93
Ash-grey soft jean London fit - Slim straight product image 2
02

Product

Front view of a pair of ash-grey denim jeans shown on a model from waist to shoes. Visible features include a mid-rise waistband with belt loops, five-pocket construction, a buttoned fly, and straight full-length legs with subtle faded whiskering at the thighs and knees.

  • Overall silhouetteFull-length straight legs extending to the shoes with a relaxed but not wide thigh and a consistent leg width down to the hem.
    1 regionx 0.15 · y 0.14 · w 0.70 · h 0.78 (high)
  • Waistband and closureMid-rise waistband with visible belt loops and a single metal button closure above a stitched fly seam; waistband sits just below the model's tucked shirt.
    1 regionx 0.25 · y 0.08 · w 0.50 · h 0.16 (high)
  • Pocket constructionClassic five-pocket styling with two front scoop pockets and a small coin pocket partially visible inside the right front pocket opening; pocket openings outlined by topstitching.
    2 regionsx 0.20 · y 0.14 · w 0.25 · h 0.18 (high); x 0.55 · y 0.14 · w 0.20 · h 0.18 (high)
  • Seams and topstitchingVisible vertical inseam stitching along inner legs and outer side seams with contrasting lighter topstitching that outlines pockets, fly, and side seams.
    1 regionx 0.30 · y 0.22 · w 0.40 · h 0.60 (high)
  • Surface finishDenim shows even ash-grey wash with subtle horizontal faded whiskering across the upper thighs and slight vertical fade lines on the front of the legs.
    2 regionsx 0.30 · y 0.20 · w 0.40 · h 0.24 (high); x 0.28 · y 0.40 · w 0.44 · h 0.40 (high)
  • Hem and fit at shoesBottom hems rest over the tops of the shoes with slight stacking and minimal break at the front, showing natural creasing where fabric meets footwear.
    1 regionx 0.18 · y 0.74 · w 0.64 · h 0.20 (high)

Other

Studio product shot showing the model wearing the jeans against a plain white background; partial styling elements include a tucked white shirt and black sneakers. Even soft lighting with subtle floor shadowing and no visible packaging.

  • Shot compositionCentered frontal crop from waist to floor showing the garment on a model; top of image includes part of a tucked white shirt and sleeves.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Background and lightingUniform white studio background with soft, even lighting and faint shadow beneath the model's feet.
  • Styling propsModel is wearing black low-top sneakers with gum-colored soles and a white top; these items are visible but are styling, not the photographed product.
    2 regionsx 0.18 · y 0.82 · w 0.64 · h 0.16 (high); x 0.35 · y 0.00 · w 0.30 · h 0.14 (high)

Colors

ash grey· denim fabric#717176light grey· topstitching#93949B
Ash-grey soft jean London fit - Slim straight product image 3
03

Product

Rear view of a pair of ash-grey denim jeans on a model showing waistband, belt loops, rear yoke, two patch back pockets with visible topstitching, and full-length straight legs extending to the hem.

  • View and fitRear-facing full-length view of jeans worn by a model with hands in front pockets; jeans hang straight from the hip to the hem with a relaxed straight leg silhouette.
    1 regionx 0.16 · y 0.08 · w 0.68 · h 0.88 (high)
  • Waistband and belt loopsVisible waistband with a center back seam and evenly spaced belt loops across the top of the back; waistband sits at a medium rise on the model.
    1 regionx 0.21 · y 0.08 · w 0.58 · h 0.10 (high)
  • Back pocketsTwo symmetrical rectangular patch back pockets with angled bottom corners and visible topstitching outlining each pocket.
    2 regionsx 0.28 · y 0.17 · w 0.18 · h 0.18 (high); x 0.54 · y 0.17 · w 0.18 · h 0.18 (high)
  • Rear yoke seamSlightly curved horizontal rear yoke seam visible above the pockets connecting the waistband area to the seat.
    1 regionx 0.28 · y 0.15 · w 0.44 · h 0.06 (high)
  • Denim texture and fadingMedium ash-grey denim with vertical weave texture and subtle lighter fading and whiskering concentrated on the seat and upper thighs.
    1 regionx 0.20 · y 0.18 · w 0.60 · h 0.55 (high)
  • Hem and leg openingStraight hems that fall over the tops of the model's shoes, showing a standard stitched hem finish.
    1 regionx 0.20 · y 0.73 · w 0.60 · h 0.20 (high)
  • Pocket topstitch colorContrast topstitching along pocket edges and seams in a lighter grey tone than the denim.
    1 regionx 0.26 · y 0.16 · w 0.46 · h 0.20 (high)

Other

Studio shot with a plain light background showing part of the model's white shirt and black long sleeves; model stands on a white floor wearing black sneakers with gum soles. Even diffuse lighting with soft shadow under the shoes.

  • Background and stagingPlain light grey to white seamless studio background and floor with even diffuse lighting and minimal shadow.
  • Visible garments and propsPartial view of a white shirt tucked into the waistband and black long sleeves visible at the sides; model wearing black sneakers with tan gum soles that are partially covered by the pant hems.
    2 regionsx 0.36 · y 0.02 · w 0.28 · h 0.10 (high); x 0.30 · y 0.82 · w 0.40 · h 0.16 (high)
  • Model postureModel stands straight with weight evenly distributed and hands placed forward out of frame resulting in slight inward rotation of the thighs.Partial
  • Image qualityHigh-resolution, well-lit photograph with clear detail and accurate focus on the jeans; no visible compression artifacts.

Colors

ash grey· main fabric#73747Blight grey· topstitching#8B8C94

Provenance

Merchant Link
https://www.simons.ca/en/men-clothing/jeans/skinny-slim/ash-grey-soft-jean-london-fit-slim-straight--15921-233163?colourId=0
Updated