Wrangler
Original Prorodeo Jean Straight Fit
CA$109.00CAD
In Stock
These Wrangler Original Prorodeo jeans are a straight-fit, five-pocket style from the brand's rodeo competition line. They are constructed with stretch denim in a cotton and polyester blend, featuring reinforced details like copper rivets, a leather patch, and contrast topstitching. Designed for a cowboy fit, they offer durability and mobility for rodeo or western wear.
- Material
- Cotton and polyester blend
- Gender
- male
- Style
- classic, heritage, americana, straight-leg
- Category
- Apparel & Accessories > Clothing > Pants
Color
Blue
Size
3032343638
Specifications
Original rodeo competition jean with straight cowboy fit and stretch denim.
Stretch denim, 5-pocket design, straight fit.
- Material
- Cotton and polyester blend
- Secondary
- polyester
- Style
- classic, heritage, americana, straight-leg
- Occasion
- sports-event
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Pants
Additional Attributes
- Original rodeo competition jean
- Straight cowboy fit
- 5-pocket design
- Stretch denim
- Cotton and polyester blend
- Original Prorodeo Jean
Product Insights
The Wrangler Original ProRodeo Jean Straight Fit is the official PRCA/WPRA competition jean, unchanged since 1947, priced at 109 CAD. Made from durable stretch denim (74% cotton, 25% polyester, 1% elastane) that resists heat-related shape loss, it features a high rise and pinched waist for a flattering rear silhouette, a straight 18-inch leg fitting over boots and enabling cuffing, and rodeo-specific details including seven belt loops, 13-inch-deep front pockets, and flat-felled seams for reinforcement. The Blue colorway suits both work and date-night wear; care instructions (cold wash, hang dry) preserve color and elasticity. The tradeoff is paying for authentic heritage construction.
Verified claims
- Value
- Official PRCA competition jean priced at 109 CAD.
- ProRodeo endorsement
- Official PRCA/WPRA jean since 1949 field test, with unchanged rodeo construction.
- ProRodeo licensing
- Official ProRodeo license fee funds PRCA and WPRA circuits.
- Durable stretch
- 74% cotton, 25% polyester, 1% elastane denim resists heat-related shape loss.
- Seat silhouette
- High rise and pinched waist flatter the rear silhouette.
- Leg shape
- Straight, 18-inch leg fits over boots and enables cuffing.
- Functional details
- Jeans have seven belt loops, deep front pockets, and flat-felled side seams.
- Wash
- The Blue colorway works for both work and date-night wear.
- Styling
- The straight leg and high rise enable a flattering fit with cuffing and roper boots.
- Construction
- Seven belt loops, 13-inch pockets, and felled seams are rodeo-specific details.
- Heritage
- The Original Prorodeo Jean Straight Fit is the official PRCA/WPRA competition jean, unchanged since 1947.
- Care
- Wash inside out in cold water and hang dry to preserve color and elasticity.
- Pocket depth
- Front pockets are about 13 inches deep, enough for a smartphone.
- Belt loops
- Seven belt loops secure a heavy Western belt and trophy buckle.
- Rodeo reinforcement
- Felled seams, neolite patch, and W stitching reinforce the jean against wear.
Product record
- Title
- Original Prorodeo Jean Straight Fit
- Brand
- Wrangler
- Price
- 109 CAD
- Availability
- In stock
Deep Research
How to style the cowboy cut today
- The 13MWZ silhouette has remained essentially unchanged since Rodeo Ben designed it in 1947, meaning every pair worn today carries the exact same high rise, straight leg, and functional seam placement that was engineered for professional cowboys — this unbroken lineage is what makes the jean a legitimate heritage piece rather than a retro reproduction, a fact that resonates deeply in fashion circles where authenticity is currency.
- The high rise and slightly pinched waist of the 13MWZ, originally designed to keep a shirt tucked in while riding, create an unexpectedly flattering rear silhouette — Wirecutter's fashion reviewer noted that the jean's primary appeal is how it enhances the backside, a design quirk that makes it a stealthily attractive choice for social settings where you want to look good without looking like you tried.
- The dark 'Prewashed Indigo' wash — which aligns with the 'Blue' colorway of this stretch variant — is the recommended starting point because it fades gradually over time and reads as dark enough to pair with a tucked Western snap shirt and polished boots for a country concert or date night, straddling the line between workwear and dress casual.
- The jean's generous 18-inch leg opening — a dimension dictated by the need to clear a boot shaft — is what makes cuffing so impactful: a single or double roll converts the wide straight leg into a deliberate style choice, exposing the boot shaft and adding a modern edge that fashion guides say shifts the look from work trouser to casual cool.
- While the Cowboy Cut is explicitly designed for a full cowboy boot, pairing it with a shorter roper boot — a boot style recommended in Wrangler’s own Westernwear 101 guide for concerts and outdoors — gives the jeans a more grounded, less theatrical silhouette, making the overall look accessible to someone who wants the Americana aesthetic without the high-shaft commitment of a traditional cowboy boot.
- Despite often being mistaken for a bootcut, the Cowboy Cut is actually a straight leg with a subtle taper, a design that fits over a boot shaft without the exaggerated flare of a traditional bootcut — this cleaner line makes the jean far more adaptable to everyday non-ranch wear, as it avoids the '70s costume vibe while still accommodating your boots.
- The jean's seven belt loops — two more than the typical five — are designed to stabilize a heavier 1.5 to 1.75-inch Western belt and a large trophy buckle, preventing the waistband from sagging under the weight and ensuring that when you accessorize with a showpiece belt, the look stays crisp and intentional rather than slouching into costume.
What the official ProRodeo endorsement means
- The 13MWZ is the official competition jean for the Women's Professional Rodeo Association as well as the PRCA, meaning its fit and durability are trusted across the two major pro rodeo circuits—an uncommon dual-sanction that speaks to its functional, unisex-friendly design.
- Before these jeans could be called ProRodeo official, three future Hall of Famers—Jim Shoulders, Bill Linderman, and Freckles Brown—field-tested them in 1949 and publicly endorsed their durability, so the jean's construction was validated by elite athletes under actual rodeo abuse decades before athlete-collaboration became marketing jargon.
- Since 2001, Wrangler has been the title sponsor of the Wrangler National Finals Rodeo, the sport's Super Bowl, and the 13MWZ remains the jean worn by competitors on that stage—so the pair you buy shares its DNA with the ones landing eight-second rides at the Thomas & Mack Center.
Why this version costs more than the classic
- As the Official ProRodeo Competition jean worn by world champions for over 50 years, the premium over a standard 13MWZ funds PRCA endorsement and direct descent from rodeo's top tier — the same pant that has been in competition rotation since the 1960s, turning a work jean into a collectible piece of Western sports history.
- The stretch is achieved through a cotton-polyester blend instead of the elastane found in most Wrangler stretch denim, meaning the fabric avoids heat-activated elastane degradation that leads to knee bagging and shape loss within 18 months — a material choice that extends the jean’s usable lifespan and makes the higher price a durability-driven trade-up rather than a style markup.
Image Analysis
3 images- 01
Product
Front view of a pair of straight-leg blue denim jeans worn by a model; visible waistband, belt loops, front pockets, fly area, and full leg down to the hem.
- Overall silhouetteStraight-leg jeans shown on a standing model, fitted at the waist with a consistent width from thigh to hem.
1 region
x 0.25 · y 0.34 · w 0.48 · h 0.59 (high) - Waistband and belt loopsVisible waistband with at least one front belt loop at center-right and a standard topstitched seam along the waist.
1 region
x 0.40 · y 0.33 · w 0.20 · h 0.08 (high) - Front pocket and coin pocketFront right pocket opening and small coin pocket outline are visible with topstitching defining the pocket shape.
1 region
x 0.48 · y 0.38 · w 0.18 · h 0.12 (high) - Fly areaCenter-front fly seam and stitching visible, slightly offset to the left on the image due to model posture.
1 region
x 0.44 · y 0.41 · w 0.12 · h 0.18 (high) - Denim textureMedium-weight denim texture visible across the legs with subtle vertical striations and slight natural creasing at the knee and hem.
1 region
x 0.30 · y 0.46 · w 0.40 · h 0.38 (high) - Hem and stackingJeans hem rests on top of the model's boots with slight stacking and small horizontal creases above the shoe.
1 region
x 0.32 · y 0.84 · w 0.36 · h 0.12 (high)
Other
Studio product shot showing a full-body model against a plain light background; additional clothing and accessories visible but not part of the product.
- Model stylingMale model wearing a sleeveless white top partially tucked into the jeans; hands behind back and head turned slightly to the left.
1 region
x 0.18 · y 0.05 · w 0.64 · h 0.40 (high) - Accessories visibleRound sunglasses and a thin pendant necklace are worn by the model.
1 region
x 0.34 · y 0.04 · w 0.18 · h 0.12 (high) - Footwear visibleBlack leather pointed-toe boots worn by the model, visible beneath the jeans hem.
1 region
x 0.36 · y 0.87 · w 0.28 · h 0.11 (high) - Background and lightingEvenly lit plain light gray or off-white studio background with a soft shadow to the right of the model.
- Shot compositionFull-body vertical shot centered in frame with the model slightly shifted to the left of center and small floor visible at the bottom.
Colors
medium denim blue· denim leg and waistband#3C639Alight tan· topstitching#A29B9C- Overall silhouetteStraight-leg jeans shown on a standing model, fitted at the waist with a consistent width from thigh to hem.
- 02
Product
Front view of a pair of blue denim jeans worn by a model from waist to shoes; visible straight-cut legs, five-pocket construction, belt loops, metal rivets, and top closure at the waist.
- Visible area and fitFront-facing view of jeans from just below the shirt hem to the shoes, showing a consistent straight leg with a relaxed but not tapered silhouette.
1 region
x 0.06 · y 0.08 · w 0.88 · h 0.84 (high) - Waist and closureWaistband with visible belt loops and a central fly seam; the top closure area and zipper fly are visible under the shirt hem.
1 region
x 0.28 · y 0.10 · w 0.44 · h 0.18 (high) - Pocket constructionClassic five-pocket styling visible: curved front pockets with coin pocket inset on the right front and visible pocket openings.
2 regions
x 0.18 · y 0.15 · w 0.22 · h 0.18 (high); x 0.55 · y 0.16 · w 0.20 · h 0.17 (high) - Rivets and topstitchingSmall round metal rivets at pocket stress points and visible contrast topstitching along pocket edges, waist, side seams, and outer leg seams.
2 regions
x 0.14 · y 0.18 · w 0.08 · h 0.06 (high); x 0.62 · y 0.18 · w 0.06 · h 0.05 (high) - Denim texture and distressingEven medium-blue denim with subtle vertical denim weave texture and slight tonal fading along the front thigh and inner leg seam areas.
1 region
x 0.30 · y 0.26 · w 0.40 · h 0.48 (high) - Hem and leg openingStraight hem that rests over the top of the shoes, with slight fabric stacking at the ankle creating small horizontal folds.
1 region
x 0.20 · y 0.78 · w 0.62 · h 0.18 (high) - Visible hardware finishMetal hardware at rivets and likely at the waist button appears in a warm metallic tone contrasting with the denim.
2 regions
x 0.60 · y 0.16 · w 0.06 · h 0.05 (medium); x 0.20 · y 0.18 · w 0.04 · h 0.04 (medium)
Other
Studio shot with a plain light background; partial view of model's torso and arms, and black leather shoes visible; even lighting and a soft shadow cast to the left rear of the model.
- Background and stagingSmooth, light neutral background and floor meeting at a shallow horizontal plane; no packaging or props besides the model and footwear.
- Model and framingImage includes the model's lower torso, both arms partially, and full legs down to the shoes; shirt hem partially covers the waistband.
1 region
x 0.10 · y 0.02 · w 0.80 · h 0.96 (high) - Lighting and shadowsEven, diffuse studio lighting with a soft shadow of the model cast on the background to the left of the legs.
1 region
x 0.00 · y 0.22 · w 0.30 · h 0.46 (medium) - Footwear and accessories visibleBlack leather ankle boots and two rings on the model's right hand are visible but are not described as part of the product.
2 regions
x 0.36 · y 0.84 · w 0.28 · h 0.14 (high); x 0.66 · y 0.68 · w 0.11 · h 0.12 (high)
Colors
medium indigo blue· denim body#3D639Atan stitching· topstitching thread#9B9B9Dwarm copper metal· metal rivets and button#C48366- Visible area and fitFront-facing view of jeans from just below the shirt hem to the shoes, showing a consistent straight leg with a relaxed but not tapered silhouette.
- 03
Product
Rear view of straight-leg blue denim jeans on a model showing back yoke, belt loops, two rear pockets with decorative stitching, a rectangular tan leather patch at the right rear pocket area, small yellow fabric tab above the right pocket, copper rivet details, and hem stacking over black leather boots.
- Overall silhouetteRear view of full-length straight-leg jeans fitted on a model from waist to hem, legs falling straight with slight stacking at the hem over boots.
1 region
x 0.08 · y 0.03 · w 0.84 · h 0.94 (high) - Denim material and finishMedium indigo blue denim with a uniform wash and subtle vertical weave texture visible across the legs and seat.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.78 (high) - Back yoke and waistbandHorizontal yoke seam across the upper seat and a straight waistband with visible belt loops spaced around the waist.
1 region
x 0.18 · y 0.05 · w 0.64 · h 0.16 (high) - Rear pocketsTwo rear patch pockets positioned symmetrically with double-row contrast topstitching and a 'W'-shaped stitched motif on each pocket.
2 regions
x 0.24 · y 0.20 · w 0.26 · h 0.22 (high); x 0.50 · y 0.20 · w 0.24 · h 0.22 (high) - Leather patch at right rearRectangular tan leather patch sewn to the upper area of the right rear pocket region.
1 region
x 0.56 · y 0.16 · w 0.12 · h 0.06 (high) - Small fabric tab above right pocketSmall vertical yellow fabric tab located in the pocket seam above the right rear pocket.
1 region
x 0.56 · y 0.13 · w 0.03 · h 0.03 (high) - Rivet hardwareRound copper-colored rivets located at the upper corners of the rear pockets and near pocket openings.
2 regions
x 0.26 · y 0.22 · w 0.03 · h 0.03 (high); x 0.70 · y 0.22 · w 0.03 · h 0.03 (high) - Side seam detailVisible lighter-colored outer side seam running down the length of the right leg, contrasting with main denim color.
1 region
x 0.78 · y 0.18 · w 0.09 · h 0.66 (high) - Hem and stackingHems extend over the top of the boots with fabric stacking and slight folding at the cuffs.
1 region
x 0.20 · y 0.76 · w 0.62 · h 0.20 (high) - Visible model hand and ringModel's right hand rests near the right hip with a finger ring visible on one finger.
1 region
x 0.70 · y 0.12 · w 0.13 · h 0.19 (high) - BootsBlack leather ankle boots with a low stacked heel visible under the jeans.
1 region
x 0.28 · y 0.84 · w 0.48 · h 0.12 (high)
Other
Studio product shot showing a model standing against a plain light background with soft shadows to the left; even frontal lighting and crisp focus on the garment.
- Shot compositionStudio rear-view framing centered on the model from waist down with some upper torso and lower leg included; jeans centered horizontally.
- Background and lightingPlain light gray or off-white seamless background with soft shadow cast to the left of the model indicating a light source from the right-front.
- Image qualityHigh-resolution, well-lit image with clear focus and accurate color rendering.
Colors
medium indigo blue· denim#3C639Borange-gold· topstitching and pocket stitching#ABABADtan leather· leather patchbright yellow· fabric tabcopper· rivet hardwareblack· boots#0E0E12- Overall silhouetteRear view of full-length straight-leg jeans fitted on a model from waist to hem, legs falling straight with slight stacking at the hem over boots.
Brand PDP Lookup
- Brand
- Wrangler
Wrangler® Cowboy Cut® Original Fit Jean
Documents & Data
Q&A
4 answered- What is the rise measurement for this straight fit?
- The official product page for the classic Wrangler Cowboy Cut 13MWZ lists a front rise of 11 7/8" [1]. The Original Prorodeo jean is based on the same design, though we cannot confirm the exact rise for this stretch version.
- How does the cotton-polyester stretch denim hold up after repeated washing?
- For stretch denim in general, washing inside out in cold water and hang drying helps preserve color and elasticity [5]. However, this jean uses a cotton-polyester blend rather than cotton-elastane, so stretch recovery may differ. We don't have specific long-term data for this exact blend.
- Are the front pockets deep enough to hold a modern smartphone without falling out?
- Wrangler's classic cowboy-cut jeans are known to have deep front pockets, with some sources citing 13-inch depth [7]. The Original Prorodeo jean shares the same 5-pocket design, so it should accommodate most modern smartphones without slipping out.
- Does this jean have any reinforced stitching or extra hardware typical of rodeo jeans?
- Yes, the Original Prorodeo jean includes rodeo-specific details: fully felled side seams that lie flat, a neolite patch, 7 belt loops, and signature 'W' stitching [1]. These features are standard on all Wrangler Cowboy Cut jeans, designed for durability in the saddle.