
Ami
Ami De Cœur Pure Merino Wool Cardigan
This is a regular-fit V-neck cardigan from Ami's De Cœur line, knitted in Portugal from 100% extrafine merino wool. It has a button placket, ribbed edging, and an embroidered heart-logo motif on the left chest. It is designed as a lightweight layering piece suitable for a variety of casual and smart-casual outfits.
- Material
- 100% extrafine merino wool
- Gender
- unisex
- Style
- casual, smart-casual, classic, parisian, trendy
- Category
- Apparel & Accessories > Clothing > Outerwear
Size
Specifications
Luxurious extrafine merino wool cardigan with embroidered heart logo, regular fit, and V neck, embodying Parisian casual-chic.
100% extrafine merino wool, regular fit, V neck, embroidered logo, ribbed edging, made in Portugal.
- Material
- 100% extrafine merino wool
- Style
- casual, smart-casual, classic, parisian, trendy
- Occasion
- everyday, casual, work, date-night
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Outerwear
Additional Attributes
- extrafine merino wool knit
- regular fit
- V neck
- embroidered heart logo on chest
- ribbed edging
- made in Portugal
- Parisian casual-chic style
- effortless sophistication
- easy layering piece
- sleek silhouette
- luxurious fabric
Product Insights
Ami's De Cœur cardigan uses Italian-mill extrafine merino (≤19.5 microns) manufactured in Portugal under ethical EU labor, offering thermoregulating, odour- and pilling-resistant three-season wear in a relaxed V-neck silhouette that flatters any build. The non-stretchy knit maintains shape with a ribbed hem, while the raised embroidered logo—replicating founder Alexandre Mattiussi's childhood signature—serves as an instantly recognizable outfit anchor, a style credential earned after winning the 2013 ANDAM Grand Prize and being worn by celebrities like Virat Kohli. At its 650 CAD full price the logo commands a premium as a status symbol; at 279.95 CAD sale it delivers accessible luxury, undercutting unbranded alternatives while preserving the brand's ethos of democratizing luxury through inclusive fit and transparent production.
Verified claims
- Industry award
- Won the ANDAM Grand Prize in 2013, the top French fashion award.
- Logo story
- Logo transitioned from a childhood signature to an iconic symbol through a Jean-Paul Goude campaign.
- Brand mission
- Mattiussi founded Ami to produce affordable luxury knits with an inclusive fit, using Italian mills and Portuguese manufacturing.
- Sizing
- Size M: chest 49.5in, sleeve 32.75in, length 24.8in — roomy
- Knit structure
- Non-stretchy knit holds shape; ribbed hem maintains crisp silhouette
- Size information
- Chest widths not given; use official size guide or try in-store
- Performance
- Naturally thermoregulating, odour-resistant, and pilling-resistant for lasting three-season wear.
- Value
- 279.95 CAD sale price for Italian-mill merino made in Portugal—undercuts unbranded ethically.
- Brand heritage
- Ami de Cœur logo is designer's signed childhood initial; brand awarded ANDAM Grand Prize and followed by celebrities.
- Layering
- Relaxed fit flatters any build; long sleeves and V-neck enable clean layering over shirts.
- Made in Portugal
- Manufactured in Portugal from Italian-mill merino, under EU labor law, at a price below luxury atelier knits.
- Centerpiece styling
- Wear unbuttoned over a plain tee or in all-black to make the logo the outfit's focal point.
- Silhouette and drape
- Extrafine merino drapes softly; long sleeves allow a casual roll for a relaxed silhouette.
- Care
- Hand wash in cold or lukewarm water with wool detergent and dry flat.
- Wash reduction
- Soft, odour-resistant merino wool reduces washing frequency and allows direct skin wear.
- Embroidery technique
- Tight raised embroidery gives the logo a dimensional profile, unlike intarsia-knit logos.
- Logo origin
- The logo replicates Alexandre Mattiussi's childhood signature.
- Style anchor
- The embroidered logo acts as an instantly recognizable outfit anchor.
- Logo premium
- At 650 CAD full price, the embroidered logo can justify a premium; at 279.95 CAD sale, it makes the brand accessible.
- Industry validation
- ANDAM Grand Prize 2013; logo campaign by Jean-Paul Goude.
- Celebrity status
- Logo (founder's childhood signature) worn by Virat Kohli, recognized status symbol.
- Brand ethos
- Founded to democratize luxury; uses Italian mills, ethical Portuguese production.
- Material
- 100% extrafine merino wool (≤19.5 microns) in a relaxed V-neck knit with non-stretchy structure.
Product record
- Title
- Ami De Cœur Pure Merino Wool Cardigan
- Brand
- Ami
- Price
- 650 CAD
- Availability
- Out of stock
Image Analysis
3 images- 01

Product
Front view of a light grey fine-knit V-neck cardigan worn on a model; visible button placket, ribbed hem and cuffs, and a small dark embroidered chest motif on the left wearer side.
- SilhouetteRelaxed-fit V-neck cardigan with a deep front opening and long set-in sleeves visible from the front.
1 region
x 0.08 · y 0.06 · w 0.84 · h 0.72 (high) - Knit textureFine, smooth knit fabric with a subtle horizontal stitch appearance and slight sheen across the body and sleeves.
1 region
x 0.12 · y 0.16 · w 0.76 · h 0.56 (high) - Button placketVertical central placket with a row of round tonal buttons; placket has visible stitching along both edges.
1 region
x 0.42 · y 0.20 · w 0.16 · h 0.60 (high) - Hem and cuffsRibbed lower hem band and narrow ribbed sleeve cuffs finished in the same knit but with tighter stitch density.
2 regions
x 0.10 · y 0.64 · w 0.80 · h 0.14 (high); x 0.72 · y 0.62 · w 0.16 · h 0.22 (high) - Chest motifSmall dark embroidered motif on the left wearer chest that visually resembles a heart-shaped icon with a small upright element beneath.
1 region
x 0.66 · y 0.12 · w 0.06 · h 0.08 (high) - Placket buttons appearanceButtons are slightly darker than the knit, round with a glossy finish and visible thread or shank centers.
1 region
x 0.44 · y 0.24 · w 0.12 · h 0.48 (high)
Other
Studio product shot showing a torso-front crop of a model wearing the cardigan against a plain light grey background with soft diffuse lighting and minimal shadowing.
- Shot compositionCentered frontal crop showing model from upper chest to hips with both hands partially visible; image framed vertically.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Background and lightingUniform light grey background with soft, even studio lighting producing gentle shadows and minimal specular highlights on the fabric.
- Model presenceMale model visible wearing the garment; face cropped above the mouth and lower body cropped below the waist, right hand resting near the hip.
1 region
x 0.26 · y 0.00 · w 0.48 · h 0.98 (high) - Image qualitySharp, high-resolution product photograph without visible compression artifacts.
Colors
light cool grey· main body#A5A4AAdark grey· buttons#6E7176black· embroidered chest motif- SilhouetteRelaxed-fit V-neck cardigan with a deep front opening and long set-in sleeves visible from the front.
- 02

Product
Close-up of the cardigan front and upper chest on a model showing V-neck ribbed trim, single visible button, shoulder seam, and a small embroidered black heart-and-letter motif on the left chest.
- V-neck openingDeep V-neck front with a wide ribbed trim that folds inward along the button placket and continues around the neckline.
1 region
x 0.08 · y 0.36 · w 0.68 · h 0.50 (high) - Visible buttonOne round grey button sewn on the right-side placket (viewer left) with two visible holes and a stitched buttonhole in the opposite placket.
1 region
x 0.11 · y 0.78 · w 0.16 · h 0.12 (high) - Shoulder seam and stitch detailDiagonal shoulder seam visible on the right shoulder (viewer right) with a narrow decorative stitch line running parallel to the neckline trim.
1 region
x 0.56 · y 0.20 · w 0.40 · h 0.36 (high) - Embroidered chest motifSmall black embroidered motif on the left chest consisting of a solid heart shape with a short vertical element below that resembles the letter A.
1 region
x 0.69 · y 0.58 · w 0.12 · h 0.12 (high) - Fabric textureFine, uniform knit texture consistent across the visible panels with a smooth, slightly heathered appearance.
- Placket edge stitchingVisible topstitching along the inner edge of the placket that creates a subtle raised seam line parallel to the V-neck.
1 region
x 0.08 · y 0.40 · w 0.46 · h 0.38 (high)
Other
Studio detail shot cropped at the model's lower face and upper torso, neutral light grey background, soft directional lighting producing gentle shadows and a small specular highlight on the model's lips.
- Crop and framingImage cropped to show model from lower nose to upper chest, centering the cardigan V-neck and left chest area.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - BackgroundEven, neutral light grey studio background with no visible props.
- Model visibilityLower half of model face, jawline, neck, and upper chest visible; skin texture and short facial stubble visible on jaw and chin.
1 region
x 0.02 · y 0.02 · w 0.62 · h 0.48 (high) - LightingSoft, diffused frontal lighting with mild shadowing under the jaw and slight sheen on the lower lip.
Colors
medium heather grey· main body fabric#A2A1A6solid black· embroidered motif#15141A- V-neck openingDeep V-neck front with a wide ribbed trim that folds inward along the button placket and continues around the neckline.
- 03

Product
Rear view of a light heather gray fine-knit long-sleeve sweater on a male model, showing the back panel, raglan-style shoulder seams, ribbed neckline, cuffs, and hem.
- Back panelFlat back panel of a fine, smooth knit with a subtle heathered texture and even horizontal knit lines visible across the surface.
1 region
x 0.15 · y 0.12 · w 0.70 · h 0.60 (high) - Shoulder seamAngled raglan-style shoulder seam running from neckline toward underarm on both sides, visible as a slightly raised stitch line.
1 region
x 0.28 · y 0.04 · w 0.44 · h 0.18 (high) - NecklineShallow ribbed crew neckline band sitting against the base of the neck, finished with a narrow rib stitch.
1 region
x 0.32 · y 0.02 · w 0.36 · h 0.12 (high) - Sleeve shape and drapeLong sleeves with a relaxed fit and gentle vertical drape; slight gathering at the cuffs and lower sleeve where fabric falls onto the wrist and hand.
2 regions
x 0.02 · y 0.14 · w 0.20 · h 0.68 (medium); x 0.78 · y 0.28 · w 0.18 · h 0.56 (medium) - CuffsNarrow ribbed cuffs visible at sleeve ends, matching the neckline ribbing and slightly contracted compared with the sleeve body.
2 regions
x 0.78 · y 0.72 · w 0.14 · h 0.10 (high); x 0.04 · y 0.72 · w 0.12 · h 0.10 (high) - HemWide ribbed waistband hem that sits over the top of the pants, creating a slight blousing of the body fabric above it.
1 region
x 0.15 · y 0.72 · w 0.70 · h 0.20 (high) - Fabric color and finishEven light heather gray knit with a soft, matte finish and slight tonal variation from the heathering.
1 region
x 0.08 · y 0.04 · w 0.84 · h 0.86 (high) - No visible brandingNo printed or sewn logo, label, or visible text on the back panel, neckline, cuffs, or hem in this view.
Other
Studio-style rear product shot showing the model from mid-neck to mid-thigh against a plain light gray background with soft, even lighting and minimal shadowing.
- Model and poseMale model shown from the rear with head turned slightly to the right, right hand visible at hip and left hand partially visible at left side.
2 regions
x 0.58 · y 0.00 · w 0.42 · h 0.30 (high); x 0.70 · y 0.78 · w 0.26 · h 0.20 (high) - BackgroundNeutral light gray seamless background with no props or patterns.
- Lighting and shadowSoft, diffuse lighting producing minimal harsh shadows and gentle highlights on the knit texture, with a faint shadow along the lower right hem area.
- Image crop and framingFramed to show the full back of the sweater from neckline to just below the hem; lower part of the model's trousers visible.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low)
Colors
light heather gray· main body#B2B1B6- Back panelFlat back panel of a fine, smooth knit with a subtle heathered texture and even horizontal knit lines visible across the surface.