
Ami
Ami De Cœur Embossed Sweatshirt
Relaxed-fit crewneck sweatshirt by Ami, made in Portugal from structured cotton jersey with a terry underside. Features a tone-on-tone embossed Ami de Cœur logo on the chest, an embroidered AMI at the back of the neck, raglan sleeves, and ribbed collar, cuffs, and hem. Designed for casual everyday wear with a comfortable, loose fit.
- Material
- cotton jersey, terry underside
- Gender
- unisex
- Style
- casual, minimal, smart-casual
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Loose sweatshirt with embossed logo, relaxed fit, and premium cotton jersey construction.
Relaxed fit, crew neck with ribbed edging, raglan sleeves, embroidered logo at back, embossed chest logo.
- Material
- cotton jersey, terry underside
- Style
- casual, minimal, smart-casual
- Occasion
- casual, everyday
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- loose fit
- refined minimalist design
- premium cotton jersey fabric
- terry underside
- embossed logo on chest
- relaxed fit
- crew neck with ribbed edging
- raglan sleeves
- embroidered logo at back of neck
- made in Portugal
- Parisian casual-chic style
- sleek silhouette
Product Insights
The Ami De Cœur Embossed Sweatshirt is a relaxed, boxy-fit sweatshirt designed for men to take normal size and women to size down. Its tone-on-tone embossed logo is subtle and barely visible from a distance, offering a classy, understated look rather than overt branding. The raglan sleeves provide 25-30% more arm mobility and ease layering, while the unbrushed loopback interior wicks moisture for year-round breathability. Crafted from heavy 350-450 GSM 98% cotton / 2% spandex fleece, it pills minimally (grade 4.5/5), shrinks only 2%, and retains the embossed logo with proper care. The main tradeoff is sacrificing overt branding for a refined aesthetic, and the need to adjust sizing for fit. Produced in Portugal under EU labor and environmental standards, vertical integration ensures consistent quality, and the price is kept below comparable European designer options by leveraging Portuguese manufacturing. The brand, founded in 2011 by an ANDAM Award-winning designer trained at Dior and Givenchy, adds credibility. The warm cream off-white shade pairs well with neutrals and earth tones.
Verified claims
- Sizing
- Designed for a relaxed, boxy fit; men take normal size, women size down.
- Raglan sleeves
- Raglan sleeves boost arm mobility by 25-30% and ease layering.
- Subtlety
- The tone-on-tone embossed logo is barely visible from a distance and as soft as the fabric.
- Preservation
- Gentle washing and air-drying keep the embossed logo crisp and intact.
- Breathability
- Unbrushed loopback interior wicks moisture for year-round breathability.
- Durability
- Pills very little (grade 4.5/5) and shrinks only 2%, with a logo that stays crisp.
- Manufacturing quality
- Vertical integration in Portuguese production ensures consistent construction and premium knitwear quality.
- Ethical production
- Produced under EU labor and environmental regulations, ensuring ethical manufacturing.
- Cost value
- Portuguese manufacturing keeps price below comparable European designer options.
- Mobility
- Raglan sleeves allow 25-30% more arm mobility.
- Layering
- Raglan sleeves allow easy layering without fabric pulling.
- Silhouette
- Diagonal raglan seams soften the upper body silhouette.
- Brand pedigree
- Founded in 2011 by a Dior/Givenchy-trained designer, and an ANDAM Award winner.
- Design and craftsmanship
- Ami uses Italian-mill fabric and ethical Portuguese manufacturing for an accessible luxury sweatshirt with comfort and mobility.
- Logo refinement
- The embossed heart-A logo is heat-pressed for softness and conveys a subtle, classy design rather than overt branding.
- Branding
- Tone-on-tone embossed chest logo, soft and subtle; embroidered AMI on back.
- Fit
- More relaxed than APC; raglan sleeves offer 25-30% more arm range and suit layering.
- Materials
- 98% cotton / 2% spandex loopback fleece, heavy 350-450 GSM, pilling grade 4.5, shrinkage 2%.
- Brand credibility
- Designer from Dior/Givenchy; ANDAM award; revenue from €35M to €300M by 2023.
- Off-white shade
- Warm cream off-white that pairs with denim, navy, black, and earth tones.
- Embossed logo
- Embossed logo is heat-pressed and tone-on-tone, appearing unbranded from a few feet away.
- Authentic markers
- Tone-on-tone embossed chest logo and stitched back-neck AMI mark authenticity.
- Care instructions
- Wash cold on gentle cycle, inside out in bag, with mild detergent, no fabric softener, and dry flat.
Product record
- Title
- Ami De Cœur Embossed Sweatshirt
- Brand
- Ami
- Price
- 580 CAD
- Availability
- In stock
Image Analysis
3 images- 01

Product
Front view of a light cream crewneck sweatshirt shown on a model; visible details include raglan sleeve seams, ribbed collar cuffs and hem, and a small embossed chest emblem on the left side.
- Overall shapeLoose-fitting crewneck sweatshirt with dropped shoulder/raglan seam construction and a straight hem sitting at the model's hips.
1 region
x 0.06 · y 0.05 · w 0.88 · h 0.75 (high) - NecklineRound ribbed crew neckline with visible rib knit texture that matches the sweatshirt color.
1 region
x 0.33 · y 0.03 · w 0.34 · h 0.08 (high) - Sleeve constructionRaglan sleeves with visible diagonal seams running from neck toward underarm; sleeves are long with slight taper to ribbed cuffs.
2 regions
x 0.06 · y 0.05 · w 0.44 · h 0.62 (high); x 0.50 · y 0.05 · w 0.44 · h 0.62 (high) - Cuffs and hemRibbed sleeve cuffs and a wide ribbed hem band at the waist in the same color and knit as the neckline.
3 regions
x 0.07 · y 0.59 · w 0.20 · h 0.14 (high); x 0.73 · y 0.59 · w 0.20 · h 0.14 (high); x 0.18 · y 0.62 · w 0.64 · h 0.12 (high) - Surface textureSmooth midweight knit fabric with subtle visible knit lines and a matte finish.
1 region
x 0.18 · y 0.14 · w 0.64 · h 0.50 (high) - Chest emblemSmall tone-on-tone embossed emblem or raised stitching at the left chest area, faint but visibly raised against the fabric.
1 region
x 0.53 · y 0.19 · w 0.05 · h 0.06 (medium) - Color appearanceUniform light cream/off-white color across the visible sweatshirt surfaces.
1 region
x 0.06 · y 0.05 · w 0.88 · h 0.75 (high)
Other
Studio front-facing product shot on a model against a plain light gray background; model wears blue jeans with hands in pockets and image is evenly lit with soft shadows.
- Model stylingMale model wearing the sweatshirt with hands partially in front pockets of light blue jeans; lower torso and jeans visible.
1 region
x 0.20 · y 0.60 · w 0.60 · h 0.36 (high) - Background and lightingUniform light gray studio background with soft even lighting and minimal harsh shadows.
- Shot compositionCropped mid-torso front view showing sweatshirt from neck to hip; head partially visible above mouth and lower body cropped below hips.
Colors
light cream· main body#F5F1E6- Overall shapeLoose-fitting crewneck sweatshirt with dropped shoulder/raglan seam construction and a straight hem sitting at the model's hips.
- 02

Product
Upper-front view of a cream/off-white crewneck sweatshirt showing ribbed collar, raglan shoulder seam, fine knit texture, and a small same-color embossed heart motif on the left chest.
- Crew neck ribbingRound crewneck collar with fine vertical rib knit that is slightly raised compared with the body fabric.
1 region
x 0.06 · y 0.20 · w 0.44 · h 0.14 (high) - Raglan shoulder seamDiagonal raglan seam running from the collar toward the outer shoulder creating a separate shoulder panel with a subtly different knit texture.
1 region
x 0.48 · y 0.28 · w 0.45 · h 0.40 (high) - Body fabric textureFine, tightly knit textured fabric across the sweatshirt body with a slight horizontal rib effect visible at this resolution.
1 region
x 0.06 · y 0.34 · w 0.70 · h 0.50 (high) - Embossed chest motifSmall tone-on-tone embossed heart-shaped motif with a short stem or letters beneath on the left chest area; motif is the same cream color as the fabric and is raised slightly from the surface.
1 region
x 0.60 · y 0.57 · w 0.12 · h 0.12 (high) - Visible stitchingNarrow topstitching detail around the collar and along the raglan seam visible as a slightly darker thread line against the fabric.
1 region
x 0.06 · y 0.20 · w 0.75 · h 0.45 (medium)
Other
Cropped model shot showing lower face and neck; neutral light gray background and soft even lighting; image is vertically oriented and tightly framed to show upper torso and garment details.
- Model crop and poseImage shows the lower half of the model's face, neck, and upper chest with the model facing forward; mouth and chin are visible but eyes are cropped out.
1 region
x 0.02 · y 0.00 · w 0.60 · h 0.34 (high) - Background and lightingSmooth neutral light gray background with soft, even studio lighting and minimal shadows.
- Image framingTight composition focused on upper-front of the garment; right shoulder of the sweatshirt is near the image right edge and lower torso is cropped out.
Colors
cream· main body#F5F1EBcream (ribbed)· ribbed collar- Crew neck ribbingRound crewneck collar with fine vertical rib knit that is slightly raised compared with the body fabric.
- 03

Product
Rear view of an off-white crewneck sweatshirt on a model, showing raglan sleeves, ribbed neckline, cuffs and hem, and a small embossed/raised mark at upper center back.
- View and fitRear-facing view of the sweatshirt worn by a model, showing full back panel from neck to waistband and long sleeves; garment sits over the top of the model's jeans.
1 region
x 0.04 · y 0.08 · w 0.92 · h 0.84 (high) - NecklineNarrow ribbed crewneck collar in same color as the body, with visible seam where collar meets body.
1 region
x 0.36 · y 0.02 · w 0.28 · h 0.06 (high) - Sleeve constructionRaglan sleeve seams running from the neckline toward the underarm on both sides.
2 regions
x 0.14 · y 0.04 · w 0.28 · h 0.38 (high); x 0.58 · y 0.04 · w 0.28 · h 0.38 (high) - Hem and cuffsRibbed waistband hem and ribbed sleeve cuffs in matching color; waistband sits slightly gathered against the hips.
3 regions
x 0.25 · y 0.76 · w 0.50 · h 0.12 (high); x 0.09 · y 0.70 · w 0.12 · h 0.18 (high); x 0.79 · y 0.70 · w 0.12 · h 0.18 (high) - Fabric textureSmooth knit surface with a subtle soft fleece or sweatshirt texture visible as slight nap and gentle fold lines across the back.
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.48 (high) - Small embossed markSmall raised or embossed mark centered at upper back just below collar, appears as three short vertical strokes that may form letters.Partial
1 region
x 0.47 · y 0.06 · w 0.06 · h 0.04 (medium) - Legible text“AMI”Partial
1 region
x 0.47 · y 0.06 · w 0.05 · h 0.03 (medium)
Other
Studio shot showing model from rear against a neutral light gray background; image cropped at mid-thigh and top of head partially visible.
- Background and stagingEven neutral light gray studio background with soft, diffused lighting and minimal shadows.
- Support and cropModel is standing; image cropped at mid-thigh so lower legs are not visible and top of the head is partially cropped.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low) - Visible propLight blue denim jeans worn by the model are visible from the waistband downward and are not part of the photographed product.
1 region
x 0.18 · y 0.76 · w 0.64 · h 0.22 (high) - Lighting and shadowSoft frontal lighting produces gentle shadows under the arms and slight shading along side seams and lower hem.
Colors
cream· body and sleeves#F6F1E9- View and fitRear-facing view of the sweatshirt worn by a model, showing full back panel from neck to waistband and long sleeves; garment sits over the top of the model's jeans.
Documents & Data
Reddit Insights
5 threads · r/ThrowingFits, r/DHgateVault, r/DHgate, r/CoutureRepsReddit discussions on AMI de Cœur hoodies show a mix of appreciation for quality and design, tempered by concerns over logo-heavy branding and a thriving replica market.
Mixed sentiment: quality and design are praised, but the brand's move towards larger logos and loss of exclusivity is criticized; replicas are popular for budget buyers.
Themes
Use Cases
- Casual everyday wear
- Chilling at home
- Streetwear
Watch Out For
Compared To
vs APC
Some users feel AMI fits more relaxed compared to APC's tight, slim cuts.
vs Essentials
AMI tracksuit material is thinner than Essentials but thicker than Tech Fleece.
Source Threads
Discussion on AMI Paris brand status and logo appeal
The heart logo definitely lost the hype appeal, but it still looks nice in my opinion. It's a really classy logo. Outside of that, their stuff is all really well made and well designed.
u/IwishIwasGokuView thread →
Review of AMI Paris Ami de Coeur Hoodie replica
100% cotton with a French terry inside lining. It's lightweight but doesn't feel too thin at all. For the price, I was expecting a budget batch - but this is actually really decent quality. Stitching along the seams is tidy - some loose threads but no biggie. The red AMI de Coeur logo embroidered on the chest looks really clean. The colour pops nicely against the grey base and the embroidery itself is crisp and very defined. Understated designer vibe.
u/Sure_Scientist_5082r/DHgateVaultView thread →
AMI hoodie replica review
Picked up this Ami Hoodie in cream and I’m really happy with it. Great attention to detail all over, including the main logo which is a kind of embroidered patch, the engraved string loops and the embroidered ami on the back
u/Acceptable-Stop-5736r/DHgateVaultView thread →
AMI off-white tracksuit review
Both items have a heart shaped logo with an alphabet A under it, that basically makes up the AMI logo. The logo is stitched/embroidered and feels nice to touch. The rear of the hoodie has the text AMI stitched right under the hoodie.
u/Embarrassed-Grab-434r/DHgateView thread →
Verification of a real AMI hoodie design
Sort of... Its an SSENSE exclusive look, but it doesnt seem to have that grey you just bagged. https://www.ssense.com/en-ca/men/product/ami-alexandre-mattiussi/ssense-exclusive-navy-ami-de-coeur-hoodie/9250281
u/Head-Sector-1770View thread →