
Le 31
Canadian Destinations Sweatshirt Comfort Fit
This is a comfort-fit crewneck sweatshirt from the Le 31 by Simons line, designed exclusively in Canada. It has a front embroidered graphic featuring a Yukon theme with a bear and tree design, along with ribbed edging at the collar, cuffs, and hem. The sweatshirt is made from an organic cotton and polyester blend with a soft fleece underside, providing a relaxed fit for everyday wear.
- Material
- Organic cotton and polyester blend
- Gender
- unisex
- Style
- casual, relaxed-fit
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Comfort fit sweatshirt with front embroidery and soft fleece interior.
Ribbed edging and soft fleece underside.
- Material
- Organic cotton and polyester blend
- Secondary
- polyester
- Style
- casual, relaxed-fit
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- embroidery on the front
- comfort fit
- ribbed edging
- soft fleece underside
- organic cotton and polyester blend
- designed in Canada
Product Insights
Le 31's Canadian Destinations Sweatshirt, launched from the brand's original 1960s menswear line, offers a brushed fleece interior for plush warmth and an embroidered design spanning coast-to-coast with local culinary references that won't crack or peel. At $59 CAD, it undercuts comparable options while adding embroidery and fleece, though it shrinks 1–3% after washing versus 3–5% for pure cotton, and requires air drying to protect the graphic. The blend resists shrinkage and maintains comfort fit, sparking conversations about local culture through its destination series.
Verified claims
- Brand heritage
- Launched in the 1960s as one of Simons' original in-house menswear lines.
- Destination series
- Destinations range from Newfoundland to Yukon with local culinary references.
- Material
- 60% organic cotton and 40% polyester blend with embroidered design and brushed fleece interior.
- Design
- Series spans Canadian coast-to-coast with food in-jokes, from Le 31's 1960s menswear line.
- Embroidery quality
- Buyers report that the embroidered front design does not crack or peel like screen-printing.
- Value
- $59 CAD undercuts $80 CBC and $53 Brandigenous, adding embroidery and fleece.
- Fleece interior
- Brushed fleece interior offers plush warmth typical of premium $80+ sweatshirts.
- Durability
- Blend resists shrinkage, keeping comfort fit and fleece plush through washes.
- Comfort
- Buyers say the sweatshirt is very comfortable for lounging, citing the soft fleece underside and relaxed fit.
- Shape retention
- Shrinks 1–3% after washing, versus 3–5% for pure cotton.
- Care
- Turn inside out, gentle cycle, air dry to protect the embroidered graphic.
- Storytelling
- The destinations and brand heritage spark conversations about local culture.
Product record
- Title
- Canadian Destinations Sweatshirt Comfort Fit
- Brand
- Le 31
- Price
- 59 CAD
- Availability
- In stock
Deep Research
How it compares to other $60 Canadian sweatshirts
- The brushed fleece interior adds a plush, heat-trapping layer that feels smooth against the skin — a tactile upgrade that is typically reserved for sweatshirts above $80, making the Le 31 feel more luxurious than its $59 tag suggests, especially for lounging or cooler seasons.
- The organic cotton-and-polyester blend (with recycled polyester in sibling Le 31 pieces) offers greater shape retention and durability than 100% cotton, resisting shrinking and stretching through repeated washes — a practical advantage for a graphic sweatshirt where you want the embroidery to stay crisp and the fit to remain consistent wear after wear.
- The front embroidery features named Canadian destinations like 'Montreal Bagels,' 'Baie-Saint-Paul,' and 'Gander River,' turning the sweatshirt into a wearable postcard — a design approach that elevates it beyond a generic logo or blank sweatshirt, particularly resonant for buyers who want to wear their hometown pride or favorite travel spot at an affordable price.
- At $59 CAD, the Le 31 undercuts the $80 CBC Circa Made-in-Canada sweatshirt and sits only $6 above the basic $53 Brandigenous crewneck, yet it adds an embroidered front design and a soft fleece underside — two features absent from those competitors, making it a more expressive, cozier choice at the entry level.
The story behind the Canadian Destinations graphics
- Variants like 'Montreal Bagels' and 'Nanaimo/Crab' replace generic place names with iconic local foods — Montreal's wood-fired bagels and Nanaimo's famous dessert bar plus Dungeness crab — turning the embroidery into a playful insider reference that rewards familiarity with Canadian food culture.
- The variant names span the country from Newfoundland's Gander River to Green Lake in the Yukon, covering the entire breadth of the nation — this is not a region-specific capsule but a coast-to-coast editorial, with stops in Toronto, the Québec heartland (Baie-Saint-Paul, Côte-Nord), and BC's Nanaimo, making the sweatshirt a wearable cross section of Canada.
- Le 31 debuted in the 1960s as one of Simons' original in-house fashion brands, so this sweatshirt sits within a nearly six-decade tradition of Canadian-designed menswear — the Canadian Destinations series is a contemporary iteration of that heritage, channeling national identity for a new generation.
How the organic cotton fleece holds up over time
- A cotton-polyester fleece like this resists shrinkage better than 100% cotton because the polyester fibers act as a stabilizing framework — such blends typically shrink only 1–3% after washing versus 3–5% for pure cotton, meaning the 'comfort fit' silhouette holds its shape through repeated laundering.
Image Analysis
3 images- 01

Product
Front view of a long-sleeve crewneck sweatshirt on a model showing a chest graphic with text and embroidered-style animal and tree motif, ribbed collar, cuffs, and hem, and a relaxed shoulder seam.
- SilhouetteRelaxed-fit crewneck sweatshirt visible from front with long set-in sleeves and a dropped shoulder seam.
- Collar and ribbingNarrow ribbed crewneck collar; ribbed cuff bands at sleeve ends and a ribbed bottom hem, all matching the sweatshirt body color.
2 regions
x 0.32 · y 0.10 · w 0.36 · h 0.09 (high); x 0.18 · y 0.70 · w 0.64 · h 0.18 (high) - Chest motifCentral chest graphic featuring a multi-color animal (bear) and tree motif with surrounding text arranged in an arc above and small text and numbers flanking the motif.
1 region
x 0.30 · y 0.23 · w 0.40 · h 0.22 (high) - Fabric surfaceSmooth knit sweatshirt fabric with a matte finish and fine visible knit texture at close inspection on sleeve and body panels.
1 region
x 0.18 · y 0.24 · w 0.64 · h 0.62 (high) - Left hand and pocket areaRight side of garment (model left) shows the hand partially inserted or resting near a side seam area; no visible external pocket opening.
1 region
x 0.68 · y 0.72 · w 0.26 · h 0.26 (medium) - Visible garment color on productThe entire visible garment body and ribbed trims are a single uniform deep red color.
1 region
x 0.18 · y 0.12 · w 0.64 · h 0.76 (high) - Text on chest - arch“YUKON”
1 region
x 0.35 · y 0.20 · w 0.30 · h 0.08 (high) - Text on chest - flanking numbers“EST 1898”
1 region
x 0.38 · y 0.30 · w 0.24 · h 0.06 (high) - Small cursive text under motifSmall cursive script under the motif is present but not clearly legible at this resolutionPartial
1 region
x 0.37 · y 0.36 · w 0.26 · h 0.06 (medium)
Other
Studio product shot showing a model wearing the sweatshirt against a plain light background, three-quarter front pose, even soft lighting, and cropping at mid-thigh.
- Model pose and viewModel photographed three-quarter front, facing slightly toward camera with left shoulder marginally closer to lens; image shows upper legs to head.
- Background and lightingUniform off-white studio background with even, soft lighting and minimal cast shadows.
- Crop and framingImage cropped at approximately mid-thigh; full head and both hands partially visible with right hand near garment side seam.
- Image qualitySharp focus on garment and model with high resolution and natural color rendering.
Colors
deep red· body and ribbed trims#B21D3Bcream· lettering (arch)dark brown· bear motif#432A25deep forest green· tree motif#44322Bnear black· graphic outlines and small text#2D130A- 02

Product
Close-up of a crew-neck sweatshirt front showing a ribbed neckline, long sleeve with ribbed cuff, and a large embroidered chest graphic reading 'YUKON' above an embroidered bear and additional embroidered text and numeric elements.
- NecklineCrew-neck with a narrow ribbed knit band lying flat against the model's neck; band is same color as the garment.
1 region
x 0.06 · y 0.14 · w 0.54 · h 0.17 (high) - Sleeve and cuffLong sleeve visible on the right side with a ribbed cuff folded at the wrist area; sleeve shows soft folded fabric and a visible shoulder seam.
1 region
x 0.56 · y 0.35 · w 0.39 · h 0.55 (high) - Main fabricMedium-weight knit sweatshirt fabric with a smooth face and soft texture, even color across the visible area.
- Embroidered headline text“Large arched embroidered text reading 'YUKON' in uppercase letters with a raised stitched appearance and light contrasting color.”
1 region
x 0.15 · y 0.45 · w 0.58 · h 0.16 (high) - Embroidered numeric detail“Embroidered numeric element reading '1898' positioned to the right of the central graphic.”
1 region
x 0.48 · y 0.60 · w 0.16 · h 0.08 (high) - Embroidered EST“Embroidered text 'EST' positioned to the left of the central graphic.”
1 region
x 0.12 · y 0.60 · w 0.12 · h 0.07 (high) - Central embroidered graphicDetailed embroidered motif of a walking bear in front of stylized conifer trees and a low horizon shape; stitching shows multiple brown tones for the bear and dark fill for trees.
1 region
x 0.23 · y 0.56 · w 0.36 · h 0.18 (high) - Lower cursive text“Embroidered cursive script near the bottom of the graphic reading 'Larger than life'.”
1 region
x 0.20 · y 0.71 · w 0.46 · h 0.08 (high)
Other
Studio portrait crop showing the upper torso and head of a model against a plain light background with soft, even lighting and minimal shadow.
- Model crop and poseImage crops the model from the upper chest to just above the head; model faces slightly right and looks down, left arm partially visible folded across the body.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Background and lightingPlain bright neutral background with even studio lighting that produces soft shadows and subtle highlights on the model's skin and the sweatshirt surface.
- Image qualityHigh-resolution image with clear detail of fabric texture and embroidery; no visible motion blur.
Colors
deep rose red· body#BB2542cream· embroidered headline textdark brown· embroidered bear#5D0311near black· embroidered trees and horizon- NecklineCrew-neck with a narrow ribbed knit band lying flat against the model's neck; band is same color as the garment.
- 03

Product
Rear view of a plain crewneck sweatshirt in a solid deep red color with ribbed neckline, cuffs and hem; dropped shoulder seams and smooth knit exterior visible.
- Back panelLarge single-piece rear body panel in a solid deep red color with smooth knit exterior visible and no printed graphics or visible pockets on the back.
1 region
x 0.05 · y 0.12 · w 0.90 · h 0.76 (high) - Neck ribbingShallow ribbed crewneck collar in the same red color with visible stitching where the collar meets the body.
1 region
x 0.35 · y 0.08 · w 0.30 · h 0.08 (high) - Hem ribbingWide horizontal ribbed hem band in matching red wrapping the bottom of the sweatshirt.
1 region
x 0.08 · y 0.78 · w 0.84 · h 0.12 (high) - Cuff ribbingRibbed sleeve cuff visible on the right sleeve, same red color and fitted at the wrist.
1 region
x 0.70 · y 0.78 · w 0.18 · h 0.14 (high) - Dropped shoulder seamVisible shoulder seam set slightly down the arm creating a dropped-shoulder silhouette, seam stitching visible in matching thread.
2 regions
x 0.10 · y 0.18 · w 0.34 · h 0.18 (high); x 0.56 · y 0.18 · w 0.34 · h 0.18 (high) - Fabric surfaceExterior shows a smooth, dense knit surface typical of sweatshirt fabric; no visible patterning or texture variations.
1 region
x 0.22 · y 0.30 · w 0.56 · h 0.44 (medium)
Other
Model photographed from the rear against a plain white background; studio lighting with soft shadows; lower body and right hand partially visible.
- Shot compositionThree-quarter rear shot of a standing model showing the back of the sweatshirt; crop includes the model's head, torso, arms, and upper legs.
- BackgroundPlain evenly lit white background with minimal visible shadowing around the model.
- Model visibleModel's head, neck, and right hand are visible; the model faces slightly to the right so the rear and a profile of the face are visible.
2 regions
x 0.42 · y 0.00 · w 0.30 · h 0.20 (high); x 0.76 · y 0.78 · w 0.18 · h 0.18 (high) - Lower garment (not product)Black shorts or pants are partially visible below the sweatshirt; included as staging rather than a product detail.
1 region
x 0.18 · y 0.86 · w 0.64 · h 0.14 (high)
Colors
deep red / burgundy· sweatshirt body#B3223E- Back panelLarge single-piece rear body panel in a solid deep red color with smooth knit exterior visible and no printed graphics or visible pockets on the back.
Documents & Data
Customer Reviews
5 total5 reviews · out of 5
Fun shirt
Super comfortable
Good choice
Warm and comfortable
Parfait!
Super confortable et de bonne qualité! J'adore la représentation du Québec :)
Love this
Love the colour and I love that it is embroidered and not a sunscreen
Super! Belle qualité du tissu
Super! Belle qualité du tissu 👍
Q&A
2 answered- How does the 'comfort fit' sizing compare to a typical regular fit sweatshirt—is it cut looser or true to size?
- Le 31's 'comfort fit' is a relaxed, looser cut compared to a standard regular fit. For other Le 31 tops, this fit is described as a 'loose style with slightly dropped shoulders' [1], so expect a roomier silhouette.
- Is the front embroidery flat or raised, and does it require any special care to avoid snagging or damage?
- The product listing does not specify whether the embroidery is flat or raised. To protect any embroidery, we recommend turning the sweatshirt inside out, washing on a gentle cycle, and air drying to avoid snagging or damage.