Le 31
Guinness T-Shirt
The Guinness T-Shirt is a short-sleeve crew-neck T-shirt made from 100% cotton faded jersey. It features a front chest print with an oval cream badge reading 'GUINNESS' and red/black decorative graphics. The shirt includes a ribbed collar, dropped shoulder seams, and a straight hem.
- Material
- 100% cotton
- Gender
- unisex
- Style
- casual
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Specifications
Classic Guinness t-shirt with front print and soft faded cotton jersey.
Front print, 100% cotton faded jersey
- Material
- 100% cotton
- Style
- casual
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- front print graphic
- 100% cotton construction
- faded jersey fabric
- ultra-comfortable feel
Product Insights
This Guinness T-shirt by Le 31, Simons's in-house private-label brand, blends authentic Guinness heritage—the chest badge and neck-label harp reproduce the Brian Boru trademark Guinness registered in 1876, with the straight edge left, unlike the Irish state harp—with a garment-washed 100% cotton that feels soft and broken-in without sueding, is pre-shrunk so the true-to-size fit holds, and sells for $19.99 CAD in stock. The core promise is a comfortable, historically accurate branded tee, but the tradeoff is maintenance: the faded character and cotton purity (unlike the Guinness Webstore's 60/40 blend) demand cold water and mild detergent, as hot water accelerates mottling and alters the deliberately worn-in look.
Verified claims
- Chest badge
- The front chest badge is a cream oval badge with the GUINNESS wordmark and decorative graphics.
- House label
- Le 31 is Simons's in-house private-label brand, shown in Simons's FW 2016-17 Unisex Edition.
- Color evolution
- Cold water and mild detergent help preserve the faded color; hot water or harsh detergents can cause additional fading.
- Cotton purity
- 100% cotton — the Guinness Webstore's Green Distressed Label Tee is 60/40 cotton-polyester.
- Fit
- Runs true to size with a standard straight fit.
- Feel
- The washed 100% cotton gives the soft, broken-in feel and is comfortable enough for all-day wear; the softness comes from the garment wash, not an added sueded or brushed finish.
- Provenance
- Le 31 is a Simons in-house label, not a standalone Guinness apparel brand.
- Shrinkage
- The garment-dye/wash process reduces first-wash shrinkage, but 100% cotton can still shrink about 1–3% after laundering.
- Wash character
- The faded, worn-in look comes from a garment-dye/wash treatment that also softens the fabric; additional fading can occur with hot water or harsh detergents.
- Harp trademark
- The harp in the branding is Guinness's 1876 Brian Boru trademark, straight edge left.
- Print durability
- The screen-printed chest graphic should hold up through 50–100 washes with proper care; the main avoidable risk is heat from high-heat drying or direct ironing on the logo.
- Collar construction
- The crew-neck collar has narrow ribbing but no confirmed reinforcement beyond standard jersey construction.
Product record
- Title
- Guinness T-Shirt
- Brand
- Le 31
- Price
- 19.99 CAD
- Availability
- In stock
Buying Guide
0 comparisons · 2 sourcesUses
Audiences, workflows, and fit — 100_cotton_purists
For the 100% cotton purist, this Le 31 Guinness tee is built from 100% cotton faded jersey, whereas the Guinness Webstore Green Distressed Label Tee is a 60% cotton / 40% polyester blend, so the pure-cotton buyer gets the no-polyester construction and the faded jersey's soft, washed handle in the same shirt.[1,2]
Image Analysis
1 images- 01
Product
Front view of a dark charcoal short-sleeve crew-neck T-shirt with a small oval cream chest badge at the left front and a small printed neck label visible inside the collar.
- Overall silhouetteFlat-front, relaxed-fit short-sleeve T-shirt shown front-facing with a crew neckline and dropped shoulder seams.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.84 (high) - NecklineRound crew neck with a visible ribbed collar band in the same dark color as the body.
1 region
x 0.36 · y 0.06 · w 0.28 · h 0.12 (high) - Sleeve styleShort sleeves with a straight hem and visible single-needle topstitching at the sleeve edges; sleeves appear slightly wide relative to the body.
2 regions
x 0.12 · y 0.18 · w 0.32 · h 0.22 (high); x 0.56 · y 0.18 · w 0.32 · h 0.22 (high) - Left-chest badgeSmall oval cream badge printed on the left chest; contains the word GUINNESS in uppercase and decorative red and black graphic elements around it.
1 region
x 0.62 · y 0.30 · w 0.12 · h 0.16 (high) - Chest badge text“GUINNESS”
1 region
x 0.64 · y 0.36 · w 0.08 · h 0.06 (high) - Interior neck printSmall printed neck label visible inside the collar with multiple short lines of text and a small harp-like logo above the lines; individual small lines are partially legible only at close inspection.Partial
1 region
x 0.44 · y 0.09 · w 0.12 · h 0.08 (medium) - Hem and stitchingStraight bottom hem with visible topstitching in a matching dark thread.
1 region
x 0.26 · y 0.78 · w 0.48 · h 0.12 (high)
Other
Product photographed flat against a uniform light gray background with soft shadow beneath; centered composition, even frontal lighting, no props.
- BackgroundUniform light gray background filling the frame.
- ShadowSoft diffuse shadow visible beneath the hem and sleeves indicating overhead lighting and slight separation from the background.
1 region
x 0.22 · y 0.80 · w 0.56 · h 0.10 (high) - Shot compositionCentered flat product shot showing the full front of the T-shirt with even margins on left and right.
Colors
dark charcoal· body#302F2Ccream· left-chest badge backgroundmuted red· left-chest badge decorative elementsblack· left-chest badge text and small logo#292723- Overall silhouetteFlat-front, relaxed-fit short-sleeve T-shirt shown front-facing with a crew neckline and dropped shoulder seams.