Country Liberty
Rugged Roots T-Shirt
The Rugged Roots T-Shirt is a short-sleeve crewneck tee made from ultra-comfortable 100% cotton faded jersey with a lived-in, matte finish. It features a small white horseshoe chest graphic and a large multi-color back graphic with a distressed horseshoe motif and text reading 'COUNTRY LIBERTY' along with 'RUGGED ROOTS CA EST. 2016' and 'Canadian Clothing Co'. The shirt has a relaxed, straight-cut fit, a ribbed crew neckline, and double topstitching on the hem.
- Material
- 100% cotton faded jersey
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Ultra-comfortable 100% cotton faded jersey t-shirt with front and back print.
100% cotton faded jersey, front and back print.
- Material
- 100% cotton faded jersey
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- front and back print
- 100% cotton
- faded jersey fabric
Product Insights
The Rugged Roots T-Shirt from Country Liberty, rooted in Rexton, NB with a $400 startup and carpenter co-founder, earned Dragons' Den backing and is adopted by Canadian country artists, co-branded with Molson, Bell, and Simons. Stocked in 200 Canadian and 75 US stores with 150k Instagram followers, the brand publishes a commitment to ethical sourcing. The tee features pre-washed faded jersey in unisex sizing, reinforcing an authentic country image, and is an exclusive collaboration through Simons' Le 31 label, merging East Coast rural ethos with Quebec design heritage. The unisex cut is relaxed; slim-fit and women typically size down. The single-jersey knit is more breathable than woven cotton. However, 100% cotton may shrink 3–8% in warm water, so cold wash and air dry are recommended. At 45 CAD, the pre-washed cotton and relaxed fit make it a smarter promo-tee alternative.
Verified claims
- Brand origin
- Rooted in Rexton, NB with a $400 startup, carpenter co-founder, and Dragons' Den backing.
- Endorsements
- Adopted by Canadian country artists and co-branded with Molson, Bell, and the Cavendish Beach Music Festival.
- Retail growth
- Stocked in 200 stores across Canada and 75 in the US.
- Ethical sourcing
- Brand publishes commitment to ethical sourcing and supplier vetting.
- Apparel aesthetic
- Pre-washed faded jersey and unisex sizing reinforce the brand's authentic country image.
- Exclusivity
- Exclusive collaboration tee only available through Simons' Le 31 label.
- Heritage
- Tee merges East Coast rural ethos with Quebec design heritage.
- Sizing
- Country Liberty uses unisex sizing across its tees; this style has a straight, slightly relaxed silhouette rather than an athletic slim cut.
- Visual style
- Grey variant is solid grey with faded, worn-in finish, not heather.
- Wash care
- Wash in cold water and air dry to minimize shrinkage and keep the faded jersey soft.
- Breathability
- Single-jersey knit traps air, making it more breathable than woven cotton.
- Fit
- Relaxed unisex cut; the brand's size chart lists a 20-inch chest width on a medium, giving comfortable ease without being oversized.
- Shrinkage
- 100% cotton may shrink 3–8% in warm water; cold wash and air dry recommended.
- Brand story
- Dragons' Den-validated, ethically sourced, and born from a Rexton start.
- Value
- Pre-washed cotton and relaxed unisex fit make this $29.95 tee a smarter promo-tee alternative.
- Garment measurements
- The brand's tee size chart lists a Small with an 18-inch chest width, 27.75-inch body length, and 8.25-inch sleeve length; a Medium at 20-inch chest width, 28.75-inch body length, and 8.75-inch sleeve length.
Product record
- Title
- Rugged Roots T-Shirt
- Brand
- Country Liberty
- Price
- 45 CAD
- Availability
- In stock
Image Analysis
2 images- 01
Product
Rear view of a charcoal gray short-sleeve crewneck T-shirt with a large centered graphic print showing a horseshoe motif and stacked text elements; visible stitched rectangular neck patch at upper back.
- Overall silhouetteShort-sleeve crewneck T-shirt shown from the back on a model, loose relaxed fit with straight hem that falls over the top of jeans.
1 region
x 0.12 · y 0.06 · w 0.76 · h 0.86 (high) - Fabric color and finishCharcoal gray fabric with a slightly faded, lived-in appearance and matte finish.
1 region
x 0.12 · y 0.06 · w 0.76 · h 0.70 (high) - Back neck patchSmall rectangular stitched patch of the same fabric centered at the upper back just below the neckline.
1 region
x 0.43 · y 0.12 · w 0.14 · h 0.05 (high) - Large graphic placementSingle large multi-color graphic printed on the back, vertically centered between the shoulders and hem and spanning most of the shirt width.
1 region
x 0.22 · y 0.22 · w 0.56 · h 0.54 (high) - Horseshoe motifOutlined horseshoe graphic forms an arch above and around the stacked text, shown in a distressed white print with worn texture.
1 region
x 0.28 · y 0.20 · w 0.44 · h 0.45 (high) - Distressed print texturePrinted elements show intentional distressing and small speckled breaks in the ink for a vintage look.
1 region
x 0.30 · y 0.30 · w 0.40 · h 0.35 (high) - Lower hem shapeStraight hem with a slightly curved side seam visible where the fabric overlaps the hips.
1 region
x 0.18 · y 0.66 · w 0.64 · h 0.18 (high) - Legible stacked text: top arc“THEY DON'T MAKE EM LIKE THEY USED TO”
1 region
x 0.29 · y 0.18 · w 0.42 · h 0.06 (high) - Legible stacked text: center small“RUGGED ROOTS CA EST. 2016”
1 region
x 0.36 · y 0.26 · w 0.28 · h 0.08 (high) - Legible stacked text: main“COUNTRY”
1 region
x 0.28 · y 0.32 · w 0.44 · h 0.12 (high) - Legible stacked text: sublabel“LIBERTY”
1 region
x 0.37 · y 0.42 · w 0.26 · h 0.06 (high) - Legible stacked text: cursive“Canadian”
1 region
x 0.40 · y 0.48 · w 0.20 · h 0.05 (high) - Legible stacked text: lower“CLOTHING CO”
1 region
x 0.36 · y 0.52 · w 0.28 · h 0.08 (high)
Other
Studio product shot showing a model from the back against a plain light gray background; soft even lighting with minimal shadows and full-body crop from head to hips.
- Shot compositionModel centered in frame, photographed from behind at standing height, full torso and part of the head visible.
1 region
x 0.10 · y 0.02 · w 0.80 · h 0.96 (high) - Background and lightingEven soft studio lighting on a neutral light gray background with a faint shadow on the model's right side.
- Visible propBlue denim jeans visible from the waist down, worn by the model and partially covered by the T-shirt.
1 region
x 0.22 · y 0.72 · w 0.56 · h 0.26 (high) - Image qualityHigh-resolution photo with clear focus on the T-shirt graphic and fabric texture.
Colors
charcoal gray· shirt body#4C4A4Ddistressed white· printed white graphics#C4C5CAmuted yellow· printed accent text#D3A583- Overall silhouetteShort-sleeve crewneck T-shirt shown from the back on a model, loose relaxed fit with straight hem that falls over the top of jeans.
- 02
Product
Short-sleeve crew-neck t-shirt in a faded charcoal gray with a small white horseshoe chest graphic and visible ribbed neckline and hem stitching.
- Overall silhouetteStraight-cut short-sleeve crew-neck t-shirt shown on a model, falling to the top of the hips with a relaxed fit through the torso.
1 region
x 0.12 · y 0.16 · w 0.76 · h 0.68 (high) - NecklineRibbed crew neckline with visible topstitching, same faded charcoal gray as the body.
1 region
x 0.33 · y 0.08 · w 0.34 · h 0.12 (high) - Sleeve constructionShort sleeves with single-line hem stitching; right sleeve (viewer left) is slightly folded at the edge.
2 regions
x 0.12 · y 0.28 · w 0.33 · h 0.19 (high); x 0.45 · y 0.28 · w 0.36 · h 0.20 (high) - Hem and stitchingStraight bottom hem with visible double topstitching along the lower edge.
1 region
x 0.18 · y 0.66 · w 0.64 · h 0.18 (high) - Fabric finishEvenly faded or garment-dyed appearance across the shirt producing a worn charcoal look.
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.54 (high) - Chest graphicSmall white horseshoe-shaped graphic located on the left chest above the heart area.
1 region
x 0.53 · y 0.23 · w 0.12 · h 0.12 (high) - Chest text“COUNTRY”
1 region
x 0.53 · y 0.27 · w 0.12 · h 0.08 (high) - Additional chest text“LIBERTY”Partial
1 region
x 0.53 · y 0.30 · w 0.12 · h 0.06 (medium)
Other
Studio shot of a model wearing the t-shirt against a plain light wall with soft directional lighting and subtle shadow at the wall behind the model.
- BackgroundPlain off-white wall with a soft shadow cast to the model's right (viewer left).
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Model poseModel facing forward with left arm resting behind the back and right arm relaxed at side; torso slightly turned.
1 region
x 0.12 · y 0.06 · w 0.76 · h 0.88 (high) - Lighting and shadowSoft, even studio lighting producing minimal harsh shadows and a faint cast shadow on the wall to the model's right.
1 region
x 0.45 · y 0.02 · w 0.45 · h 0.58 (medium) - Visible garments not productBlue denim jeans are partially visible at the bottom of the frame but are not part of the t-shirt product observations.
1 region
x 0.28 · y 0.76 · w 0.44 · h 0.18 (high)
Colors
faded charcoal gray· shirt body#5C5A5Cwhite· chest print#C5C4C2- Overall silhouetteStraight-cut short-sleeve crew-neck t-shirt shown on a model, falling to the top of the hips with a relaxed fit through the torso.
Brand PDP Lookup
- Brand
- Country Liberty
Black Maverick Tee