Ami
Square Velvety Logo T-Shirt
This product is a boxy-fit, crew-neck T-shirt from Ami, a Paris-based label by designer Alexandre Mattiussi, made from 100% cotton jersey. It features a square chest graphic with a flocked red velvet logo reading "Ami paris," flanked by "ORIGINALS BY" and "SINCE 2011" text, along with an embroidered logo at the back of the neck. Made in Portugal, this short-sleeve T-shirt is intended for casual everyday wear in urban settings.
- Material
- 100% cotton jersey
- Gender
- unisex
- Style
- casual, streetwear, minimal, boxy
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Casual cotton jersey t-shirt with boxy fit and elegant flocked velvet logo, perfect for urban wardrobe.
Boxy silhouette, ribbed crew neck, front flocked logo, back embroidered logo
- Material
- 100% cotton jersey
- Style
- casual, streetwear, minimal, boxy
- Occasion
- everyday, casual, weekend
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- 100% cotton jersey
- boxy fit
- ribbed crew neck
- flocked red velvet logo on front
- embroidered logo at back neck
- made in Portugal
- ultra comfortable
- casual urban style
- square-shaped logo
- soft jersey knit
- easy pullover style
Product Insights
Ami's Square Velvety Logo T-Shirt at 430 CAD features a boxy, cropped fit with a flocked logo created via electrostatic flocking for a soft velvety pile and deep red saturation. The logo originates from the founder's childhood heart-crowned A symbolizing 'friend of the heart,' has won industry awards and been featured as civic art, growing by word-of-mouth. Sizing down one or two sizes accommodates a less billowy fit, and the flock requires washing inside out with mild detergent without fabric softener. The price positions it as a premium piece comparable to Jil Sander's $450 and converging with Ami's own standard tee at 249.95 CAD and A.P.C.'s £125, presenting a tradeoff between cultural significance and high cost.
Verified claims
- Origin
- Founder's childhood heart-crowned A symbolizing friend of the heart.
- Cultural significance
- Ami won the ANDAM fashion prize in 2013, the Ami de Coeur logo appeared as a monumental sculpture under the dome of Paris's Galeries Lafayette in winter 2021, and the logo capsule has built a loyal following through word-of-mouth since its 2017 debut.
- Flocking technique
- Electrostatic flocking creates a soft, velvety pile on the logo.
- Flocked logo
- The flocked surface intensifies the red chest logo because the upright fibers trap light rather than reflecting it directly, giving the graphic deeper, velvety saturation against the off-white cotton.
- Logo care
- Wash inside out with mild detergent; avoid fabric softener to protect the flock.
- Fit
- The boxy cut gives a cropped hem and generous chest and sleeve width.
- Sizing
- Size down at least one size for a less billowy fit; the boxy cut is generous enough that an XL comfortably fits a buyer who normally wears XXL.
- Price positioning
- At $430, rivals Jil Sander's $450; at $249.95, matches Ami's £120 standard tee and converges with A.P.C.'s £125.
- Fabric feel
- The 100% cotton jersey carries a superior hand-feel associated with Portugal's Ave Valley textile cluster, indicating a soft feel against the skin.
- Shoulder construction
- The boxy cut includes wider-cut sleeves and a subtly dropped shoulder line, leaving room to layer over long-sleeve tees or a light hoodie.
- Manufacturing origin
- The 'Made in Portugal' label is legally binding under EU Regulation 1007/2011, meaning the cut-and-sew assembly of this T-shirt took place in Portugal and benefits from EU environmental and labor standards and the skilled Portuguese workforce.
- Back logo construction
- Only the front logo is flocked; the back-of-neck Ami de Coeur is embroidered with thread, so it resists heat and machine drying.
Product record
- Title
- Square Velvety Logo T-Shirt
- Brand
- Ami
- Price
- 430 CAD
- Availability
- In stock
Image Analysis
2 images- 01
Product
Front view of a short-sleeve crewneck T-shirt in a warm off-white with a centered square graphic containing red script text and a thin red frame.
- SilhouetteStraight-cut short-sleeve T-shirt with a crew neckline and relaxed fit on the model; hem falls to the hips.
1 region
x 0.12 · y 0.06 · w 0.76 · h 0.84 (high) - NecklineRibbed crew neck band in the same off-white color as the shirt body.
1 region
x 0.34 · y 0.03 · w 0.32 · h 0.10 (high) - SleevesShort sleeves with a standard straight hem finishing above the elbow; sleeve hems visible on both arms.
2 regions
x 0.12 · y 0.18 · w 0.26 · h 0.17 (high); x 0.62 · y 0.18 · w 0.26 · h 0.18 (high) - Center square graphicLarge square graphic printed on the chest with a thin red rectangular frame and an off-white/cream inner panel inset slightly from the frame.
1 region
x 0.28 · y 0.24 · w 0.44 · h 0.36 (high) - Script logoProminent red stylized script text centered inside the square reading a two-word phrase with a large diagonal slanted first word above a second slanted word.
1 region
x 0.34 · y 0.31 · w 0.32 · h 0.22 (high) - Lower hem stitchingVisible single-line stitching along the bottom hem of the shirt.
1 region
x 0.20 · y 0.72 · w 0.60 · h 0.08 (high) - Upper small text above logo“ORIGINALS BY”
1 region
x 0.35 · y 0.26 · w 0.30 · h 0.04 (high) - Main logo text“Ami paris”
1 region
x 0.35 · y 0.30 · w 0.30 · h 0.18 (high) - Lower small text below logo“SINCE 2011”
1 region
x 0.38 · y 0.52 · w 0.24 · h 0.03 (high)
Other
Image shows a cropped frontal model shot against a plain light gray background with soft, even studio lighting and minimal shadows; model hands and beige trousers are visible and not part of the product.
- Shot compositionCropped waist-up frontal view of a model wearing the T-shirt; head cropped above the eyes and hands visible near frame bottom.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - BackgroundUniform light gray studio backdrop.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Model styling visibleModel wearing beige trousers and a single earring; trousers and hands are present as props and not described as product features.
1 region
x 0.24 · y 0.72 · w 0.52 · h 0.26 (high) - Lighting and shadowSoft, even frontal lighting with subtle shadowing at the sides and under the sleeves.
Colors
warm off-white· shirt bodypale cream· square panel backgroundmedium red· printed text and frame#BB0102- SilhouetteStraight-cut short-sleeve T-shirt with a crew neckline and relaxed fit on the model; hem falls to the hips.
- 02
Product
Rear view of a short-sleeve, boxy-fit, cream/off-white cotton T-shirt with a crew neckline and a small black logo centered at the upper back.
- Overall silhouetteLoose, boxy rear silhouette with a straight hem that falls over the top of the trousers.
1 region
x 0.05 · y 0.08 · w 0.90 · h 0.75 (high) - NecklineStandard crew neckline with visible single-needle topstitching around the collar.
1 region
x 0.30 · y 0.03 · w 0.40 · h 0.10 (high) - SleevesShort sleeves with a relaxed, slightly dropped shoulder seam and visible hem stitching.
2 regions
x 0.02 · y 0.15 · w 0.35 · h 0.35 (high); x 0.63 · y 0.15 · w 0.35 · h 0.30 (high) - Fabric surfaceSmooth knit fabric with a soft matte finish and faint natural knit texture visible at this resolution.
1 region
x 0.12 · y 0.20 · w 0.75 · h 0.55 (medium) - Back logoSmall black printed logo centered just below the neckline; shape appears as a stylized heart above a small 'X' or crossed element.
1 region
x 0.49 · y 0.06 · w 0.02 · h 0.04 (high) - Hem detailStraight hem with a visible double row of stitching along the bottom edge.
1 region
x 0.12 · y 0.72 · w 0.75 · h 0.12 (high)
Other
Studio product photograph showing the model from the rear against a neutral light gray background with soft, even lighting.
- Shot compositionThree-quarter rear view of a male model cropped at mid-thigh; the model's left hand and part of the trousers are visible.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Background and lightingEven, soft studio lighting on a plain light gray background producing minimal shadows.
- Model visible partsPartial view of model head turned slightly to the left, right ear with earring visible, and forearms showing skin texture and hair.
2 regions
x 0.20 · y 0.00 · w 0.35 · h 0.20 (high); x 0.00 · y 0.60 · w 0.25 · h 0.35 (high)
Colors
cream· bodyblack· back logo- Overall silhouetteLoose, boxy rear silhouette with a straight hem that falls over the top of the trousers.
Brand PDP Lookup
- Brand
- Ami
Black cotton t-shirt with embossed Ami de Coeur