Djab
St-Viateur Bagel T-Shirt
This is a short-sleeve, crew-neck T-shirt featuring a St-Viateur Bagel chest graphic with the text 'ST-VIATEUR BAGEL MONTREAL DEPUIS 1957' and a cartoon bagel illustration. It is made of lightweight 100% cotton jersey with a regular fit and crew neck. Suitable for casual everyday wear.
- Material
- 100% cotton jersey
- Style
- regular-fit
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Specifications
A lightweight, regular fit T-shirt made from 100% cotton jersey with a crew neck and novelty bagel design.
Lightweight cotton jersey fabric, comfortable crew neck, regular fit.
- Material
- 100% cotton jersey
- Style
- regular-fit
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- lightweight construction
- 100% cotton jersey fabric
- crew neckline
- regular fit silhouette
Product Insights
The St-Viateur Bagel T-Shirt by Djab channels the artisanal legacy of St-Viateur Bagel—hand-rolled, honey-boiled, wood-fired, family-run since 1957—and its pop-culture currency from appearances in 'Stuber', 'Heated Rivalry', and Netflix, which nearly tripled sales. Priced at 29 CAD, it offers a fraction of the cost of the 68 CAD Roots collaboration, though it is made from lightweight 100% cotton jersey that shrinks 3–5% with tumble drying and is neither organic nor Canadian-made. Endorsed by Prince Charles and Montreal's mayor, the blue shirt with 'Bagel, anyone?' graphic remains nationally available via Simons.
Verified claims
- Heritage
- The tee represents St-Viateur Bagel's artisanal legacy: hand-rolled, honey-water boiled, and wood-fired since 1957; the business has been family-run by the Morena family since 1974.
- Pop culture
- The tee was worn on screen in 'Stuber' (2019) and 'Heated Rivalry' (2025); the Heated Rivalry appearance drove online orders to 'explode' and merchandise sales nearly tripled.
- Screen appearances
- Worn in 'Stuber' (2019) and 'Heated Rivalry' (2025).
- Color
- Blue — the same color worn in 'Stuber' and 'Heated Rivalry'.
- Graphic
- The front print is a centered multi-color bagel graphic with the text 'ST-VIATEUR BAGEL', 'MONTREAL', and 'DEPUIS 1957'; it is a novelty graphic tee rather than a commissioned art piece.
- Material
- 100% cotton jersey; not organic or made in Canada.
- Price comparison
- At 29 CAD, this novelty tee costs under half the 68 CAD Roots collaboration.
- Wear-in
- Lightweight 100% cotton jersey that softens with washing and can shrink 3–5% if tumble-dried.
- Care
- Wash inside out in cold water (below 30°C/86°F), air dry, and keep it out of loads with heavy fabrics like denim or towels; avoid bleach and fabric softener.
- National availability
- Nationally available via Simons, remained in stock during the Heated Rivalry demand surge.
- Celebrity endorsements
- The St-Viateur Bagel name carries high-profile validation: Prince Charles once ordered 20 dozen bagels, and Montreal mayor Denis Coderre called them 'the best bagels in the world'; the tee itself has been worn on screen.
- Comfort and fit
- The tee's 100% cotton jersey softens as it breaks in, but one buyer found the neck area stifling and the fit boxy on the shoulders, wishing it came in female sizing.
Product record
- Title
- St-Viateur Bagel T-Shirt
- Brand
- Djab
- Price
- 29 CAD
- Availability
- In stock
Buying Guide
1 comparison · 11 sourcesUses
Wear the tee spotted on screen in Stuber and Heated Rivalry
This blue St-Viateur Bagel tee, featuring the shop's iconic bagel man logo, appeared on screen when Kumail Nanjiani's character Stu wore it throughout much of the film Stuber, and when Rose Landry wore it in the series Heated Rivalry. It's a pick for fans who want to wear a shirt they've recognized from a movie or show.[1,2]
Everyday casual tee with a St-Viateur Bagel connection
A blue short-sleeve crew-neck tee for relaxed, everyday outfits, shown styled untucked at the front with mid-blue faded denim jeans. It is also the iconic blue tee associated with St-Viateur Bagel, worn by Sophie Nélisse during her visit to the café as Rose Landry in the series Heated Rivalry.[2,3,4]
Product comparison
Compared within this brand.
| St-Viateur Bagel T-Shirt: Choose this if you want a lightweight 100% cotton jersey tee with a regular fit, crew neck, and short sleeves in blue. It suits fans of Montreal's St-Viateur Bagel, featuring a centered bagel cartoon graphic with printed text reading ST-VIATEUR BAGEL, MONTREAL, and DEPUIS 1957. It is offered in sizes SMALL through XX-LARGE; note the fit appeared relaxed on the front model but fitted in the back view.[3,4,5] | Expos Graphic T-Shirt: Choose this if you want a soft, lightweight 100% cotton tee with a vintage-looking Montreal Expos graphic — a distressed red-and-blue chest print reading MONTREAL and EXPO with the stylized emblem, and a plain back. It has a crew neck and a regular, not slim, fit, and one reviewer reported it fits true to size, making it a low-fuss pick for everyday retro styling or a nostalgic gift. Note it comes in white only, so skip it if you need another color or a slimmer cut.[6,7,8] | Looney Tunes T-Shirt: Choose this if you want a licensed Looney Tunes graphic tee with a loose fit, made of midweight 100% cotton jersey with a crew neck. It pairs a small left-chest logo with a large back print featuring a running rabbit, LOONEY TUNES text, and RUNNING CLUB lettering, in an Ecru/Linen color offered in sizes SMALL through X-LARGE. Ecru/Linen is the only color listed in this listing data, so it may not suit shoppers wanting other colorways.[9,10,11] |
Image Analysis
2 images- 01
Product
Front view of a short-sleeve crew-neck royal blue T-shirt with a centered multi-color chest graphic and printed text.
- Silhouette and fitShort-sleeve T-shirt with a standard crew neck worn untucked at front with a relaxed fit on the model.
1 region
x 0.15 · y 0.12 · w 0.70 · h 0.50 (high) - NecklineCrew neck with a narrow ribbed collar in the same royal blue fabric as the shirt.
1 region
x 0.35 · y 0.10 · w 0.30 · h 0.08 (high) - SleevesShort sleeves ending above the mid-bicep with a straight hem; left sleeve visible at natural shoulder seam.
2 regions
x 0.15 · y 0.18 · w 0.20 · h 0.18 (high); x 0.65 · y 0.18 · w 0.20 · h 0.18 (high) - Chest graphicCentered circular yellow bagel cartoon with facial features, arms, legs and white outline; graphic has small scattered dark speckles representing seeds.
1 region
x 0.34 · y 0.24 · w 0.22 · h 0.17 (high) - Printed curved headline“Arc of white uppercase text above the graphic reading ST-VIATEUR BAGEL.”
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.12 (high) - Printed location line“Straight white uppercase text below the graphic reading MONTREAL.”
1 region
x 0.30 · y 0.39 · w 0.40 · h 0.08 (high) - Printed date line“Small white uppercase text under MONTREAL reading DEPUIS 1957.”
1 region
x 0.34 · y 0.44 · w 0.32 · h 0.05 (high) - Fabric appearanceKnit fabric with a smooth, slightly matte surface consistent with cotton or cotton-blend jersey.
1 region
x 0.24 · y 0.20 · w 0.52 · h 0.36 (medium) - Waist hem and tuckFront hem of the shirt is slightly lifted and partially tucked into the waistband, revealing an inner striped fabric layer beneath.
1 region
x 0.28 · y 0.52 · w 0.44 · h 0.16 (high)
Other
Studio-front product shot showing a model wearing the T-shirt against a plain light background, with jeans and a black cap as props; soft even lighting with minimal shadowing.
- Shot compositionVertical three-quarter portrait framing showing the model from head to upper thighs, centered slightly left of image center.
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.96 (high) - BackgroundUniform light neutral background with no visible texture or props.
- Model and styling propsMale model wearing faded blue jeans and holding a black baseball cap in the left hand; a striped inner garment is visible at the waist.
1 region
x 0.20 · y 0.58 · w 0.60 · h 0.38 (high) - LightingSoft, even studio lighting from front-left producing mild shadows along the model's right side and under the chin.
- Image qualityHigh-resolution image with clear detail and accurate color rendering; no visible noise or compression artifacts.
Colors
royal blue· main body#0A6CE3bright yellow· bagel graphic#FCD34Cwhite· printed text and graphic outline- Silhouette and fitShort-sleeve T-shirt with a standard crew neck worn untucked at front with a relaxed fit on the model.
- 02
Product
Rear view of a short-sleeve crewneck t-shirt in a saturated blue color worn by a model; visible features include neckline ribbing, short sleeves with folded hem, side seams, and a straight hem that rests at the model's hip.
- Overall silhouetteBack view of a fitted short-sleeve t-shirt with a straight hem that sits at the model's hip and a regular shoulder seam.
1 region
x 0.15 · y 0.12 · w 0.70 · h 0.66 (high) - NecklineClose-fitting crewneck with a narrow ribbed collar visible at the back of the neck.
1 region
x 0.40 · y 0.06 · w 0.20 · h 0.12 (high) - SleevesShort sleeves ending above the mid-upper arm with a visible folded and stitched hem.
2 regions
x 0.12 · y 0.22 · w 0.28 · h 0.20 (high); x 0.60 · y 0.22 · w 0.23 · h 0.20 (high) - Fabric surfaceSmooth knit fabric with fine visible weave texture and slight creasing on the lower back.
1 region
x 0.30 · y 0.30 · w 0.40 · h 0.40 (high) - Seams and stitchingShoulder seam visible along the top of the shoulder and single-needle hem stitching visible at the bottom edge.
2 regions
x 0.20 · y 0.10 · w 0.60 · h 0.18 (medium); x 0.25 · y 0.72 · w 0.50 · h 0.06 (medium) - Visible markingsNo printed graphics, logos, labels, or text visible on the back of the t-shirt.
Other
Studio shot showing the model from behind against a neutral light gray to white background; even soft lighting with minimal shadows and the model cropped at mid-thigh.
- Model poseMale model standing with torso turned away from camera showing the back of the shirt and head turned slightly to the left in profile.
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.96 (high) - Background and lightingEven, diffused studio lighting on a plain light gray to white background producing soft, minimal shadows.
- Supporting clothingBlue t-shirt is worn with mid-blue faded denim jeans visible at the bottom of the frame.
1 region
x 0.20 · y 0.74 · w 0.60 · h 0.24 (high)
Colors
cobalt blue· body#046DE2- Overall silhouetteBack view of a fitted short-sleeve t-shirt with a straight hem that sits at the model's hip and a regular shoulder seam.
Variants
5 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4677194 | St-Viateur Bagel T-Shirt - Blue - Small | CA$29.00 | Yes |
| 4677195 | St-Viateur Bagel T-Shirt - Blue - Medium | CA$29.00 | Yes |
| 4677196 | St-Viateur Bagel T-Shirt - Blue - Large | CA$29.00 | Yes |
| 4677197 | St-Viateur Bagel T-Shirt - Blue - X-Large | CA$29.00 | Yes |
| 4677202 | St-Viateur Bagel T-Shirt - Blue - Xx-Large | CA$29.00 | Yes |
Documents & Data
Customer Reviews
2 total2 reviews · out of 5
Love it !
Fit is perfect. Love the colour and they truly are the best bagels !
Wish for females
Good quality heavy tee. Bit stifling around the neck area. Wish it came in female sizing, it feels quite boxy on the shoulders to be unisex even. I’m still keeping it though, love the blue. The white version was too obv boxy for me.