Ami
Ami De Cœur Embossed Logo T-Shirt
This is a short-sleeve crewneck T-shirt from Ami Paris, part of the Ami de Cœur line, made in Portugal from 100% cotton jersey with a relaxed fit. It features a ribbed crew neck, a small tone-on-tone embossed heart logo at the left chest, and an embroidered logo at the back neck. User reviews indicate the shirt fits true to size (though sizing up is recommended if between sizes) and that the fabric quality is good, making it suitable for understated casual wear.
- Material
- 100% cotton jersey
- Gender
- unisex
- Style
- casual, minimal, parisian
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Specifications
Parisian-chic casual T-shirt with an embossed heart logo, offering a relaxed fit and soft cotton comfort.
Relaxed fit, ribbed crew neck, embossed chest logo, embroidered back neck logo, 100% cotton jersey
- Material
- 100% cotton jersey
- Style
- casual, minimal, parisian
- Occasion
- everyday, casual
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- 100% cotton jersey
- relaxed fit
- ribbed crew neck
- embossed logo at the chest
- embroidered logo at the back of the neck
- tone-on-tone embossed heart detail
- made in Portugal
- Parisian chic style
Product Insights
The Ami De Cœur Embossed Logo T-Shirt is Ami's tone-on-tone take on the heart-topped A, a mark drawn from Mattiussi's childhood signature and playing-card typography that has sold over 500,000 tees a year and recurred as a twice-yearly capsule since 2017, including a 2021 tenth-anniversary campaign shot by Jean-Paul Goude; at 79.95 CAD and currently out of stock, it renders the canonically red Ami de Cœur heart in the same color as the heavy 250–280 g/m² cotton jersey, embossing and topstitching it into the cloth rather than printing it, with a tonal embroidered mark at the back neck, giving a relaxed cut a structured, architectural drape and the quietest possible expression of a widely recognized designer emblem backed by Ami's roughly 75 stores and 700-plus stockists; it fits true to size across SMALL through XX-LARGE, all at one price, with sizing up advised for a relaxed, non-baggy, non-sheer look, and the buyer tradeoff is care: with no ink layer to crack, the embossed relief still flattens under heat, so it should be washed inside out on a gentle 30°C cycle and never tumble-dried to keep the raised heart crisp; the current-season style code is UTS357.726, not the prior-season UTS341.726.
Verified claims
- Mark meaning
- Ami de Cœur means friend of the heart, drawn from Mattiussi's childhood signature.
- Colorway
- The Ami de Cœur heart is canonically red; this tee renders it tone-on-tone.
- Logo finish
- Chest heart is embossed and topstitched; the back neck carries a tonal embroidered mark.
- Recognition
- A widely recognized designer mark — more than 500,000 Ami de Cœur tees sold a year.
- Longevity
- A recurring Ami de Cœur capsule twice a year since 2017, reissued each season.
- Fabric weight
- Heavy cotton jersey at roughly 250–280 g/m², denser and more opaque than a 150–180 g/m² standard tee.
- Drape
- Heavy jersey gives the relaxed cut a structured, architectural fall.
- Logo construction
- Chest heart is embossed tone-on-tone into the jersey and topstitched, not printed.
- Logo durability
- No ink layer to crack, but heat flattens the embossed relief, so wash cool and skip the dryer.
- Logo heritage
- The heart-topped A, Ami's house emblem, sells over 500,000 tees a year.
- Logo subtlety
- Chest heart is tone-on-tone embossed — the quietest take on the usually red Ami de Cœur.
- Care
- Wash inside out on a gentle 30°C cycle and skip the dryer to keep the raised heart crisp.
- Logo design
- Heart-topped A drawn from playing-card typography; Mattiussi's own childhood signature.
- Motif heritage
- The heart-topped A is canonically red, drawn from playing-card type and Mattiussi's childhood signature, a capsule since 2017.
- Campaign lore
- A twice-yearly capsule since 2017, given a 2021 tenth-anniversary campaign shot by Jean-Paul Goude.
- Motif history
- The heart-topped A began as Mattiussi's childhood signature and is drawn from playing-card typography.
- Motif color
- The Ami de Cœur heart is canonically red; this colorway keeps it tone-on-tone instead.
- Capsule recurrence
- A twice-yearly reissue since 2017; the current run carries style code UTS357.726.
- Design heritage
- The heart-topped A began as Mattiussi's own childhood signature, not a corporate logo.
- Brand scale
- Ami sells over 500,000 t-shirts a year across about 75 stores and 700-plus stockists.
- Fit
- True to size; size up for a relaxed, non-baggy, non-sheer look; the ladder runs SMALL through XX-LARGE.
- Size options
- Size is the only option, running SMALL through XX-LARGE, and every size costs the same.
- Style code
- Current-season style UTS357.726, not the prior-season UTS341.726.
Product record
- Title
- Ami De Cœur Embossed Logo T-Shirt
- Brand
- Ami
- Price
- 79.95 CAD
- Availability
- Out of stock
Buying Guide
1 comparison · 8 sourcesUses
Everyday casual wear with subtle Parisian style
A soft, very comfortable 100% cotton jersey tee for everyday casual outfits. Its tone-on-tone embossed heart logo adds what the brand describes as a touch of Parisian chic to a relaxed look.[1]
Product comparison
Compared within this brand.
| Ami De Cœur Embossed Logo T-Shirt: Choose this if you want a quietly branded, everyday logo tee: it features an iconic tone-on-tone embossed heart at the chest in a small, subtle, low-contrast design, which the merchant says will imbue some Parisian chic to casual wear. It is made of soft, comfortable 100% cotton jersey in a boxy, relaxed fit with a ribbed crew neck, straight hem, and short sleeves ending above the elbow, and it is made in Portugal in sizes small through XX-large. Note the logo is intentionally understated and tonal, so it may not suit shoppers wanting bold, visible branding.[1,2] | Embossed Logo Boxy T-Shirt: Choose this if you want a minimalist, boxy crew-neck tee with understated branding: the Ami heart-and-A logo is embossed in a tone-on-tone 3D effect on the left chest, with an embroidered logo at the back of the neck rather than a bold graphic. It is cut from 100% organic cotton jersey with a ribbed collar, relaxed loose fit falling to the upper hips, and made in Portugal in sizes small through extra-large.[3,4,5] | Ami De Cœur Red Logo T-Shirt: Choose this if you want a classic-fit, crewneck designer tee with a signature look: a small red embroidered heart above an A on the left chest and a tone-on-tone embroidered signature at the back of the neck. It is made of soft 100% organic cotton jersey, sewn in Portugal, and comes in a straight cut with a narrow ribbed collar. Note the Black colorway is listed in sizes SMALL through X-LARGE (other colorways extend from X-SMALL to XX-LARGE), and product photos show a black shirt despite the red-logo name.[6,7,8] |
Image Analysis
2 images- 01
Product
Front view of a black short-sleeve crewneck T-shirt worn by a model. The shirt has a relaxed fit, ribbed neckline, straight hem, and a small tone-on-tone embossed logo on the left chest.
- Silhouette and fitBoxy, relaxed-fit short-sleeve T-shirt with a straight hem falling to the model's hips; sleeves end above the elbow.
1 region
x 0.08 · y 0.18 · w 0.84 · h 0.62 (high) - NecklineRound crewneck with a visible ribbed knit band around the collar.
1 region
x 0.34 · y 0.06 · w 0.32 · h 0.12 (high) - Fabric appearanceSmooth, matte single-color knit fabric consistent with cotton jersey; surface appears uniform with minimal texture visible.
1 region
x 0.15 · y 0.20 · w 0.70 · h 0.56 (high) - Embossed logoSmall tone-on-tone embossed or stitched logo on the left chest area, same black color as the shirt and low-contrast against fabric; shape is small and subtle.Partial
1 region
x 0.56 · y 0.22 · w 0.06 · h 0.08 (medium) - SeamsVisible shoulder seams and hem stitching at sleeve ends and bottom edge; stitching matches shirt color.
2 regions
x 0.10 · y 0.14 · w 0.80 · h 0.04 (medium); x 0.10 · y 0.72 · w 0.80 · h 0.06 (medium)
Other
Studio product shot showing the model from mid-face to upper thighs against a plain light gray background; model wears dark jeans and has hands relaxed at sides. Even studio lighting with soft shadows and minimal reflections.
- Background and lightingPlain light gray seamless background with soft, even studio lighting and minimal shadowing at the model's sides.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Model framingImage cropped from just above the model's nose to the upper thighs; central frontal pose.
- Visible supporting clothingDark denim jeans with visible orange contrast stitching at the fly area are visible below the shirt hem.
1 region
x 0.29 · y 0.76 · w 0.42 · h 0.20 (high) - Hands and poseModel's hands are relaxed and visible at the lower left and right edges of the frame, partly covering the hips.
2 regions
x 0.04 · y 0.78 · w 0.18 · h 0.20 (high); x 0.78 · y 0.78 · w 0.18 · h 0.20 (high)
Colors
matte black· body#0E0D13black (logo)· embossed logo#16141A- Silhouette and fitBoxy, relaxed-fit short-sleeve T-shirt with a straight hem falling to the model's hips; sleeves end above the elbow.
- 02
Product
Rear view of a short-sleeve black T-shirt on a model showing the back panel, short sleeves, crew neckline, and a small embossed logo at the upper center back near the collar.
- Back panelFlat single-piece back panel with smooth knit fabric and no visible seams or graphics across the central back.
1 region
x 0.07 · y 0.12 · w 0.86 · h 0.68 (high) - NecklineCrew neckline with a narrow ribbed collar visible from the rear, lying flat against the model's neck.
1 region
x 0.36 · y 0.03 · w 0.28 · h 0.07 (high) - Embossed logo“Small tonal embossed lettering centered just below the collar on the back; letters appear as raised, same-color text.”
1 region
x 0.47 · y 0.06 · w 0.05 · h 0.03 (medium) - Sleeve shapeShort sleeves with a straight, loose cut ending above the elbow and visible hem stitching at the sleeve edge.
2 regions
x 0.06 · y 0.19 · w 0.28 · h 0.31 (high); x 0.66 · y 0.19 · w 0.28 · h 0.31 (high) - HemStraight bottom hem with visible single-line stitching running across the shirt back above the model's hips.
1 region
x 0.12 · y 0.77 · w 0.76 · h 0.08 (high) - Fabric appearanceSmooth, matte knit fabric with minimal surface texture and slight natural drape from the shoulders.
Other
Studio rear product shot on a model with neutral light grey background; model wearing dark jeans; even soft lighting with faint shadowing; image centered and cropped just below the hips and above the top of the head.
- Shot compositionRear three-quarter framed shot of a standing model showing the back of the T-shirt centered in the image.
- BackgroundEven light grey seamless background with no props or visible studio equipment.
- Model visibleMale model visible from head to just below hips; arms relaxed at sides and wearing dark denim jeans.
1 region
x 0.08 · y 0.00 · w 0.84 · h 0.95 (high) - Lighting and shadowSoft, diffuse studio lighting with gentle shadows along the shirt folds and under the arms; no harsh highlights.
Colors
matte black· main body#0D0D0E- Back panelFlat single-piece back panel with smooth knit fabric and no visible seams or graphics across the central back.
Brand PDP Lookup
- Brand
- Ami
White Cotton Ami De Coeur Embossed T-shirt
Variants
15 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4420141 | Ami De Cœur Embossed Logo T-Shirt - Small | CA$129.95CA$280.00 | Out of Stock |
| 4420142 | Ami De Cœur Embossed Logo T-Shirt - Medium | CA$129.95CA$280.00 | Out of Stock |
| 4420143 | Ami De Cœur Embossed Logo T-Shirt - Large | CA$129.95CA$280.00 | Out of Stock |
| 4420144 | Ami De Cœur Embossed Logo T-Shirt - X-Large | CA$129.95CA$280.00 | Out of Stock |
| 4522853 | Ami De Cœur Embossed Logo T-Shirt - Xx-Large | CA$129.95CA$280.00 | Out of Stock |
| 4420145 | Ami De Cœur Embossed Logo T-Shirt - Small | CA$129.95CA$280.00 | Out of Stock |
| 4420146 | Ami De Cœur Embossed Logo T-Shirt - Medium | CA$129.95CA$280.00 | Out of Stock |
| 4420147 | Ami De Cœur Embossed Logo T-Shirt - Large | CA$129.95CA$280.00 | Out of Stock |
| 4420148 | Ami De Cœur Embossed Logo T-Shirt - X-Large | CA$129.95CA$280.00 | Out of Stock |
| 4522854 | Ami De Cœur Embossed Logo T-Shirt - Xx-Large | CA$129.95CA$280.00 | Out of Stock |
| 4522848 | Ami De Cœur Embossed Logo T-Shirt - Small | CA$129.95CA$280.00 | Out of Stock |
| 4522849 | Ami De Cœur Embossed Logo T-Shirt - Medium | CA$129.95CA$280.00 | Out of Stock |
| 4522850 | Ami De Cœur Embossed Logo T-Shirt - Large | CA$129.95CA$280.00 | Out of Stock |
| 4522851 | Ami De Cœur Embossed Logo T-Shirt - X-Large | CA$129.95CA$280.00 | Out of Stock |
| 4522855 | Ami De Cœur Embossed Logo T-Shirt - Xx-Large | CA$129.95CA$280.00 | Out of Stock |
Documents & Data
Reddit Insights
3 threads · r/ThrowingFits, r/DesignerReps, r/DHgateVaultReddit generally views the Ami de Coeur heart logo t-shirt as a well-made, stylish basic, though the brand's shift to larger logos and mainstream appeal draws some criticism; the replica market offers accessible alternatives with comparable quality.
Users appreciate the quality and subtle style, but opinions are divided on the brand's current logo direction and market positioning.
Themes
Use Cases
- Everyday casual summer outfit
- Understated designer look
Watch Out For
Compared To
vs APC
AMI offers a more relaxed fit compared to APC's slim, restrictive cut.
vs Jacquemus
Both brands have seen a shift towards more synthetic materials and corporate ownership, affecting their 'Parisian chic' image.
Source Threads
User praises AMI t-shirt quality and fit, notes move to big logos
I love them, great quality, especially on discount. And great fit for t-shirt and sweaters. Lana merino sweaters are godly. Unfortunately they are moving away from tone on tone to big logos. 🙈😅
u/sabzjancpr/ThrowingFitsView thread →
Fit advice for AMI t-shirts: true to size with option to size up
Well they fit tts I would say. If you are worried about the size then maybe go a size up.
u/Jumpy-Prompt7361r/DesignerRepsView thread →
Detailed review highlights clean embroidery and subtle green colorway
The De Coeur heart logo on this one is embroidered in green to match the shirt, which makes it a bit more subtle than the usual red heart version. Embroidery on the logo is clean and the shape of the heart and the A look good.
u/Sure_Scientist_5082r/DHgateVaultView thread →