Simons Maison
Floral Lyricism Artisanal Rug See Available Sizes
A floral area rug handmade in India with high-quality tufted wool and a cotton backing, featuring an Art Nouveau-inspired design of raised floral and vine motifs in muted colors on a light cream background. It is intended for use as a decorative floor covering to add texture and visual interest to living spaces; a rug pad is recommended for safety and to prevent slipping. Because it is crafted from natural fiber using artisanal methods, each rug is unique and may vary slightly in color and texture from the photos.
- Color
- bright ivory
- Material
- tufted wool, cotton back
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
A tufted wool rug with floral Art Nouveau design on an ivory background, handmade in India.
High-quality tufted wool with cotton backing; handmade in India; natural fiber variations.
- Color
- bright ivory · white
- Material
- tufted wool, cotton back
- Secondary
- cotton
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- floral
- Art Nouveau
- tufted wool
- cotton back
- handmade in India
- natural fiber
- unique variations
- rug pad recommended
Product Insights
Hand-tufted wool with Art Nouveau whiplash curves offers a cost-effective alternative to hand-knotted rugs (28% less), delivering unique color variations (abrash) from small-batch dyeing and natural lanolin that resists stains and soil. The ivory background brightens small rooms and pairs with dark furniture, but the rug requires diligent care: rotate biannually, use a rug pad to prevent slipping and extend lifespan to 5-15 years, vacuum without beater bar, and spot clean with cold water only. The main tradeoff is lower upfront cost versus the need for consistent maintenance and acceptance of inherent color differences from the photo.
- Art Nouveau style
Asymmetrical whiplash curves define the rug's Art Nouveau floral pattern.
Why this is supported
The rug's floral pattern is explicitly linked to the Art Nouveau movement:
placing it within a deliberately modern, 120-year-old design tradition
Art Nouveau influence in the floral pattern — whiplash_curvesand is characterized by
the sweeping, fluid lines that create a sense of organic motion
Art Nouveau influence in the floral pattern — whiplash_curves.
- Construction
Hand-tufted wool construction costs 30–50% less than hand-knotted and each rug has unique color variations.
Why this is supported
The rug is hand-tufted, meaning
Hand-tufting uses a mechanized tufting gun to punch yarn through a pre-stretched backing cloth.
kapettodesign.com. Due to artisanal dyeing,
the resulting colours can vary in shade and intensity.
bijan.com.au. This technique also provides a cost benefit:
Approximately 30% to 50% of the cost of a comparable hand-knotted rug.
kapettodesign.com- Durability
Lifespan 5–15 years; rotate rug biannually and use rug pad for longest life.
Why this is supported
With proper care, a hand-tufted rug
generally lasts between 5 and 15 years depending on maintenance and traffic levels.
indiancarpets.in. To maximize that life,
Rotate the rug 180°. This is the single most important habit for long-term life — it equalises foot-traffic wear and sun fading across the full surface.
rugs.rugkari.com, and
Use a rug pad. A quality underlay will cushion foot traffic, prevent slipping, and reduce stress on the rug’s backing.
valhak.com.
- Color variation
Each rug has unique color variation (abrash) due to small-batch dyeing and wool's natural lanolin, so tones differ from the photo.
Why this is supported
The product description notes each rug is unique and may vary slightly from the photo. Catalog verified the underlying mechanism using two sources. Bijan.com.au explains that small-batch dyeing causes color variation:
They mix dyes in small amounts and spin the wool in smaller batches to cope.
bijan.com.auArsinruggallery.com attributes the variation to wool's natural lanolin:
The natural oils and lanolin remaining in the wool — which vary by breed, season, and washing — absorb dye at different rates.
arsinruggallery.comThis corroboration confirms that the color variation is inherent and not a defect, and that each rug is one-of-a-kind.
- Stain resistance
80/20 wool-cotton: lanolin resists stains and soil, with a 30-60 second spill window.
Why this is supported
The wool face's natural lanolin coating creates a brief window to blot spills:
Pure New Zealand wool has a natural lanolin coating that resists liquid for roughly 30 to 60 seconds before absorption begins.
rugs.rugkari.comThis same lanolin also provides
natural stain resistance thanks to lanolin, the waxy substance that protects sheep from the elements.
naturalrugcompany.co.uk.
- Shedding
Initial shedding decreases within weeks; snip loose yarns, don't pull them.
Why this is supported
Initial shedding of loose fibers is normal. According to the merchant's Q&A,
This typically decreases with regular vacuuming (using a vacuum without a beater bar to avoid damage) over the first few weeks.
How much shedding is typical for this wool rug initially, and does it decrease over time?If a loose yarn appears, valhak.com advises:
Don’t pull out loose yarns. Instead, carefully trim them with sharp scissors.
valhak.com- Lifespan
With rug pad, rotation, and proper cleaning, hand-tufted wool rugs last 5-15 years.
Why this is supported
A hand-tufted wool rug like this one typically lasts 5 to 15 years, according to indiancarpets.in. To achieve that, care is key: use a rug pad—
The rug pad is recommended for added slip resistance and floor protection.
Does the cotton backing have a latex or rubber coating, or is it purely cotton? How does this affect slip resistance and floor protection?Rotate the rug 180° every six months:
This is the single most important habit for long-term life
rugs.rugkari.com. Also, avoid machine washing and steam cleaning:
Never steam-clean. The heat melts the latex backing and felts the wool pile.
rugs.rugkari.comAnd
This rug should not be machine washed.
What are the recommended cleaning methods for this rug—can it be spot cleaned, machine washed, or requires professional cleaning?Vacuum in the direction of the pile:
Vacuum in the direction of the pile.
rugs.rugkari.com- Placement
For optimal balance, center the rug on a room's focal point; in a bedroom, position it sideways under the bed's lower third.
Why this is supported
Design experts suggest two placement strategies for this ivory rug.
The rug really needs to be centered on a major architectural element (fireplace, large windows, main focal wall) in the room. It doesn’t necessarily need to be smack dab in the middle of the room - you want its placement to be the island for the visual weight of the room.
true-design-house.comIn a bedroom, a different approach is recommended.
In a bedroom, the rug is best placed sideways and pulled out from the foot of the bed as far as needed so that a warm place to walk is created starting from about 1/3 down the bed from the headboard and all around the foot.
true-design-house.com- Visual Impact
The ivory background brightens small rooms and pairs well with dark furniture; the Art Nouveau pattern adds flowing elegance.
Why this is supported
The rug's ivory background has specific visual advantages.
In a small or dim space, an ivory rug bounces light around and makes the area feel larger and brighter.
dgfloors.comAdditionally, the rug is designed to contrast with dark furniture.
Contrast with dark wood or charcoal furniture for a crisp, grounded look.
dgfloors.comThe floral pattern is rooted in Art Nouveau design.
An Art Nouveau rug is instantly recognizable by its signature whiplash curves, a term coined to describe the sweeping, fluid lines that ripple across its surface.
rugsonnet.com- Product Notes
Hand-tufted in India with natural variations; a rug pad is required to prevent slipping on hard floors.
Why this is supported
This rug is hand-tufted in India from natural fibers, so colors and textures vary slightly.
colors and textures may vary slightly from the photo
How accurate are the colors shown online compared to the actual rug, especially the ivory background and floral tones?Because the cotton backing lacks grip, a rug pad is required to prevent sliding; it also protects fibers and extends the rug's life.
Without a pad, the cotton backing may not be as grippy on hard floors.
Does the cotton backing have a latex or rubber coating, or is it purely cotton? How does this affect slip resistance and floor protection?a pad protects the rug fibers from grinding against the hard floor, which extends its life and helps an ivory rug keep its shape and color longer.
dgfloors.com- Slip resistance
Cotton backing lacks grip; rug pad prevents slipping and shifting.
Why this is supported
The cotton backing lacks slip resistance;
Without a pad, the cotton backing may not be as grippy on hard floors.
Does the cotton backing have a latex or rubber coating, or is it purely cotton? How does this affect slip resistance and floor protection?The manufacturer recommends a rug pad for safety,
The rug pad is recommended for added slip resistance and floor protection
Does the cotton backing have a latex or rubber coating, or is it purely cotton? How does this affect slip resistance and floor protection?A pad also prevents the rug from shifting and bunching, which would distort the floral pattern and cause uneven fading.
- Longevity
Rug pad cushions fibers, prevents wear, and extends rug life.
Why this is supported
A rug pad cushions foot traffic and reduces stress on the rug’s backing, extending the rug's lifespan.
Use a rug pad. A quality underlay will cushion foot traffic, prevent slipping, and reduce stress on the rug’s backing.
valhak.comIt also prevents wool fibers from grinding against the hard floor, which preserves the rug's shape and color.
a pad protects the rug fibers from grinding against the hard floor, which extends its life and helps an ivory rug keep its shape and color longer
dgfloors.comWith a typical 5-15 year lifespan for hand-tufted wool rugs, a pad is the most cost-effective way to protect the $278 investment.
- Comfort
Adds cushioning underfoot for a more comfortable feel.
Why this is supported
The pad adds noticeable underfoot comfort:
It cushions the rug for a more comfortable feel
dgfloors.com, transforming the thin cotton-backed construction into a plush surface, especially noticeable in bedrooms.
- Airflow
Creates airflow beneath the rug to prevent musty odors.
Why this is supported
The pad creates airflow beneath the rug:
creates airflow that helps the rug stay fresh
dgfloors.com, preventing musty odors from developing on the cotton backing.
- Care
Vacuum without beater bar, in pile direction, and trim loose yarns.
Why this is supported
To minimize shedding, the vacuum should be used in suction-only mode: the research warns that
accelerates shedding by roughly 3x
rugs.rugkari.com. Furthermore,
to avoid stressing fibers. Loose yarns should be trimmed:
Don't pull out loose yarns. Instead, carefully trim them with sharp scissors.
valhak.com- Spill protocol
Blot spills with a dry white cloth from outer edge inward; use cold water only. Never rub or use hot water.
Why this is supported
Catalog verified this through a detailed spill protocol from rug care experts.
Blot, never rub. Press a dry white cotton cloth onto the spill from the outside of the stain inward.
rugs.rugkari.comThis technique ensures stain is lifted rather than embedded.
Never use hot water. Heat sets protein-based stains (coffee, tea, wine, blood) permanently into wool.
rugs.rugkari.comThe natural lanolin coating on the wool provides a brief window:
Pure New Zealand wool has a natural lanolin coating that resists liquid for roughly 30 to 60 seconds before absorption begins.
rugs.rugkari.comTogether, these instructions form a reliable spill response protocol for this hand-tufted wool rug.
- Cleaning
Only spot clean with cold water and mild detergent; never steam, soak, machine wash, or use bleach. Professional wash every 18–24 months.
Why this is supported
Several sources confirm the rug's cleaning limitations.
Never steam-clean. The heat melts the latex backing and felts the wool pile.
rugs.rugkari.comSimilarly,
Never soak. Saturating the rug breaks the latex set and causes the secondary backing to delaminate from the primary canvas.
rugs.rugkari.comMachine washing is also prohibited:
This rug should not be machine washed.
What are the recommended cleaning methods for this rug—can it be spot cleaned, machine washed, or requires professional cleaning?Additionally, bleach and standard carpet shampoos strip wool's protective lanolin coating.
We recommend spot cleaning with a mild wool-safe detergent and water for small spills.
What are the recommended cleaning methods for this rug—can it be spot cleaned, machine washed, or requires professional cleaning?For deep cleaning,
Every 18 to 24 months, schedule a professional cold-water wash.
rugs.rugkari.comThis guidance aligns with wool rug care standards.
- Vacuuming
Use suction-only setting; vacuum in direction of pile.
Why this is supported
Vacuuming protocol is critical for this rug's longevity.
The motorised brush is designed for short, synthetic carpet — on a 20mm wool pile it grabs the loops and accelerates shedding by roughly 3x.
rugs.rugkari.comTherefore, use the suction-only setting.
Vacuum in the direction of the pile. Wool pile has a natural lay (the direction the fibers point). Vacuuming against the pile direction stresses the fibers.
rugs.rugkari.comFollowing these practices prevents damage and preserves the rug's appearance.
- Rotation schedule
Rotate the rug 180° every six months, or every three in high-traffic zones.
Why this is supported
The core habit is to rotate the rug 180° every six months: research confirms that this
equalises foot-traffic wear and sun fading across the full surface
rugs.rugkari.com. Because the rug's floral pattern
hides wear far better than a flat, solid one
dgfloors.com, the primary benefit of rotation is preventing structural unevenness rather than cosmetic concealing. Additionally, as a handmade wool rug with natural color variations,
colours can vary in shade and intensity
bijan.com.audue to small-batch dyeing, so regular rotation ensures these variations age evenly across the rug. For high-traffic areas, increasing frequency to every three months prevents wear patterns from setting.
- Wear concealment
Patterned ivory rug masks everyday marks better than a solid white rug.
Why this is supported
The floral pattern and ivory background work together to conceal everyday marks. Expert sources confirm that
A patterned or textured ivory rug hides wear far better than a flat, solid one.
dgfloors.comThe ivory tone itself is more forgiving than pure white:
Ivory is white with a hint of cream or beige, so it reads as elegant rather than cold and hides everyday wear better than a pure white rug.
dgfloors.comAdditionally, hand-dyeing creates subtle color shifts (abrash) that further disguise soiling, and wool's natural lanolin coating provides a brief window to blot spills before they set, with the pattern then masking any residual mark.
- Brightness effect
The ivory background and fluid curves make small rooms feel more open.
Why this is supported
The rug's light-background and decorative design work together to open up a compact room. As dgfloors.com explains,
In a small or dim space, an ivory rug bounces light around and makes the area feel larger and brighter.
dgfloors.comThe fluid, curved pattern of this Art Nouveau rug also contributes: rugsonnet.com notes its
sweeping, fluid lines that ripple across its surface
rugsonnet.com, which counteracts the boxy feel of small rooms.
- Color quality
Ivory is warm with subtle color variation that softly diffuses light.
Why this is supported
The ivory tone is not stark white but carries a warm cream undertone. According to dgfloors.com,
Ivory is white with a hint of cream or beige, so it reads as elegant rather than cold
dgfloors.comAdditionally, the hand-dyeing of natural wool creates subtle color shifts: arsinruggallery.com explains that
, producing a soft abrash that diffuses light gently.
- Maintenance
The patterned surface hides dust and a rug pad prevents edge shadows.
Why this is supported
The rug's pattern and light color help maintain its fresh appearance: dgfloors.com notes that
A patterned or textured ivory rug hides wear far better than a flat, solid one.
dgfloors.comTo keep the rug lying flat and avoid shadows, a rug pad is essential: valhak.com recommends to
Use a rug pad. A quality underlay will cushion foot traffic, prevent slipping, and reduce stress on the rug’s backing.
valhak.comThis ensures the light-expanding effect is not diminished by curled edges.
- Artisanal variation
Handmade dyeing and wool variation cause each rug to differ slightly in color and texture from the photo.
Why this is supported
The rug's handmade production creates subtle color variation through two mechanisms:
color to shift gently across the rug, creating a subtle, horizontal watercolor-like flow known in the rug world as abrash
Why handmade wool rugs vary in color and texture — small_batch_dye_lotsand
Wool fibers naturally differ in diameter, crimp, and the amount of protective lanolin they retain after scouring — variations that cause the same dye solution to be absorbed unevenly across the fleece
Why handmade wool rugs vary in color and texture — wool_fiber_and_residual_lanolinThe brand confirms that
colors and textures may vary slightly from the photo
How accurate are the colors shown online compared to the actual rug, especially the ivory background and floral tones?These variations are characteristic of the hand-tufted technique, which is
a semi-handmade technique that delivers the dense, high-pile texture and intricate color placement of an artisan rug
Hand-tufted wool construction and quality — hand_tufted_production- Price advantage
$278 CAD — roughly 30–50% less than a comparable hand-knotted rug.
Why this is supported
The hand-tufted construction uses a mechanized gun,
punch yarn through a pre-stretched backing cloth
kapettodesign.commuch faster than hand-knotting. This reduces production time from months to weeks, resulting in a cost savings of
At $278 CAD, this rug's price reflects that efficiency.
- Aesthetic
Natural wool dye variation creates unique abrash; pattern uses Art Nouveau whiplash curves.
Why this is supported
Wool's natural properties produce slight color shifts, as small-batch dyeing causes
the resulting colours can vary in shade and intensity
bijan.com.au, and
natural oils and lanolin remaining in the wool
arsinruggallery.comcause dye to absorb unevenly, creating abrash. The floral motifs are inspired by Art Nouveau, featuring
whiplash curves, a term coined to describe the sweeping, fluid lines that ripple across its surface.
rugsonnet.com- Rolling technique
Roll the rug with the pile facing inward to prevent permanent creases.
Why this is supported
For off-season storage, the direction of rolling is critical.
Roll (do not fold) the rug, pile-side in. Folding creates permanent creases.
rugs.rugkari.comFollowing this technique preserves the rug's flatness and pile integrity.
- Wrapping
Wrap in cotton sheeting; avoid plastic to prevent moths and mildew.
Why this is supported
Wool's natural lanolin attracts clothes moths, making breathable storage essential.
Wrap in cotton sheeting or natural-fiber breathable cloth. Never use plastic - it traps moisture and creates conditions for moths and mildew.
rugs.rugkari.comThis protective wrap prevents moisture buildup and pest infestation.
- Loose fiber trimming
Snip loose tufts level with the pile surface; do not pull them.
Why this is supported
Over time, loose tufts may appear; they should be trimmed rather than pulled.
Don’t pull out loose yarns. Instead, carefully trim them with sharp scissors.
valhak.comThis prevents unraveling of the surrounding weave.
Image Analysis
2 images- 01
Product
Rectangular area rug viewed from above showing an allover floral vine pattern on a light cream background. Pile is looped/tufted with raised multicolored floral motifs and a narrow finished edge on all sides.
- Overall shapeRectangular rug with straight edges and slightly rounded corners visible from top-down perspective.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high) - Background fieldSolid light cream/off-white background field with low pile relative to the floral motifs.
1 region
x 0.03 · y 0.03 · w 0.66 · h 0.94 (high) - Floral patternAllover scrolling floral and vine pattern composed of stylized flowers, leaves, and stems arranged asymmetrically across the rug.
- Raised tufted motifsFloral motifs appear higher in pile and slightly textured compared with the flatter background, creating visible relief and shadowing.
- Color placementIndividual flowers and leaves are rendered in discrete colored clusters (greens for leaves, pinks and golds for petals, pale blue accents) distributed across the rug surface.
- Border/finishNarrow finished edge visible along perimeter, same cream tone as background and slightly raised.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (medium) - Top edge detailCluster of larger floral motifs concentrated near the top center of the rug including a prominent multicolored flower.
1 region
x 0.18 · y 0.02 · w 0.64 · h 0.18 (high) - Lower edge detailSmaller floral clusters and leaves run along the lower edge forming a loose border-like band.
1 region
x 0.08 · y 0.78 · w 0.84 · h 0.18 (high)
Other
Lifestyle top-down shot showing the rug placed on light wood plank flooring with a wooden side table, a book, and a small vase with dried stems at the right edge. Soft even lighting from above creates gentle shadows.
- Shot compositionTop-down lifestyle photograph with the rug centered and props arranged along the right edge of the frame.
- FlooringLight wood plank flooring visible around the rug on the left, top, and bottom edges.
2 regions
x 0.00 · y 0.00 · w 0.98 · h 0.14 (high); x 0.00 · y 0.86 · w 0.98 · h 0.14 (high) - Side table propRounded rectangular wooden side table running vertically along the right side, showing a visible leg and tabletop surface.
1 region
x 0.78 · y 0.12 · w 0.20 · h 0.76 (high) - Vase and decorWhite vase with dried stems placed on the table near the top-right corner; small floral arrangement or decorative element near the bottom-right of the table.
2 regions
x 0.86 · y 0.10 · w 0.12 · h 0.18 (high); x 0.86 · y 0.66 · w 0.12 · h 0.14 (medium) - Book on tableHardcover book with visible cover image and partial text laid flat on the table near the lower-right quadrant of the table surface.
1 region
x 0.80 · y 0.68 · w 0.16 · h 0.18 (high) - Lighting and shadowsEven diffuse overhead lighting with soft shadows visible beneath raised rug motifs and the table leg.
Colors
cream· background field#F5F1EColive green· leaf motifsmuted gold· petal motifs (golden)#CBBDB3dusty pink· petal motifs (pink)#BCAB9Cpale lavender blue· accent flowerslight tan· neutral tan motifs#CDC4BB- Overall shapeRectangular rug with straight edges and slightly rounded corners visible from top-down perspective.
- 02
Product
Close-up of a folded cream rug showing looped/tufted pile with raised floral and leaf motifs in multiple muted colors and the rug's woven backing visible at the folded corner.
- Pile textureDense looped and cut pile with visible yarn loops creating a textured surface; pile height appears low to medium and consistent across the visible area.
1 region
x 0.05 · y 0.15 · w 0.60 · h 0.80 (high) - Folded corner and backingUpper-right corner of the rug is folded back, exposing a tightly woven backing with a two-tone gray and beige weave and a narrow hem along the fold.
1 region
x 0.46 · y 0.08 · w 0.47 · h 0.46 (high) - Leaf motifRaised leaf shapes composed of olive-green yarn with a slightly darker outline and a short stem in light brown; leaves are formed by denser loops than the background.
2 regions
x 0.04 · y 0.58 · w 0.46 · h 0.34 (high); x 0.24 · y 0.02 · w 0.34 · h 0.24 (medium) - Floral motifsSeveral raised floral shapes in muted colors including small blue clusters, pink petals with yellow centers, and tan blossoms; motifs are scattered and partially cropped by the fold.
2 regions
x 0.02 · y 0.38 · w 0.34 · h 0.32 (high); x 0.38 · y 0.12 · w 0.28 · h 0.26 (high) - Background fieldUniform cream or off-white background with a slightly nubby woven texture visible between motifs.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high)
Other
Studio product photograph with even lighting and shallow crop focusing on rug detail; visible shadowing near fold and no additional props.
- Shot compositionTight detail crop framed to emphasize a folded corner and surrounding motifs; edges of rug extend out of frame.
- Lighting and shadowSoft, even studio lighting with a gentle shadow along the inner edge of the fold indicating directional light from top-left.
1 region
x 0.44 · y 0.12 · w 0.20 · h 0.22 (medium) - Image qualityHigh-resolution photograph showing fine yarn detail and weave; no visible text, labels, or packaging elements.
Colors
cream· background field#F4F1EColive green· leaf motifsmuted pink· small flower petalsmustard yellow· flower centers and accentspale blue· clustered flowerslight tan· tan blossom#CCAC8Bgray-beige· backing and hem- Pile textureDense looped and cut pile with visible yarn loops creating a textured surface; pile height appears low to medium and consistent across the visible area.
Documents & Data
Customer Reviews
1 total1 reviews · out of 5
Gorgeous rug!
Gorgeous rug!