
Momeni
Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes
The Novogratz Tallulah Accent Contour Handcrafted Rug is a rounded-corner area rug with a hand-tufted 100% wool pile, featuring a contrasting inner contour border and a low, dense texture. It serves as a floor covering suitable for living rooms, bedrooms, or entryways; a rug pad is recommended for safety. Handmade in India, this rug has a pile height of 1 inch (2.5 cm) and is available in a light beige and taupe colorway with a cream contour border.
- Material
- Tufted 100% wool
- Style
- minimalist, modern, retro
- Category
- Home & Garden > Decor > Rugs
Specifications
Hand-tufted 100% wool accent rug with rounded corners and contrasting border, offering a minimalist modern aesthetic.
Rounded corners for a unique shape, contrasting border for subtle retro graphic touch, hand-tufted 100% wool construction, soft texture, pile height 1 inch.
- Material
- Tufted 100% wool
- Style
- minimalist, modern, retro
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- Rounded corners
- Contrasting border
- Hand-tufted
- 100% wool
- Pile height 1 inch
- Handmade in India
- Artisanal methods
- Rug pad recommended
Product Insights
This handcrafted rug anchors living spaces with a vintage-modern aesthetic that embraces imperfection, offering a durable (20-30 year lifespan) and naturally stain- and flame-resistant wool pile. Its rounded corners prioritize family safety and placement flexibility, allowing off-angle positioning without visual misalignment. However, maintaining its plush, hand-tufted texture requires careful vacuuming (suction-only, slow in pile direction) and prompt spill treatment, while online color accuracy may vary—ordering a sample is advised.
Verified claims
- Design philosophy
- Tallulah reflects the Novogratz high-low design, vintage-modern inspiration, and anchor-piece philosophy, embracing imperfection.
- Family practicality
- The simple wool pile and rounded corners prioritize family durability and safety.
- Rounded corners
- The rounded corners and continuous contrasting border are a signature Novogratz detail, enabling flexible placement.
- Wool quality
- The 100% wool pile offers natural stain resistance, flame retardancy, and a 20–30 year lifespan.
- Placement flexibility
- The rounded corners let the rug sit slightly off-angle without looking misaligned.
- Traffic safety
- The rounded corners reduce injury risk from accidental contact in walkways.
- Design character
- The rounded corners let the contrasting border form a continuous graphic outline.
- Plushness
- The hand-tufted 1-inch wool pile creates a springy, cushioned surface.
- Durability
- With proper care, hand-tufted wool rugs last 20–30 years.
- Natural properties
- Wool is naturally stain-resistant, flame-resistant, and traps airborne particles.
- Vacuuming
- Vacuum on suction-only mode, moving slowly in the pile direction at about one minute per square metre.
- Rotation
- Rotate the rug 180° every six months for even wear.
- Care
- Blot spills within 30–60 seconds with cold water and a white cloth; use a pH-neutral wool detergent for spot cleaning.
- Color accuracy
- Online photos may not reflect the exact rug color; request a sample.
- Colorfastness
- Wool's deep dye absorption keeps colors vibrant for years.
- Artisanal imperfections
- Minor hand-tufted imperfections are normal and contribute to the rug's handcrafted character.
- Shedding
- Expect light shedding for the first 3–6 months; this is normal for hand-tufted wool and tapers with regular suction-only vacuuming.
- Professional cleaning
- Have the rug professionally washed with cold water by a wool specialist every 18–24 months; steam cleaning or soaking can delaminate the latex backing.
- Pile revival
- Furniture dents can be revived by placing ice cubes on the crushed spot, letting the wool rehydrate and re-expand, then fluffing with a soft brush.
- Thermal insulation
- Wool's natural air pockets insulate against cold floors in winter and absorb humidity to cool in summer.
- Backing
- The latex-bonded cotton backing helps the rug lie flat and stay put, and a rug pad is recommended on smooth floors.
- Room styling
- The rounded corners bring a controlled softness to rooms with mostly right angles, breaking visual monotony without being as dominant as a full circle rug.
Product record
- Title
- Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes
- Brand
- Momeni
- Price
- 798 CAD
- Availability
- In stock
Buying Guide
1 comparison · 6 sourcesUses
A simple modern accent for refreshing a room's look
Use this hand-tufted wool rug to bring a subtle, modern update to a room, since its rounded corners, trendy colours and contrasting border give solid-colour decor a refined retro graphic touch. Its softness underfoot also makes it comfortable for everyday living spaces, and a rug pad is recommended for greater safety.[1]
Product comparison
Compared within this brand.
| Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes: Choose this if you want a hand-tufted 100% wool rug with a solid-coloured, minimalist look, softened by rounded corners and a contrasting border for a subtle retro graphic touch. It has a 1 inch (2.5 cm) pile described as soft underfoot, and comes in two sizes (150 x 245 cm and 245 x 305 cm) across five colourways including Ivory/Cream Beige, Copper/Rust, Pine/Bottle Green, Indigo/Dark Blue and Pink. Handmade in India using artisanal methods, it may show slight imperfections presented as normal and part of its charm, and a rug pad is recommended for greater safety.[1] | Contour Embossed Waves Handwoven Rug See Available Sizes: Choose this if you want a minimalist wool rug with a soothing, low-relief look: a handwoven 100% wool piece with an embossed wavy contour pattern and warm brown Hazelnut tones, made in India and offered in three rectangular sizes (about 59 by 96 inches, 73 by 108 inches, and 94 by 120 inches). Its short pile (about 0.25 inches, or 0.5 cm) and artisanal construction suit someone who values tactile, handcrafted character, though slight imperfections are normal and a rug pad is recommended for greater safety. Note that the raised ribs can read as slightly coarse in texture, per the product imagery analysis.[2,3] | Contour Embossed Grid Pattern Plain Handcrafted Rug See Available Sizes: Choose this if you want a minimalist, tonal rug: this 100% wool piece is loom-handcrafted in India with an all-over embossed grid of tone-on-tone mini-checkers that the merchant characterizes as refined and soothing. Its low 0.25 inch (0.5 cm) pile and rectangular shape suit low-profile layering, and it comes in Off White, Khaki/Sage/Olive, Indigo/Dark Blue, and Dusky Pink across 150x245 cm, 185x275 cm, and 240x305 cm sizes. As an artisanal handmade rug it may show slight imperfections, which the merchant describes as normal and charming, and a rug pad is recommended for greater safety.[4,5,6] |
Image Analysis
3 images- 01

Product
A softly textured, rounded-rectangle area rug with a light beige central field, a narrow pale yellow inner contour, and a slightly darker taupe outer border; visible surface shows short dense pile texture and rounded corners.
- Overall shapeRounded-rectangle rug with softly curved corners occupying the lower two-thirds of the image, showing an inner curved contour offset from the outer edge.
1 region
x 0.03 · y 0.46 · w 0.94 · h 0.48 (high) - Central field material and textureLight beige field with a short, dense cut-pile texture visible as fine, even granularity across the surface.
1 region
x 0.12 · y 0.55 · w 0.78 · h 0.36 (high) - Inner contour accentThin pale yellow-green contour line running close to the rug interior edge, following the rounded-rectangle shape.
1 region
x 0.08 · y 0.52 · w 0.84 · h 0.28 (medium) - Outer borderNarrow taupe border framing the rug; border appears slightly raised or denser than the central field.
2 regions
x 0.03 · y 0.46 · w 0.94 · h 0.12 (medium); x 0.03 · y 0.82 · w 0.94 · h 0.12 (medium) - Visible seam/edge finishEdge shows a clean, continuous finish where the border meets the central field, visible along the rug perimeter.
1 region
x 0.03 · y 0.46 · w 0.94 · h 0.48 (medium)
Other
Lifestyle scene with a wooden-floor room, a textured round-back chair placed on the rug, vertical wooden slat wall in background, directional lighting casting soft shadows.
- Chair presencePadded chair with circular donut-style backrest and round seat positioned near the rug center; chair upholstery is warm brown and legs are light wood.
1 region
x 0.36 · y 0.28 · w 0.28 · h 0.42 (high) - FlooringDark wood plank flooring visible around the rug, with grain running roughly horizontally in the image.
2 regions
x 0.00 · y 0.60 · w 0.36 · h 0.40 (high); x 0.64 · y 0.60 · w 0.36 · h 0.40 (high) - Background wallVertical dark wood slat wall occupying the upper half of the image behind the chair, creating a ribbed texture and even vertical lines.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.48 (high) - Lighting and shadowDirectional soft lighting from upper-left casts a subtle shadow of the chair legs onto the rug toward the lower right.
1 region
x 0.38 · y 0.58 · w 0.30 · h 0.26 (high)
Colors
light beige· central field#CDBCA2pale yellow-green· inner contour#CCBCA2taupe· outer border- Overall shapeRounded-rectangle rug with softly curved corners occupying the lower two-thirds of the image, showing an inner curved contour offset from the outer edge.
- 02

Product
Top-down view of a rectangular rug with rounded corners, a uniform light tan central field and a narrow lighter cream contour border; visible short pile texture and subtle pile shading across the surface.
- Overall shapeRectangular rug with large radiused rounded corners and a narrow continuous margin inset from the edge that follows the outer contour.
1 region
x 0.08 · y 0.03 · w 0.84 · h 0.94 (high) - Central fieldUniform light tan pile forming the main interior area with subtle horizontal banding from pile direction and slight color variation across the surface.
1 region
x 0.11 · y 0.07 · w 0.78 · h 0.86 (high) - Contour borderNarrow cream-colored raised border that sits inside the outer edge and follows the rug's rounded corners, visually distinct from the central tan field by a lighter tone.
4 regions
x 0.08 · y 0.03 · w 0.84 · h 0.08 (high); x 0.08 · y 0.89 · w 0.84 · h 0.08 (high); x 0.08 · y 0.03 · w 0.06 · h 0.94 (high); x 0.86 · y 0.03 · w 0.06 · h 0.94 (high) - Pile textureLow to medium short pile with a soft, velveteen appearance; pile direction creates faint banded highlights and shadows across the field.
- Edge finishingOuter edge shows a slightly rounded, finished seam where the border meets the background; seam is visible as a thin outline around the rug.
1 region
x 0.08 · y 0.03 · w 0.84 · h 0.94 (medium)
Other
Image is a centered top-down product shot on a plain white background with even lighting and minimal shadow; small white margins visible where the rug does not fill the frame.
- Viewing angleTop-down orthogonal view centered on the rug.
- Background and stagingPlain bright white background with no props or packaging visible; small drop shadow and slight irregular white margins around the rug from image crop or editing.
- Image qualityEven diffuse lighting, high resolution showing pile detail; no legible text or labels in the image.
Colors
light tan· central field#D9C69Ccream· contour border- Overall shapeRectangular rug with large radiused rounded corners and a narrow continuous margin inset from the edge that follows the outer contour.
- 03

Product
Close-up of a rolled rug edge showing short dense beige pile, a stitched rounded binding, and a dark woven backing visible inside the curl.
- Rolled edge profileRug edge is curled up forming a rounded tunnel showing the rug's thickness and inner backing; the pile folds over into the curl with a visible stitched binding along the edge.
1 region
x 0.18 · y 0.05 · w 0.64 · h 0.50 (high) - Pile surfaceShort, dense, uniformly sheared pile visible on the top face with a smooth velvety texture and no printed pattern.
1 region
x 0.02 · y 0.20 · w 0.60 · h 0.60 (high) - Edge bindingRounded, slightly raised stitched binding runs along the rug perimeter; binding color is a slightly lighter cream than the pile and has a sewn seam where it meets the pile.
1 region
x 0.12 · y 0.52 · w 0.76 · h 0.36 (high) - Woven backingInterior backing visible inside the curl is a dark woven fabric with a fine ribbed texture contrasting with the pile.
1 region
x 0.36 · y 0.20 · w 0.44 · h 0.36 (high)
Other
Studio product shot with neutral background and soft directional lighting creating subtle shadows; image focused on the rug detail with shallow depth of field.
- Shot compositionClose-up studio shot tightly framed on a rolled section of the rug occupying most of the image; lower-right corner shows the flat rug plane while the curl creates depth.
- Lighting and shadowSoft, even directional lighting from upper left creates gentle shadows inside the curl and a soft highlight on the upper curve of the roll.
- Background surfaceSmooth light surface visible at the very bottom edge of the image beneath the rug, appearing slightly off-white.
1 region
x 0.00 · y 0.88 · w 1.00 · h 0.12 (medium)
Colors
warm beige· pile top#DBCBAClight cream· edge bindingcharcoal gray· backing#353631- Rolled edge profileRug edge is curled up forming a rounded tunnel showing the rug's thickness and inner backing; the pile folds over into the curl with a visible stitched binding along the edge.
Variants
9 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4472182 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Ivory/cream Beige - 150x245cm | CA$798.00 | Yes |
| 4472188 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Ivory/cream Beige - 245x305cm | CA$1,698.00 | Yes |
| 4472189 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Copper/rust - 245x305cm | CA$1,698.00 | Yes |
| 4472184 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Pine/bottle Green - 150x245cm | CA$798.00 | Yes |
| 4472190 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Pine/bottle Green - 245x305cm | CA$1,698.00 | Yes |
| 4472185 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Indigo/dark Blue - 150x245cm | CA$798.00 | Yes |
| 4472191 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Indigo/dark Blue - 245x305cm | CA$1,698.00 | Yes |
| 4472186 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Pink - 150x245cm | CA$798.00 | Yes |
| 4472192 | Novogratz Tallulah Accent Contour Handcrafted Rug See Available Sizes - Pink - 245x305cm | CA$1,698.00 | Yes |