Silhouette wool indoor rug See available sizes product image (primary)
Rectangular wool rug with scalloped edges, beige field, botanical motif and two stylized peacocks positioned along the vertical center; detailed embroidered or tufted floral branches and leaves form a loose border inside the scalloped edge.

Loloi

Silhouette Wool Indoor Rug See Available Sizes

CA$459.00CAD
Out of Stock

Silhouette Wool Indoor Rug from the Rifle Paper Co. x Loloi collection for Simons Maison. It is a rectangular area rug made of 100% wool with a 0.6-inch pile height and cotton-canvas backing. The design features blooming floral branches and stylized peacocks on a warm beige field with scalloped edges, suitable for living rooms and other indoor spaces. Note: this online-only item ships directly from the supplier in approximately 21-25 days and may arrive separately from other Simons products.

Material
100% wool with cotton-canvas backing
Style
bohemian, playful
Category
Home & Garden > Decor > Rugs

Color

Patterned Ecru

Size

152X232CM

Specifications

Blooming florals and lively woodland scenes with peacocks adorn this rug framed by wavy scalloped edges, creating a whimsical focal point in any space.

100% wool, pile height 0.6 inches, cotton-canvas backing, rug pad recommended for greater safety.

Material
100% wool with cotton-canvas backing
Secondary
cotton
Style
bohemian, playful
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • blooming florals
  • lively woodland scenes with peacocks
  • wavy scalloped edges
  • whimsical
  • indoor rug
  • 100% wool
  • pile height 0.6 inches
  • cotton-canvas backing
  • Rifle Paper Co. x Loloi collaboration

Product Insights

The Silhouette Wool Indoor Rug by Loloi, priced at $769 CAD, features scalloped edges that align with a 67% surge in curved-furnishing demand. Positioning 12–18 inches of visible scalloped edge creates a focal point, layered over a straight-edged rug. Its 100% wool construction is reported to outlast synthetic options in high-traffic pet homes, though initial shedding tapers with vacuuming and stains require spot cleaning. Buyers view Loloi's Costco presence as a sign of legitimacy, but note that the brand filters negative reviews on its own site, directing them to sources like Reddit and Costco for unfiltered feedback. While the rug's design is on trend, the $769 price point contrasts with similar Loloi rugs available under $200 at discount stores, presenting a tradeoff between trend and cost. A felt-rubber pad is recommended to protect the backing.

Verified claims

Trend alignment
Scalloped edges capitalize on a 67% surge in curved-furnishing demand in 2025.
Styling
Leave 12–18 inches of rug visible so the scalloped edge becomes the focal point.
Durability
Buyers report that 100% wool Loloi rugs outlast synthetic options in high-traffic pet homes.
Brand credibility
Buyers consider Loloi's Costco presence a sign of brand legitimacy.
Placement
Layer over straight-edged rug; keep scallops visible: 12–18 in. living, 24 in. dining.
Shedding
Initial shedding is normal for wool and tapers with vacuuming.
Care
Shedding subsides with vacuuming; stains spot-clean with mild detergent.
Brand trust
Buyer experiences with Loloi rugs vary: some users report long-lasting rugs with great patterns, while others warn that synthetic Loloi rugs may deteriorate within a couple of years.
Rug pad type
Felt-rubber pad prevents slipping and protects cotton-canvas backing.
Brand presence
Loloi rugs are sold at major retailers like Homegoods, Costco, and Amazon, often at significant discounts.
Price comparison
At $769 CAD, buyers find similar Loloi rugs for under $200 at discount stores.
Pet durability
This wool rug should hold up better in high-traffic areas with pets than synthetic Loloi rugs, and regular vacuuming and prompt spot-cleaning help maintain its appearance.

Product record

Title
Silhouette Wool Indoor Rug See Available Sizes
Brand
Loloi
Price
769 CAD
Availability
In stock

Image Analysis

2 images
Silhouette wool indoor rug See available sizes product image (primary)
01

Product

Rectangular wool rug with scalloped edges, beige field, botanical motif and two stylized peacocks positioned along the vertical center; detailed embroidered or tufted floral branches and leaves form a loose border inside the scalloped edge.

  • Overall shape and edgeRectangular rug with a repeating scalloped perimeter; scallops are smooth semicircular curves around all four sides.
    1 regionx 0.05 · y 0.02 · w 0.90 · h 0.96 (high)
  • Field color and textureUniform warm beige background across the rug surface with a visible woven wool texture.
    1 regionx 0.10 · y 0.06 · w 0.80 · h 0.88 (high)
  • Peacock motif - upperStylized peacock facing right, perched on a branch near the top-left quadrant; body in dark teal with a small gold crest and a long tail decorated with pale circular eye spots.
    1 regionx 0.12 · y 0.06 · w 0.36 · h 0.34 (high)
  • Peacock motif - lowerSecond stylized peacock near the lower center, facing left, with similar dark teal body, gold crest, and long tail featuring pale eye spots that extend down toward the bottom edge.
    1 regionx 0.25 · y 0.45 · w 0.50 · h 0.45 (high)
  • Floral branches and blossomsCurving branches decorated with clustered flowers and buds forming a loose rectangular wreath around the central field; flowers include round multi-petal blooms and small five-petal blossoms in pale blue, off-white, and muted green tones.
    1 regionx 0.08 · y 0.12 · w 0.84 · h 0.76 (medium)
  • Leaf detailingMultiple elongated leaves with prominent central veins rendered in desaturated teal, slate blue, and muted green; leaves appear in layered clusters throughout the border motifs.
    1 regionx 0.16 · y 0.14 · w 0.70 · h 0.70 (high)
  • Color accentsSmall gold accents appear on the peacock crests and selective blossom centers; tiny scattered blue floral dots act as filler decoration.
    1 regionx 0.28 · y 0.08 · w 0.48 · h 0.82 (medium)

Other

Flat-lay product photograph on a plain light neutral background with even diffuse lighting and minimal shadow; entire rug is centered and fully visible with slight outer margin.

  • Shot compositionFlat, top-down view showing the full rug centered in the frame with consistent spacing to image edges.
  • BackgroundSolid light neutral background separate from the rug, providing contrast to the rug perimeter.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Lighting and shadowEven diffuse lighting with no harsh highlights and only very subtle shadows under the rug's edges.
  • Image qualitySharp focus on rug motifs and texture; no visible text or labeling on the image.

Colors

warm beige· background field#DACBB4muted teal· leaf clusterspale blue· large flowersdeep teal· peacock bodiespale gray· peacock tail eye spots and small blossomsmuted gold· accent details#C2B5A5
Silhouette wool indoor rug See available sizes product image 2
02

Product

Close-up view of a scalloped-edge wool rug showing hooked/tufted pile, a beige field, and a floral pattern with blue-green leaves and small blue flowers with yellow centers.

  • Edge profileScalloped outer edge with rounded lobes and a finished bound seam following the contour.
    1 regionx 0.02 · y 0.62 · w 0.96 · h 0.36 (high)
  • Pile textureDense low looped or cut pile with visible yarn loops and a slightly nubby, hand-tufted appearance.
    1 regionx 0.00 · y 0.48 · w 0.56 · h 0.52 (high)
  • Background field colorEven light beige/cream ground visible across the rug surface.
    1 regionx 0.00 · y 0.40 · w 0.78 · h 0.60 (high)
  • Leaf motifLarge elongated leaves rendered in blue-green and muted teal with darker stitched veins.
    1 regionx 0.34 · y 0.08 · w 0.46 · h 0.46 (high)
  • Small floral detailsClusters of small five-petal flowers in pale blue with mustard yellow centers and thin green stems.
    2 regionsx 0.06 · y 0.50 · w 0.32 · h 0.28 (high); x 0.44 · y 0.56 · w 0.18 · h 0.18 (medium)
  • Contrast stitchingDarker outlines and veins appear stitched or tufted into motifs, giving a slightly raised textured outline.
    1 regionx 0.30 · y 0.06 · w 0.50 · h 0.44 (medium)

Other

Angled studio product shot on a neutral off-white background showing the rug corner in perspective with soft, even lighting and minimal shadow.

  • Shot compositionLow-angle perspective focusing on the rug edge and surface detail; rug extends diagonally from bottom-left toward top-right.
  • BackgroundSmooth off-white background with no props or visible packaging.
    1 regionx 0.60 · y 0.00 · w 0.40 · h 0.36 (high)
  • Lighting and shadowSoft diffuse lighting with minimal shadowing under the rug edge and slight shadow along the lower edge contour.
  • Image cropRug is cropped; only a portion of the rug surface and scalloped edge are visible, not the whole product.

Colors

light beige· field#DACCB3muted teal· large leavesslate blue· leaf veins and outlinespale blue· small flowersmustard yellow· flower centers#B0A087

Reddit Insights

3 threads · r/moderatelygranolamoms, r/HomeDecorating, r/BuyItForLife

Reddit's take on Loloi rugs is mixed, with praise for design and value but warnings about synthetic materials and review transparency.

mixed sentiment70% match

Positive comments highlight availability at major retailers and durability of certain lines, while a negative experience with a synthetic Gaia rug tempers enthusiasm. Brand legitimacy is generally confirmed by community members.

Themes

Brand legitimacy and retail presencepositive
Durability and material qualitymixed
Value for moneypositive

Use Cases

  • Living room rug (including high-traffic with pets)

Watch Out For

highLoloi synthetic rugs (like the Gaia line) may mat quickly and are difficult to clean.
mediumLoloi's website does not allow posting negative reviews, limiting transparency.

Source Threads

  • Loloi wool rug spotted at Costco boosts brand legitimacy

    It makes you feel better, I saw a Loloi wool rug on Costco, which gives the brand more legitimacy IMO

    u/hotaru_redr/moderatelygranolamomsView thread →

  • Loloi Gaia synthetic rug deteriorates quickly, user warns

    We got a Loloi Gaia rug from Home Goods and boy did it deteriorate fast. The entire carpet has matted now in 2 years and cleaning with rug doctor couldn’t fix it either. The exact design and size was listed for $800+ on loloi site but it cost us 300 from Home goods. I would have been super bummed had I spent $800 on it. I learnt my lesson then to just never buy synthetic rugs. And of course Loloi doesn’t let me post a review on their site

    u/ssh7201r/HomeDecoratingView thread →

  • Rifle Paper Co x Loloi printed rug durable in high-traffic home

    Check out Homegoods! I have seen higher end brands like Loloi for less than 200 for large sizes. Closer to 100 for 5x7. I have one of the rifle paper co x loloi printed rugs in my living room (high traffic with two dogs) and after 2 years it still looks like new! I got mine for 25% off full price and I paid $320 8x10. Though prices may be up now due to inflation. Edit for clarity: I purchased mine directly from rifle paper but I have seen other nice Loloi brand rugs at homegoods.

    u/[deleted]r/BuyItForLifeView thread →

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/silhouette-wool-indoor-rug-see-available-sizes--23450-26101454?colourId=0
Updated