Marimekko
Unikko Pure Wool Rug See Available Sizes
The Unikko Pure Wool Rug by Marimekko is an area rug featuring the iconic Unikko floral pattern, designed by Maija Isola. It is made from 100% New Zealand wool with a low pile height and a cotton-latex backing, suitable for adding a graphic accent to living spaces. Available in multiple rectangular sizes, from 140 x 200 cm to 250 x 350 cm; professional cleaning and use of a rug pad are recommended.
- Material
- 100% New Zealand wool
- Style
- modern, classic
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
Marimekko Unikko floral wool rug with low pile.
Low pile height, 100% New Zealand wool, iconic Unikko print
- Material
- 100% New Zealand wool
- Style
- modern, classic
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- 100% New Zealand wool
- low pile
- rug pad recommended
- graphic floral pattern
- pop-art inspired
Product Insights
The Marimekko Unikko Pure Wool Rug embodies a rebellious heritage: its pattern was hand-painted freehand by Maija Isola in 1964 as a protest against Marimekko's floral ban, and the rug preserves those organic brushstrokes through hand-tufting by 125-year-old Dutch maker Brink & Campman. Made from 100% New Zealand wool with a pile weight of 3000 g/m²—23% above typical density—it resists crushing, traps dust naturally, feels soft (fibers below 35 microns), and self-extinguishes if ignited. Lanolin makes spills bead up for easy blotting, and airing activates self-cleansing. However, the wool attracts moth larvae, requiring weekly two-sided vacuuming, professional cleaning every 12–18 months, and storage only after cleaning in cotton. The vivid dyes fade unevenly in direct sunlight. The rug absorbs sound, insulates, and works with underfloor heating. Custom sizes up to 250×350 cm are available; at that scale, the pattern becomes an immersive floral field.
Verified claims
- Origin story
- Unikko was designed in defiance of Marimekko's 1964 floral ban.
- Design execution
- Hand-painted freehand with a large brush; the rug preserves the organic brushstrokes.
- Brushwork
- Hand-tufted wool preserves the freehand brush strokes and organic shapes of Isola's original Unikko painting.
- Longevity
- Unikko has been continuously produced for over 60 years.
- Heritage
- Created as a protest, Unikko's pattern is a freehand painting.
- Craftsmanship
- Hand-tufted by Brink & Campman, a 125-year-old Dutch rugmaker.
- Material
- 100% New Zealand wool, 3000 g/m² pile resists crushing and naturally traps dust.
- Interior integration
- Custom sizes up to 250x350 cm; underfloor heating safe; rotation prevents uneven fading.
- Pile density
- Pile weight of 3000 g/m² is 23% above the typical 2440 g/m².
- Durability
- Natural fiber crimp prevents permanent flattening in high-traffic areas.
- Comfort
- Fiber diameter below 35 microns makes the low pile soft on bare skin.
- Color accuracy
- White wool base ensures pattern colors match the intended shades.
- Safety and sustainability
- Wool naturally traps indoor allergens and does not emit VOCs.
- Fire resistance
- Wool rug chars and self-extinguishes rather than melting or dripping.
- Spill resistance
- Lanolin makes spills bead up, providing time to blot before staining.
- Self-cleansing
- Airing refreshes wool's fibers by activating its self-cleansing lanolin.
- Moth susceptibility
- 100% New Zealand wool pile attracts moth larvae and requires preventive care.
- Cleaning routine
- Weekly two-sided vacuuming and professional cleaning every 12–18 months remove moth eggs and larvae.
- Storage protocol
- Store rug only after professional cleaning, wrapped in cotton, never plastic.
- Fading
- The rug's vivid wool dyes fade unevenly when exposed to direct sunlight.
- Pattern origin
- Unikko pattern was painted freehand by Maija Isola in 1964, resulting in organic brushstrokes.
- Professional cleaning
- Professional cleaning every 12-18 months can double the rug's lifespan to 20 years.
- Routine care
- Vacuum both sides weekly, rotate quarterly, blot spills immediately to preserve rug life.
- Softness
- New Zealand wool with 28-32 micron fibers and 3000 g/m² pile density feels soft and plush, and stays bouncy underfoot.
- Sound absorption
- Dense wool pile (3000 g/m²) absorbs footfall and room echo.
- Thermal insulation
- Wool pile insulates and works safely with underfloor heating.
- Shedding
- Shedding is normal for a few weeks and then minimal, thanks to the long-staple New Zealand wool.
- Scale effect
- At 250×350 cm, the pattern transforms the rug into an immersive floral field.
- Pattern definition
- With 3000 g/m² pile density, the pattern stays sharp and resists distortion.
- Color consistency
- 100% New Zealand wool base ensures vibrant colors across the rug.
- Custom sizes
- Custom sizes made to order for non-standard rooms and runners.
- Biodegradation
- Wool pile biodegrades in months without microplastic pollution.
Product record
- Title
- Unikko Pure Wool Rug See Available Sizes
- Brand
- Marimekko
- Price
- 1449 CAD
- Availability
- In stock
Shipping & Returns
- Pickup
- not_supported
Image Analysis
3 images- 01
Product
Foreground rectangular area rug with an all-over abstract floral pattern in muted beige/taupe background and dark navy blue accent shapes; low pile with slightly visible finished edge at the nearest side.
- Overall shapeRectangular rug lying flat on the floor, visible from a slightly elevated frontal angle with the nearest long edge running across the bottom of the image.
1 region
x 0.02 · y 0.67 · w 0.96 · h 0.31 (high) - Pattern motifAll-over repeating abstract floral shapes: round blossom outlines with central irregular circular spots and occasional small rectangular/navy bar accents.
1 region
x 0.06 · y 0.70 · w 0.88 · h 0.25 (high) - Surface and edgeLow-pile surface with a dense, slightly tufted texture and a finished edge visible along the nearest short side of the rug.
1 region
x 0.02 · y 0.92 · w 0.96 · h 0.04 (medium) - Accent spotsDark navy irregular circular spots appear at the center of many floral motifs, contrasting strongly with the lighter background.
2 regions
x 0.30 · y 0.78 · w 0.08 · h 0.05 (high); x 0.68 · y 0.80 · w 0.08 · h 0.05 (high)
Other
Lifestyle scene showing the rug in a minimalist room with a floating wooden staircase above, a red-orange lounge chair slightly behind the rug, a tall black cabinet with a lamp on the left, and a green glass vase with orange branches placed on the rug's right side; soft directional lighting casts shadows of the stairs on the wall.
- Floating stairsSeries of thick wooden floating stair treads mounted to the wall, staggered diagonally across the top half of the image casting diagonal shadow lines on the wall.
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.35 (high) - Lounge chairLow modern lounge chair upholstered in a bright red-orange fabric, positioned behind the rug and slightly right of center with a folded two-tone throw draped over its back.
1 region
x 0.39 · y 0.52 · w 0.28 · h 0.23 (high) - Cabinet and lampTall narrow black cabinet on slim legs sits at the left edge with a cylindrical beige table lamp placed on top, both visible against the wall.
1 region
x 0.00 · y 0.43 · w 0.24 · h 0.38 (high) - Vase and branchesShort dark green glass vase placed on the rug near the right foreground holding thin branches with small bright orange berries or buds.
1 region
x 0.78 · y 0.76 · w 0.12 · h 0.18 (high) - Lighting and shadowsSoft directional light from the left creates distinct diagonal shadows of the stairs on the wall and soft shadowing under furniture and the vase.
- Shot compositionPortrait-oriented, slightly elevated frontal composition showing the rug in the lower third and the room scene occupying the upper two thirds; overall clean studio-like styling.
Colors
muted taupe beige· rug background#CCBEBAdeep navy blue· floral center spots and bar accents- Overall shapeRectangular rug lying flat on the floor, visible from a slightly elevated frontal angle with the nearest long edge running across the bottom of the image.
- 02
Product
Rectangular wool rug laid flat with a repeating oversized flower motif in muted taupe petals, off-white flower centers, and dark navy circular centers; medium pile with visible tufted texture.
- Overall geometryPortion of a rectangular rug shown flat on a floor, image crops the rug edges on the right and bottom edges of the frame.
1 region
x 0.03 · y 0.28 · w 0.94 · h 0.68 (high) - Pile and textureDense wool pile with a short to medium tufted surface visible as subtle directional nap and soft shadowing on petals and centers.
1 region
x 0.10 · y 0.50 · w 0.70 · h 0.45 (medium) - Pattern motifLarge stylized flower motif repeated across the rug; each flower has rounded taupe petals, an off-white circular center with a jagged edge, and a solid dark navy circular dot at the center.
1 region
x 0.02 · y 0.30 · w 0.96 · h 0.62 (high) - Visible color elementsMultiple flower centers show a high-contrast dark navy dot set inside an off-white ring, which sits against light taupe petals.
2 regions
x 0.62 · y 0.52 · w 0.26 · h 0.26 (high); x 0.10 · y 0.36 · w 0.20 · h 0.18 (high) - Edge detailsRug edge is cropped by the image at the right and bottom sides; visible rug surface meets a pale floor with a small shadow cast by a vase.
1 region
x 0.40 · y 0.85 · w 0.60 · h 0.12 (medium)
Other
Scene includes a decorative glass vase with orange-berry branches placed on the rug, neutral studio background and soft directional lighting creating faint shadows.
- Prop vaseLow round green glass vase with a narrow cylindrical neck holding two thin branches with clusters of small orange berries; vase sits atop the rug slightly right of center.
1 region
x 0.53 · y 0.20 · w 0.18 · h 0.36 (high) - Background and floorNeutral pale wall and smooth pale floor visible in the upper portion of the image, forming a minimal studio setting behind the rug.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.34 (high) - Lighting and shadowsSoft directional lighting from upper left creates faint cast shadows of the vase and branches onto the rug and floor.
1 region
x 0.45 · y 0.35 · w 0.30 · h 0.40 (medium)
Colors
muted taupe· petal fieldsoft cream· flower centers background ringdeep navy· center dots- Overall geometryPortion of a rectangular rug shown flat on a floor, image crops the rug edges on the right and bottom edges of the frame.
- 03
Product
Rectangular area rug shown flat with an allover oversized floral pattern of stylized flowers with rounded petals, jagged inner rings, dark oval centers and short dark stem accents; short dense pile visible.
- Overall shapeRectangular rug with visible finished edges on all four sides and slightly rounded corner radii.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.96 (high) - Primary motifAllover repeating oversized stylized flowers, each with multiple rounded petals that overlap adjacent flowers.
1 region
x 0.05 · y 0.03 · w 0.90 · h 0.93 (high) - Petal color and finishPetals appear as a warm taupe or light brown with a uniform short dense pile and matte finish.
2 regions
x 0.10 · y 0.10 · w 0.35 · h 0.28 (high); x 0.50 · y 0.55 · w 0.38 · h 0.34 (high) - Background fieldBackground between and around flowers is a light cream or off-white, visible as negative space forming irregular shapes around petals.
1 region
x 0.30 · y 0.16 · w 0.40 · h 0.28 (high) - Flower centersEach flower has a lighter jagged inner ring surrounding a small dark oval center; the inner ring is a pale cream similar to the background but slightly warmer.
2 regions
x 0.60 · y 0.13 · w 0.14 · h 0.12 (high); x 0.22 · y 0.72 · w 0.12 · h 0.10 (high) - Dark center ovals and stemsSmall solid dark navy to black oval centers and short curved dark bars/stem accents are placed intermittently between flowers.
3 regions
x 0.68 · y 0.06 · w 0.06 · h 0.08 (high); x 0.12 · y 0.64 · w 0.05 · h 0.08 (high); x 0.44 · y 0.46 · w 0.05 · h 0.10 (high) - Pile textureSurface shows a short dense tufted pile with subtle directional shading where pile catches light, visible as slight tonal variation on petal faces.
1 region
x 0.15 · y 0.20 · w 0.70 · h 0.65 (medium)
Other
Top-down studio shot of the rug on a plain white background with even lighting and no visible props; slight shadowing around rug edges indicates the rug is laid flat on the surface.
- Shot compositionTop-down centered view showing the full rug within the frame with a narrow white margin around all sides.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - BackgroundNeutral white background and surface used for product isolation; no props or text visible.
- Lighting and shadowsEven diffuse lighting with very soft shadows near the rug perimeter giving slight depth contrast against the background.
Colors
taupe· petalscream· backgroundoff-white· inner jagged ringdark navy· center ovals and stems- Overall shapeRectangular rug with visible finished edges on all four sides and slightly rounded corner radii.