
Ever New
Elma Long Ruched Velvet Dress
The Elma Long Ruched Velvet Dress from Ever New at Contemporaine is a floor-length evening dress made from heavyweight stretch velvet jersey with a full silky jersey lining. It features a deep V-neckline, a gathered and ruched bodice with horizontal midriff detail, short puffed flutter sleeves with gathered shoulders, and a hidden side zip closure. The dress measures 140 cm (55 inches) from the top of the shoulder in the measured size 4 and is intended for formal, cocktail, and special-occasion wear.
- Material
- Heavyweight stretch velvet jersey with full silky jersey lining
- Gender
- female
- Style
- evening, formal, party, glam
- Category
- Apparel & Accessories > Clothing > Dresses
Color
Specifications
Long ruched velvet dress with butterfly sleeves, gathered bodice, V-neckline, and hidden side zip.
Heavyweight stretch velvet jersey for rich drape, full silky jersey lining, butterfly sleeves with gathered shoulders, gathered bodice, V-neckline, hidden side zip closure.
- Material
- Heavyweight stretch velvet jersey with full silky jersey lining
- Style
- evening, formal, party, glam
- Occasion
- party, holiday-party, date-night, formal
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Dresses
Additional Attributes
- long ruched velvet dress
- heavyweight stretch velvet jersey
- rich drape
- full silky jersey lining
- butterfly sleeves
- gathered shoulders
- gathered bodice
- V-neckline
- hidden side zip closure
- stretch fabrication
- long length of 140 cm (55 inches) from shoulder
- size 4 measurement reference
Product Insights
Elma Long Ruched Velvet Dress Long floor-length velvet maxi dress with a deep V-neck, gathered ruched bodice and short flutter sleeves Runs true to size; consider sizing up if fuller in the bust or between sizes Warm evening dress; the velvet and full lining trap heat Lining supports opacity, but check under bright light Velvet is not recommended for high-abrasion use; avoid rough surfaces and hardware
Verified claims
- product_identity
- Long floor-length velvet maxi dress with a deep V-neck, gathered ruched bodice and short flutter sleeves
- colorway
- Burgundy is the only colorway in these records
- size_range
- Even-numbered sizes 4 through 14, all in stock
- material_composition
- Shell: 93% polyester, 7% elastane; lining: 95% polyester, 5% elastane
- lining
- Full silky jersey lining
- fabric_behavior
- Heavyweight stretch velvet jersey gives a rich, weighty drape
- stretch_recovery
- Moderate four-way stretch with gathered ease that recovers after sitting
- fit_sizing
- Runs true to size; consider sizing up if fuller in the bust or between sizes
- length_hem
- 140 cm (55") shoulder-to-hem on size 4; floor-length maxi
- bodice_construction
- Gathered ruched bodice with deep V-neckline
- sleeves
- Short butterfly/flutter sleeves with gathered shoulders
- closure
- Hidden side zip closure
- care_washing
- Cold machine wash inside out on delicate cycle; do not bleach or soak
- care_drying_ironing
- Do not tumble dry; dry in shade; do not iron or press
- velvet_nap
- Directional pile makes the burgundy read deeper and can show brush marks
- pile_maintenance
- Steam and gentle brushing revive the nap; avoid sharp folds and store on a padded hanger
- durability_abrasion
- Velvet is not recommended for high-abrasion use; avoid rough surfaces and hardware
- comfort_warmth
- Warm evening dress; the velvet and full lining trap heat
- styling_occasion
- Evening and cool-weather occasion piece
- layering
- Velvet can catch on loose layers and a coat can compress the sleeves
- opacity
- Lining supports opacity, but check under bright light
Product record
- Title
- Elma Long Ruched Velvet Dress
- Brand
- Ever New
- Price
- 210 CAD
- Availability
- In stock
Buying Guide
1 comparison · 10 sourcesProduct comparison
Compared within this brand.
| Elma Long Ruched Velvet Dress: Choose this if you want a floor-length evening dress in Burgundy velvet with a deep V-neck, gathered bodice, and short flutter sleeves. It is made of heavyweight stretch velvet jersey (93% polyester, 7% elastane) intended for a rich drape, fully lined in silky jersey, and closes with a hidden side zip, in listed sizes 4 to 14. Note the floor-skimming length is documented for size 4 (55 inches from the shoulder), so longer or shorter heights may see different pooling at the hem.[1,2,3] | Marina Cowl-Neck Floral Halter Dress: Choose this if you want a warm-weather maxi for occasions like garden parties or sunset cocktails, with a plunging draped cowl halter, bare shoulders, and an open back down to a waist-level band. The ultra-light, fluid sheer chiffon (100% polyester with a full silky lining) drapes over a fitted waist and flares slightly to a floor-grazing hem that measures 57 inches from the top of the shoulder, all over a large floral print on a dark brown background in sizes 4 to 14. Note the fabric shows slight translucence at the front hem edge, and its drape is based on visual assessment rather than stated specifications.[4,5,6,7] | Karina Asymmetrical Collar Long Mesh Dress: Choose this if you want a fitted, floor-length maxi that hugs the body from bust to hem, with an asymmetrical collar, one-shoulder look, and ruched waist detail in a black-with-white-polka-dot print. Its stretchy, lightweight mesh with full stretch lining (94% polyester, 6% spandex shell) makes it easy to sit and move in for hours, so it suits occasions like summer weddings or day-to-evening events, and review analyses report a true-to-size fit with forgiving stretch. Note that the body-hugging fitted cut may not suit those preferring a looser silhouette, and it is offered in sizes 4 through 12 in the Polka Dot colorway (size 6 to 12 in the Assorted option).[8,9,10] |
Image Analysis
3 images- 01

Product
Front view of a long, floor-length velvet dress with a deep V-neck, short puffed sleeves, and horizontal ruched detailing at the midriff; dress appears fitted through the bodice and falls straight to the hem.
- SilhouetteFloor-length dress with a fitted bodice and a long straight skirt that extends to the model's feet.
1 region
x 0.18 · y 0.10 · w 0.64 · h 0.82 (high) - NecklineDeep V-neck centered at the front.
1 region
x 0.38 · y 0.06 · w 0.24 · h 0.12 (high) - Ruched detailHorizontal ruched gathers across the front midriff directly below the bust, forming several narrow, evenly spaced horizontal folds.
1 region
x 0.36 · y 0.22 · w 0.28 · h 0.08 (high) - SleevesShort puffed sleeves with gathered volume at the shoulder and a slight fold at the hem of the sleeve.
2 regions
x 0.30 · y 0.12 · w 0.16 · h 0.12 (high); x 0.54 · y 0.12 · w 0.15 · h 0.12 (high) - Fabric appearanceSoft, low-sheen velvet with subtle nap visible as slight highlight and shadow variations along the skirt and bodice.
1 region
x 0.22 · y 0.18 · w 0.56 · h 0.68 (high) - HemStraight finished hem that lightly skims the floor and shows minor surface reflections of the fabric.
1 region
x 0.20 · y 0.83 · w 0.60 · h 0.12 (high) - Visible fasteningsNo visible external zippers, buttons, or fastenings on the front-facing view.
Other
Studio product shot showing a model wearing the dress against a plain light background with even studio lighting, faint floor reflection, and visible black pointed shoes.
- Model and poseA standing model faces slightly toward camera with arms relaxed behind the back; full body visible from head to feet.
1 region
x 0.18 · y 0.02 · w 0.64 · h 0.96 (high) - BackgroundEven, pale off-white background with no visible props or text.
- ShoesBlack pointed low-heel shoes visible at the hem, leather-like finish reflecting studio light.
2 regions
x 0.44 · y 0.88 · w 0.12 · h 0.08 (high); x 0.56 · y 0.88 · w 0.12 · h 0.08 (high) - Lighting and shadowSoft studio lighting with subtle shadows under the hem and faint reflection on the floor surface in front of the model.
1 region
x 0.28 · y 0.84 · w 0.44 · h 0.12 (high)
Colors
deep burgundy velvet· main body#53041B- SilhouetteFloor-length dress with a fitted bodice and a long straight skirt that extends to the model's feet.
- 02

Product
Close-up view of the upper front of a fitted velvet dress showing a deep V-neck, central ruched gathering, short gathered sleeves with slight ruffle, a horizontal waist seam, and a vertical row of small fabric-covered buttons at the side waist.
- NecklineDeep V-neckline with a clean finished edge, centered on the chest.
1 region
x 0.29 · y 0.16 · w 0.42 · h 0.18 (high) - Center ruchingVertical ruched gathering along the center front from the bust down to the waist seam, creating horizontal fold lines in the fabric.
1 region
x 0.37 · y 0.30 · w 0.26 · h 0.20 (high) - Sleeve styleShort sleeves with gathered fabric and a slight ruffled edge at the hem, more pronounced on the left sleeve.
2 regions
x 0.03 · y 0.28 · w 0.28 · h 0.22 (high); x 0.67 · y 0.26 · w 0.30 · h 0.20 (high) - Waist seamHorizontal seam at the natural waistline visible where the ruched bodice meets the smoother lower torso fabric.
1 region
x 0.20 · y 0.47 · w 0.60 · h 0.10 (high) - Side button detailA vertical row of small, fabric-covered buttons or button-like gathers visible at the left side of the waist seam.
1 region
x 0.12 · y 0.45 · w 0.08 · h 0.20 (medium) - Fabric appearanceSoft, short-pile velvet with visible directional sheen that catches highlights along the folds and ruching.
1 region
x 0.20 · y 0.20 · w 0.60 · h 0.50 (high) - Visible portionImage shows the front upper half of the dress on a model from shoulders to just below the waist; lower skirt not visible.
1 region
x 0.05 · y 0.12 · w 0.90 · h 0.60 (high)
Other
Studio portrait crop showing the model from shoulders to waist against a plain light background with soft, even lighting. Model's head, hair, earring and one hand are visible and the image is slightly cropped at the top.
- Background and lightingPlain light neutral background with soft, even studio lighting and minimal shadows.
- Model presenceModel wearing the dress is visible from shoulders to waist; head, short hair, hoop earrings and right hand touching hair are included in the frame.
2 regions
x 0.40 · y 0.00 · w 0.60 · h 0.40 (high); x 0.58 · y 0.20 · w 0.35 · h 0.50 (high) - FramingPortrait-style close crop focused on the bodice and neckline; slight crop near top of head and right elbow extends to image edge.
- Accessories visibleThin large hoop earrings visible on both ears, more prominent on the right side of the image.
1 region
x 0.66 · y 0.06 · w 0.24 · h 0.26 (high)
Colors
deep wine burgundy· bodice and skirt visible portion#5B0B1Cdeep wine burgundy (shadowed)· left sleeve#4B0214deep wine burgundy (highlighted)· right sleeve and upper side torso#4B0314- NecklineDeep V-neckline with a clean finished edge, centered on the chest.
- 03

Product
Rear three-quarter view of a long, fitted velvet dress in a deep wine color worn by a model; visible details include short flutter sleeves, a scooped back neckline, waist ruching, a center-back seam, and a slightly flared floor-length skirt with velvet sheen.
- Silhouette and viewRear three-quarter view of a floor-length fitted dress that narrows at the waist and then falls into a slightly flared skirt reaching the floor.
1 region
x 0.22 · y 0.06 · w 0.44 · h 0.89 (high) - Fabric and finishSoft velvet fabric with a visible nap and low-sheen highlights that create subtle vertical reflections along the skirt.
1 region
x 0.28 · y 0.40 · w 0.36 · h 0.50 (high) - Sleeve styleShort flutter sleeves with gathered shoulder seams creating a slightly puffed shape at the top of the sleeves.
2 regions
x 0.28 · y 0.10 · w 0.20 · h 0.18 (high); x 0.46 · y 0.10 · w 0.18 · h 0.18 (high) - Back necklineShallow scooped back neckline that sits below the nape of the model's neck.
1 region
x 0.36 · y 0.06 · w 0.18 · h 0.10 (high) - Waist detailingHorizontal ruched detail or subtle gathered band at the natural waist visible from the rear, creating gentle diagonal folds.
1 region
x 0.34 · y 0.30 · w 0.24 · h 0.12 (high) - Center-back seamA vertical center-back seam runs from the waist down through the skirt and is visible as a seam line in the velvet.
1 region
x 0.44 · y 0.28 · w 0.04 · h 0.60 (high) - Hem and drapeHem falls to the floor with soft, irregular folds and slight pooling at the base against the floor surface.
1 region
x 0.30 · y 0.76 · w 0.36 · h 0.18 (high)
Other
Studio shot showing a model wearing the dress against a plain light background and reflective gray floor; model stands slightly turned to the left with hands relaxed at sides.
- Shot compositionFull-body studio photograph with the model centered vertically and positioned slightly left of center horizontally.
- Background and floorSmooth, light neutral background and a pale gray reflective floor surface that shows a faint reflection of the dress hem and shoes.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Model poseModel shown from the rear with head turned slightly to her left; arms are relaxed with hands near the hips and one hand partially visible along the dress seam.
1 region
x 0.28 · y 0.36 · w 0.26 · h 0.40 (high) - Footwear visibleBlack low-heel shoes are visible under the dress hem and resting on the reflective floor.
1 region
x 0.43 · y 0.88 · w 0.22 · h 0.08 (high) - LightingEven soft studio lighting with minimal shadowing, producing gentle highlights on the velvet nap.
Colors
deep wine velvet· main body#4B0B1B- Silhouette and viewRear three-quarter view of a floor-length fitted dress that narrows at the waist and then falls into a slightly flared skirt reaching the floor.
Brand PDP Lookup
- Brand
- Ever New
Elma Petite Velvet Ruched Maxi Dress
Variants
6 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4738030 | Elma Long Ruched Velvet Dress - Burgundy - 4 | CA$210.00 | Yes |
| 4738031 | Elma Long Ruched Velvet Dress - Burgundy - 6 | CA$210.00 | Yes |
| 4738032 | Elma Long Ruched Velvet Dress - Burgundy - 8 | CA$210.00 | Yes |
| 4738033 | Elma Long Ruched Velvet Dress - Burgundy - 10 | CA$210.00 | Yes |
| 4738034 | Elma Long Ruched Velvet Dress - Burgundy - 12 | CA$210.00 | Yes |
| 4738035 | Elma Long Ruched Velvet Dress - Burgundy - 14 | CA$210.00 | Yes |