Maridenim Unikko wide-leg jean product image (primary)
Wide-leg blue denim jeans with an allover large floral jacquard/print in two blue tones, visible front fly seam and front pockets, full-length legs that extend to the floor covering the shoes.

Marimekko

Maridenim Unikko Wide-Leg Jean

CA$199.95CAD
Out of Stock

Marimekko Maridenim Unikko wide-leg jeans are a 100% cotton denim trouser featuring a mid-rise, wide-leg fit with a 5-pocket design and an inseam of 32.25 inches (82 cm). The denim has an allover Unikko poppy pattern in two blue tones, with contrast topstitching and a metal button closure. Suitable for casual wear, these jeans provide a loose, floor-grazing silhouette as seen in product images.

Color
blue tones
Material
100% cotton denim
Gender
female
Style
casual, vintage
Category
Apparel & Accessories > Clothing > Pants

Color

Indigo/Dark Blue

Size

2728

Specifications

Marimekko's wide-leg jeans featuring the iconic Unikko poppy pattern in blue tones, crafted from structured 100% cotton denim.

Iconic Unikko poppy pattern, wide-leg silhouette, mid-rise fit, 5-pocket design, structured denim

Color
blue tones · blue
Material
100% cotton denim
Style
casual, vintage
Occasion
casual, everyday
Gender
female
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Pants

Additional Attributes

  • 100% cotton denim
  • structured denim fabric
  • mid-rise waist
  • wide-leg silhouette
  • 5-pocket design
  • inseam length 32.25 inches (82 cm)
  • iconic Unikko poppy pattern in blue tones
  • graphic floral print

Product Insights

The Maridenim Unikko Wide-Leg Jean by Marimekko ($460 CAD, in stock) brings the iconic 1964 Unikko pattern to denim via water-free laser etching that never cracks or peels and develops a unique patina over time, complying with Ellen MacArthur Jeans Redesign guidelines for durability (endures 30+ home washes) and circularity (monomaterial 80% organic, 20% recycled cotton with FSC-certified jacron label). The tradeoff: break-in takes weeks, but the non-stretch denim molds to the body without sagging, and high-rise styling with pointed-toe shoes prevents a bottom-heavy silhouette. Priced $180-$210 less than comparable designer printed jeans, it links Marimekko's ready-to-wear concepts and debuted at Copenhagen Fashion Week, with supply chain transparency down to Turkish organic cotton farms.

Verified claims

Origin
Maija Isola defied the floral ban and hand-painted Unikko on the floor, accidentally creating a fifth color from overlap.
Heritage
Continuously printed since 1964, Unikko is a global icon and Marimekko's most recognized pattern.
Pattern finish
Laser-etched into denim, the Unikko pattern never cracks or peels and develops a unique patina over time.
Label design
The back label features an embossed Unikko poppy motif in FSC-certified jacron.
Durability
The laser-etching endures 30 home washes, meeting Ellen MacArthur durability guidelines.
Care
Care guidance is printed inside the front pocket; the denim designer recommends washing sparingly and airing out between wears to preserve the laser-etched pattern.
Break-in
Break-in takes a few weeks: the structured denim progressively softens and the waistband eases quickly to the wearer's shape.
Fit
Rigid, non-stretch denim molds to the body without sagging or permanent bagging out.
Jeans Redesign compliance
Maridenim denim follows Ellen MacArthur Jeans Redesign guidelines.
Supply chain transparency
Supply chain documented down to the organic cotton source in Turkey.
Proportion styling
Pointed-toe shoes extend the leg line and keep the wide-leg silhouette from reading as bottom-heavy.
Pricing
$460 CAD – $180 to $210 less than Ganni and Alice+Olivia printed jeans.
Sustainability
100% cotton (80% organic, 20% recycled), monomaterial design with laser-etched pattern that lasts 30 washes.
Jacron
FSC-certified jacron back label is vegan, washable, and circular-design aligned.
Brand positioning
Links Marimekko's three ready-to-wear concepts and debuted at Copenhagen Fashion Week.
Circularity compliance
Meets Jeans Redesign guidelines for removable hardware, no rivets, and 30-wash durability.
Eco-friendly finishing
Laser, ozone, steam replace stone washing; Unikko laser-etched; FSC jacron label; care instructions in pocket.
Patina
Fading gradually enhances the laser-etched Unikko pattern, giving each pair a unique, evolving patina.
Continuous collection
Maridenim is a permanent collection; the Unikko jean remains the core pattern while new patterns, colors, and fits launch each season — a new pattern is confirmed for SS25.
Anniversary debut
Unikko's 60th anniversary debut on denim via water-free laser etching.
Pattern coverage
The Unikko poppy pattern is all-over on the wide-leg panels, not limited to specific panels.
Fiber content
The denim is a 100% cotton monomaterial made of 80% organic and 20% recycled cotton, with zero elastane.

Product record

Title
Maridenim Unikko Wide-Leg Jean
Brand
Marimekko
Price
460 CAD
Availability
In stock

Image Analysis

3 images
Maridenim Unikko wide-leg jean product image (primary)
01

Product

Wide-leg blue denim jeans with an allover large floral jacquard/print in two blue tones, visible front fly seam and front pockets, full-length legs that extend to the floor covering the shoes.

  • SilhouetteFull-length wide-leg trousers with a loose, straight fall from hip to hem creating a wide, flared silhouette that reaches the floor.
    1 regionx 0.12 · y 0.35 · w 0.76 · h 0.60 (high)
  • Waist and flyVisible front waist with a vertical center fly seam and topstitching; waistband area sits at the model's natural waist and is partially covered by the top.
    1 regionx 0.33 · y 0.36 · w 0.34 · h 0.12 (high)
  • Front pocketsFront pockets visible; model's right hand inserted into the right front pocket creating a slight pull in the fabric at the hip.
    2 regionsx 0.53 · y 0.41 · w 0.20 · h 0.12 (high); x 0.20 · y 0.44 · w 0.18 · h 0.11 (medium)
  • Allover floral patternLarge-scale floral motif in a darker blue printed or woven into the denim, repeated across the entire visible surface of the jeans including legs and upper hip.
    1 regionx 0.15 · y 0.41 · w 0.70 · h 0.52 (high)
  • Fabric appearanceDenim weave texture visible with moderate weight drape; hem pools slightly on the floor showing soft, unstructured fabric behavior.
    1 regionx 0.14 · y 0.70 · w 0.72 · h 0.24 (high)
  • Topstitching contrastVisible contrast topstitching along the fly and pocket seams in a warmer, orange-brown thread.
    1 regionx 0.40 · y 0.38 · w 0.22 · h 0.18 (high)
  • Hem detailPlain folded hem with the floral pattern continuing to the edge; hem rests on the floor and slightly curls where fabric is pooled.
    1 regionx 0.16 · y 0.86 · w 0.68 · h 0.10 (high)

Other

Studio product shot showing a model from chin to feet against a neutral light gray background, even soft lighting with faint ground shadow beneath feet, no visible packaging or props aside from footwear.

  • Model framingCropped model view showing torso and full legs; head is partially cropped at the chin and shoulders are visible.
    1 regionx 0.14 · y 0.02 · w 0.72 · h 0.96 (high)
  • Background and lightingEven neutral light gray studio background with soft, diffuse lighting and a subtle shadow under the model's feet to ground the figure.
  • Footwear propBlack open-toe flat sandals visible under the hem of the jeans, partially occluded by the fabric pooling.
    2 regionsx 0.38 · y 0.92 · w 0.25 · h 0.06 (medium); x 0.60 · y 0.92 · w 0.20 · h 0.06 (medium)

Colors

medium denim blue· denim base#5374A3deep navy blue· floral pattern#243C63orange-brown· topstitching#CC323C
Maridenim Unikko wide-leg jean product image 2
02

Product

Front view of wide-leg denim jeans with an allover large floral jacquard/print in a darker blue on medium blue denim; visible waistband, belt loops, metal button, curved front pockets, topstitching, wide flared legs and finished hem that slightly pools over sandals.

  • Overall silhouetteWide-leg, full-length front view with relaxed fit through hip and a flared, floor-grazing hem that slightly folds at the shoe.
    1 regionx 0.10 · y 0.08 · w 0.80 · h 0.88 (high)
  • Waistband and closureMid-rise waistband with belt loops, a visible metal button at center front and a standard zipper-fly seam beneath it.
    1 regionx 0.36 · y 0.04 · w 0.28 · h 0.16 (high)
  • Front pocketsCurved front pockets with a small coin pocket partially visible on the right (from viewer perspective) and orange-contrast topstitching outlining the pocket openings.
    2 regionsx 0.28 · y 0.12 · w 0.20 · h 0.14 (high); x 0.52 · y 0.12 · w 0.22 · h 0.14 (high)
  • Allover floral patternLarge stylized flower motifs in a darker blue tone printed or woven across the entire visible denim surface, with petal shapes and circular centers overlapping across legs.
    1 regionx 0.14 · y 0.18 · w 0.72 · h 0.72 (high)
  • Denim textureVisible denim weave texture on both base and darker pattern areas, indicating woven fabric surface rather than smooth knit.
    1 regionx 0.22 · y 0.30 · w 0.56 · h 0.48 (medium)
  • Hem and leg finishSingle-fold stitched hem at the pant bottoms with the fabric pooled and folded onto the top of the foot/shoe; slight vertical crease near inner leg seam.
    1 regionx 0.14 · y 0.78 · w 0.72 · h 0.18 (high)
  • Topstitching colorContrast topstitching in a warm orange tone visible along waistband, fly seam and pocket edges.
    1 regionx 0.36 · y 0.06 · w 0.28 · h 0.12 (high)
  • Metal button detailSmall circular metal button at the center front waistband with a warmer metallic finish.
    1 regionx 0.49 · y 0.08 · w 0.03 · h 0.03 (high)

Other

Studio shot showing lower half of a model wearing the jeans; neutral light grey background, visible red top cropped at waist, model hands at sides and black sandals under hem; even soft studio lighting with minimal shadows.

  • Shot compositionCropped studio photograph showing model from mid-torso to feet, centered on the jeans.
  • Background and lightingPlain light grey background with even, soft lighting and minimal shadowing beneath the hem.
  • Visible model clothing and propsA red patterned top is visible at the waist above the jeans and black open-toe sandals are visible under the hem; model hands rest at sides.
    2 regionsx 0.28 · y 0.00 · w 0.44 · h 0.12 (high); x 0.38 · y 0.86 · w 0.36 · h 0.12 (high)

Colors

medium denim blue· denim base#557AACdeep indigo blue· floral pattern#1D3B6Bwarm orange stitching· topstitchingaged brass· metal button
Maridenim Unikko wide-leg jean product image 3
03

Product

Rear view of wide-leg denim jeans with an allover large-scale floral jacquard or printed pattern; visible rear yoke, two patch back pockets, belt loops and a small brown rectangular patch at the waistband.

  • Overall silhouetteWide-leg, loose-fitting denim trousers shown from the rear with long hems pooling slightly at the feet.
    1 regionx 0.12 · y 0.12 · w 0.76 · h 0.82 (high)
  • Allover patternLarge-scale stylized flower motif repeated across the denim in a darker indigo tone against a lighter blue denim background.
    1 regionx 0.14 · y 0.18 · w 0.72 · h 0.72 (high)
  • Back pocketsTwo rectangular patch back pockets with visible single-row topstitching; pockets positioned symmetrically on the seat.
    2 regionsx 0.28 · y 0.28 · w 0.16 · h 0.16 (high); x 0.56 · y 0.28 · w 0.16 · h 0.16 (high)
  • Rear yoke and waistbandHorizontal rear yoke seam above the pockets and a waistband with belt loops visible across the top of the seat.
    1 regionx 0.20 · y 0.20 · w 0.60 · h 0.10 (high)
  • Waist patchSmall rectangular brown patch at the right rear side of the waistband with two darker circular motifs visible on it.
    1 regionx 0.61 · y 0.18 · w 0.10 · h 0.05 (high)
  • Stitching colorContrasting tan topstitching visible along pocket edges, yoke seam and side seams.
    1 regionx 0.25 · y 0.25 · w 0.52 · h 0.52 (high)
  • Visible hem detailWide hem at trouser bottoms with visible folded seam; hem sits on the floor and shows slight creasing.
    1 regionx 0.18 · y 0.80 · w 0.64 · h 0.14 (high)

Other

Studio rear-shot composition showing model from the waist down against a plain light gray background; parts of the model's hands and a cropped floral top are visible. Even diffuse lighting with soft shadowing under the hems.

  • Shot compositionRear studio view centered on the jeans, framed from lower back to feet with the model standing and feet mostly out of frame under the hem.
  • Visible model elementsLower back of a cropped top with red floral print and the model's hands resting at the sides are visible above the waistband.
    1 regionx 0.26 · y 0.02 · w 0.48 · h 0.18 (high)
  • Background and lightingNeutral light gray seamless background with even diffuse studio lighting and soft shadow under the pant hems.

Colors

medium denim blue· denim base#5474A3dark indigo blue· floral motif#243C63tan· stitchingwarm brown· waist patch

Provenance

Merchant Link
https://www.simons.ca/en/women-designer/bottoms/jeans/maridenim-unikko-wide-leg-jean--12057-29226119?colourId=0
Updated