Stella McCartney
Pure.tech Curved-Leg Jean
Stella McCartney's PURE.TECH curved-leg jeans are women's mid-rise denim trousers with a five-pocket design and a straight-to-wide leg silhouette. They are crafted from 100% cotton denim and treated with PURE.TECH textile technology, which catalyzes and converts air pollutants such as carbon dioxide and nitrogen oxides into harmless particles. The jeans are made in Italy and have an inseam length of 32 inches (81 cm).
- Color
- faded denim
- Material
- 100% cotton denim
- Gender
- female
- Style
- casual, trendy, utilitarian
- Category
- Apparel & Accessories > Clothing > Pants
Color
Size
Specifications
Mid-rise jeans with a curved-leg silhouette, made from rugged 100% cotton denim treated with innovative PURE.TECH air-purifying technology, featuring a 5-pocket design and made in Italy.
PURE.TECH technology absorbs pollutants, rugged denim, mid-rise, curved-leg silhouette, 5-pocket design, made in Italy.
- Color
- faded denim · blue
- Material
- 100% cotton denim
- Style
- casual, trendy, utilitarian
- Occasion
- everyday, casual
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Pants
Additional Attributes
- curved-leg silhouette
- mid-rise fit
- 5-pocket design
- rugged 100% cotton denim
- PURE.TECH air-purifying technology
- made in Italy
- faded denim finish
- inseam length 32 inches
- architectural lines
- utilitarian design
- sustainable luxury
Product Insights
Stella McCartney's Pure.tech Curved-Leg Jean combines a signature roomier thigh-and-seat silhouette with a catalytic coating that removes 2,245 ppm CO₂ and >20% NOx in under 10 hours, even in total darkness, validated by LEED, BREEAM, and CE certifications and created by a knighted Italian scientist. The 100% cotton denim is 30-50% more breathable than stretch denim, develops personalized high-contrast fades, and biodegrades fully without microplastic pollution, while eco-friendly ozone/laser finishing reduces water and chemical use. The tradeoff: the coating withstands multiple washes only with recommended care.
Verified claims
- Air purification
- Removes 2,245 ppm CO₂ and >20% NOx in <10 hours via light-and-dark dual catalysis.
- Coating
- Applied via foulard padding without altering hand feel or manufacturing, and withstands multiple washes.
- Validation
- Certified under LEED, BREEAM, and CE; developed by a knighted Italian scientist; debuted at COP28.
- Wash durability
- Withstands multiple washes with recommended care.
- Efficacy testing
- ISO test: 30g sample removes 2245 ppm CO2 and >20% NOx in under 10 hours.
- Certifications
- Validated by LEED, BREEAM, CE certifications and created by a Knight of the Star of Italy.
- Lab performance
- Independently tested under ISO to remove 2245 ppm CO2 in <10 hours and >20% NOx; also works in total darkness.
- Manufacturing
- Coating applied via foulard/padding without changing feel; finish uses ozone/laser to save water and chemicals.
- Design heritage
- Curved-leg silhouette is a recurring signature across Stella McCartney denim.
- Fit
- Curved-leg silhouette offers a roomier thigh and seat for athletic builds.
- Eco-innovation
- Eco-friendly ozone/laser finishing and PURE.TECH coating reduce environmental impact.
- Fade character
- 100% cotton denim develops high-contrast whiskering and honeycomb fades that map to body movements.
- Breathability
- The 100% cotton denim breathes at 80–95 mm/s air permeability — roughly 30–50% more than a 2% elastane blend.
- Sustainability
- 100% cotton denim biodegrades naturally and is easier to recycle than stretch denim.
- End-of-life
- 100% cotton denim avoids the recycling challenges of elastane blends and can fully biodegrade at end-of-life.
- Eco-fading
- Ozone and laser treatments achieve the faded look using less water and chemicals.
- Fade evolution
- Personalized high-contrast fades develop over months of wear.
- Non-stretch durability
- Because this jean is 100% cotton with no elastane, it avoids the stretch-fiber degradation that causes stretch jeans to bag after about 1,500 wear cycles and relies on cotton's tensile strength to maintain its shape over years.
Product record
- Title
- Pure.tech Curved-Leg Jean
- Brand
- Stella McCartney
- Price
- 1095 CAD
- Availability
- In stock
Image Analysis
3 images- 01
Product
Front view of light-blue straight-to-slightly-flared denim jeans worn by a model, showing full length from waist to shoe with visible front seams and hem.
- SilhouetteFull-length straight-to-slightly-flared leg jeans seen from the front, with the hem reaching the tops of pointed shoes.
2 regions
x 0.18 · y 0.45 · w 0.30 · h 0.50 (high); x 0.52 · y 0.45 · w 0.30 · h 0.50 (high) - Material and finishMedium-light blue denim with visible vertical weave texture and subtle worn shading on the front of the thighs and knees.
1 region
x 0.18 · y 0.55 · w 0.64 · h 0.30 (high) - Seam and hem detailsVisible center front seam line on each leg and double-stitched hem finishing at the bottom edge.
1 region
x 0.20 · y 0.60 · w 0.60 · h 0.38 (high) - Waist and rise (partially visible)Upper waist area is partially obscured by a long T-shirt; top of the jeans is not clearly visible.Partial
1 region
x 0.20 · y 0.40 · w 0.60 · h 0.12 (medium)
Other
Model wearing an oversized off-white T-shirt and holding a light gray soft bag; neutral gray background with soft lighting and floor shadow.
- T-shirt silhouetteOversized short-sleeve crew neck T-shirt in an off-white or cream tone, hem extending well below the waist and covering the top of the jeans.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.38 (high) - Shirt text“COME TOGETHER”
1 region
x 0.30 · y 0.16 · w 0.40 · h 0.08 (high) - Bag propSoft, unstructured light gray shoulder bag held in the model's right hand with visible braided or chain-style handles and gathered top opening.
1 region
x 0.72 · y 0.48 · w 0.20 · h 0.30 (high) - ShoesPointed-toe black shoes visible at the bottom of the legs, with a smooth finish.
2 regions
x 0.34 · y 0.88 · w 0.12 · h 0.08 (high); x 0.60 · y 0.88 · w 0.12 · h 0.08 (high) - Background and lightingPlain neutral light-gray seamless background with soft, even studio lighting and a faint shadow on the floor beneath the model.
Colors
light blue denim· jeans#8BA5C3- SilhouetteFull-length straight-to-slightly-flared leg jeans seen from the front, with the hem reaching the tops of pointed shoes.
- 02
Product
Front view of full-length straight-to-wide light-blue denim jeans on a model from waist to shoe tips, showing waistband, front pockets, fly, seams, and hem.
- Overall silhouetteHigh-waist to mid-waist straight-to-wide leg jeans with a relaxed, slightly curved outer leg drape visible from front; legs fall straight and cover tops of pointed shoes.
1 region
x 0.14 · y 0.12 · w 0.72 · h 0.80 (high) - Waistband and closureStandard jean waistband with belt loops and a visible metal button at center front above a zip fly; waistband shows subtle horizontal whisker fading.
1 region
x 0.28 · y 0.06 · w 0.44 · h 0.12 (high) - Front pockets and coin pocketClassic five-pocket styling visible: two curved front pockets with topstitching and a small coin pocket nested inside the right front pocket opening.
2 regions
x 0.18 · y 0.12 · w 0.22 · h 0.14 (high); x 0.60 · y 0.12 · w 0.22 · h 0.14 (high) - Denim wash and fadingLight-blue medium denim wash with horizontal faded whisker lines at the upper thigh and lighter faded zones down the front center of each leg.
2 regions
x 0.24 · y 0.18 · w 0.24 · h 0.30 (high); x 0.52 · y 0.18 · w 0.24 · h 0.30 (high) - Seams and topstitchingVisible double-needle topstitching along the fly, pocket edges, side seams and hem in a contrasting lighter tan thread.
1 region
x 0.36 · y 0.10 · w 0.28 · h 0.72 (high) - Hem and leg openingStraight finished hem with visible stitching; leg openings are wide and sit over the shoes.
1 region
x 0.20 · y 0.82 · w 0.64 · h 0.12 (high) - Hardware detailSmall round metal top button and rivet accents visible near pocket corners and fly area with a slightly darker metal tone.
2 regions
x 0.46 · y 0.08 · w 0.06 · h 0.06 (medium); x 0.26 · y 0.16 · w 0.04 · h 0.04 (medium) - Visible fabric textureDenim twill texture visible across legs with subtle vertical grain and soft, worn-in appearance from fading.
1 region
x 0.24 · y 0.20 · w 0.52 · h 0.60 (high) - Partial occlusion by model's hands and topUpper jeans area partially covered by a white ribbed sleeveless top and the model's hands resting at the hip, slightly obscuring pocket edges.
3 regions
x 0.36 · y 0.00 · w 0.28 · h 0.12 (high); x 0.10 · y 0.08 · w 0.12 · h 0.22 (high); x 0.78 · y 0.08 · w 0.12 · h 0.22 (high)
Other
Studio product shot showing the model wearing the jeans against a neutral light-gray background with even soft lighting and minimal shadows; pointed black shoes are visible at the bottom.
- Background and stagingUniform light-gray seamless studio background with no distracting elements.
- Model and poseModel cropped from mid-torso to feet standing straight with hands relaxed at sides, legs slightly apart to show leg shape.
1 region
x 0.12 · y 0.00 · w 0.76 · h 1.00 (high) - Visible shoesPointed black leather or leather-look shoes appear beneath the jeans, partially covered by the hem.
2 regions
x 0.42 · y 0.90 · w 0.16 · h 0.08 (high); x 0.62 · y 0.90 · w 0.16 · h 0.08 (high) - Lighting and shadowsEven soft lighting with faint diffuse shadows under the hem and behind legs, minimizing harsh contrast.
Colors
light blue denim· denim body#93ADC2tan stitching· topstitchinggunmetal· metal hardware#536C84black· visible shoes#0D0D0E- Overall silhouetteHigh-waist to mid-waist straight-to-wide leg jeans with a relaxed, slightly curved outer leg drape visible from front; legs fall straight and cover tops of pointed shoes.
- 03
Product
Rear view of a pair of light-blue denim jeans on a model showing high waist, straight wide legs, two rear patch pockets with contrast stitching, belt loops and a small rectangular leather patch at the waistband.
- View and fitRear-facing view of jeans worn by a model; waistband sits at or just above the natural waist and legs fall straight and wide to the hem creating a relaxed, full-length silhouette.
1 region
x 0.14 · y 0.10 · w 0.72 · h 0.82 (high) - Back pocketsTwo symmetric patch pockets placed on the seat with arcuate decorative topstitching in a contrasting tan thread; pocket edges topstitched and visible.
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.18 (high) - Waistband detailsBelt loops spaced around the waistband and a small rectangular leather patch at the right-back of the waistband with debossed or printed text that is too small to read at this resolution.
2 regions
x 0.18 · y 0.06 · w 0.64 · h 0.08 (medium); x 0.64 · y 0.06 · w 0.11 · h 0.05 (high) - Denim texture and washLight-blue denim with a moderately even faded wash and subtle vertical weave texture; slight lighter whiskering/fade near center of legs and seat.
1 region
x 0.18 · y 0.20 · w 0.64 · h 0.66 (high) - Hem and constructionStraight finished hem with visible double topstitching; hem falls over the model's shoes and partially covers heels.
1 region
x 0.20 · y 0.86 · w 0.60 · h 0.12 (high) - Visible garment on modelModel is wearing a white ribbed sleeveless top tucked into the waistband; one hand rests alongside the right hip.
2 regions
x 0.28 · y 0.00 · w 0.44 · h 0.12 (high); x 0.10 · y 0.18 · w 0.12 · h 0.36 (medium)
Other
Studio product shot with neutral light gray seamless background, soft diffuse lighting and subtle shadow beneath model; partial crop shows model from mid-back to feet.
- Background and lightingSmooth light-gray seamless background with soft, even lighting and no visible props.
- Shot compositionVertical frame centered on the rear of the model; image is slightly cropped above the waist and includes the model's feet and shoes at the bottom.
- Shoes visibleBlack heeled shoes are partially visible beneath the hem of the jeans at the bottom center of the image.
1 region
x 0.44 · y 0.90 · w 0.12 · h 0.08 (high) - ShadowingSoft shadow is cast on the floor behind and slightly to the sides of the legs, consistent with even studio lighting.
Colors
light blue denim· denim body#84A2BBtan stitching· topstitchingmedium brown leather· waistband patch#A4765A- View and fitRear-facing view of jeans worn by a model; waistband sits at or just above the natural waist and legs fall straight and wide to the hem creating a relaxed, full-length silhouette.
Brand PDP Lookup
- Brand
- Stella McCartney
PURE.TECH Relaxed Curve Jeans