
Miiyu
Plain Thong Cotton
Plain thong for women made from stretch cotton jersey with a 100% cotton gusset. Designed for everyday comfort and breathability, with a low-rise waist and narrow T-back. Suitable for regular underwear use.
- Material
- Stretch cotton jersey, 100% cotton gusset
- Gender
- female
- Category
- Apparel & Accessories > Clothing > Underwear & Socks > Underwear
Color
Size
Specifications
Plain cotton thong with stretch jersey fabric for comfort and a 100% cotton gusset.
Stretch cotton jersey provides flexibility and comfort; 100% cotton gusset for breathability.
- Material
- Stretch cotton jersey, 100% cotton gusset
- Secondary
- elastane
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Underwear & Socks > Underwear
Additional Attributes
- Stretch cotton jersey fabric
- 100% cotton gusset
- Very comfortable
Product Insights
Miiyu's Plain Thong Cotton offers a soft, breathable everyday thong designed in Canada as the exclusive Simons house brand, backed by 180 years of retail curation. Its 90/10 cotton-spandex matte jersey with a 100% cotton gusset minimizes panty lines and recovers shape, while Reddit users confirm its comfort and fit. The tradeoff: conventional cotton (not organic) and a need for cold wash and air dry, but at $4.99 sale or $10.99 full, the per-pair cost undercuts premium rivals and outlasts budget multi-packs.
Verified claims
- Price comparison
- At $4.99 sale (single) or $10.99 full, per-pair cost rivals multi-packs and undercuts premium.
- Brand and retailer trust
- Miiyu is Simons' exclusive house brand from the 180-year-old retailer.
- User reviews
- Buyers on Reddit recommend Miiyu thongs for comfort and fit.
- Design
- Designed in Canada as an exclusive Simons brand.
- Brand heritage
- Exclusive Simons house brand designed in Canada, backed by 180 years of retail curation.
- Buyer feedback
- Reddit users recommend Miiyu thongs and mention a range of cuts and colors.
- User comfort praise
- Buyers praise Miiyu for softness and breathability in everyday wear.
- Conventional cotton
- 90/10 conventional cotton-spandex body with 100% cotton gusset; not organic.
- Care instructions
- Wash in cold water, gentle cycle; air dry to preserve elastic and fabric.
- Value
- Cold wash and air dry at $4.99 outlasts budget multi-packs.
- Fabric hand
- Soft, stretchy matte jersey recovers shape and minimizes panty lines.
- Gusset
- 100% cotton gusset wicks moisture and breathes.
Product record
- Title
- Plain Thong Cotton
- Brand
- Miiyu
- Price
- 10.99 CAD
- Availability
- In stock
Deep Research
Budget positioning vs. similar cotton thongs
- Unlike Joe Fresh’s all-over 95% cotton/5% spandex blend and H&M’s cotton jersey thong that makes no mention of a pure cotton gusset, the Miiyu thong isolates a 100% cotton gusset for targeted breathability and moisture management — a detail that elevates comfort precisely where skin sensitivity concentrates.
- As a Simons house brand created exclusively for the 180-year-old Canadian fashion retailer, Miiyu infuses a $4.99 thong with the design oversight of a department store known for contemporary-style curation — a far cry from the anonymous fast-fashion supply chains that deliver the lowest-priced multi-packs.
- Even at its full $10.99, the Miiyu thong costs less than half of Calvin Klein’s $24 Ideal Cotton Thong and undercuts CK’s promotional 3-for-$42 ($14 each) by over 20%, so the regular price delivers a recognizable department-store brand at a fraction of what a premium underwear name charges.
- At its sale price of $4.99, the Miiyu thong sells individually for roughly the same $5 per pair as an H&M 5-pack ($24.99) and just a dollar more than the $4/pair in a Joe Fresh 5-for-$20 buy, meaning a shopper can sample the fit without committing to a bundle and still pay near the lowest per-unit price in the market.
Image Analysis
2 images- 01

Product
Flat-lay front view of a light off-white cotton thong with a low-rise waist and narrow rear T-shaped back; visible elasticized waistband and stitched edge seams.
- SilhouetteFlat-lay front-facing thong silhouette with a wide low-rise waistband that tapers to a narrow central triangular front panel and further narrows into a T-shaped rear strap.
1 region
x 0.06 · y 0.18 · w 0.88 · h 0.55 (high) - WaistbandApproximately 1 to 1.5 centimeter-looking elasticized waistband laid flat with visible single-line topstitch along the top edge.
1 region
x 0.07 · y 0.20 · w 0.86 · h 0.10 (high) - Edge stitchingNarrow stitched seam lines follow the leg openings and center front seam; stitching is tonal and runs close to the fabric edge.
1 region
x 0.10 · y 0.28 · w 0.80 · h 0.42 (high) - Fabric textureSmooth fine-knit cotton appearance with a matte finish and no visible pattern or lace; surface shows faint knit grain.
1 region
x 0.20 · y 0.30 · w 0.60 · h 0.30 (medium)
Other
Product photographed flat on a neutral light gray background with even diffuse lighting and a soft shadow beneath the garment; centered composition with slight top padding.
- Background and lightingNeutral light gray background fills the frame; lighting is even and diffuse with a soft shadow visible underneath the lower part of the thong.
- CompositionGarment centered horizontally and placed near upper-middle of the frame with generous margins on all sides; image is a flat-lay product shot.
Colors
light off-white· main fabric#EDEDED- SilhouetteFlat-lay front-facing thong silhouette with a wide low-rise waistband that tapers to a narrow central triangular front panel and further narrows into a T-shaped rear strap.
- 02

Product
Flat-lay single-piece thong photographed top-down on a neutral background; visible features include a wide waistband, narrow rear T-strap, double-stitched seams, and a central lined gusset area.
- Overall shapeSingle-piece thong laid flat in a symmetric T-shape with a wide waistband that tapers into a narrow central rear strap and a small triangular front/gusset area.
1 region
x 0.10 · y 0.18 · w 0.80 · h 0.64 (high) - WaistbandWide elasticized waistband running straight across the top with visible single-line topstitching near the upper edge and smooth fabric finish.
1 region
x 0.12 · y 0.18 · w 0.76 · h 0.16 (high) - Central panel and seamsCentral vertical panel extends from waistband to gusset with parallel topstitched seam lines on both sides forming a U-shaped channel toward the gusset.
1 region
x 0.37 · y 0.26 · w 0.26 · h 0.60 (high) - Gusset detailSmall rectangular gusset at the bottom center with reinforced stitching and a short vertical stitch at the tip.
1 region
x 0.45 · y 0.72 · w 0.10 · h 0.12 (high) - Leg openingsCurved leg openings with narrow folded hem and visible single-line topstitching following the curve into the central panel.
2 regions
x 0.12 · y 0.32 · w 0.30 · h 0.40 (high); x 0.58 · y 0.32 · w 0.30 · h 0.40 (high) - Fabric textureSmooth knit fabric with a matte finish consistent across the garment; fine ribbing or knit structure not prominently visible at this scale.
1 region
x 0.20 · y 0.22 · w 0.60 · h 0.56 (medium)
Other
Studio-style flat-lay on a uniform light gray background with soft, even lighting and minor shadowing beneath the garment; image centered and fully visible.
- Shot compositionTop-down flat-lay view with the thong centered horizontally and vertically in the frame.
- Background and lightingUniform light gray background with diffuse lighting that produces soft, short shadows under the lower edge of the garment.
- Image qualityHigh-resolution, evenly focused image with no visible labels, tags, or packaging; colors and stitch details are clearly resolved.
Colors
ivory· main body#EDEDED- Overall shapeSingle-piece thong laid flat in a symmetric T-shape with a wide waistband that tapers into a narrow central rear strap and a small triangular front/gusset area.
Documents & Data
Customer Reviews
2 total2 reviews · out of 5
Poor quality
Cheaply constructed. Seams do not line up and hem is impossible to keep flat with awkward 2-thread serging. Not worth the price.
.
.
Q&A
3 answered- What are the recommended washing and drying instructions for these thongs?
- We recommend washing these thongs in cold water on a gentle cycle and air drying to preserve the elastic and fabric. Avoid fabric softeners and high heat, which can damage the fibers [4].
- Is the cotton used in the main body or gusset organic cotton?
- The product data states the gusset is 100% cotton, but it doesn't specify organic. Based on the community feedback, Miiyu offers both organic and conventional cotton options, so this particular thong likely uses conventional cotton.
- Are Miiyu thongs 100% cotton?
- They offer both 100% organic cotton options and cotton/modal blends, so it depends on the specific product.
Reddit Insights
2 threads · r/BuyCanadian, r/ottawaRedditors recommend Miiyu thongs from Simons as a comfortable option, with both 100% organic cotton and cotton/modal blends available.
Both comments praise the Miiyu thong for quality and comfort, with one user specifically highlighting the 100% organic cotton version.
Themes
Use Cases
- Everyday comfortable thong underwear
Watch Out For
Source Threads
Miiyu high cut thong recommended for 100% cotton underwear
Simons has 100% organic cotton under the brand Miiyu. The high cut thong is great 👍
u/ExaminationQuirky725r/BuyCanadianView thread →
Miiyu line at Simon's praised for thongs and other cuts
I swear by the miiyu line at Simon's. Specifically the cotton/modal blend that gives a great blend of softness and breathability. They are usually in stock at the Simon's in Rideau Centre. They come in a range of cuts (bikini, hipster, thong, highrise) and colours.
u/zerbertsr/ottawaView thread →