{"product":{"catalog_id":"05f8c3b2-4d90-4432-beb0-45810a588677","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"94ac34a1-296b-4fce-b1bc-ad58787758d7","title":"Palo Santo Incense Sticks Set Of 20","description":"This set of 20 incense sticks features a palo santo fragrance with woody, soft, and earthy notes of cedar, lemon, clove, and patchouli. Each stick has a burn time of approximately one hour and the set is handmade in Montreal. The incense sticks are charcoal-based and designed for aromatherapy room fragrance; an incense holder is sold separately.","url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/palo-santo-incense-sticks-set-of-20--22806-5261080?colourId=0","brand":"Moodgie","condition":"new","product_category":"decor > diffusers home fragrances","material":"Natural ingredients, fine fragrances oils, charcoal incense sticks","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/22806/5261080/27/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1784702958950-0","url":"https://imagescdn.simons.ca/images/22806/5261080/27/A1_2.jpg","alt_text":"Palo santo incense sticks Set of 20 product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-style still life composition on a neutral textured background with soft directional lighting from the top-left creating subtle shadows.","observations":[{"key":"Background and surface","kind":"feature","value":"Product sits on a light brown, slightly textured paper background that fills the frame.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Oblique top-down angle showing two boxes arranged diagonally; the open box is positioned above and slightly left of the closed box.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft directional lighting from the top-left produces gentle shadows under the boxes and slight highlight on textured surfaces.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"matte black","part":"incense sticks","regions":[{"x":0.58,"y":0.06,"width":0.36,"height":0.33,"confidence":"high"}],"subject":"product","description":"Matte solid black finish on the bundled incense sticks.","sampled_hex":"#0E0E0A","estimated_hex":"#0B0B0B"},{"name":"cream","part":"outer boxes","regions":[{"x":0.06,"y":0.12,"width":0.88,"height":0.78,"confidence":"medium"}],"subject":"packaging","description":"Off-white to cream textured paperboard covering the outer boxes with a slight warm tone.","estimated_hex":"#F2ECE3"},{"name":"muted tan","part":"label panel","regions":[{"x":0.19,"y":0.17,"width":0.28,"height":0.14,"confidence":"high"}],"subject":"packaging","description":"Flat tan rectangular label with a warm, muted brown tone placed on the top panel of the open box.","sampled_hex":"#B29E84","estimated_hex":"#B89A7F"},{"name":"dark charcoal","part":"wordmark text","regions":[{"x":0.12,"y":0.62,"width":0.52,"height":0.26,"confidence":"high"}],"subject":"packaging","description":"Solid dark charcoal or near-black ink used for the printed 'moodgie' wordmark and other typographic lines.","estimated_hex":"#222222"}],"product":{"summary":"Partial open tuck-style rectangular incense box with a sliding tray exposing a bundle of black incense sticks; visible textured paper finish and a tan rectangular label on the top panel.","observations":[{"key":"Exposed incense sticks","kind":"feature","value":"A bundle of matte black incense sticks protrudes from the open end of the inner tray; sticks are uniformly thin and parallel, their tips aligned on the right side of the image.","regions":[{"x":0.58,"y":0.06,"width":0.36,"height":0.33,"confidence":"high"}],"evidence_status":"direct"},{"key":"Top box geometry","kind":"feature","value":"Rectangular tuck-flap outer box with a sliding inner tray; outer box is partially open at the right where the tray slides out and shows the tray's rounded tuck flap.","regions":[{"x":0.12,"y":0.12,"width":0.56,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface finish","kind":"feature","value":"Outer packaging and tray surfaces show a fine textured, slightly pebbled paper or cardstock finish visible on both boxes and the label panel.","regions":[],"evidence_status":"direct"},{"key":"Tan label panel","kind":"feature","value":"A rectangular tan label is printed on the top panel of the open box, centered horizontally with rounded corners and containing handwritten-style text.","regions":[{"x":0.19,"y":0.17,"width":0.28,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Top-panel text","kind":"text","value":"Handwritten-style text 'PALO SANTO' in uppercase on the tan label with a smaller printed 'Palo Santo' underneath.","regions":[{"x":0.19,"y":0.17,"width":0.28,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Side-panel tagline","kind":"text","value":"Small printed sentence on the long edge of the top outer box reading 'Breathe. 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The product is described as '20 charcoal incense sticks' made with natural ingredients and fine fragrance oils.","q":"Are these incense sticks made from actual palo santo wood or are they charcoal sticks infused with palo santo fragrance?"},{"a":"The listed notes come from natural essential oils. The product states it contains natural ingredients such as palo santo, cedar, lemon, clove, and patchouli, and is 'handmade from natural ingredients' [1].","q":"Are the listed fragrance notes derived from natural essential oils or are they synthetic?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/palo-santo-incense-sticks-set-of-20--22806-5261080?colourId=0","deep_research":{"dimensions":{"moodgie_brand_overview":{"title":"Moodgie as a Canadian incense brand","entries":{"founder_s_leap":"Moodgie was born when founder Joël Gamache, at 30, left his career, sold his house and car, and committed to treating 'air as a material'—that origin story gives each incense stick a sense of personal conviction and craft that distinguishes it from mass-market alternatives.","hands_on_team_of_nine":"Moodgie runs on a team of just nine people who handle everything from scent creation to final packaging in Montreal, so when you light one of these incense sticks, you're supporting a fully integrated in-house operation rather than an outsourced production line.","minimal_warm_aesthetics":"Moodgie's design language—minimal, warm, and textural, with amber glass and refined typography—extends across all product categories, giving the incense packaging a cohesive, giftable feel that fits a contemporary calm interior.","extensive_in_house_library":"Moodgie's full catalog counts 74 products at a single retailer, spanning candles, diffusers, incense, and sprays—all developed in-house from scent to package—so the brand behaves like a boutique fragrance house, and this Palo Santo stick benefits from that dedicated, cross-category development effort.","transparent_scent_intensity":"Moodgie rates each product's scent strength on a five-point scale; this Palo Santo incense scores 4 out of 5 with a 'mystical & woody' character, so a buyer can expect a room-filling presence without trial and error.","accessible_well_being_positioning":"Moodgie describes its products as a 'marriage of artisan quality and accessible well-being,' and this incense set—priced at $20 CAD for 20 sticks—delivers on that promise by bringing small-batch Montreal craftsmanship to a price point that doesn't require luxury-level spending."},"entry_quotes":{"founder_s_leap":[{"url":"https://www.instagram.com/p/DVqxDbmFFWD/","quote":"At 30, Joel left his job, sold his house and car, and moved into a small apartment to build something of his own."},{"url":"https://www.instagram.com/p/DVqxDbmFFWD/","quote":"What fascinated him wasn’t just candles, it was atmosphere. How scent shifts energy. How a room can change how you feel."}],"hands_on_team_of_nine":[{"url":"https://www.instagram.com/p/DVqxDbmFFWD/","quote":"Built by a hands-on team of nine, Moodgie creates soy candles, reed diffusers, charcoal-based incense sticks, and room sprays. All of which are developed in-house, from scent creation to final packaging."}],"minimal_warm_aesthetics":[{"url":"https://www.instagram.com/p/DVqxDbmFFWD/","quote":"Their aesthetic is minimal, warm, and textural: amber glass, natural tones, subtle contrasts, refined typography. Timeless rather than trend-driven."}],"extensive_in_house_library":[{"url":"https://1861.ca/collections/moodgie","quote":"74 products"},{"url":"https://www.instagram.com/p/DVqxDbmFFWD/","quote":"All of which are developed in-house, from scent creation to final packaging."}],"transparent_scent_intensity":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Scent intensity: ●●●●○ (Mystical & woody)"}],"accessible_well_being_positioning":[{"url":"https://1861.ca/collections/moodgie","quote":"Moodgie candles stand out through a marriage of artisan quality and accessible 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the choice when a layered scent matters more than getting the lowest cost per burn.","handmade_in_montreal":"At $1 per stick, these are handcrafted in a Montreal workshop — a production story that distinguishes them from the machine-made sticks dominating the lower-priced charcoal incense category — making the local small-batch origin a key part of the value for buyers who seek Canadian-made artisanal goods.","simons_maison_retail_placement":"Being stocked at Simons Maison — the home décor division of a Canadian fashion retailer — places this incense in a curated, design-forward context rather than a generic marketplace, signaling to the buyer that the product has been selected for its aesthetic and olfactory craftsmanship, which can also elevate its appeal as a gift item.","price_positioning_vs_pure_wood_sticks":"Pure palo santo wood incense commands a premium — ARTTA’s hand-rolled sticks are $3.00 each (5 for $14.99) and Luna Sundara’s are $2.00 each (6 for $11.99) — so Moodgie’s charcoal-based sticks at $1.00 per stick occupy the accessible middle ground, offering an artisanal scent experience without the whole-wood price tag.","scent_pyramid_vs_single_note_competitors":"Unlike Vismay’s mass-market palo santo sticks ($4.99/20) which deliver a simple 'soft, warm woody profile,' Moodgie builds a full fragrance pyramid — top: palo santo and lemon, heart: cedar and clove, base: patchouli — giving each burn the complexity of a curated room fragrance rather than a one-dimensional scent."},"entry_quotes":{"burn_time_parity":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Burn time: approximately 45 to 60 minutes per stick."},{"url":"https://www.vismayproducts.com/incense-sticks-canada/palo-santo-incense-sticks","quote":"9-inch incense sticks designed for a long-lasting, even burn (45–60 minutes)"},{"url":"https://winecraftstore.ca/products/luna-sundara-premium-palo-santo-hand-rolled-incense-sticks","quote":"each with an approximate burn time of 60 minutes"}],"handmade_in_montreal":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Handcrafted in our Montreal workshop"}],"price_positioning_vs_pure_wood_sticks":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"$20.00"},{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"20 incense sticks"},{"url":"https://arttatrading.ca/products/palo-santo-incense-sticks-regular-size-copy","quote":"$14.99 CAD"},{"url":"https://arttatrading.ca/products/palo-santo-incense-sticks-regular-size-copy","quote":"Quantity: 5 Sticks per Box"},{"url":"https://winecraftstore.ca/products/luna-sundara-premium-palo-santo-hand-rolled-incense-sticks","quote":"$11.99 CAD"},{"url":"https://winecraftstore.ca/products/luna-sundara-premium-palo-santo-hand-rolled-incense-sticks","quote":"Contains 6 incense sticks"}],"scent_pyramid_vs_single_note_competitors":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Top: Palo santo, lemon"},{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Heart: Cedar, clove"},{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Base: Patchouli"},{"url":"https://www.vismayproducts.com/incense-sticks-canada/palo-santo-incense-sticks","quote":"Palo Santo fragrance with a soft, warm woody profile"},{"url":"https://www.vismayproducts.com/incense-sticks-canada/palo-santo-incense-sticks","quote":"$4.99 CAD"}]},"entry_sources":{"burn_time_parity":["https://moodgie.ca/en/products/incense-palo-santo","https://www.vismayproducts.com/incense-sticks-canada/palo-santo-incense-sticks","https://winecraftstore.ca/products/luna-sundara-premium-palo-santo-hand-rolled-incense-sticks"],"handmade_in_montreal":["https://moodgie.ca/en/products/incense-palo-santo"],"price_positioning_vs_pure_wood_sticks":["https://moodgie.ca/en/products/incense-palo-santo","https://arttatrading.ca/products/palo-santo-incense-sticks-regular-size-copy","https://winecraftstore.ca/products/luna-sundara-premium-palo-santo-hand-rolled-incense-sticks"],"scent_pyramid_vs_single_note_competitors":["https://moodgie.ca/en/products/incense-palo-santo","https://www.vismayproducts.com/incense-sticks-canada/palo-santo-incense-sticks"]}},"charcoal_base_characteristics":{"title":"Why charcoal as a base matters for scent and burn","entries":{"hand_infusion_process":"Instead of mass-dipping blanks, Moodgie hand-infuses each charcoal stick in its Montreal studio with fine fragrance oils and a gentle diffusion agent, using precise control over soaking time; this artisanal loading ensures the charcoal carries enough oil to scent a room for an hour without becoming oversaturated and producing acrid smoke, maximizing the nuance of the palo santo blend.","cleaner_smoke_and_light_ash":"The charcoal combustion yields a finer, less visible smoke than wood-based sticks and leaves a light ash; this translates to less particulate matter settling on surfaces and a clearer olfactive experience where the fragrance is not muddied by a heavy smoke sheet.","even_burn_and_steady_fragrance_release":"Because charcoal burns evenly and heats at a stable temperature, the essential oils infused into the stick are volatilized consistently from tip to tail — the palo santo and cedar notes hold their intensity for the full 60-minute session rather than fading after the first ten minutes or spiking unpredictably."},"entry_quotes":{"hand_infusion_process":[{"url":"https://moodgie.ca/en/blogs/the-journal/natural-incense-vs-mass-market-how-to-choose","quote":"They are then hand-infused in our Montreal studio with our own blend of fine fragrances, a gentle diffusion agent, and precise control over soaking time. An artisanal method, built on mastery rather than saturation."}],"cleaner_smoke_and_light_ash":[{"url":"https://www.aromawarehouse.com/post/charcoal-incense-sticks-vs-wood-incense-sticks-benefits-of-burning-charcoal-incense","quote":"Charcoal sticks produce a cleaner smoke and allow the fragrance to disperse more consistently."},{"url":"https://moodgie.ca/en/blogs/the-journal/natural-incense-vs-mass-market-how-to-choose","quote":"The smoke is fine, safe, and never overpowering."}],"even_burn_and_steady_fragrance_release":[{"url":"https://www.aromawarehouse.com/post/charcoal-incense-sticks-vs-wood-incense-sticks-benefits-of-burning-charcoal-incense","quote":"Enhanced Fragrance Release Charcoal heats evenly, ensuring that essential oils or resins burn fully. This makes the aroma more potent and lasting."}]},"entry_sources":{"hand_infusion_process":["https://moodgie.ca/en/blogs/the-journal/natural-incense-vs-mass-market-how-to-choose"],"cleaner_smoke_and_light_ash":["https://www.aromawarehouse.com/post/charcoal-incense-sticks-vs-wood-incense-sticks-benefits-of-burning-charcoal-incense","https://moodgie.ca/en/blogs/the-journal/natural-incense-vs-mass-market-how-to-choose"],"even_burn_and_steady_fragrance_release":["https://www.aromawarehouse.com/post/charcoal-incense-sticks-vs-wood-incense-sticks-benefits-of-burning-charcoal-incense"]}},"usage_and_longevity_best_practices":{"title":"Getting the most from your charcoal incense sticks","entries":{"scent_intensity_calibration":"Rated 4 out of 5 on the maker's mystical-woody scale, a single stick is sufficient for a standard room — lighting multiple at once risks turning the intended sanctuary-like atmosphere into an overpowering, congested haze."},"entry_quotes":{"scent_intensity_calibration":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Scent intensity: ●●●●○ (Mystical & woody)"}]},"entry_sources":{"scent_intensity_calibration":["https://moodgie.ca/en/products/incense-palo-santo"]}},"scent_composition_and_olfactory_profile":{"title":"How the scent notes blend and what they evoke","entries":{"clove_s_warming_spice":"The clove in the heart brings a traditional incense warmth that's been valued for centuries for creating an inviting atmosphere—here it amplifies the woody notes of cedar and acts as a bridge between the bright top and the earthy base.","earthy_patchouli_base":"Patchouli sinks the blend into an earthy, grounding anchor that extends the burn's presence as the brighter notes fade—the dry-down is what you'll smell long after the stick extinguishes.","top_to_base_structure":"The fragrance unfolds in three deliberate stages—bright palo santo and lemon at the top, a warm heart of cedar and clove, and a patchouli base—so the scent opens with cleansing freshness and settles into an earthy, grounded dry-down that lingers in the room.","scent_intensity_rating":"Marked 4 out of 5 on Moodgie's own intensity scale with the descriptor 'Mystical & woody,' this is a noticeably present incense that fills a space rather than whispering in the background—expect it to define a medium or large room during active use.","palo_santo_as_a_top_note":"While often used as a base note in perfumery, here palo santo appears in the top alongside lemon to deliver an immediate burst of its characteristic citrus-and-mint cleanliness—rather than the deeper resiny woodiness that would emerge later in the composition."},"entry_quotes":{"clove_s_warming_spice":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"- Heart: Cedar, clove"}],"earthy_patchouli_base":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"- Base: Patchouli"},{"url":"https://scentedflame.com/products/palo-santo-patchouli-fragrance-oil","quote":"the earthy richness of patchouli"}],"top_to_base_structure":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"- Top: Palo santo, lemon\n- Heart: Cedar, clove\n- Base: Patchouli"}],"scent_intensity_rating":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"Scent intensity: ●●●●○ (Mystical & woody)"}],"palo_santo_as_a_top_note":[{"url":"https://moodgie.ca/en/products/incense-palo-santo","quote":"- Top: Palo santo, lemon"},{"url":"https://blog.lafco.com/what-does-palo-santo-smell-like/","quote":"Palo santo is a subtle, woody fragrance with hints of citrus and mint."},{"url":"https://blog.lafco.com/what-does-palo-santo-smell-like/","quote":"Primarily used as a base note, palo santo complements citrus, herbal, and spicy top notes like bergamot, cinnamon, and mint."}]},"entry_sources":{"clove_s_warming_spice":["https://luluincense.com/clove-incense-a-journey-through-its-scent-culture-and-spiritual-significance/","https://moodgie.ca/en/products/incense-palo-santo"],"earthy_patchouli_base":["https://moodgie.ca/en/products/incense-palo-santo","https://scentedflame.com/products/palo-santo-patchouli-fragrance-oil"],"top_to_base_structure":["https://moodgie.ca/en/products/incense-palo-santo"],"scent_intensity_rating":["https://moodgie.ca/en/products/incense-palo-santo"],"palo_santo_as_a_top_note":["https://moodgie.ca/en/products/incense-palo-santo","https://blog.lafco.com/what-does-palo-santo-smell-like/"]}},"palo_santo_cultural_and_spiritual_context":{"title":"Palo santo’s cleansing and spiritual significance","entries":{"holy_wood_etymology":"Palo santo translates from Spanish as 'sacred wood' or 'holy wood,' a name that encapsulates its deeply rooted spiritual reverence and makes any product containing the real essential oil feel like a connection to ancient tradition.","incan_and_pre_columbian_ritual_use":"Archaeological evidence from Moche burial sites dating to 100–700 CE includes carbonized palo santo, confirming ritual burning over a thousand years before the Inca—lighting this incense resonates with a continuous 2,000-year-old cleansing tradition.","andean_shamanic_sahumerio_cleansing":"In traditional Andean healing, the practice of 'sahumerio' uses palo santo smoke specifically to clear what practitioners call negative energies from bodies and spaces—a ritual act that directly parallels the modern 'cleansing your space' language on the package.","amazonian_ayahuasca_ceremony_purification":"Indigenous groups like the Shipibo-Conibo incorporate palo santo into ayahuasca ceremony preparations to purify the ceremonial space, giving its smoke a role as a threshold marker between the everyday and the sacred—a cue that can deepen a meditation practice when the stick is lit with the same intention at home.","botanical_kinship_with_frankincense_and_myrrh":"Bursera graveolens belongs to the same Burseraceae family as frankincense and myrrh—the quintessential sacred incenses—so the woody, resinous character of these sticks sits squarely in the world's most ancient aromatic tradition for sanctifying space."},"entry_quotes":{"holy_wood_etymology":[{"url":"https://en.wikipedia.org/wiki/palo_santo","quote":"Bursera graveolens, known in Spanish as palo santo ('sacred wood'), is a species of wild tree in the family Burseraceae."}],"incan_and_pre_columbian_ritual_use":[{"url":"https://perusabe.com.pe/history-use-of-palo-santo-in-peru/","quote":"Archaeological evidence from Moche burial sites dating to roughly 100–700 CE includes carbonized plant materials consistent with palo santo and other resinous woods, suggesting that ritual burning was practiced during funerary rites and temple ceremonies."}],"andean_shamanic_sahumerio_cleansing":[{"url":"https://perusabe.com.pe/history-use-of-palo-santo-in-peru/","quote":"The act of burning palo santo is called sahumerio, a ritual cleansing practice that predates the arrival of the Spanish by many centuries."}],"amazonian_ayahuasca_ceremony_purification":[{"url":"https://perusabe.com.pe/history-use-of-palo-santo-in-peru/","quote":"indigenous groups such as the Shipibo-Conibo incorporate palo santo into ayahuasca ceremony preparations and other plant medicine rituals. The smoke is used to clear what practitioners describe as negative energy or spiritual impurities from the ceremonial space."}],"botanical_kinship_with_frankincense_and_myrrh":[{"url":"https://en.wikipedia.org/wiki/palo_santo","quote":"The tree belongs to the same family(Burseraceae) as frankincense and myrrh."}]},"entry_sources":{"holy_wood_etymology":["https://en.wikipedia.org/wiki/palo_santo","https://www.naviorganics.uk/blogs/articles/what-is-palo-santo-holy-wood"],"incan_and_pre_columbian_ritual_use":["https://perusabe.com.pe/history-use-of-palo-santo-in-peru/"],"andean_shamanic_sahumerio_cleansing":["https://perusabe.com.pe/history-use-of-palo-santo-in-peru/"],"amazonian_ayahuasca_ceremony_purification":["https://perusabe.com.pe/history-use-of-palo-santo-in-peru/"],"botanical_kinship_with_frankincense_and_myrrh":["https://en.wikipedia.org/wiki/palo_santo"]}}}},"handle":"palo-santo-incense-sticks-set-of-20-22806-5261080","storefront_path":"/en/decor/diffusers-home-fragrances/palo-santo-incense-sticks-set-of-20--22806-5261080","storefront_url":"https://ai.simons.ca/en/decor/diffusers-home-fragrances/palo-santo-incense-sticks-set-of-20--22806-5261080"}}