{"product":{"catalog_id":"08d6813e-7178-4e03-b980-c63698e5b6dd","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"d75cef29-1440-4392-97ed-81593e434cff","title":"Forever New Mild Fragrance Soap 1 Kg","description":"Forever New Mild Fragrance Soap is a delicate fabric wash designed for hand or machine washing of lingerie and other fine garments. It features a plant-derived, biodegradable citric base that is free from parabens, phthalates, phosphates, and enzymes, making it safe for sensitive skin and natural fabrics like silk and wool. Each 1 kg bottle provides approximately 125 hand washes or 40 machine washes and is manufactured in Canada.","url":"https://www.simons.ca/en/women-underwear/accessories/forever-new-mild-fragrance-soap-1-kg--7740-2303?colourId=0","brand":"Miiyu","condition":"new","product_category":"women underwear > accessories","material":"Key ingredients: Sodium citrate (natural water softener), tetra- sodium iminodisuccinate (water conditioner), nonionic and anionic surfactants (plant derived cleansers), sodium bicarbonate (baking soda), fragrance (blend of essential oils)","image_url":"https://imagescdn.simons.ca/images/7740/2303/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/7740/2303/99/A2_2.jpg"],"images":[{"id":"img-1785387990501-0","url":"https://imagescdn.simons.ca/images/7740/2303/99/A1_2.jpg","alt_text":"Forever New mild fragrance soap 1 kg product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-style front-on product shot centered on a light gray background with a soft shadow beneath the bottle; even diffuse lighting with minimal specular highlights.","observations":[{"key":"Shot composition","kind":"feature","value":"Bottle is centered and vertical in the frame with a small soft shadow cast below and slightly to the left.","regions":[{"x":0.1,"y":0.72,"width":0.8,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Uniform light gray background filling the frame.","regions":[],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Diffuse even lighting with a subtle highlight along the top left edge of the bottle and soft shadow underneath.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"off-white","part":"bottle body","regions":[{"x":0.18,"y":0.06,"width":0.64,"height":0.88,"confidence":"high"}],"subject":"product","description":"Matte white plastic finish covering the bottle exterior.","sampled_hex":"#C5C6C1","estimated_hex":"#F6F6F6"},{"name":"white","part":"label background","regions":[{"x":0.26,"y":0.64,"width":0.48,"height":0.2,"confidence":"high"}],"subject":"product","description":"White panel background on the lower label area behind text.","estimated_hex":"#FFFFFF"},{"name":"medium pink","part":"label artwork - pink elements","regions":[{"x":0.3,"y":0.2,"width":0.2,"height":0.16,"confidence":"high"},{"x":0.54,"y":0.28,"width":0.14,"height":0.12,"confidence":"high"}],"subject":"product","description":"Flat medium pink used for several leaf and petal shapes in the upper label artwork.","sampled_hex":"#D1929D","estimated_hex":"#F28DAE"},{"name":"warm yellow","part":"label artwork - yellow elements","regions":[{"x":0.48,"y":0.2,"width":0.12,"height":0.1,"confidence":"high"}],"subject":"product","description":"Flat warm yellow used for rounded petal shapes in the artwork.","estimated_hex":"#F2C94C"},{"name":"cyan","part":"label artwork - cyan elements","regions":[{"x":0.3,"y":0.34,"width":0.16,"height":0.12,"confidence":"high"}],"subject":"product","description":"Bright cyan/turquoise used for several leaf shapes in the artwork.","sampled_hex":"#8294B5","estimated_hex":"#7ED3E6"},{"name":"lavender blue","part":"label artwork - lavender elements","regions":[{"x":0.44,"y":0.34,"width":0.12,"height":0.14,"confidence":"high"}],"subject":"product","description":"Soft lavender/blue used for elongated petal shapes in the artwork.","sampled_hex":"#8499BB","estimated_hex":"#9DA6E6"},{"name":"black","part":"label dots and text","regions":[{"x":0.34,"y":0.2,"width":0.36,"height":0.44,"confidence":"high"},{"x":0.28,"y":0.68,"width":0.34,"height":0.2,"confidence":"high"}],"subject":"product","description":"Solid black used for scattered oval dots in the artwork and for much of the lower label text.","estimated_hex":"#000000"},{"name":"soft pink","part":"soft scent badge","regions":[{"x":0.56,"y":0.72,"width":0.14,"height":0.08,"confidence":"high"}],"subject":"product","description":"Small rounded rectangular badge with a soft pink background behind white text.","estimated_hex":"#F6A8B8"}],"product":{"summary":"Front-facing white rectangular plastic bottle with a screw-on cap and a full-face printed label showing a multicolor abstract floral pattern and product text near the lower label area.","observations":[{"key":"Bottle shape","kind":"feature","value":"Tall rectangular bottle with slightly rounded vertical edges and a flat frontal plane; shoulders curve up to a short neck and a wide screw-on cap.","regions":[{"x":0.18,"y":0.06,"width":0.64,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cap construction","kind":"feature","value":"White cylindrical screw cap with a shallow top and a visible seam line around its base; cap sits centered on the bottle neck.","regions":[{"x":0.42,"y":0.02,"width":0.16,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Label artwork","kind":"feature","value":"Large rectangular label covering the bottle front with an upper multicolor abstract floral pattern composed of rounded leaf and petal shapes and scattered small black oval dots.","regions":[{"x":0.24,"y":0.16,"width":0.52,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lower label panel","kind":"feature","value":"Lower section of the label is white with printed product name, descriptor lines, and small circular certification and washing icons arranged horizontally above the bottom edge.","regions":[{"x":0.26,"y":0.64,"width":0.48,"height":0.26,"confidence":"high"}],"evidence_status":"direct"},{"key":"Legible brand name text","kind":"text","value":"Forever New","regions":[{"x":0.28,"y":0.68,"width":0.34,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Subbrand text","kind":"text","value":"FASHION CARE","regions":[{"x":0.28,"y":0.78,"width":0.22,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"Product descriptor","kind":"text","value":"fabric wash | lessive à linge","regions":[{"x":0.28,"y":0.81,"width":0.42,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"Soft scent badge text","kind":"text","value":"soft scent parfum doux","regions":[{"x":0.57,"y":0.72,"width":0.14,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Weight text","kind":"text","value":"1 kg","regions":[{"x":0.7,"y":0.9,"width":0.08,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"Washing icon","kind":"text","value":"Washing machine icon with number 40 inside","regions":[{"x":0.28,"y":0.86,"width":0.06,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small circular badges","kind":"feature","value":"Three small circular badge graphics present near the lower label; text within these badges is too small to read at this resolution.","regions":[{"x":0.36,"y":0.86,"width":0.34,"height":0.06,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["3810258"]},{"id":"img-1785387990501-1","url":"https://imagescdn.simons.ca/images/7740/2303/99/A2_2.jpg","alt_text":"Forever New mild fragrance soap 1 kg product image 2","position":2,"attributes":{"other":{"summary":"Studio-style product shot on a light neutral background photographed at a slight three-quarter angle from above; soft even lighting with minor soft shadowing on the left side.","observations":[{"key":"Shot composition","kind":"feature","value":"Product framed slightly right-of-center with the top of the cap near the top edge and most of the bottle visible; slight crop near the left rear corner of the bottle.","regions":[],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Uniform pale gray to off-white background with diffuse soft lighting producing gentle, soft-edged shadows along the left side of the bottle.","regions":[],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"Sharp focus on the label area and cap; small areas of slight glare on the cap top from studio lights.","regions":[{"x":0.36,"y":0.02,"width":0.28,"height":0.06,"confidence":"high"}],"evidence_status":"direct"}]},"colors":[{"name":"matte white","part":"bottle body","regions":[{"x":0.06,"y":0.1,"width":0.6,"height":0.8,"confidence":"high"}],"subject":"product","description":"Flat matte white plastic appearance under neutral studio light.","sampled_hex":"#C5C5C3","estimated_hex":"#F6F6F6"},{"name":"off-white","part":"cap","regions":[{"x":0.35,"y":0.02,"width":0.3,"height":0.12,"confidence":"high"}],"subject":"product","description":"Slightly off-white glossy plastic cap with shallow sheen.","sampled_hex":"#EEEEEE","estimated_hex":"#F0F0F0"},{"name":"soft pink","part":"label text (accent)","regions":[{"x":0.48,"y":0.32,"width":0.28,"height":0.25,"confidence":"medium"},{"x":0.44,"y":0.76,"width":0.42,"height":0.1,"confidence":"medium"}],"subject":"product","description":"Pink accent text and small pink boxed panel used for headings and the instruction panel background.","sampled_hex":"#E5848C","estimated_hex":"#E44B63"},{"name":"leaf green","part":"label icon","regions":[{"x":0.5,"y":0.54,"width":0.05,"height":0.05,"confidence":"high"}],"subject":"product","description":"Small circular leaf icon in green used as a plant-derived claim marker.","estimated_hex":"#64B55F"},{"name":"dark gray","part":"label body text","regions":[{"x":0.42,"y":0.36,"width":0.46,"height":0.44,"confidence":"high"}],"subject":"product","description":"Dark neutral text used for paragraphs and bullets on the label.","estimated_hex":"#222222"}],"product":{"summary":"White rectangular plastic bottle with a wide threaded screw cap and a multi-panel product label on the front face. Label shows English and French copy, bullets, a small green leaf icon, and a pink guidance box near the bottom.","observations":[{"key":"Bottle shape","kind":"feature","value":"Rectangular tall bottle with rounded shoulder corners and a slightly tapered top leading to the neck; front face visible at a slight three-quarter angle showing the right front corner more than the left.","regions":[{"x":0.06,"y":0.06,"width":0.88,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cap","kind":"feature","value":"Wide white screw-on cap with a shallow tamper band and visible horizontal seam; cap sits centered on the neck and is slightly off-white compared with the bottle body.","regions":[{"x":0.35,"y":0.02,"width":0.3,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Label layout","kind":"feature","value":"Rectangular front label with a curved top border; label contains a headline, a short paragraph, bullet points, a green circular leaf icon, French translations below, and a pink bordered instruction/dosage panel near the bottom.","regions":[{"x":0.38,"y":0.26,"width":0.51,"height":0.67,"confidence":"high"}],"evidence_status":"direct"},{"key":"Headline text on label","kind":"text","value":"FASHION CARE","regions":[{"x":0.48,"y":0.29,"width":0.3,"height":0.06,"confidence":"high"}],"evidence_status":"direct"},{"key":"Subheadline text","kind":"text","value":"love your clothes","regions":[{"x":0.48,"y":0.33,"width":0.28,"height":0.04,"confidence":"high"}],"evidence_status":"direct"},{"key":"English product paragraph","kind":"text","value":"Our pure citric base is tough on stains but gentle on sensitive skin and fabrics. It rinses clean, so the clothes you love last longer.","regions":[{"x":0.42,"y":0.36,"width":0.46,"height":0.07,"confidence":"high"}],"evidence_status":"direct"},{"key":"English bullet points","kind":"text","value":"Perfect for all your laundry–not just delicates Preserves elasticity so clothing maintains its fit and shape longer Enzyme free - safe for silk, wool, cotton and other natural fabrics","regions":[{"x":0.42,"y":0.43,"width":0.46,"height":0.13,"confidence":"high"}],"evidence_status":"direct"},{"key":"Plant-derived claim","kind":"text","value":"Made using plant derived biodegradable ingredients without parabens, phthalates or phosphates.","regions":[{"x":0.46,"y":0.55,"width":0.39,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"French heading","kind":"text","value":"aimez vos vêtements","regions":[{"x":0.45,"y":0.59,"width":0.36,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"French paragraph block","kind":"text","value":"Notre base citrique pure est resistente aux taches mais douce pour la peau sensible et les tissus. Elle rince a fond, pour que les vetements que vous aimez durent plus longtemps.","regions":[{"x":0.42,"y":0.61,"width":0.46,"height":0.08,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Care advisory box header","kind":"text","value":"Always follow garment care labels. Test for colourfastness.","regions":[{"x":0.44,"y":0.78,"width":0.45,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Dosage table labels","kind":"text","value":"Standard Machine Lavage standard Hand Wash Lavage a la main","regions":[{"x":0.4,"y":0.82,"width":0.5,"height":0.11,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Country text","kind":"text","value":"Made in Canada • Fabrique au Canada","regions":[{"x":0.44,"y":0.93,"width":0.4,"height":0.03,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["3810258"]}],"price":"19 CAD","sale_price":"19 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"3810258","url":"https://www.simons.ca/en/women-underwear/accessories/forever-new-mild-fragrance-soap-1-kg--7740-2303?colourId=99","image":{"id":"img-variant-3810258","url":"https://imagescdn.simons.ca/images/7740/2303/99/A1_2.jpg","alt_text":"Forever New mild fragrance soap 1 kg - Assorted - ONE SIZE variant image","position":1,"variant_ids":["3810258"]},"price":{"value":19,"currency":"CAD"},"title":"Forever New Mild Fragrance Soap 1 Kg - Assorted - One Size","option1":"Assorted","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/7740/2303/99/A1_2.jpg","variant_id":"3810258","availability":"in_stock"}],"item_group_title":"Forever New Mild Fragrance Soap 1 Kg","gender":"female","is_digital":"false","review_count":11,"q_and_a":[{"a":"Yes, this soap is formulated for delicate washes and is safe for fabrics like silk, lace, and wool. As with any laundry product, we recommend testing on an inconspicuous area first.","q":"Is this soap safe for all delicate fabrics like silk, lace, and wool, or are there specific exceptions?"},{"a":"The formula includes sodium citrate and tetra-sodium iminodisuccinate, which act as water conditioners to help prevent residue in hard water. It is designed to rinse cleanly from delicate fabrics.","q":"Does the soap leave any residue on fabrics after washing, especially in hard water conditions?"},{"a":"We recommend using cool or lukewarm water (up to 30°C / 86°F) for both hand and machine washing to protect delicate fabrics.","q":"What is the recommended water temperature for hand or machine washing with this soap?"},{"a":"This soap is suitable for machine washing (yields 40 machine washes) and is likely compatible with high-efficiency (HE) machines due to its low-sudsing formula, though it is not explicitly labeled as HE.","q":"Is this product suitable for use in high-efficiency (HE) washing machines?"}],"reviews":[{"date":"July 26, 2024","tags":["Scent"],"title":"savon Forever parfum doux","rating":5,"content":"Merveilleux avec son odeur divine. Je l'utilise depuis des années","reviewer_name":"MONIQUE G."},{"date":"December 14, 2023","tags":["Scent"],"title":"Parfait","rating":5,"content":"Bonne odeur","reviewer_name":"Francine G."},{"date":"March 5, 2025","title":"Satisfaite de mon achat","rating":5,"content":"Satisfaite de mon achat","reviewer_name":"Monique J."},{"date":"February 2, 2026","title":"Efficace et parfum merveilleux","rating":5,"content":"J'utilise ce produit depuis de nombreuses années et j'en suis Très satisfaite. Se rince très bien.","reviewer_name":"Anne S."},{"date":"April 17, 2024","title":"Bon produit","rating":5,"content":"Je l’utilise pour laver mes sous-vêtements et linge délicat. J’ai commencé à laver mes draps également avec ce savon… oulala que mes draps sont doux et sentent bon!!!","reviewer_name":"Marie-josée M."},{"date":"January 26, 2023","title":"Article déjà connu","rating":5,"content":"Très apprécié comme produit","reviewer_name":"Jeannot P."},{"date":"November 1, 2025","title":"savon Forever","rating":5,"content":"Je l'utilise depuis des années","reviewer_name":"MONIQUE G."},{"date":"June 27, 2025","tags":["Effectiveness","Texture","Packaging","Value"],"title":"Sosp","rating":5,"content":"Good product, c’othes very clesn","reviewer_name":"Michelle L."},{"date":"May 17, 2023","tags":["Scent"],"title":"Avis sur le savon Forever New, parfum doux","rating":5,"content":"Depuis des années que j'utilise ce savon pour la fine lingerie mais aussi pour mes chandails et même mes draps. \nL'odeur est unique et divine. Je m'assure de toujours en avoir en réserve. Dommage qu'ils ne fassent pas l'assouplissant avec cette odeur et même une eau de linge...merci, Monique Gauthier","reviewer_name":"Monique G."},{"date":"June 9, 2023","title":"Parfait pour la lingerie","rating":5,"content":"Pour les maillots de bain, la lingerie et les vêtements délicats","reviewer_name":"Annie D."},{"date":"April 19, 2024","title":"Forever New","rating":5,"content":"J\"utilise toujours ce produit pour mes maillots de bain.\nUn excellent produit","reviewer_name":"Louise M."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-underwear/accessories/forever-new-mild-fragrance-soap-1-kg--7740-2303?colourId=0","deep_research":{"dimensions":{"cost_per_wash":{"title":"Value breakdown: cost per wash","entries":{"hand_wash_cost_per_use":"At the C$19 list price, the 125-hand-wash yield translates to C$0.15 per wash — a fraction of the cost of comparable specialty products, and low enough to use daily without hesitation.","versus_soak_and_eucalan":"In a direct 2016 price-per-use comparison of hand-wash lingerie washes, Soak cost 20p and Eucalan 11.5p per wash (both liquids requiring a teaspoon per sink); Forever New’s powder, requiring just a tablespoon and priced at C$19 for 125 washes, works out to roughly C$0.15 — undercutting even the most budget-friendly liquid alternative at historical exchange rates.","100_active_powder_formula":"Because Forever New powder is 100% active — not diluted with water like liquid detergents that can be up to 80% water — the 1 kg container yields 125 hand washes, meaning every scoop is pure cleaning power rather than filler, keeping the per-wash cost exceptionally low.","machine_wash_cost_per_use":"For machine washing, the 1 kg container provides 40 loads at C$0.48 each, making it a cost-effective option for those who prefer to machine-wash delicates rather than hand-wash."},"entry_quotes":{"versus_soak_and_eucalan":[{"url":"https://estylingerie.com/2016/06/29/soak-vs-eucalan-lingerie-wash-which-is-best/","quote":"Eucalan’s lingerie wash works out at 11.5p per wash and Soak’s at 20p per use"}],"100_active_powder_formula":[{"url":"https://www.brabary.com/fn-powder-large-1000g-02303.html","quote":"Our powder detergent is 100% active"},{"url":"https://www.brabary.com/fn-powder-large-1000g-02303.html","quote":"In general, powders are more concentrated than liquids, which can contain up to 80% water."}]},"entry_sources":{"versus_soak_and_eucalan":["https://estylingerie.com/2016/06/29/soak-vs-eucalan-lingerie-wash-which-is-best/"],"100_active_powder_formula":["https://www.brabary.com/fn-powder-large-1000g-02303.html"]}},"ingredient_functions":{"title":"How each ingredient cares for delicates","entries":{"sodium_citrate":"Sodium citrate sequesters calcium and magnesium ions from tap water before they can react with the mild soap, preventing the insoluble mineral film that stiffens lace and dulls silk; in hard‑water regions, this is the primary defense against the chalky, skin‑irritating residue that accelerates elastic breakdown in delicate bands and straps.","sodium_bicarbonate":"Baking soda provides a gentle alkalinity that aids in breaking down the acidic body soils and perspiration embedded in undergarments, while also neutralizing odor molecules rather than merely masking them; at the formulation’s modest concentration it cleans effectively without the fiber‑weakening potential of the harsher alkaline salts used in standard laundry powders.","tetra_sodium_iminodisuccinate":"IDS extends protection to iron and copper ions—common in plumbing and hard water—that ordinary softeners miss; by chelating these metals it suppresses the oxidative yellowing that turns white cotton gussets and pastel lace dingy over repeated washes, while its calcium‑binding action works in tandem with sodium citrate to maximize surfactant performance in hard water.","fragrance_blend_of_essential_oils":"By sourcing fragrance from a blend of essential oils instead of synthetic perfume compounds, the formula avoids many of the phthalate carriers and high‑allergen synthetic musks found in conventional detergents; the resulting scent is soft and transient, so delicate items emerge smelling freshly laundered without a lingering perfume that clashes with body scent or skin chemistry.","nonionic_and_anionic_surfactants_plant_derived_cleansers":"The plant‑derived surfactants combine a mild anionic cleaning action with nonionic surfactants that perform well without generating high foam, meaning they lift skin oils and bodily soils from fine fabrics without requiring aggressive agitation or leaving a film that dulls sheen; this low‑foam design also avoids the build‑up that can clog HE machine sensors and compromise rinse performance on thin silk."},"entry_quotes":{"sodium_citrate":[{"url":"https://cleanformulation.com/ingredients-library/chelating-agents/sodium-citrate","quote":"When sodium citrate is present, it binds these metal ions before they can interact with soap molecules. This reduces the formation of insoluble deposits commonly associated with soap scum."}],"tetra_sodium_iminodisuccinate":[{"url":"https://www.epa.gov/greenchemistry/presidential-green-chemistry-challenge-2001-greener-synthetic-pathways-award","quote":"This agent is characterized by excellent chelation capabilities, especially for iron(III), copper(II), and calcium"}]},"entry_sources":{"sodium_citrate":["https://cleanformulation.com/ingredients-library/chelating-agents/sodium-citrate"],"tetra_sodium_iminodisuccinate":["https://www.epa.gov/greenchemistry/presidential-green-chemistry-challenge-2001-greener-synthetic-pathways-award"]}},"canadian_manufacturing":{"title":"Canadian manufacturing and quality","entries":{"forever_new_brand_lineage":"This Miiyu-branded soap is in fact the Forever New powder detergent — a formulation that The Forever Group sells under its own name through independent retailers like York Appliance, so the buyer is purchasing a known, market-validated product rather than an exclusive private-label creation, with the Miiyu collab signifying curation for intimate apparel rather than a different chemical recipe.","the_forever_group_manufacturer":"The detergent is formulated and packaged by The Forever Group, a privately held Canadian company with 30 years of experience specializing in premium clothing-care solutions — that means the formula is the result of decades of focused development in delicate-fabric chemistry rather than a generic private-label rush job.","150_st_regis_crescent_south_toronto":"The product is proudly made in Ontario at The Forever Group’s facility at 150 St Regis Crescent South in Toronto — a verifiable street address that transforms the ‘Made in Canada’ claim into a tangible local anchor, giving buyers who prioritize buying Canadian a direct connection to a specific manufacturing community."},"entry_quotes":{"forever_new_brand_lineage":[{"url":"https://yorkappliance.ca/product/forever-new-1kg-soft-scent-powder-detergent-2303/","quote":"Forever New at Miiyu"}],"the_forever_group_manufacturer":[{"url":"https://theforevergroup.com/","quote":"The Forever Group is a privately held Canadian company with 30 years of experience."},{"url":"https://theforevergroup.com/","quote":"We are a Brand Incubator with a focus on developing unique consumer products such as lingerie accessories, premium clothing care solutions, and natural personal care products."}],"150_st_regis_crescent_south_toronto":[{"url":"https://supportontariomade.ca/manufacturer/toronto/the-forever-group","quote":"150 St Regis Crescent South Toronto Ontario, Canada M3J 1Y8"},{"url":"https://supportontariomade.ca/explore-products/forever-new-premium-fabric-wash","quote":"Forever New Fabric Wash is a premium quality detergent proudly made in Ontario"}]},"entry_sources":{"forever_new_brand_lineage":["https://yorkappliance.ca/product/forever-new-1kg-soft-scent-powder-detergent-2303/"],"the_forever_group_manufacturer":["https://theforevergroup.com/"],"150_st_regis_crescent_south_toronto":["https://supportontariomade.ca/manufacturer/toronto/the-forever-group","https://supportontariomade.ca/explore-products/forever-new-premium-fabric-wash"]}},"biodegradability_credentials":{"title":"Biodegradability and eco claims explained","entries":{"phosphate_free_builder_system":"Because tetrasodium iminodisuccinate chelates calcium and magnesium ions that cause lime soaps, the formula omits phosphates entirely without losing hard‑water efficacy — a relevant environmental plus, since phosphate builders are linked to freshwater eutrophication.","tetrasodium_iminodisuccinate_oecd_biodegradability":"The formula’s chelating agent, tetrasodium iminodisuccinate, is classified as readily biodegradable per OECD 302 B (100% degradation in 28 days) and OECD 301 E (78%), so its water‑softening action won’t leave persistent synthetic residues in waterways — a meaningful upgrade over the non‑biodegradable EDTA used in many delicate‑care detergents."},"entry_quotes":{"phosphate_free_builder_system":[{"url":"https://en.wikipedia.org/wiki/Tetrasodium_iminodisuccinate","quote":"As a result, the amount of conventional builders in solid detergents (carbonates, silicates, phosphates, citrates, zeolites) can be reduced or fully replaced."}],"tetrasodium_iminodisuccinate_oecd_biodegradability":[{"url":"https://en.wikipedia.org/wiki/Tetrasodium_iminodisuccinate","quote":"Tetrasodium iminodisuccinate is classified as readily biodegradable according to OECD methods(OECD 302 B, 100% after 28 days and OECD 301 E, 78% after 28 days)."}]},"entry_sources":{"phosphate_free_builder_system":["https://en.wikipedia.org/wiki/Tetrasodium_iminodisuccinate"],"tetrasodium_iminodisuccinate_oecd_biodegradability":["https://en.wikipedia.org/wiki/Tetrasodium_iminodisuccinate"]}},"product_heritage_and_lineage":{"title":"The history behind Forever New’s formula","entries":{"1975_minnesota_kitchen_origin":"Forever New began in a Minnesota kitchen in 1975 as a powder detergent engineered specifically for delicate fabrics like lace, silk, and cashmere, meaning today's pouch is the direct continuation of a specialty formula that predates most modern 'gentle' detergents by decades.","china_driven_production_surge":"Since China discovered the product in 2014, half of all production ships there, and monthly output now equals what used to take an entire year — a validation that the gentle formula resonates even in markets with strong domestic fabric-care traditions, reducing risk for a buyer wondering if it's just a local niche.","second_generation_family_operation":"Since the founder's daughter and son-in-law took over in 2014, the brand has remained a family-run business that has grown from a single product to 40-50 offerings, so buyers are supporting an independent company still guided by the original vision, not a conglomerate."},"entry_quotes":{"1975_minnesota_kitchen_origin":[{"url":"https://sellingpartners.aboutamazon.com/a-50-year-old-family-laundry-detergent-business-found-new-life-by-embracing-amazon","quote":"The company, which started in a Minnesota kitchen in 1975, now generates 70% of its sales through Amazon"},{"url":"https://sellingpartners.aboutamazon.com/a-50-year-old-family-laundry-detergent-business-found-new-life-by-embracing-amazon","quote":"He developed Forever New wash, a premium powder formulation crafted specifically for delicate fabrics like lace, silk, lingerie, and cashmere"}],"china_driven_production_surge":[{"url":"https://www.dakotanewsnow.com/content/news/Made-in-South-Dakota-Forever-New-Detergent-488678631.html","quote":"In 2014 Forever New saw some big changes. China got wind of its product."},{"url":"https://www.dakotanewsnow.com/content/news/Made-in-South-Dakota-Forever-New-Detergent-488678631.html","quote":"Now the company produces as much in one month as it used to in a year. Half of its monthly production ships overseas."}],"second_generation_family_operation":[{"url":"https://sellingpartners.aboutamazon.com/a-50-year-old-family-laundry-detergent-business-found-new-life-by-embracing-amazon","quote":"When Gretchen Hedrick and her husband John left their careers as a teacher and attorney in Denver to take over her father’s laundry detergent company in Sioux Falls, South Dakota, they inherited a 40-year business legacy."},{"url":"https://sellingpartners.aboutamazon.com/a-50-year-old-family-laundry-detergent-business-found-new-life-by-embracing-amazon","quote":"We are a second-generation company"}]},"entry_sources":{"1975_minnesota_kitchen_origin":["https://sellingpartners.aboutamazon.com/a-50-year-old-family-laundry-detergent-business-found-new-life-by-embracing-amazon"],"china_driven_production_surge":["https://www.dakotanewsnow.com/content/news/Made-in-South-Dakota-Forever-New-Detergent-488678631.html"],"second_generation_family_operation":["https://sellingpartners.aboutamazon.com/a-50-year-old-family-laundry-detergent-business-found-new-life-by-embracing-amazon"]}},"lingerie_enthusiast_practices":{"title":"How lingerie lovers use Forever New","entries":{"residue_removal":"The powder is explicitly formulated to remove residue left behind by prior washes and dry cleaning — enthusiasts treat this as a fiber-reset function, using it to dissolve accumulated detergent, softener, and solvent from shapewear and bras to restore their original softness and elasticity.","dye_free_formula":"The powder contains no dyes, eliminating any risk of color transfer onto white or pastel lace — a practical advantage for hand-washing light-colored delicates where even a faint tint from a colored detergent would be visible.","15_20_minute_soak_time":"Lingerie boutique guidance recommends dissolving about a teaspoon of powder in a basin of warm water and soaking delicates for 15 to 20 minutes — a longer, no-agitation dwell that lets the citric-acid base gently lift body soils without stressing fragile fibers like silk or lace.","essential_oil_fragrance":"The mild scent is derived from a blend of essential oils rather than synthetic perfume, resulting in a subtle, natural aroma that appeals to those with fragrance sensitivities and aligns with the product’s overall biodegradable, plant-based formulation.","25_year_canadian_heritage":"Forever New has been developed and made in Canada for over 25 years, giving it the kind of generational trust among bra-fitting boutiques that signals a stable, field-tested formula — it is the product that specialty stores have been handing to customers since the 1990s, not a recent digitally native brand."},"entry_quotes":{"residue_removal":[{"url":"https://www.foreveryourslingerie.ca/products/forever-new-large-powder","quote":"Removes Residue from Previous Washing or Dry Cleaning"}],"dye_free_formula":[{"url":"https://www.foreveryourslingerie.ca/products/forever-new-large-powder","quote":"Free of SLEs, Parabens, Phthalates & Dyes"}],"15_20_minute_soak_time":[{"url":"https://www.foreveryourslingerie.ca/products/forever-new-large-powder","quote":"Sprinkle about a teaspoon of liquid into your sink or a shallow basin with warm water. Swish the water around to dissolve the soap and create soft soap suds. Immerse garment in the water, gently swishing it around to wet. Let garment soak for 15-20 minutes, rinse, and hang garment to dry."}],"25_year_canadian_heritage":[{"url":"https://www.lingerieunderworld.com/en/accessories/delicate-soaps/forever-new-powder-soap-1kg/","quote":"Made and Developed in Canada for over 25 years"},{"url":"https://www.foreveryourslingerie.ca/products/forever-new-large-powder","quote":"This brand is Canadian Owned & Operated"}]},"entry_sources":{"residue_removal":["https://www.foreveryourslingerie.ca/products/forever-new-large-powder"],"dye_free_formula":["https://www.foreveryourslingerie.ca/products/forever-new-large-powder"],"15_20_minute_soak_time":["https://www.foreveryourslingerie.ca/products/forever-new-large-powder"],"25_year_canadian_heritage":["https://www.lingerieunderworld.com/en/accessories/delicate-soaps/forever-new-powder-soap-1kg/","https://www.foreveryourslingerie.ca/products/forever-new-large-powder"]}}}},"handle":"forever-new-mild-fragrance-soap-1-kg-7740-2303","storefront_path":"/en/women-underwear/accessories/forever-new-mild-fragrance-soap-1-kg--7740-2303","storefront_url":"https://ai.simons.ca/en/women-underwear/accessories/forever-new-mild-fragrance-soap-1-kg--7740-2303"}}