{"product":{"catalog_id":"0f9a3eb6-c6a2-4612-8455-a7bc78c7de89","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"7942c3e7-2250-4bb4-b215-c3f64bdb67bc","title":"Signature Label Alpaca Scarf","description":"This is a Marni Signature Label Alpaca Scarf, a rectangular scarf knit from a brushed alpaca blend. It measures 10 x 75 inches (25 x 190 cm) and features fringed ends, a thin fringed hem, and a contrasting satiny label with stitched edging. Made in Italy, it provides warmth and can be wrapped or draped for everyday wear.","url":"https://www.simons.ca/en/women-designer/accessories/signature-label-alpaca-scarf--12094-70026301?colourId=0","brand":"MARNI","condition":"new","product_category":"women designer > accessories","material":"Main material: 80% alpaca, 20% polyamide","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/12094/70026301/6/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1784702995060-0","url":"https://imagescdn.simons.ca/images/12094/70026301/6/A1_2.jpg","alt_text":"Signature label alpaca scarf product image (primary)","position":1,"attributes":{"other":{"summary":"Product photographed hanging against a neutral light grey background with soft even lighting and minimal shadowing; image centered and vertically cropped to include full scarf and fringe.","observations":[{"key":"Background and staging","kind":"feature","value":"Uniform pale light grey background with no visible props or packaging.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft, diffuse lighting producing minimal harsh shadows and gentle shading along the fold and under the drape.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Centered vertical composition showing full length of the hung scarf including fringe, with slight negative space on all sides.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"soft cream","part":"main body","regions":[{"x":0.22,"y":0.03,"width":0.56,"height":0.86,"confidence":"high"}],"subject":"product","description":"Uniform warm very light cream/off-white with a soft matte, fuzzy texture.","sampled_hex":"#CAC6BA","estimated_hex":"#EDEBE5"},{"name":"soft cream","part":"fringe","regions":[{"x":0.28,"y":0.74,"width":0.44,"height":0.22,"confidence":"high"}],"subject":"product","description":"Same warm cream color as the main body appearing as narrow hanging strands with fuzzy texture.","sampled_hex":"#E8E9E6","estimated_hex":"#EDEBE5"},{"name":"bright white","part":"label patch","regions":[{"x":0.52,"y":0.56,"width":0.18,"height":0.12,"confidence":"high"}],"subject":"product","description":"Flat bright white rectangular patch sewn onto the scarf surface.","sampled_hex":"#F1F1F5","estimated_hex":"#FFFFFF"},{"name":"black","part":"label text","regions":[{"x":0.56,"y":0.6,"width":0.1,"height":0.06,"confidence":"high"}],"subject":"product","description":"High-contrast dark black printed or embroidered stylized text on the white patch.","estimated_hex":"#000000"}],"product":{"summary":"A cream/off-white soft fuzzy rectangular scarf hung vertically, folded and draped to show a sewn rectangular label and fringed ends.","observations":[{"key":"Overall shape and hang","kind":"feature","value":"Rectangular scarf folded lengthwise and hung from a single top point so the body drapes in a tapered vertical fold toward the bottom.","regions":[{"x":0.22,"y":0.03,"width":0.56,"height":0.86,"confidence":"high"}],"evidence_status":"direct"},{"key":"Material appearance","kind":"feature","value":"Soft, fuzzy brushed texture consistent across the visible surface, suggesting a pile or alpaca-like fiber with a matte finish.","regions":[],"evidence_status":"direct"},{"key":"Fringed ends","kind":"feature","value":"Evenly spaced narrow twisted fringe strands along the bottom edge, extending below the body of the scarf.","regions":[{"x":0.28,"y":0.74,"width":0.44,"height":0.22,"confidence":"high"}],"evidence_status":"direct"},{"key":"Folded drape detail","kind":"feature","value":"One front-facing fold creates a layered overlap showing both outer and inner faces of the fabric; fold edge is visible from near the top center to mid-body.","regions":[{"x":0.36,"y":0.04,"width":0.3,"height":0.48,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sewn rectangular label","kind":"feature","value":"White rectangular patch stitched onto the lower front face with visible zigzag stitch along the right and left short edges.","regions":[{"x":0.52,"y":0.56,"width":0.18,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Label text","kind":"text","value":"Marni","regions":[{"x":0.54,"y":0.58,"width":0.14,"height":0.08,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4642490","4642491"]}],"price":"395 CAD","sale_price":"395 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4642490","url":"https://www.simons.ca/en/women-designer/accessories/signature-label-alpaca-scarf--12094-70026301?colourId=6","image":{"id":"img-variant-4642490","url":"https://imagescdn.simons.ca/images/12094/70026301/6/A1_2.jpg","alt_text":"Signature label alpaca scarf - Light Grey - ONE SIZE variant image","position":1,"variant_ids":["4642490"]},"price":{"value":395,"currency":"CAD"},"title":"Signature Label Alpaca Scarf - Light Grey - One Size","option1":"Light Grey","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/12094/70026301/6/A1_2.jpg","variant_id":"4642490","availability":"in_stock"},{"sku":"4642491","url":"https://www.simons.ca/en/women-designer/accessories/signature-label-alpaca-scarf--12094-70026301?colourId=20","image":{"id":"img-variant-4642491","url":"https://imagescdn.simons.ca/images/12094/70026301/6/A1_2.jpg","alt_text":"Signature label alpaca scarf - Brown - ONE SIZE variant image","position":2,"variant_ids":["4642491"]},"price":{"value":395,"currency":"CAD"},"title":"Signature Label Alpaca Scarf - Brown - One Size","option1":"Brown","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/12094/70026301/20/A1_2.jpg","variant_id":"4642491","availability":"in_stock"}],"item_group_title":"Signature Label Alpaca Scarf","size_system":"US","gender":"female","is_digital":"false","q_and_a":[{"a":"Care instructions are not provided in the product listing. Alpaca-blend scarves typically require dry cleaning or hand washing in cold water with a gentle detergent, and should be laid flat to dry. We suggest checking the care label on the scarf or visiting the Marni website for specific recommendations.","q":"What are the recommended care instructions for this scarf?"},{"a":"The product information does not mention pilling. Alpaca blends are generally less prone to pilling than pure wool due to the smooth fibers, but pilling can still occur with friction. Customer reviews on other sites may offer more insight, but we don't have that data here.","q":"Is this scarf prone to pilling with normal use?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-designer/accessories/signature-label-alpaca-scarf--12094-70026301?colourId=0","deep_research":{"dimensions":{"marni_design_ethos":{"title":"How this scarf reflects Marni's aesthetic","entries":{"satin_signature_label":"The contrasting satin label with stitched edging serves as the scarf's sole graphic punctuation, a deliberate choice that channels Marni's Milanese roots through a logo-forward yet understated detail—it signals house identity without visual noise, acting as a quiet entry point for those who want the brand's world without overt pattern.","brushed_alpaca_texture":"The brushed finish on the alpaca blend creates a plush, softly napped surface that condenses Marni's experimental textile approach into a tactile experience—for the wearer, this means the scarf feels materially significant even in a solid color, delivering the hand-feel-driven luxury that sets the brand apart from more traditional Italian houses.","signature_label_series":"The 'Signature Label' designation places this scarf within Marni's logo-centric accessory line, where the satin brand patch becomes the focal point instead of the maison's signature prints—this series functions as a quieter, material-led alternative for wearers who prefer brand coding over full-scale pattern expression.","10_x_75_inch_proportion":"The 10-inch width by 75-inch length adheres to a classic long-and-narrow scarf proportion that Marni often uses to ground its more voluminous runway shapes—this dimension wraps fluidly without bulk, translating the brand's experimental volume play into an everyday piece that still carries a sense of elongation.","neutral_palette_strategy":"Offered in light grey and brown, the scarf's color choice aligns with Marni's ongoing exploration of earthy, natural tones that let material and silhouette lead—prioritizing these neutrals over a printed alternative emphasizes the alpaca's plush hand and makes the piece a versatile anchor for layered wardrobes.","made_in_italy_milanese_lineage":"Produced in Italy, the scarf extends Marni's 1994-founded Milanese design legacy, where the studio continues to merge art-world references with local craftsmanship—owning this piece connects the wearer to a geographic and cultural luxury tradition that values material innovation over surface-level decoration."}},"brushed_alpaca_finish":{"title":"The brushed finish and how it ages","entries":{"loft_and_insulation":"Brushing mechanically raises the alpaca blend’s surface into a high-loft nap that traps body heat in micro air pockets, so the scarf’s narrow 10-inch width delivers more warmth than its flat-knit appearance would imply — ideal for layering under a coat without bulk.","brand_textural_signature":"Marni’s founder Consuelo Castiglioni instilled a design philosophy of 'experimental approach that combines shapes, textures, and colours,' and creative director Francesco Risso has continued that lineage — the brushed alpaca finish is a mainline execution of this code, making the finish central to the scarf’s luxury identity rather than a functional afterthought.","initial_shedding_and_matting_resistance":"All brushed textiles shed loose fibers initially; in this alpaca blend, the shedding subsides after the first few outings and the remaining long-staple fibers in the nap resist the progressive matting that plagues brushed wool, so the scarf retains its plushness through seasons of wear."}}}},"handle":"signature-label-alpaca-scarf-12094-70026301","storefront_path":"/en/women-designer/accessories/signature-label-alpaca-scarf--12094-70026301","storefront_url":"https://ai.simons.ca/en/women-designer/accessories/signature-label-alpaca-scarf--12094-70026301"}}