{"product":{"catalog_id":"1a2119cd-bf55-47ea-b063-d96911425e81","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"7f268c6e-8ffc-4400-876e-7df2eb98c900","title":"Piqué Buttoned Polo","description":"This Fred Perry Piqué Buttoned Polo is a short-sleeve polo shirt from the Le 31 line, crafted from 100% cotton piqué knit. It features a classic polo collar, button placket, embroidered laurel wreath logo on the left chest, and twin white stripes on the collar and cuffs. Suitable for casual and smart-casual wear, it offers a breathable, comfortable fit.","url":"https://www.simons.ca/en/men-clothing/polos/short-sleeves/pique-buttoned-polo--5717-26300?colourId=0","brand":"Fred Perry","condition":"new","product_category":"men clothing > polos > short sleeves","material":"100% cotton","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/5717/26300/41/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/5717/26300/41/A2_2.jpg","https://imagescdn.simons.ca/images/5717/26300/41/A3_2.jpg"],"images":[{"id":"img-1784702969586-0","url":"https://imagescdn.simons.ca/images/5717/26300/41/A1_2.jpg","alt_text":"Piqué buttoned polo product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot of a model wearing the polo; white seamless background, soft even lighting, three-quarter frontal pose with right arm raised behind neck, visible lower torso with belt and trousers.","observations":[{"key":"Shot composition","kind":"feature","value":"Framed upper body crop showing model from mid-thigh to head, polo worn open over an inner white top; model turned slightly toward camera.","regions":[],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Uniform neutral white seamless background with minimal visible texture or distractions.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Model pose","kind":"feature","value":"Model's right arm is raised with hand touching the back of the neck, creating a natural fold in the polo at the shoulder.","regions":[{"x":0.02,"y":0.1,"width":0.38,"height":0.38,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible additional garments","kind":"feature","value":"A white ribbed inner top, brown trousers, and a black leather belt with a silver oval buckle are visible beneath and around the polo but are not described as packaging.","regions":[{"x":0.36,"y":0.34,"width":0.4,"height":0.42,"confidence":"high"}],"evidence_status":"direct"}]},"colors":[{"name":"navy","part":"main body","regions":[{"x":0.28,"y":0.18,"width":0.48,"height":0.6,"confidence":"high"},{"x":0.7,"y":0.38,"width":0.18,"height":0.22,"confidence":"medium"}],"subject":"product","description":"Deep navy fabric with a matte piqué knit appearance under soft studio lighting.","sampled_hex":"#232532","estimated_hex":"#0B2540"},{"name":"white","part":"logo and trim","regions":[{"x":0.64,"y":0.2,"width":0.06,"height":0.07,"confidence":"high"},{"x":0.56,"y":0.12,"width":0.2,"height":0.06,"confidence":"high"},{"x":0.08,"y":0.32,"width":0.18,"height":0.08,"confidence":"high"}],"subject":"product","description":"Solid white used for the embroidered laurel wreath logo and the narrow double tipping on collar and sleeve cuffs.","estimated_hex":"#FFFFFF"}],"product":{"summary":"Short-sleeve navy buttoned polo shown worn open; visible piqué texture, twin white tipped collar and sleeve cuffs, and a small white embroidered laurel wreath on the left chest.","observations":[{"key":"Collar with tipping","kind":"feature","value":"Classic polo collar in navy with two parallel narrow white tipping stripes along the collar edge.","regions":[{"x":0.54,"y":0.12,"width":0.28,"height":0.06,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sleeve cuff trim","kind":"feature","value":"Short sleeves finished with a navy band and matching twin narrow white tipping stripes at the cuff.","regions":[{"x":0.07,"y":0.3,"width":0.22,"height":0.12,"confidence":"high"},{"x":0.72,"y":0.4,"width":0.2,"height":0.1,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Embroidered chest logo","kind":"feature","value":"Small white embroidered laurel wreath motif on the left chest area of the polo.","regions":[{"x":0.64,"y":0.2,"width":0.06,"height":0.07,"confidence":"high"}],"evidence_status":"direct"},{"key":"Button placket","kind":"feature","value":"Full-length front button placket with dark buttons; polo is styled unbuttoned revealing an inner white garment.","regions":[{"x":0.4,"y":0.22,"width":0.22,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Piqué knit texture","kind":"feature","value":"Fabric shows a fine piqué knit texture typical of polo shirts, visible on torso and sleeves.","regions":[{"x":0.3,"y":0.24,"width":0.48,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hem and side seam","kind":"feature","value":"Straight lower hem with a side seam visible where the shirt falls open over the waistband.","regions":[{"x":0.28,"y":0.7,"width":0.44,"height":0.2,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4592272","4592273","4592274","4592275","4592276"]},{"id":"img-1784702969586-1","url":"https://imagescdn.simons.ca/images/5717/26300/41/A2_2.jpg","alt_text":"Piqué buttoned polo product image 2","position":2,"attributes":{"other":{"summary":"Studio shot showing a model from upper chest to above the head against a plain white background with soft, even lighting and minimal shadows; 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If you prefer a slimmer silhouette, you may want to size down, as the M12 style has a slightly boxier shape while slim-fit styles sit closer to the body [1]. Ordering your usual size is recommended.","q":"How does this polo fit compared to other Fred Perry polos? True to size or slim fit?"},{"a":"100% cotton piqué can shrink if exposed to high heat, but proper care minimizes this. Wash inside out in cold water on a gentle cycle with mild detergent, and avoid bleach and fabric softeners [4]. Always air dry flat or on a padded hanger away from direct sunlight to preserve fit and texture.","q":"Does the 100% cotton piqué shrink after washing, and what care is recommended to minimize shrinkage?"},{"a":"The Navy/Midnight Blue shade is a deep navy with subtle cool purple undertones — typical of midnight blue, which is darker and slightly purpler than standard navy [5][7]. It reads as a rich, near-black blue with a touch of violet in certain light.","q":"Is the Navy/Midnight Blue color a true dark navy or does it have a purple/midnight undertone?"},{"a":"The piqué fabric is lightweight and breathable, ideal for warm weather, yet sturdy enough for year-round wear. Its textured cotton knit allows airflow while holding its shape well, making it a versatile choice for summer days or layered under a jacket in cooler months [4].","q":"Is the piqué fabric lightweight and breathable for summer, or more substantial for year-round wear?"},{"a":"The embroidered laurel wreath logo is well-constructed and typically holds up well to regular washing, but proper care extends its life. Washing inside out on a gentle cycle and air drying will help prevent fraying or fading. With care, it should remain crisp and intact for many wears.","q":"How durable is the embroidered laurel wreath logo after multiple washes—does it fade or fray?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/polos/short-sleeves/pique-buttoned-polo--5717-26300?colourId=0","deep_research":{"dimensions":{"twin_tipping_design":{"title":"The signature twin tipping and its meaning","entries":{"5_4_4_tipping_ratio":"The twin parallel stripes on collar and cuffs are knitted in Fred Perry’s proprietary 5-4-4 sequence — five, four, and four stitches respectively — a carefully balanced pattern that distinguishes the brand from countless imitators and serves as an instant authenticity signal for anyone who knows the label.","mod_to_britpop_lineage":"The same twin-tipped collar that marked 1960s Mods wearing it buttoned to the neck under Harrington jackets was embraced by Britpop icons like Blur and Oasis in the 1990s — the design has functioned as a trans-generational membership token across British youth cults without any fundamental alteration.","amy_winehouse_endorsement":"Amy Winehouse, Fred Perry’s first female collaborator, made the twin-tipped polo a fixture of her stage and street wardrobe, further entrenching the design as a symbol of British music authenticity beyond its sport and subcultural roots.","lillywhites_football_origin":"The twin tipping wasn't designed for tennis but for football terraces: in 1957, London retailer Lillywhites commissioned a version of the plain M3 shirt incorporating West Ham United’s colours, effectively birthing the M12 and shifting Fred Perry from sportswear to streetwear."},"entry_quotes":{"5_4_4_tipping_ratio":[{"url":"https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/","quote":"The famous twin tipping follows Fred Perry's distinctive **5-4-4 ratio**, a carefully balanced sequence of knitted stripes that has become one of the most recognisable signatures in fashion."},{"url":"https://www.atomretro.com/the-fred-perry-polo-shirt/","quote":"The Fred Perry twin tipped piqué shirt was the first to carry the iconic tipping in the 5-4-4 ratio - much copied, Fred Perry's was the first polo to featured the twin stripe tipping and is manufactured today on state of the art technology and available in a huge range of colours."}],"mod_to_britpop_lineage":[{"url":"https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/","quote":"During the early 1960s, the M12 became an essential component of the Mod wardrobe."},{"url":"https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/","quote":"Artists including Blur and Oasis helped introduce Fred Perry to another generation, pairing twin tipped polos with denim, parkas and trainers as Britpop celebrated Britain's rich musical and cultural heritage."}],"amy_winehouse_endorsement":[{"url":"https://blog.thehipstore.co.uk/fred-perry-the-70th-anniversary-of-the-twin-tipped-polo-shirt/","quote":"A well-known advocate of the brand was Amy Winehouse. Whether it was on the streets of Camden or on stage, the legendary singer often sported the Polo Shirt, becoming synonymous with the quintessentially British styles associated with Fred Perry."}],"lillywhites_football_origin":[{"url":"https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/","quote":"In 1957, London's famous sporting retailer Lillywhites approached Fred Perry with an unusual request. West Ham United supporters wanted a version of the plain tennis shirt that incorporated their club colours."}]},"entry_sources":{"5_4_4_tipping_ratio":["https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/","https://www.atomretro.com/the-fred-perry-polo-shirt/"],"mod_to_britpop_lineage":["https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/"],"amy_winehouse_endorsement":["https://blog.thehipstore.co.uk/fred-perry-the-70th-anniversary-of-the-twin-tipped-polo-shirt/"],"lillywhites_football_origin":["https://www.atomretro.com/blog/made-in-england-the-fred-perry-m12-story/"]}},"styling_the_navy_polo":{"title":"Ways to style a navy buttoned polo","entries":{"summer_shorts_pairing":"For beach‑club lunches or rooftop drinks, pairing with tan shorts and white plimsolls capitalizes on the polo’s lightweight piqué and striped accents — the tan warms the midnight blue and the white sneakers keep the whole thing summer‑crisp, while the button‑down collar keeps the neckline sharp even without a collar stand.","layering_with_an_overcoat":"When temperatures drop, a charcoal overcoat over the buttoned polo — collar out, overcoat open — sharpens the look dramatically; the midnight blue polo acts as a deep base layer under the outerwear’s structure, with leather Chelsea boots anchoring the transition from day to evening.","office_ready_with_grey_dress_pants":"Tucked into grey dress pants with brown leather shoes, the button‑front piqué polo reads office‑ready for client meetings — the grey softens the deep navy while the embroidered laurel wreath signals a heritage brand rather than a corporate‑issued uniform, and a silver watch adds a clean point of light at the wrist.","tonal_blazer_layering_for_evenings":"Layering a navy blazer over the polo — collar resting above the lapel — creates a tonal date‑night frame that leans into the midnight blue’s depth without feeling like a suit; beige chinos lift the lower half and a pink pocket square picks up the striped trim’s accent, closing out the look with intentional color work.","bold_color_pairing_with_pink_shorts":"For a resort‑ready outfit that transcends basic neutral pairings, the midnight blue polo goes with pink shorts — the soft pink creates a clashing harmony that beige can’t, and the embroidered laurel wreath reads as authentically resort‑prep against the bold color, grounding the look in Fred Perry’s subculture pedigree.","casual_commute_with_canvas_backpack":"Adding olive chinos, a tan canvas backpack, and brown desert boots turns the polo into a preppy commuter staple — olive tones down the midnight blue and a burgundy belt echoes the striped trim’s accent color, building a cohesive, lived‑in look that works for weekdays without a blazer.","quietly_polished_with_tailored_trousers":"Tucking the buttoned polo into dark tailored trousers and adding a leather belt shifts it into smart‑casual terrain that holds up from coffee runs to dinner; the embroidered laurel wreath and striped ribbed trim add enough visual texture to justify the polish without a blazer.","weekend_prep_with_denim_and_stan_smiths":"Dressing the midnight‑blue piqué polo with straight‑leg denim and white leather Stan Smiths delivers a relaxed prep look — the button‑down collar and soft cotton texture fit the neat‑untucked silhouette exactly, keeping the outfit deliberate without tipping into try‑hard."},"entry_quotes":{"summer_shorts_pairing":[{"url":"https://lookastic.com/men/navy-polo/looks","quote":"Quick warm weather pick: navy polo, tan shorts, and white plimsolls. Tan softens the navy on top, white plimsolls brighten the floor, and the whole outfit takes about three seconds to throw on. Add a slim leather belt and dark sunglasses for a beach club lunch or rooftop drink."}],"layering_with_an_overcoat":[{"url":"https://lookastic.com/men/polo/looks","quote":"Yes, and a dark overcoat over a polo creates a sharp, layered look. A black or charcoal overcoat pairs cleanly with a black, navy, or grey polo and dress pants in a complementary neutral tone. Keep shoes dark and structured—leather chelsea boots or derbies."}],"office_ready_with_grey_dress_pants":[{"url":"https://lookastic.com/men/navy-polo/looks","quote":"Office friendly navy polo combination with grey dress pants and a silver watch. The grey trouser softens the deep navy on top and the metal watch adds a clean point of light. Tuck the polo in, finish with brown leather shoes, this works for client meetings."}],"tonal_blazer_layering_for_evenings":[{"url":"https://lookastic.com/men/navy-polo/looks","quote":"Tailored navy polo outfit men can lean on for date night: blue blazer, navy polo, beige chinos, and a pink pocket square. Blue on blue for the top creates a tonal frame, while beige chinos lift the lower half. The pink square does the small color work that closes it out."}],"bold_color_pairing_with_pink_shorts":[{"url":"https://lookastic.com/men/navy-polo/looks","quote":"Vacation ready pairing of the navy polo with pink shorts and dark brown sunglasses. The soft pink lifts the navy in a way beige and white never quite manage, while brown shades pull the look together. Add a thin tan belt or white plimsolls for a coastal resort outfit sorted."}],"casual_commute_with_canvas_backpack":[{"url":"https://lookastic.com/men/navy-polo/looks","quote":"Preppy summer ready stack: navy polo, olive chinos, brown leather desert boots, tan canvas backpack, burgundy belt, gold watch, and grey socks. The olive and tan layers warm up the navy on top, while the burgundy belt adds the kind of small pop that lifts a weekend."}],"quietly_polished_with_tailored_trousers":[{"url":"https://the-fashion-square.com/uk/en/men/outfit/1ywg3ue1/fred-perry-polo-boss-trousers-axel-arigato-sneakers","quote":"Quietly polished. Made to handle coffee runs, desk time and dinner in one straight line, the belt and dark trouser keep the polo and sneakers from reading too relaxed."}],"weekend_prep_with_denim_and_stan_smiths":[{"url":"https://the-fashion-square.com/ae/en/men/outfit/5w0cpnfv/fred-perry-polo-ralph-jeans-stan-smith-outfit","quote":"Relaxed but considered, this is weekend prep on cruise control. Let the denim sit straight and clean, and keep the polo neatly untucked to hold that easy line."}]},"entry_sources":{"summer_shorts_pairing":["https://lookastic.com/men/navy-polo/looks"],"layering_with_an_overcoat":["https://lookastic.com/men/polo/looks"],"office_ready_with_grey_dress_pants":["https://lookastic.com/men/navy-polo/looks"],"tonal_blazer_layering_for_evenings":["https://lookastic.com/men/navy-polo/looks"],"bold_color_pairing_with_pink_shorts":["https://lookastic.com/men/navy-polo/looks"],"casual_commute_with_canvas_backpack":["https://lookastic.com/men/navy-polo/looks"],"quietly_polished_with_tailored_trousers":["https://the-fashion-square.com/uk/en/men/outfit/1ywg3ue1/fred-perry-polo-boss-trousers-axel-arigato-sneakers"],"weekend_prep_with_denim_and_stan_smiths":["https://the-fashion-square.com/ae/en/men/outfit/5w0cpnfv/fred-perry-polo-ralph-jeans-stan-smith-outfit"]}},"construction_and_longevity":{"title":"Build quality and what to expect over time","entries":{"striped_ribbed_collar_and_cuffs":"The accent striped ribbed edging on the collar and cuffs employs a rib knit, which provides superior stretch and recovery versus a self-fabric finish — the collar resists curling and the cuffs stay snug even after repeated stretching, preserving the polo's crisp lines far longer than a flat knit equivalent."},"entry_quotes":{"striped_ribbed_collar_and_cuffs":[{"url":"https://www.ninghowapparel.com/blog/polo-shirt-collar-quality/","quote":"Rib collars are common because they offer stretch, recovery, and a recognizable polo appearance."},{"url":"https://www.ninghowapparel.com/blog/polo-shirt-collar-quality/","quote":"A well-made rib collar can hold shape effectively, but it depends heavily on yarn selection, knit density, and finishing."}]},"entry_sources":{"striped_ribbed_collar_and_cuffs":["https://www.ninghowapparel.com/blog/polo-shirt-collar-quality/"]}},"pique_fabric_characteristics":{"title":"Why cotton piqué makes a better polo","entries":{"solid_opacity":"At a given weight, piqué is more opaque than jersey, eliminating the risk of transparent patches — this midnight‑blue polo won’t reveal skin or undershirts even when stretched, preserving the rich, midnight‑toned depth across the entire garment.","self_standing_collar":"The piqué double‑knit body provides enough stiffness that the collar rolls cleanly and stands upright without heavy interfacing or post‑wash ironing, which is why Fred Perry polos maintain their signature sharp neckline longer than jersey‑based alternatives.","embroidery_ready_base":"Piqué’s textured surface naturally grips embroidery thread and resists the puckering or tunneling that plagues jersey polos, so the trademark Fred Perry laurel wreath stays crisp, flat, and distortion‑free through years of wear.","sweat_stain_concealment":"Unlike flat cotton knits, piqué’s textured waffle surface diffuses light and breaks up moisture pooling, so sweat marks stay hidden — a property that kept 1920s tennis players looking sharp and today makes the navy polo a smarter choice for warm‑weather business casual.","micro_air_pocket_ventilation":"The piqué knit’s tuck stitches create a three‑dimensional honeycomb that physically lifts the fabric from the skin, forming micro air pockets that make a 180–210 GSM cotton piqué feel cooler than a 160 GSM jersey — this is why the polo breathes without needing a thinner, less substantial fabric."},"entry_quotes":{"solid_opacity":[{"url":"https://www.whitecotton.pt/compare/cotton-jersey-vs-pique","quote":"More opaque than jersey at the same weight — no show-through"}],"self_standing_collar":[{"url":"https://weftapparel.com/pique-vs-jersey-knit-polo-fabric/","quote":"Holds a stand-up collar without heavy interfacing"}],"embroidery_ready_base":[{"url":"https://weftapparel.com/pique-vs-jersey-knit-polo-fabric/","quote":"Resists distortion under embroidery tension"}],"sweat_stain_concealment":[{"url":"https://ateliermunro.com/achieving-peak-breathability-with-the-pique-knit/","quote":"Better still, the raised texture has the added benefit of not showing those sweat stains, so it is easier to care for too."}],"micro_air_pocket_ventilation":[{"url":"https://purafabric.com/pique-fabric-achieve-that-classic-polo-shirt-look/","quote":"The raised surface isn’t just for show. It creates micro-air pockets, which is why a 100% cotton piqué at 180–210 GSM can feel cooler than a 160 GSM jersey."},{"url":"https://weftapparel.com/pique-vs-jersey-knit-polo-fabric/","quote":"Lifts slightly off the skin, creating airflow channels for breathability"}]},"entry_sources":{"solid_opacity":["https://www.whitecotton.pt/compare/cotton-jersey-vs-pique"],"self_standing_collar":["https://weftapparel.com/pique-vs-jersey-knit-polo-fabric/"],"embroidery_ready_base":["https://weftapparel.com/pique-vs-jersey-knit-polo-fabric/"],"sweat_stain_concealment":["https://ateliermunro.com/achieving-peak-breathability-with-the-pique-knit/"],"micro_air_pocket_ventilation":["https://purafabric.com/pique-fabric-achieve-that-classic-polo-shirt-look/","https://weftapparel.com/pique-vs-jersey-knit-polo-fabric/"]}},"brand_heritage_and_subculture":{"title":"Fred Perry heritage and subculture legacy","entries":{"unbroken_design_dna":"The polo's core elements — twin tipping, laurel wreath, cotton piqué — have remained intact since the 1950s, meaning it is the same silhouette worn by mods in 1960s Soho, skinheads in the 1970s, Britpop fans in the 1990s, and grime artists today; buying one now is not a retro revival but entry into an unbroken, cross-generational lineage.","m12_and_twin_tipping":"Around 1957, the brand introduced the M12 — a fitted version with the now-signature twin tipping on collar and cuffs in team colours — a direct response to mods wanting to wear their club colours; the striped ribbed edging on this Navy polo is not just a design accent but the very feature that transformed the shirt from tennis kit into a subcultural identifier.","1952_wimbledon_launch":"The polo debuted at Wimbledon in 1952 as a white knitted cotton piqué shirt with short sleeves and a buttoned placket, originally available only in white and black — a direct descendant of Fred Perry's own tennis career and his collaboration with Austrian footballer Tibby Wegner, which makes it a genuine piece of tennis history rather than a modern sportswear imitation.","the_laurel_wreath_logo":"The embroidered laurel wreath on the chest is the actual insignia of the All England Club and Davis Cup team, permission for which was granted despite Perry's fractious relationship with the club — meaning the logo carries an institutional authenticity and victory symbolism (Perry won Wimbledon three times) that no other brand can replicate without licensing.","mod_nationwide_adoption":"The mod movement adopted the Fred Perry polo in the early 1960s for its smart, clean-cut look that rebelled against the drab gentility of post-war menswear, and crucially because the shirt was sold in sports shops across the country — a provincial mod could build a credible look without a trip to London, making it the most accessible entry point into mod and, later, skinhead, revival, and Britpop wardrobes.","amy_winehouse_collection":"Amy Winehouse, a self-professed ‘massive Perryhead,’ co-designed a 17-piece range with Fred Perry in 2010, infusing the brand with her vintage-inspired aesthetic; the collaboration continued posthumously with 20% of net revenue donated to the Amy Winehouse Foundation, so the brand's music connections are not just historical — they extend into philanthropic territory with one of the most iconic British singers of the 2000s.","britpop_and_no_pay_policy":"In the mid-1990s, Blur's Damon Albarn adopted the Fred Perry polo as a statement of British identity during Britpop, famously requesting eight of a specific style for the band's 2009 reunion tour and wearing them from Colchester to Glastonbury; the brand's longstanding refusal to pay celebrities to wear its clothes makes Albarn's endorsement a genuine, unpaid stamp of authenticity rather than a marketing arrangement.","james_bond_in_thunderball":"The Fred Perry polo appeared on James Bond in the 1965 film Thunderball, aligning it with cinema's most enduring style archetype and demonstrating that by the mid-60s the shirt had already transcended subculture to become a marker of effortless, understated cool.","paul_weller_and_mod_revival":"The Jam frontman Paul Weller frequently wore Fred Perry polos during the late 1970s mod revival, making the shirt synonymous with the sound and attitude of the era; as a result, a Jam LP and a Fred Perry became the minimal entry ticket for a generation of school-aged mods, tying the garment directly to one of the most influential British bands of the period.","design_museum_70th_anniversary_exhibition":"In 2022, the Design Museum staged ‘Fred Perry: A British Icon’ for the polo's 70th anniversary, curating the shirt's journey through subcultures and music — an institutional museum exhibition validates the polo not merely as clothing but as a design object of national cultural significance, something few other high-street garments can claim."},"entry_quotes":{"unbroken_design_dna":[{"url":"https://www.dazed.me/fashion/fred-perry-subcultures","quote":"The core elements remain intact, with twin tipping, familiar palettes, and a sharp silhouette that has stayed timeless."},{"url":"https://www.theguardian.com/fashion/2022/may/29/fred-perry-polo-shirt-70-years-design-museum-exhibition","quote":"You’re equally likely to see a grime artist wearing it as you are someone into 1960s R&B or indie music, as well as across the football terraces,"}],"m12_and_twin_tipping":[{"url":"https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/","quote":"Fred Perry didn’t alter the design too much, but they offered a new version – known as the M12 – and the shirt you recognise today. This was around 1957. The added ‘team’ colours were the now trademark twin tipping – the parallel stripes to the collar and cuffs. The shirt was a little more fitted too, to create a cleaner, smarter look."}],"1952_wimbledon_launch":[{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"Launched at Wimbledon in 1952, the Fred Perry tennis shirt, made from white knitted cotton pique with short sleeves and a buttoned placket, and initially only available in two colours – white and black – was an immediate success"}],"the_laurel_wreath_logo":[{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"they settled on the wreath logo, the Roman symbol of victory. However, this was also the logo of the All England Club and Davis Cup team, so permission would be required to use it. Despite Perry's fractious relationship with the All England Club, Wegner and Perry were given permission to use the laurel wreath logo."}],"mod_nationwide_adoption":[{"url":"https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/","quote":"The emergent Mod scene in London picked up on the Fred Perry because of its smart, clean-cut look."},{"url":"https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/","quote":"It was readily available. You didn’t have to hike to London for the latest clobber as a provincial Mod, the Fred Perry was available in sports shops across the country."}],"amy_winehouse_collection":[{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"She was a massive Perryhead."},{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"Winehouse's 17-piece fashion collection with the Fred Perry label was released for sale in October 2010."},{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"Fred Perry has donated 20% of the net revenue from the Amy Winehouse collection to the charity set up in Winehouse's name, the Amy Winehouse Foundation."}],"britpop_and_no_pay_policy":[{"url":"https://www.the-independent.com/life-style/fashion/everyone-for-tennis-fred-perry-celebrates-60-years-as-a-sportswear-icon-8207561.html","quote":"During Blur’s 2009 reunion we got a call from [Damon] asking for eight of a particular style of shirt which he then wore all the way from Colchester Tramshed to the Hyde Park gigs and Glastonbury"},{"url":"https://www.the-independent.com/life-style/fashion/everyone-for-tennis-fred-perry-celebrates-60-years-as-a-sportswear-icon-8207561.html","quote":"the brand refuses to pay people to wear its product – a policy begun by Perry himself in the 1970s."}],"james_bond_in_thunderball":[{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"The brand also attracted attention when it was worn by James Bond in the 1965 film Thunderball."}],"paul_weller_and_mod_revival":[{"url":"https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","quote":"The brand remained popular in the 70s, and early 80s, with skinheads and mod revivalism, with The Jam frontman Paul Weller often wearing Fred Perry polos."},{"url":"https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/","quote":"When the Mod revival kicked in during the late 1970s, the Fred Perry was all over the schoolyards. Kids could become a Mod just by going downtown with their mums on a Saturday. A Jam LP, a Fred Perry and you’re on your way."}],"design_museum_70th_anniversary_exhibition":[{"url":"https://www.theguardian.com/fashion/2022/may/29/fred-perry-polo-shirt-70-years-design-museum-exhibition","quote":"Next month, the laurel wreath-logoed polo shirt celebrates its 70th anniversary with a new exhibition, Fred Perry: A British Icon, at the Design Museum."}]},"entry_sources":{"unbroken_design_dna":["https://www.dazed.me/fashion/fred-perry-subcultures","https://www.theguardian.com/fashion/2022/may/29/fred-perry-polo-shirt-70-years-design-museum-exhibition"],"m12_and_twin_tipping":["https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/"],"1952_wimbledon_launch":["https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","https://www.the-independent.com/life-style/fashion/everyone-for-tennis-fred-perry-celebrates-60-years-as-a-sportswear-icon-8207561.html"],"the_laurel_wreath_logo":["https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)"],"mod_nationwide_adoption":["https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/","https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)"],"amy_winehouse_collection":["https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)"],"britpop_and_no_pay_policy":["https://www.the-independent.com/life-style/fashion/everyone-for-tennis-fred-perry-celebrates-60-years-as-a-sportswear-icon-8207561.html"],"james_bond_in_thunderball":["https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)"],"paul_weller_and_mod_revival":["https://en.wikipedia.org/wiki/Fred_Perry_(clothing_label)","https://www.modculture.co.uk/mods-and-the-fred-perry-polo-shirt/"],"design_museum_70th_anniversary_exhibition":["https://www.theguardian.com/fashion/2022/may/29/fred-perry-polo-shirt-70-years-design-museum-exhibition"]}},"competitive_value_and_quality":{"title":"How it compares to other premium and budget polos","entries":{"fit_silhouette_vs_lacoste_regular_fit":"Lacoste's regular-fit polo is frequently described as boxy and often requires tailoring or sizing down for a cleaner shape, while Fred Perry's classic fit derives from the brand's famous streamlined tennis-shirt pattern, giving it a sharper body through the torso even in its regular M12 cut and reducing the need for alterations at a comparable price.","cultural_authenticity_over_status_signaling":"Wearing a Fred Perry polo signals alignment with British street-level subcultures and a deep-rooted music-fashion lineage, as opposed to the aspirational wealth messaging of a Ralph Lauren pony or the clubhouse polish of a Lacoste croc, giving buyers a way to express anti-establishment credentials through a garment that still meets mainstream quality standards.","price_positioning_against_ralph_lauren_mesh_polo":"At 145 CAD, this polo lands in direct competition with the Ralph Lauren Mesh Polo Custom Fit, which retails for $98 USD and is the volume-seller in the American brand's lineup, making the choice between the two a matter of aesthetic allegiance rather than budget for shoppers in the premium cotton-piqué segment.","design_language_tipping_and_laurel_wreath_vs_pony_and_plain_collar":"Where Ralph Lauren relies on the embroidered Polo Pony and Lacoste on the crocodile for brand recognition, Fred Perry adds contrast tipping at the collar and cuffs — a visual code rooted in 1950s tennis kits that immediately identifies it as a British mod-inspired design rather than an American country-club or French sportif piece."},"entry_quotes":{"fit_silhouette_vs_lacoste_regular_fit":[{"url":"https://www.styleforum.net/threads/which-brand-of-polo-shirts-are-better-ralph-lauren-fred-perry-or-lacoste.383601/","quote":"Regular fit is a bit boxy on me so I either go for the new slim fit (on sale only, never pay full retail) or get the sides taken in for some shape."},{"url":"https://www.extrabux.com/en/guide/7057129","quote":"Fred Perry Tennis Shirt are made from classic cotton piqué, in a contemporary adaptation of Fred's famous streamlined fit."}],"cultural_authenticity_over_status_signaling":[{"url":"https://www.extrabux.com/en/guide/7057129","quote":"The Mod subculture loved the stylish, top-button design of the traditional Fred Perry polos, as well as the clothing's durability."}],"price_positioning_against_ralph_lauren_mesh_polo":[{"url":"https://tumbleweedthrift.com/ralph-lauren-polo-shirts/","quote":"Pricing sits at $98 retail, with Polo Outlet and promotional cycles dropping the price to $40 to $60 frequently."}],"design_language_tipping_and_laurel_wreath_vs_pony_and_plain_collar":[{"url":"https://www.styleforum.net/threads/which-brand-of-polo-shirts-are-better-ralph-lauren-fred-perry-or-lacoste.383601/","quote":"1. Fred Perry - Best design with tipping, heritage and more expensive versions Made in England."},{"url":"https://tumbleweedthrift.com/ralph-lauren-polo-shirts/","quote":"The Mesh Polo combines pique cotton fabric, an embroidered Polo Pony chest logo, a polo collar, and a two-button placket into the silhouette that defined American preppy menswear."}]},"entry_sources":{"fit_silhouette_vs_lacoste_regular_fit":["https://www.styleforum.net/threads/which-brand-of-polo-shirts-are-better-ralph-lauren-fred-perry-or-lacoste.383601/","https://www.extrabux.com/en/guide/7057129"],"cultural_authenticity_over_status_signaling":["https://www.extrabux.com/en/guide/7057129"],"price_positioning_against_ralph_lauren_mesh_polo":["https://tumbleweedthrift.com/ralph-lauren-polo-shirts/"],"design_language_tipping_and_laurel_wreath_vs_pony_and_plain_collar":["https://www.styleforum.net/threads/which-brand-of-polo-shirts-are-better-ralph-lauren-fred-perry-or-lacoste.383601/","https://tumbleweedthrift.com/ralph-lauren-polo-shirts/"]}}}},"handle":"pique-buttoned-polo-5717-26300","storefront_path":"/en/men-clothing/polos/short-sleeves/pique-buttoned-polo--5717-26300","storefront_url":"https://ai.simons.ca/en/men-clothing/polos/short-sleeves/pique-buttoned-polo--5717-26300"}}