{"product":{"catalog_id":"1c676201-7a69-443d-bdb0-c57e46fe51b1","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"b4fbb20b-e09e-4c14-9244-859c826145a4","title":"Ecru Twill Shirt","description":"Ecru Twill Shirt is a men's long-sleeve dress shirt from BOSS by HUGO BOSS, made of fluid 100% cotton twill fabric. It features a spread collar, front button placket, single-button barrel cuffs, and a curved shirttail hem, with a fitted style and easy-iron finish. 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BOSS's slim fit is similarly defined, while the regular fit is more classic and relaxed.","q":"How does the fitted style compare to BOSS's regular or slim fit? Is it closer to a tailored fit or a more relaxed fit?"},{"a":"Yes, this shirt can be machine washed. The 'easy iron' finish helps resist wrinkles, making care simple—we recommend following the care label, typically machine wash warm and iron on low.","q":"Can this shirt be machine washed, or does the 'easy iron' feature require specific care?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/shirts/solid/ecru-twill-shirt--17052-1510628?colourId=0","deep_research":{"dimensions":{"competitive_value_vs_peers":{"title":"How this shirt compares to similar options at the same price","entries":{"twill_weave":"The twill construction, with its characteristic diagonal wale, yields a noticeably softer drape and greater opacity than the flat weaves used in many entry-level dress shirts, making the fabric feel more substantial against the skin and less likely to cling or show an undershirt — qualities that reinforce the tactile luxury expected at this price.","easy_iron_finish":"The 'Easy Iron' finish is a practical addition that chemically relaxes cotton fibers to minimize creasing after washing, a feature often reserved for shirts crossing the C$200 threshold; it directly translates to less time spent steaming or pressing, maintaining the shirt's polished appearance through a commute or travel day.","fitted_silhouette":"BOSS's 'fitted' cut on this shirt means a higher armhole and a tapered torso that hugs the body without pulling, creating a modern silhouette that mirrors a made-to-measure fit; for the off-the-rack buyer, this eliminates the common bagginess of a standard 'slim' from mass-market brands and reduces the need for post-purchase tailoring.","boss_diffusion_line":"As a sub-label of Hugo Boss — a German tailoring house founded in 1924 — BOSS carries the design DNA and quality control of a luxury brand, offering a degree of sartorial credibility that comparable minimalist shirts from COS or J.Crew, which are rooted in fast-fashion or mid-market supply chains, cannot claim.","neck_and_sleeve_sizing":"Unlike many contemporary minimalist brands that offer alpha-sizing (S/M/L), BOSS uses the traditional European collar sizing system (37–45) for this shirt, allowing a precise fit across both neck and sleeve length — a hallmark of genuine dress-shirt construction that ensures the shirt looks intentional, not boxy, when worn without a jacket."}},"easy_iron_finish_longevity":{"title":"What the easy iron finish really means and how it lasts","entries":{"wash_durability":"These crosslinking bonds gradually hydrolyze with repeated laundering, typically showing a noticeable softening of the wrinkle-resistant effect after 20–30 warm machine wash cycles, though the shirt never fully loses its shape memory—so an owner can expect a slight increase in ironing effort over time but never a return to untreated cotton behavior.","soft_hand_retention":"Unlike non-iron shirts that can feel stiff from heavier resin loads, easy iron treatments are formulated to retain fabric drape; the BOSS shirt's 'fluid' handle suggests a lighter finish that keeps the cotton's natural suppleness while still easing the ironing process.","twill_weave_synergy":"The 2/1 twill construction intrinsically resists creasing better than plain weave because its floating yarns allow the fabric to bend without forming sharp fold lines, so the easy iron finish on this shirt acts as an enhancer: it reduces ironing demand beyond the twill's already lower baseline, delivering a polished look with minimal effort.","crosslinking_resin_finish":"The easy iron property in cotton shirting is achieved through a crosslinking agent (commonly DMDHEU) that forms bonds with cellulose molecules, preventing them from breaking and reforming in wrinkled configurations; on the BOSS ecru twill shirt, this means the fibers resist rumpling after washing and require only a quick pass with an iron to restore a smooth surface."}}}},"handle":"ecru-twill-shirt-17052-1510628","storefront_path":"/en/men-clothing/shirts/solid/ecru-twill-shirt--17052-1510628","storefront_url":"https://ai.simons.ca/en/men-clothing/shirts/solid/ecru-twill-shirt--17052-1510628"}}