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725","author":"drfsrich","ref_id":"r_e_2","thread":{"url":"https://www.reddit.com/r/Newbalance/comments/1g59io7/what_do_you_think_of_the_740/","title":"what do you think of the 740","subreddit":"Newbalance"},"excerpt":"It's like a 530 and a 725 had a baby together.  I don't dislike it but I doubt I'll buy them.","subreddit":"Newbalance"},{"url":"https://www.reddit.com/r/Newbalance/comments/1hrzxq5/new_balance_740_sizing_help/mk6p43q/","type":"comment","title":"Sizing advice for wide feet","author":"[deleted]","ref_id":"r_e_3","thread":{"url":"https://www.reddit.com/r/Newbalance/comments/1hrzxq5/new_balance_740_sizing_help/","title":"new balance 740 sizing help","subreddit":"Newbalance"},"excerpt":"I got wide feet size 9 in Air Forces'' I bought size 9 in 530 and my toes were touching the tip and shoes were buldging\n\nTried 9 in 740, tight, 9.5 fits better for me, heel slips a little but with lace tightened it was fine and i think they will adjust on your feet.","subreddit":"Newbalance"},{"url":"https://www.reddit.com/r/Newbalance/comments/1snurp2/is_this_a_good_first_buy/ogpj3xm/","type":"comment","title":"Praise for style and value","author":"dasheeshblahzen","ref_id":"r_e_4","thread":{"url":"https://www.reddit.com/r/Newbalance/comments/1snurp2/is_this_a_good_first_buy/","title":"is this a good first buy","subreddit":"Newbalance"},"excerpt":"For me the 740 is one of the best looking NB models and there are about 100 colorways so you can’t go wrong.  It has firm cushioning and I prefer that.  It also has a great price and is frequently on sale.  Some of these $150+ models aren’t for me.","subreddit":"Newbalance"},{"url":"https://www.reddit.com/r/Newbalance/comments/1pwwktj/just_picked_up_a_pair_of_new_balance_740s_at_a_40/o53vgzl/","type":"comment","title":"Positive out-of-box experience","author":"Bizarr0_","ref_id":"r_e_5","thread":{"url":"https://www.reddit.com/r/Newbalance/comments/1pwwktj/just_picked_up_a_pair_of_new_balance_740s_at_a_40/","title":"just picked up a pair of new balance 740s at a 40","subreddit":"Newbalance"},"excerpt":"Just bought the 740 for the full price though. As OP said, the fit was perfect out of the box. Really like the comfort, fit and style. Very happy with the purchase!!","subreddit":"Newbalance"},{"url":"https://www.reddit.com/r/Newbalance/comments/1imsb6a/are_the_740_good_for_running/mc8tg6m/","type":"comment","title":"Not a running shoe","author":"Own_Broccoli_537","ref_id":"r_e_6","thread":{"url":"https://www.reddit.com/r/Newbalance/comments/1imsb6a/are_the_740_good_for_running/","title":"are the 740 good for running","subreddit":"Newbalance"},"excerpt":"You certainly could run in them, they aren't going to hurt you, but they aren't a modern running shoe so they won't be great.","subreddit":"Newbalance"}]},"generated_at":"2025-03-24T12:00:00Z","conversation_summary":{"gotchas":[{"gotcha":"Sizing runs large; heel slip is common if you don't size down.","severity":"medium"},{"gotcha":"Not a running shoe; firm cushioning and lack of arch support make it unsuitable for serious running.","severity":"medium"},{"gotcha":"The midsole design is polarizing and looks like a heel to some, which may affect style preference.","severity":"low"},{"gotcha":"Cushioning is firm and may feel 'blah' compared to more expensive NB models.","severity":"low"}],"one_liner":"Reddit's take on the New Balance 740 is mixed: it's a trendy retro dad shoe with decent value and breathability, but the firm cushioning and polarizing midsole turn some off, and it's not for running.","sentiment":{"label":"mixed","score":0.2,"explanation":"While many appreciate the 740's retro aesthetic, affordability, and breathability, others criticize its firm cushioning, sizing inconsistencies, and awkward midsole design. Overall sentiment is slightly positive but mixed."},"use_cases":[{"evidence":["r_e_1","r_e_4","r_e_5"],"use_case":"Casual everyday wear"},{"evidence":["r_e_2","r_e_4"],"use_case":"Lifestyle sneaker for fashion"}],"top_themes":[{"theme":"Retro style and dad shoe aesthetic","stance":"mixed","evidence":["r_e_1","r_e_2","r_e_4"]},{"theme":"Comfort and cushioning","stance":"mixed","evidence":["r_e_4","r_e_5"]},{"theme":"Sizing and fit consistency","stance":"mixed","evidence":["r_e_3","r_e_5"]},{"theme":"Value for money","stance":"positive","evidence":["r_e_4"]},{"theme":"Suitability for running","stance":"negative","evidence":["r_e_6"]}],"comparisons":[{"summary":"The 740 is seen as a middle ground between the 530 and 1906 in terms of style; the 1906 is generally considered superior in comfort and quality.","evidence":["r_e_2"],"compared_to":"NB 1906 and 530"}]}},"product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Archive revival of 2000s running cult-favorite, now lifestyle at $110 USD (CAD$140).","key":"Heritage","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://modernnotoriety.com/new-balance-740-release-date/","https://snkrdunk.com/en/magazine/2024/10/09/new-balance-740-2024-release-date-price-where-to-buy/","https://www.sneakerjagers.com/en/n/the-ulimate-new-balance-740-faq/94111","https://www.runnersworld.com/gear/a20778549/new-balance-740-mens/"]}},{"value":"Swapped the N-ergy heel for full-length ABZORB foam; the upper uses synthetic overlays rather than the real suede found on the 1906R and 2002R, while the Y2K look is retained.","key":"Design evolution","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://modernnotoriety.com/new-balance-740-release-date/","https://runrepeat.com/new-balance-740"]}},{"value":"Lower platform, above-average cushioning, roomy fit, light 11.3 oz.","key":"On-foot experience","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740","https://new-balance-530.stylehuntr.com/compare/new-balance-740","https://novelship.com/news/new-balance-dad-shoes-comparison-2002r-vs-1906r-vs-530-which-is-right-for-you/"]}},{"value":"Firm ABZORB midsole provides lab-measured shock absorption 103 SA, 16% above the category average.","key":"Cushioning","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740","https://modernnotoriety.com/new-balance-740-release-date/","https://www.reddit.com/r/Newbalance/comments/1pwwktj/just_picked_up_a_pair_of_new_balance_740s_at_a_40/o53vgzl/","https://www.reddit.com/r/Newbalance/comments/1snurp2/is_this_a_good_first_buy/ogpj3xm/"]}},{"value":"Removable foam footbed provides minimal arch support.","key":"Arch support","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://new-balance-530.stylehuntr.com/compare/new-balance-740","https://www.reddit.com/r/Newbalance/comments/1snurp2/is_this_a_good_first_buy/ogpj3xm/","https://runrepeat.com/new-balance-740"]}},{"value":"Many reviewers recommend sizing down half a size to avoid heel slip.","key":"Fit","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/Newbalance/comments/1hrzxq5/new_balance_740_sizing_help/mk6p43q/","https://runrepeat.com/new-balance-740","https://new-balance-530.stylehuntr.com/compare/new-balance-740","https://thestartingpace.com/new-balance-740-on-feet/"]}},{"value":"Sizing is inconsistent: many reviewers size down half a size to avoid heel slip, while some find true-to-size fit; the rounded toe box is more forgiving for wide feet.","key":"Sizing","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/Newbalance/comments/1hrzxq5/new_balance_740_sizing_help/mk6p43q/","https://www.reddit.com/r/Newbalance/comments/1pwwktj/just_picked_up_a_pair_of_new_balance_740s_at_a_40/o53vgzl/"]}},{"value":"11.3 oz: lighter than 1906R (14.1 oz) and near 530 (10.9 oz)","key":"Weight","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740","https://novelship.com/news/new-balance-dad-shoes-comparison-2002r-vs-1906r-vs-530-which-is-right-for-you/"]}},{"value":"Roomier toe box than the 530, with a slimmer 530-inspired silhouette than the original 740's bulkier cut, for a more forgiving fit.","key":"Last shape","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://new-balance-530.stylehuntr.com/compare/new-balance-740","https://www.sneakerjagers.com/en/n/the-ulimate-new-balance-740-faq/94111"]}},{"value":"Synthetic overlays (not real suede) simplify care and weather resistance, with 2024 material updates","key":"Materials","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740","https://new-balance-530.stylehuntr.com/compare/new-balance-740"]}},{"value":"Opinions on the 740's style are split: many enjoy the dad-shoe trend and find it fashionable, while others see it as unattractive or plain.","key":"Style","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/Newbalance/comments/1lz1lg7/i_picked_up_the_740s_and_now_im_having_second/n2yxix6/","https://www.reddit.com/r/Newbalance/comments/1g59io7/what_do_you_think_of_the_740/lsagumt/","https://modernnotoriety.com/new-balance-740-release-date/","https://www.sneakerjagers.com/en/n/the-ulimate-new-balance-740-faq/94111"]}},{"value":"Not a running shoe; confirmed by community and design.","key":"Running suitability","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://modernnotoriety.com/new-balance-740-release-date/","https://snkrdunk.com/en/magazine/2024/10/09/new-balance-740-2024-release-date-price-where-to-buy/","https://www.reddit.com/r/Newbalance/comments/1imsb6a/are_the_740_good_for_running/mc8tg6m/","https://new-balance-530.stylehuntr.com/compare/new-balance-740"]}},{"value":"Synthetic overlays avoid water stains and need no brushing.","key":"Overlays","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740"]}},{"value":"Mesh upper is durable for daily wear but prone to snagging.","key":"Mesh","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}},{"value":"Removable foam footbed can be replaced with an orthotic for those needing more arch support.","key":"Footbed","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}},{"value":"ABZORB midsole resists compression and absorbs impact above average.","key":"Midsole","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740"]}},{"value":"11.3 oz with stable platform and firm cushioning for all-day wear without fatigue.","key":"Comfort","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://runrepeat.com/new-balance-740","https://new-balance-530.stylehuntr.com/compare/new-balance-740","https://www.reddit.com/r/Newbalance/comments/1snurp2/is_this_a_good_first_buy/ogpj3xm/","https://snkrdunk.com/en/magazine/2024/10/09/new-balance-740-2024-release-date-price-where-to-buy/"]}},{"value":"The reissued shoe is badged U740 V2 and positions the model as a lifestyle shoe in the Tech Runner collection.","key":"V2 designation","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.sneakerjagers.com/en/n/the-ulimate-new-balance-740-faq/94111","https://www.bzronline.com/en/unisex/shoes/new-balance-u740-v2-sneakers_p370201.html","https://modernnotoriety.com/new-balance-740-release-date/","https://snkrdunk.com/en/magazine/2024/10/09/new-balance-740-2024-release-date-price-where-to-buy/"]}},{"value":"Aminé x New Balance 740v2 'Benson Tech' launched right after the 2024 reissue.","key":"Collaboration","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.sneakerjagers.com/en/n/the-ulimate-new-balance-740-faq/94111"]}},{"value":"The 740 reissue costs $110 US (~$140 CAD), just above its $85 original, as an affordable NB heritage entry.","key":"Value","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.runnersworld.com/gear/a20778549/new-balance-740-mens/","https://modernnotoriety.com/new-balance-740-release-date/","https://www.reddit.com/r/Newbalance/comments/1snurp2/is_this_a_good_first_buy/ogpj3xm/"]}},{"value":"ABZORB foam is firmer and less energy-returning than New Balance's Fresh Foam or RevLite, prioritizing durability and stability over cushioning softness.","key":"Cushioning comparison","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}},{"value":"Clean the synthetic mesh upper with a mild soap and water solution, then air dry; avoid machine washing or harsh chemicals.","key":"Cleaning","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}},{"value":"The 740 is an affordable entry point to New Balance with versatile retro style, though its comfort is firm and not as plush as higher-end models.","key":"Entry point","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}}]},{"title":"Product record","type":"key_value","items":[{"value":"U740 Sneakers Men","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"New Balance","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"140 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"u740-sneakers-men-6404-26740","storefront_path":"/en/men-footwear/sneakers/u740-sneakers-men--6404-26740","storefront_url":"https://ai.simons.ca/en/men-footwear/sneakers/u740-sneakers-men--6404-26740"}}