{"product":{"catalog_id":"2889bb25-15bc-4d18-a5e8-00b90d2bc114","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"a9210e7c-2e1c-47f2-a525-b329725e9535","title":"Lokki Pure Wool Rug See Available Sizes","description":"The Marimekko Lokki Pure Wool Rug is a hand-tufted area rug crafted from pure New Zealand wool with a low pile height. Its iconic Lokki pattern features large, wavy two-tone shapes in charcoal and beige, creating a bold graphic contrast. 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For spills, blot immediately with a mild wool-safe detergent and water; professional dry cleaning is recommended for deep cleaning.","q":"What is the recommended cleaning method for this wool rug, and does it shed significantly during the first few months?"},{"a":"Yes, the low-pile pure New Zealand wool is naturally resilient and well-suited for moderate to high-traffic areas. Hand-tufted construction is sturdy, but we recommend using a rug pad to reduce wear and prevent slipping.","q":"Is this rug suitable for high-traffic areas, and how does the low-pile wool hold up to daily wear and tear?"},{"a":"The product listing does not specify the backing material, but most hand-tufted wool rugs use a cotton or latex backing. To protect hardwood floors, we strongly advise using a rug pad underneath — it prevents scratches and allows airflow to avoid discoloration.","q":"What material is the rug backing made of, and is it safe for use on hardwood floors without causing scratches or discoloration?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/lokki-pure-wool-rug-see-available-sizes--21438-26101293","deep_research":{"dimensions":{"new_zealand_wool_benefits":{"title":"Why New Zealand wool is chosen for premium rugs","entries":{"lanolin_stain_buffer":"A residual coating of natural lanolin on the wool fibers makes spills bead up momentarily rather than soaking in instantly, giving you a built-in stain-defense window that requires no chemical treatment — for a rug in a dining area or living room this buys precious seconds to blot a spill before it sets, an advantage synthetic rugs don’t have.","crimp_based_resilience":"Each New Zealand wool fiber has a natural helical crimp that behaves like a tiny spring, and at the carpet-grade fineness of 28–32 microns it gives this hand-tufted low-pile rug the ability to spring back after compression — so in high-traffic zones the Lokki holds its shape and pattern definition instead of developing packed-down wear paths.","renewable_biodegradable":"New Zealand wool is an annually renewable resource — each sheep grows a new fleece every year — and at the end of its long life the Lokki rug will biodegrade completely without shedding microplastic fibers into the water supply, a stark contrast to synthetic rugs that persist in landfills for centuries.","sound_thermal_insulation":"The crimped wool fibers trap air in millions of tiny pockets, turning the Lokki’s tufted surface into both a sound-damping layer that reduces footstep noise and a thermal buffer that keeps the floor warmer underfoot — a dual-performance benefit that comes without the thick pile of a shag rug, preserving the low-profile silhouette and pattern visibility.","inherent_flame_resistance":"Wool’s protein structure makes it naturally flame-resistant and self-extinguishing — it won’t melt or drip like polypropylene — so placing this rug in a room with a fireplace or candles adds a passive layer of fire safety without any added chemicals.","hypoallergenic_indoor_air_quality":"The microscopic surface of wool resists dust mites and mold, and its protein structure actively absorbs airborne pollutants like formaldehyde — making the Lokki a quiet air-quality ally in bedrooms or nurseries, completely free of the VOC off-gassing that synthetic rugs can emit.","natural_whiteness_for_color_fastness":"The raw New Zealand wool fleece is among the whitest in the world, meaning the dyes on the Lokki rug are applied to a completely neutral base — the bold black and yellow patterns stay true to Marimekko's intended palette without the muddying undertone that lesser wools impart, so the graphic design reads as crisp on the floor as it does on screen."},"entry_quotes":{"lanolin_stain_buffer":[{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"Lanolin makes the fiber surface slightly water repellent. When you spill something on a wool rug, the liquid tends to bead on the surface for a moment before absorbing."}],"crimp_based_resilience":[{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"New Zealand wool holds up because of the natural crimp in each fiber strand. That crimp isn’t just texture. It acts mechanically like a coil spring."},{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"The fiber diameter sits around 28 to 32 microns for the carpet-grade wool we use."}],"renewable_biodegradable":[{"url":"https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","quote":"Wool is the ultimate renewable resource. Every year sheep grow a glorious new fleece which must be shorn for the health and hygiene of the animal."},{"url":"https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","quote":"At the end of its life, wool can be returned to the soil and will degrade in a few months releasing nutrients into the ecosystem."}],"sound_thermal_insulation":[{"url":"https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","quote":"Due to the porosity of wool, sound waves penetrate wool fibres and dissipate. Wool carpets and insulation reduce noise within and between rooms."},{"url":"https://carpetsandmore.eu/product/welniany-dywan-lokki-butter/","quote":"Improves acousticsthe room and dampens sounds"}],"inherent_flame_resistance":[{"url":"https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs","quote":"New Zealand wool rugs are also naturally flame-resistant, self-extinguishing if exposed to fire rather than melting or spreading flames ."},{"url":"https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","quote":"Wool is less flammable than synthetics and does not melt."}],"hypoallergenic_indoor_air_quality":[{"url":"https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs","quote":"They are hypoallergenic, resisting the dust mites and mold that can trigger allergies in synthetic alternatives."},{"url":"https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","quote":"Small pores in the wool fibre effectively absorb certain pollutants from the air creating a healthier indoor air environment."}],"natural_whiteness_for_color_fastness":[{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"New Zealand wool comes out of processing genuinely white. Not close to white. Actually white."},{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"New Zealand wool, partly due to the mineral content of the South Island's pastures and partly due to the breeds favored there, produces among the whitest raw fleece of any wool-producing region in the world."}]},"entry_sources":{"lanolin_stain_buffer":["https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"],"crimp_based_resilience":["https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"],"renewable_biodegradable":["https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"],"sound_thermal_insulation":["https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","https://carpetsandmore.eu/product/welniany-dywan-lokki-butter/"],"inherent_flame_resistance":["https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs","https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/"],"hypoallergenic_indoor_air_quality":["https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs","https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/"],"natural_whiteness_for_color_fastness":["https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/"]}},"black_contrast_room_impact":{"title":"How the black-and-taupe colorway changes a room","entries":{"directional_wave_motion":"The Lokki's continuous horizontal wave lines create a sense of lateral flow that can visually widen a narrow room when oriented with the waves running across the shorter axis; placing the rug parallel to a hallway's length or in front of a sofa with the waves moving left-to-right amplifies the perception of width, a practical trick for balancing rectangular spaces.","cut_pile_texture_and_shadow":"Hand-tufted wool's dense cut-pile construction traps shadow along the edge of each black wave, giving the pattern a subtle sculptural definition that shifts throughout the day as light angles change — this built-in dimensionality adds a handcrafted, art-object feel that flat-printed rugs lack, enriching the room's tactile atmosphere.","low_cut_pile_light_absorption":"The Lokki's low hand-tufted wool pile reflects minimal light, so the black waves remain deeply saturated even in brightly lit rooms — unlike glossy synthetic rugs where blacks can appear washed out, this matte quality ensures the pattern reads as rich and intentional under both daylight and evening lamps.","marimekko_mid_century_lineage":"As one of Marimekko's most recognized graphic patterns, the Lokki design carries a timeless modernism that blends organic mid-century character with architectural confidence; the black-on-beige iteration retains the pattern's cheerful roots while grounding the space — ideal for interiors mixing natural wood, white walls, and clean-lined furniture.","taupe_ground_as_contrast_buffer":"The taupe-beige background between the black waves acts as a visual buffer that prevents the rug from merging into dark wood or charcoal floors, a common issue with solid black rugs; it also softens the rug's visual weight so the pattern feels dramatic but not heavy, making it viable for smaller rooms without overwhelming the space.","pattern_scale_and_room_footprint":"Because the Lokki pattern repeats identically across all sizes, the 170x240cm version concentrates the graphic into a tight, focused area that works as a defined accent under a coffee table, while the 250x350cm size spreads the same wave motif over a surface comparable to a king-size mattress, shifting the rug's role to an expansive room-defining foundation."}},"lokki_seagull_pattern_design":{"title":"The story and design lineage of the Lokki pattern","entries":{"curtain_shadow_inspiration":"Maija Isola devised the Lokki pattern after noticing how sunlight casting undulating shadows through a striped curtain transformed the fabric's appearance — the core idea being that a wave print makes even a small piece of fabric look abundantly folded, a visual trick that gives this rug an expansive, fluid motion on the floor.","abundantly_folded_design_intent":"Isola's design principle for Lokki — that a wave pattern makes a small surface look abundantly folded — means this rug works to visually expand a room despite its actual footprint, making it a strategic choice for smaller spaces or for adding a sense of movement beneath furniture.","decades_spanning_home_textile_presence":"Lokki has lived across Marimekko's bedding, blankets, and towels for decades; its transition to a hand-tufted wool rug places the iconic wave motif underfoot, connecting it to a long lineage of Finnish home textiles while leveraging wool's warmth and durability for a different tactile experience.","paper_cut_origins_meet_hand_tufted_wool":"Lokki's wave motif was originally cut from colored paper by Maija Isola, a hands-on creation method that makes the hand-tufted pure New Zealand wool construction of this rug particularly fitting, as it extends the handicraft ethos from pattern inception to finished floor piece."},"entry_quotes":{"curtain_shadow_inspiration":[{"url":"https://www.nordicnest.com/brands/marimekko/lokki-fabric/","quote":"Maija Isola took inspiration for the wavy pattern from a stripy curtain she saw hanging in front of a window. When the sun shone through the curtains, the cast shadow created a similar effect to the Lokki pattern."}],"abundantly_folded_design_intent":[{"url":"https://www.connox.com/marimekko/marimekko-lokki.html","quote":"Maija had a sudden intuition: when a fabric is printed with waves, even a small piece of such a fabric appears abundantly folded."}],"decades_spanning_home_textile_presence":[{"url":"https://www.connox.com/marimekko/marimekko-lokki.html","quote":"Today, the elegant wave pattern from Marimekko can be found on bed linen, blankets and towels."}],"paper_cut_origins_meet_hand_tufted_wool":[{"url":"https://www.nordicnest.com/brands/marimekko/lokki-fabric/","quote":"She created the pattern by simply cutting the wavy form into some colored paper."}]},"entry_sources":{"curtain_shadow_inspiration":["https://www.connox.com/marimekko/marimekko-lokki.html","https://www.nordicnest.com/brands/marimekko/lokki-fabric/"],"abundantly_folded_design_intent":["https://www.connox.com/marimekko/marimekko-lokki.html"],"decades_spanning_home_textile_presence":["https://www.connox.com/marimekko/marimekko-lokki.html"],"paper_cut_origins_meet_hand_tufted_wool":["https://www.nordicnest.com/brands/marimekko/lokki-fabric/"]}},"marimekko_brink_campman_rugs":{"title":"The collaboration behind Marimekko's rug collection","entries":{"brink_campman_partnership":"Produced under a collaboration with Brink & Campman, a Dutch manufacturer that has been making rugs for over 125 years, this rug carries a legacy of specialist hand-tufting that ensures the wool fibers are densely anchored and the pattern edges are clean—a noticeable step up from generic hand-tufted imports.","lokki_butter_color_naming":"The 'Patterned Yellow' variant is officially named 'butter' in Marimekko’s product catalog, indicating a warm, muted yellow that functions as a versatile neutral—it’s far softer than a primary yellow and pairs easily with natural wood, grey, or white interiors.","custom_sizing_availability":"Beyond the standard size range, Lokki can be ordered in custom dimensions via the Brink & Campman program, which means the pattern scales up or down without distorting the wave proportion—ideal for non-standard spaces like long hallways or tight alcoves.","cut_and_loop_pile_construction":"Lokki uses a cut-and-loop pile technique that creates a tactile surface with two distinct heights—the loop sections catch light and add texture, while the cut sections feel softer underfoot, so the wavy motif appears to shift subtly as you change viewing angle.","60th_anniversary_launch_context":"The rug collection was introduced in 2024 to coincide with the 60th anniversary of the Unikko print, marking the Lokki rug as part of a celebratory product line that received heightened design and material investment rather than a routine catalog update.","maija_isola_s_sunlight_inspired_design":"The pattern originated from a moment in the 1960s when designer Maija Isola observed sunlight casting wavy shadows through a curtain—this rug takes that fleeting visual and fixes it in New Zealand wool, turning a room into an artistic statement rooted in one of Marimekko’s most beloved anecdotes."},"entry_quotes":{"brink_campman_partnership":[{"url":"https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"In collaboration with Dutch company Brink & Campman, an attractive collection of rugs has been developed for both indoor and outdoor use. Born out of a passion for craftsmanship and sustainability, Brink & Campman has been making rugs for over 125 years."}],"lokki_butter_color_naming":[{"url":"https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"LOKKI butter 133901"}],"custom_sizing_availability":[{"url":"https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"custom sizes on request"}],"cut_and_loop_pile_construction":[{"url":"https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"cut & loop pile"}],"60th_anniversary_launch_context":[{"url":"https://unitexint.com/marimekko-designer-rug-collection/","quote":"In the 60th anniversary year of the Unikko design, Marimekko is launching a new range of products for interiors. In collaboration with Dutch company Brink & Campman, an attractive collection of rugs has been developed for both indoor and outdoor use."}],"maija_isola_s_sunlight_inspired_design":[{"url":"https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"The idea for the Lokki (seagull) pattern came to Maija Isola when she was looking at a window with a curtain drawn across it. The sun was shining, and the wide folds of the curtain formed wavy shadows on the fabric."}]},"entry_sources":{"brink_campman_partnership":["https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"lokki_butter_color_naming":["https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"custom_sizing_availability":["https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"cut_and_loop_pile_construction":["https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"60th_anniversary_launch_context":["https://unitexint.com/marimekko-designer-rug-collection/"],"maija_isola_s_sunlight_inspired_design":["https://brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"]}},"designer_rug_price_comparison":{"title":"How the Marimekko Lokki compares to similar designer wool rugs","entries":{"100_new_zealand_wool_cost_driver":"By specifying 100% New Zealand wool — a long‑staple, resilient fiber respected for its softness and durability — the Lokki incurs a significantly higher raw‑material cost than hand‑tufted rugs made from generic or blended wools, which is the main reason its per‑square‑foot price reaches about $37 CAD.","maija_isola_mid_century_finnish_heritage":"The LOKKI pattern was originally created by Marimekko designer Maija Isola in the 1960s, meaning a meaningful share of the $2,249 CAD price goes toward licensing an authentic mid-century Finnish textile design that carries cultural and collector value beyond its function as a floor covering.","vs_mass_market_hand_tufted_wool_joon_loloi_jude":"At $2,249 CAD (roughly $1,670 USD) for the 200x280cm, the Lokki costs more than double the $719 USD price of a similarly constructed hand-tufted 100% wool rug like the Joon Loloi Jude in a larger 8'x10' size — a price gap that isolates the value of the Marimekko design license and premium New Zealand wool from the common hand-tufting technique."},"entry_quotes":{"100_new_zealand_wool_cost_driver":[{"url":"https://www.inkandbrayer.co.nz/products/marimekko-lokki-butter-wool-floor-rug","quote":"100% High Quality NZ Wool"}],"maija_isola_mid_century_finnish_heritage":[{"url":"https://www.inkandbrayer.co.nz/products/marimekko-lokki-butter-wool-floor-rug","quote":"The iconic Lokki \"seagull\" pattern, originally designed by Maija Isola, reappears here as a series of elegant, flowing wavy lines that evoke the gentle rise and fall of wings or water"}],"vs_mass_market_hand_tufted_wool_joon_loloi_jude":[{"url":"https://www.joonloloi.com/shop/product/jude-hand-tufted-wool-rug","quote":"$719"},{"url":"https://www.joonloloi.com/shop/product/jude-hand-tufted-wool-rug","quote":"Jude is hand tufted of 100% wool by artisans in India with a medium pile of 0.50”."}]},"entry_sources":{"100_new_zealand_wool_cost_driver":["https://www.inkandbrayer.co.nz/products/marimekko-lokki-butter-wool-floor-rug"],"maija_isola_mid_century_finnish_heritage":["https://www.inkandbrayer.co.nz/products/marimekko-lokki-butter-wool-floor-rug"],"vs_mass_market_hand_tufted_wool_joon_loloi_jude":["https://www.joonloloi.com/shop/product/jude-hand-tufted-wool-rug"]}},"hand_tufted_construction_quality":{"title":"What hand-tufted construction means for feel and durability","entries":{"12mm_pile_height":"At 12mm, the pile sits at the upper edge of the medium-height category (6–12mm is standard for medium-pile rugs), so this rug feels noticeably plusher and more cushioned underfoot than typical low-pile wool rugs, while still being easy to vacuum and resistant to deep dirt entrapment.","lanolin_spill_defense":"New Zealand wool naturally carries lanolin, a wax that causes liquid spills to bead up on contact rather than absorb instantly — this buys you a brief window to blot a mess before it stains, adding everyday practicality to the rug's plush surface.","sculptural_pile_carving":"The Lokki pattern is not just printed but physically built into the rug by tufting the wave bands higher than the background and carving the pile — this creates a three-dimensional, light-responsive texture that shifts with viewing angle and gives the floor a genuine handcrafted dimensionality.","new_zealand_wool_resilience":"Pure New Zealand wool's long-staple fibers have a pronounced natural crimp that compresses and rebounds like a spring — this structural elasticity means the rug resists matting and retains the crisp definition of the raised Lokki pattern even under frequent foot traffic.","hand_tufted_cut_pile_surface":"Hand-tufting pushes yarn through a canvas with a tufting gun and shears the loops into a dense, uniform cut pile — the result is a velvety, soft-yet-supportive feel that approaches the luxury of hand-knotted wool at a lower cost, with a typical lifespan of 5 to 15 years under household use."},"entry_quotes":{"12mm_pile_height":[{"url":"https://inkandbrayer.com.au/products/marimekko-lokki-butter-wool-floor-rug","quote":"- Pile Height: 12MM"},{"url":"https://mirugcle.com/tufted-rug-pile-type/","quote":"Approximately 6-12 mm (0.25-0.5 inch)"}],"lanolin_spill_defense":[{"url":"https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/","quote":"Wool contains a natural wax called lanolin. This substance stops dirt and liquid from penetrating the fiber immediately."}],"sculptural_pile_carving":[{"url":"https://inkandbrayer.com.au/products/marimekko-lokki-butter-wool-floor-rug","quote":"Each undulating band is plushly raised and contrasted against the lighter ground, creating a subtle yet captivating sculptural texture that dances with light and shadow across the velvety pile."}],"new_zealand_wool_resilience":[{"url":"https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/","quote":"Wool fibers are naturally resilient. Think of a spring; when you compress it, it bounces back. Wool does the same thing."},{"url":"https://dgfloors.com/wool-pile-rug/","quote":"In a wool pile rug, those fibers stand upright and spring back after compression, thanks to wool’s natural crimp and elasticity."}],"hand_tufted_cut_pile_surface":[{"url":"https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/","quote":"Hand-tufted rugs usually have a thick, dense pile. Walking on them barefoot feels soft and supportive, unlike the plastic feel of nylon or polypropylene."},{"url":"https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/","quote":"A hand-tufted rug is not tied knot-by-knot like a traditional Persian rug. Instead, an artisan uses a hand-operated tool, often called a tufting gun, to push yarn through a fabric backing."},{"url":"https://indiancarpets.in/hand-knotted-rugs-vs-hand-tufted/","quote":"A hand tufted carpet generally lasts between 5 and 15 years depending on maintenance and traffic levels."}]},"entry_sources":{"12mm_pile_height":["https://inkandbrayer.com.au/products/marimekko-lokki-butter-wool-floor-rug","https://mirugcle.com/tufted-rug-pile-type/"],"lanolin_spill_defense":["https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/"],"sculptural_pile_carving":["https://inkandbrayer.com.au/products/marimekko-lokki-butter-wool-floor-rug"],"new_zealand_wool_resilience":["https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/","https://dgfloors.com/wool-pile-rug/"],"hand_tufted_cut_pile_surface":["https://www.dwellz.co.uk/wool-hand-tufted-rugs-pros-cons-and-care-tips/","https://indiancarpets.in/hand-knotted-rugs-vs-hand-tufted/"]}}}},"handle":"lokki-pure-wool-rug-see-available-sizes-21438-26101293","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/lokki-pure-wool-rug-see-available-sizes--21438-26101293","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/lokki-pure-wool-rug-see-available-sizes--21438-26101293"}}