{"product":{"catalog_id":"2dba2643-8e49-4a5b-95f7-146121261995","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"52c9aad6-a886-45d0-b363-c2a393127a71","title":"Alpha Chain Exclusive Simons X Midi34 Collection","description":"This is a 14-carat gold-plated 925 sterling silver necklace from the exclusive Simons X Midi34 Collection, featuring a single-letter pendant that can display the first letter of a name. It has an adjustable extender chain and clasp, measures 19.5 inches (49.5 cm) in length, and is designed in Canada. The necklace is suitable for personal wear or as a personalized gift.","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401?colourId=4","brand":"Midi34","condition":"new","product_category":"women accessories > jewellery > brand name jewellery","material":"14k gold plated sterling silver","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/16312/224401/4/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1784703002769-0","url":"https://imagescdn.simons.ca/images/16312/224401/4/A1_2.jpg","alt_text":"Alpha chain Exclusive Simons x Midi34 collection product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-style product shot on a neutral white background with soft, even lighting and a slight shadow under the pendant.","observations":[{"key":"Background","kind":"feature","value":"Uniform light neutral white background filling the frame.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft, even lighting with subtle shadow directly beneath the pendant and faint highlights along the chain links.","regions":[{"x":0.43,"y":0.86,"width":0.14,"height":0.06,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Necklace is centered vertically and horizontally, displayed hanging so the pendant rests near the lower third of the frame; image is cropped so upper chain exits the top edge.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm metallic gold","part":"chain and pendant","regions":[{"x":0.12,"y":0,"width":0.12,"height":0.95,"confidence":"high"},{"x":0.76,"y":0,"width":0.12,"height":0.95,"confidence":"high"},{"x":0.445,"y":0.74,"width":0.11,"height":0.14,"confidence":"high"}],"subject":"product","description":"Warm metallic gold with a glossy reflective finish appearing consistent across links and pendant.","estimated_hex":"#D9B24C"}],"product":{"summary":"Delicate gold-tone cable chain necklace shown full-length with a small metal 'J' pendant hanging at center bottom.","observations":[{"key":"Chain geometry","kind":"feature","value":"Thin, fine cable-style chain running from top left to top right and converging at the pendant; links are small and uniformly oval.","regions":[{"x":0.12,"y":0,"width":0.12,"height":0.95,"confidence":"high"},{"x":0.76,"y":0,"width":0.12,"height":0.95,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pendant shape","kind":"feature","value":"Small single-letter pendant in the shape of the character 'J' hanging from the chain at the image center bottom; pendant is narrow with a slight serif or curl at the lower tip.","regions":[{"x":0.445,"y":0.74,"width":0.11,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Metal finish","kind":"feature","value":"Shiny metallic gold finish on both chain and pendant with small specular highlights visible along links and pendant edges.","regions":[],"evidence_status":"direct"},{"key":"Connection detail","kind":"feature","value":"Pendant is attached by a small loop integrated into the top of the 'J' that links to the chain; the connection area is visible and centered.","regions":[{"x":0.455,"y":0.72,"width":0.08,"height":0.07,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Occluded elements","kind":"feature","value":"No clasp or fastening is visible in the image; the top ends of the chain exit the frame.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4298286","4298288","4298289","4298293","4468919","4468921"]}],"price":"69 CAD","sale_price":"29.95 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4298286","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401?colourId=2","image":{"id":"img-variant-4298286","url":"https://imagescdn.simons.ca/images/16312/224401/2/A1_2.jpg","alt_text":"Alpha chain Exclusive Simons x Midi34 collection - C - ONE SIZE variant image","position":1,"variant_ids":["4298286"]},"price":{"value":69,"currency":"CAD"},"title":"Alpha Chain Exclusive Simons X Midi34 Collection - C - One Size","option1":"C","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/16312/224401/2/A1_2.jpg","sale_price":{"value":29.95,"currency":"CAD"},"variant_id":"4298286","availability":"in_stock"},{"sku":"4298289","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401?colourId=5","image":{"id":"img-variant-4298289","url":"https://imagescdn.simons.ca/images/16312/224401/2/A1_2.jpg","alt_text":"Alpha chain Exclusive Simons x Midi34 collection - K - ONE SIZE variant image","position":2,"variant_ids":["4298289"]},"price":{"value":69,"currency":"CAD"},"title":"Alpha Chain Exclusive Simons X Midi34 Collection - K - One Size","option1":"K","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/16312/224401/5/A1_2.jpg","sale_price":{"value":29.95,"currency":"CAD"},"variant_id":"4298289","availability":"in_stock"},{"sku":"4468919","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401?colourId=10","image":{"id":"img-variant-4468919","url":"https://imagescdn.simons.ca/images/16312/224401/2/A1_2.jpg","alt_text":"Alpha chain Exclusive Simons x Midi34 collection - White - ONE SIZE variant image","position":3,"variant_ids":["4468919"]},"price":{"value":69,"currency":"CAD"},"title":"Alpha Chain Exclusive Simons X Midi34 Collection - White - One Size","option1":"White","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/16312/224401/10/A1_2.jpg","sale_price":{"value":29.95,"currency":"CAD"},"variant_id":"4468919","availability":"in_stock"},{"sku":"4468921","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401?colourId=12","image":{"id":"img-variant-4468921","url":"https://imagescdn.simons.ca/images/16312/224401/2/A1_2.jpg","alt_text":"Alpha chain Exclusive Simons x Midi34 collection - Ivory/Cream Beige - ONE SIZE variant image","position":4,"variant_ids":["4468921"]},"price":{"value":69,"currency":"CAD"},"title":"Alpha Chain Exclusive Simons X Midi34 Collection - Ivory/cream Beige - One Size","option1":"Ivory/Cream Beige","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/16312/224401/12/A1_2.jpg","sale_price":{"value":29.95,"currency":"CAD"},"variant_id":"4468921","availability":"in_stock"}],"item_group_title":"Alpha Chain <b>exclusive Simons X Midi34 Collection</b>","size_system":"US","gender":"female","is_digital":"false","review_count":2,"q_and_a":[{"a":"The available variants listed are 'C' and 'K', along with options like 'White' and 'Ivory/Cream Beige'. This suggests that 'C' and 'K' are the initial letter options currently offered, but the product description says 'Wear the first letter in your or your loved one's name!', implying personalization may be possible. We recommend contacting the seller for specific letter availability.","q":"How do I select the initial letter I want? The product variants show C and K — are those the only options, or can I request a specific letter?"}],"reviews":[{"date":"January 1, 2025","title":"Lettre beaucoup trop petite","rating":1,"content":"Lettre beaucoup trop petite","reviewer_name":"Monica E."},{"date":"April 18, 2025","title":"Satisfaction","rating":5,"content":"Très bel article, qualité du produit, conforme aux attentes.","reviewer_name":"Francine T."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401?colourId=4","deep_research":{"dimensions":{"competitive_value_at_sale":{"title":"Value compared to other initial necklaces","entries":{"57_markdown_vs_white_variant_s_28":"While the white colorway of this necklace is still listed at $49.95 (a 28% discount off the $69 regular price), the yellow gold version is priced at $29.95 — a 57% reduction that represents the deepest clearance within the collection, effectively halving the cost of entry compared to its own sibling.","exclusive_simons_partnership_since_2019":"Midi34 and La Maison Simons have collaborated annually since 2019, creating pieces that are only available through Simons; this sustained partnership lends the necklace a boutique-exclusive status that differentiates it from mass-market initial jewelry, yet the sale price places it below most generic alternatives.","regular_price_advantage_over_jewlr_and_talisa":"Even before the markdown, the $69 CAD regular price undercuts comparable gold-plated sterling silver initial necklaces: Jewlr’s equivalent lists for $197 (on sale for $139) and Talisa’s Helena at $125, meaning that at full price this necklace already halved the typical cost of entry for gold-plated silver, and the sale drops it to a quarter of Jewlr’s sale price.","sterling_silver_base_vs_base_metal_competitors":"At $29.95 CAD, this necklace occupies a price bracket where most initial pieces use gold plating over brass or base metal — Ana Luisa ($35–$55) and BaubleBar ($38–$58) both plate over base metal — while this Midi34 piece uses 14k gold-plated 925 sterling silver, a material usually found in the $125+ range (e.g., Talisa’s Helena at $125 and Jewlr’s 18k gold-plated silver at $139).","midi34_s_higher_priced_stainless_steel_alternative":"Midi34’s own Alpha Minimalist Necklace sells for $79 CAD with a 14-carat gold-plated stainless steel construction; this Simons-exclusive version upgrades to 925 sterling silver at a regular price $10 lower, and at the sale price of $29.95 it offers a better material at a fraction of the cost."},"entry_quotes":{"57_markdown_vs_white_variant_s_28":[{"url":"https://www.stylight.ca/Item/Midi34/Womens-Alpha-Chain-Exclusive-Simons-X-Midi34-Collection--36973c6f-8478-553b-9261-53b05379bb12/","quote":"Womens Alpha chain Exclusive Simons x Midi34 collection White $49.95 $69.00"}],"exclusive_simons_partnership_since_2019":[{"url":"https://midi34.ca/collection-bijoux/collection-simons/","quote":"Midi34 x Simons Découvrez les bijoux exclusifs Midi34 x Simons développés en collaboration avec La Maison Simons depuis 2019!"}],"regular_price_advantage_over_jewlr_and_talisa":[{"url":"https://www.jewlr.com/ca/products/JWLN0473-1/initial-necklace-with-1-letter-modern?sku=SS18KYP","quote":"C$139\nC$197"},{"url":"https://www.talisa.ca/helena-initials-necklace-18k-gold-plated-prd-ka-cnk0297-gp-t1/","quote":"$125.00"}],"sterling_silver_base_vs_base_metal_competitors":[{"url":"https://www.talisa.ca/helena-initials-necklace-18k-gold-plated-prd-ka-cnk0297-gp-t1/","quote":"$125.00"},{"url":"https://www.jewlr.com/ca/products/JWLN0473-1/initial-necklace-with-1-letter-modern?sku=SS18KYP","quote":"C$139"}],"midi34_s_higher_priced_stainless_steel_alternative":[{"url":"https://www.lyst.com/en-ca/jewelry/midi34-alpha-minimalist-necklace-2/","quote":"14-carat gold-plated stainless steel"},{"url":"https://www.lyst.com/en-ca/jewelry/midi34-alpha-minimalist-necklace-2/","quote":"$79.00"},{"url":"https://www.stylight.ca/Item/Midi34/Womens-Alpha-Chain-Exclusive-Simons-X-Midi34-Collection--36973c6f-8478-553b-9261-53b05379bb12/","quote":"14-carat gold-plated 925 sterling silver"}]},"entry_sources":{"57_markdown_vs_white_variant_s_28":["https://www.stylight.ca/Item/Midi34/Womens-Alpha-Chain-Exclusive-Simons-X-Midi34-Collection--36973c6f-8478-553b-9261-53b05379bb12/"],"exclusive_simons_partnership_since_2019":["https://midi34.ca/collection-bijoux/collection-simons/"],"regular_price_advantage_over_jewlr_and_talisa":["https://www.jewlr.com/ca/products/JWLN0473-1/initial-necklace-with-1-letter-modern?sku=SS18KYP","https://www.talisa.ca/helena-initials-necklace-18k-gold-plated-prd-ka-cnk0297-gp-t1/"],"sterling_silver_base_vs_base_metal_competitors":["https://jewelmeter.com/best/initial-jewelry/","https://www.talisa.ca/helena-initials-necklace-18k-gold-plated-prd-ka-cnk0297-gp-t1/","https://www.jewlr.com/ca/products/JWLN0473-1/initial-necklace-with-1-letter-modern?sku=SS18KYP"],"midi34_s_higher_priced_stainless_steel_alternative":["https://www.lyst.com/en-ca/jewelry/midi34-alpha-minimalist-necklace-2/","https://www.stylight.ca/Item/Midi34/Womens-Alpha-Chain-Exclusive-Simons-X-Midi34-Collection--36973c6f-8478-553b-9261-53b05379bb12/"]}},"simons_midi34_collaboration":{"title":"The Simons x Midi34 exclusive collaboration","entries":{"exclusively_at_simons":"This piece is only available through Simons, a department store with a strong Canadian design curation, so it won't be found on other platforms and maintains a sense of localized specialty.","gold_vermeil_signature":"Midi34's house material is gold vermeil — 925 sterling silver with 14k gold — so the Alpha Chain shares the same metal composition as the brand’s core collection, not a one-off lower-plated collab piece.","midi34_simons_partnership_since_2019":"Midi34's exclusive collection with La Maison Simons launched in 2019, making it a multi-year design relationship rather than a seasonal one-off — the Alpha Chain is part of a sustained collaboration that has continuously proven demand."},"entry_quotes":{"exclusively_at_simons":[{"url":"https://midi34.ca/collection-bijoux/collection-simons/","quote":"Retrouvez ces modèles exclusivement à La Maison Simons!"}],"gold_vermeil_signature":[{"url":"https://ca.linkedin.com/company/midi34-jewelry","quote":"Nous nous spécialisons dans les bijoux fabriqués d'or vermeil composé d'argent sterling 925 plaqué d'or 14K et dans l'acier inoxydable."}],"midi34_simons_partnership_since_2019":[{"url":"https://midi34.ca/collection-bijoux/collection-simons/","quote":"Découvrez les bijoux exclusifs Midi34 x Simons développés en collaboration avec La Maison Simons depuis 2019!"}]},"entry_sources":{"exclusively_at_simons":["https://midi34.ca/collection-bijoux/collection-simons/"],"gold_vermeil_signature":["https://ca.linkedin.com/company/midi34-jewelry"],"midi34_simons_partnership_since_2019":["https://midi34.ca/collection-bijoux/collection-simons/"]}},"gold_plated_silver_durability":{"title":"How the 14k gold plating holds up over time","entries":{"expected_lifespan":"Gold-plated sterling silver of this quality is designed to hold its gold finish for a few years of regular wear before the plating becomes thin, and when wear eventually occurs the necklace can be professionally re-plated to restore its original look at a fraction of replacement cost.","14k_gold_layer_hardness":"The 14k gold plating used here is physically harder than the 18k or 24k gold layers found on most fashion jewelry, so it resists micro-abrasion from daily contact better and wears through more slowly at friction points like the clasp and chain links.","chemical_care_non_negotiable":"Even brief contact with common substances like perfume, lotion, or chlorine pool water can chemically erode the 14k gold layer, so applying these before wearing the necklace and removing it before swimming or showering is the single most impactful practice to preserve the gold's integrity over time."},"entry_quotes":{"expected_lifespan":[{"url":"https://blakebros.com/blog/how-long-does-sterling-silver-last/","quote":"Gold plated sterling silver items typically last for a few years, depending on the thickness of the gold layer and how often the piece is worn."},{"url":"https://harlembling.com/blogs/news/blog-does-gold-plated-sterling-silver-tarnish","quote":"Re-plating services can adjust the thickness of the gold applied, allowing you to balance increased durability with the associated costs."}],"14k_gold_layer_hardness":[{"url":"https://blog.bluestone.com/why-two-gold-plated-chains-can-look-completely-different-after-a-year/","quote":"Lower karat plating at 14k or 10k produces a slightly paler tone but a harder surface that resists abrasion better."}],"chemical_care_non_negotiable":[{"url":"https://goldandsilvercentral.com/how-long-does-gold-plated-sterling-silver-last/","quote":"Substances like chlorine, perfumes, and even harsh soaps can damage the gold layer."},{"url":"https://www.italiachains.com/blogs/news/what-is-14k-gold-vermeil-jewelry-quality-care","quote":"Keep jewelry away from perfumes, lotions, hairspray, and household cleaners that can dull or damage the gold layer."}]},"entry_sources":{"expected_lifespan":["https://blakebros.com/blog/how-long-does-sterling-silver-last/","https://harlembling.com/blogs/news/blog-does-gold-plated-sterling-silver-tarnish"],"14k_gold_layer_hardness":["https://blog.bluestone.com/why-two-gold-plated-chains-can-look-completely-different-after-a-year/"],"chemical_care_non_negotiable":["https://goldandsilvercentral.com/how-long-does-gold-plated-sterling-silver-last/","https://www.italiachains.com/blogs/news/what-is-14k-gold-vermeil-jewelry-quality-care"]}}}},"handle":"alpha-chain-exclusive-simons-x-midi34-collection-16312-224401","storefront_path":"/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401","storefront_url":"https://ai.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/alpha-chain-exclusive-simons-x-midi34-collection--16312-224401"}}