{"product":{"catalog_id":"3053e07a-27fc-40f4-9b5e-7ce5ebe23b0d","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"3f361850-e9dd-4b42-be8f-9f3593d94819","title":"Flocked Floral Draped-Waist Bustier Maxi Dress","description":"This is a flocked floral draped-waist bustier maxi dress from the Icône by Simons line. It is made from supple stretch micromesh with a flocked floral pattern, fine lining to mid-thigh, and built-in boning in the bustier bodice. It features a gathered waist, non-adjustable wide straps, and a hidden back zip, with a total length of 59 inches.","url":"https://www.simons.ca/en/women-clothing/dresses/long/flocked-floral-draped-waist-bustier-maxi-dress--20412-163104?colourId=1","brand":"Icône","condition":"new","product_category":"women clothing > dresses > long","material":"Shell: 95% polyester, 5% elastane; Lining: 100% polyester","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/20412/163104/1/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/20412/163104/1/A2_2.jpg","https://imagescdn.simons.ca/images/20412/163104/1/A3_2.jpg"],"images":[{"id":"img-1784702989364-0","url":"https://imagescdn.simons.ca/images/20412/163104/1/A1_2.jpg","alt_text":"Flocked floral draped-waist bustier maxi dress product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot showing a model wearing the dress against a plain light beige background with soft directional 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garment.","regions":[{"x":0.55,"y":0.05,"width":0.15,"height":0.14,"confidence":"high"},{"x":0.38,"y":0.84,"width":0.28,"height":0.12,"confidence":"high"},{"x":0.16,"y":0.62,"width":0.12,"height":0.18,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Shadow and reflection","kind":"feature","value":"Soft shadow of the model and dress appears on the background to the right and slightly behind, consistent with studio directional lighting.","regions":[{"x":0.55,"y":0.12,"width":0.28,"height":0.7,"confidence":"medium"}],"evidence_status":"direct"}]},"colors":[{"name":"matte black","part":"dress","regions":[{"x":0.24,"y":0.08,"width":0.46,"height":0.88,"confidence":"high"}],"subject":"product","description":"Solid deep black with a matte finish and a subtle raised floral flocked texture across the surface.","sampled_hex":"#130E0A","estimated_hex":"#0B0B0B"}],"product":{"summary":"Full-length black bustier-style dress with wide shoulder straps, fitted paneled bodice, ruched detail 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that falls from the ruched waist with a slight flare toward the hem and vertical drape lines down the length.","regions":[{"x":0.3,"y":0.33,"width":0.38,"height":0.58,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface texture","kind":"feature","value":"Subtle raised floral flocked pattern visible across the dress surface, producing a matte textured appearance on black fabric.","regions":[{"x":0.3,"y":0.2,"width":0.4,"height":0.7,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Hem detail","kind":"feature","value":"Floor-length hem that reaches the top of the model's sandals, with the skirt touching the floor and a slight pooled look at the 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divisions.","regions":[{"x":0.32,"y":0.2,"width":0.36,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Waist draping and gathering","kind":"feature","value":"Horizontal draped fabric at the waist that is ruched and gathered toward a focal point on the right side of the dress, creating diagonal folds radiating from the gathering.","regions":[{"x":0.45,"y":0.5,"width":0.4,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric texture and pattern","kind":"feature","value":"Matte black base with a flocked floral texture visible as slightly raised petals and tonal floral motifs across the surface.","regions":[{"x":0.3,"y":0.22,"width":0.55,"height":0.6,"confidence":"high"}],"evidence_status":"direct"},{"key":"Side seam and silhouette","kind":"feature","value":"Form-fitting torso silhouette with the dress contouring the waist and hip on the visible side, side seam running near the model's left 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Dress","size_system":"US","gender":"female","is_digital":"false","review_count":15,"star_rating":3.73,"q_and_a":[{"a":"We recommend machine washing this dress in cold water and air drying it to preserve the flocked floral details and shape. Do not tumble dry or use high heat when ironing; if ironing is needed, turn the garment inside out and use a low heat setting. These care steps are standard for stretch micromesh fabrics with flocked patterns.","q":"What are the recommended care instructions for the flocked floral micromesh fabric?"},{"a":"The built-in boning in this dress is made from flexible plastic strips that move and bend with your body heat, which helps it feel supportive rather than restrictive for extended wear [4]. For different bust sizes, the boning provides structure to hold the bodice in place, but larger busts may benefit from having a seamstress add extra boning during alterations for optimal support [4]. The stretch micromesh fabric and fine lining also contribute to comfort by allowing some give while maintaining the bustier shape.","q":"How does the built-in boning affect comfort for extended wear, especially for different bust sizes?"},{"a":"Flocked fabrics like the flowers on this dress can be delicate. We recommend hand washing in cold water with a mild detergent and laying flat to dry, as dry cleaning solvents can sometimes dissolve the adhesive that holds the flock fibers, leading to shedding or peeling [4]. Avoid machine washing, high heat, and aggressive rubbing, which can also cause fiber loss over time [2][5].","q":"How well does the flocked floral pattern hold up to dry cleaning or gentle washing without fading or peeling?"},{"a":"Yes, at 59\" from the shoulder, the dress will likely need hemming for someone 5'4\" or shorter. The micromesh fabric and fine mid-thigh lining should accommodate alteration without issue, though we recommend having a professional seamstress handle it due to the built-in boning and gathered waist details.","q":"For someone 5'4\" or shorter, will the 59\" length require hemming, and does the dress accommodate that alteration well?"}],"reviews":[{"date":"July 9, 2026","title":"Couleur magnifique","rating":5,"content":"Très belle robe. Se porte sans accessoires grâce à la dentelle.","reviewer_name":"Sandrine G."},{"date":"April 2, 2026","title":"Floral Dress","rating":5,"content":"It's very elegant, and unique.","reviewer_name":"Elena I."},{"date":"March 17, 2026","title":"Souple et légère","rating":5,"content":"Elle est très bien découpée et s’ajuste parfaitement à la silhouette","reviewer_name":"Jocelyne D."},{"date":"March 16, 2026","tags":["Fabric","Comfort"],"title":"Stunning dress!","rating":5,"content":"I bought the burnt orange colour for my cousins June formal wear wedding. The dress is perfect, comfortable and very flattering. The material is very stretchy but in a good way.","reviewer_name":"Jamie S."},{"date":"March 4, 2026","title":"Superbe!","rating":5,"content":"Superbe!","reviewer_name":"Michelle P."},{"date":"February 28, 2026","tags":["Sizing & Fit"],"title":"Very pretty","rating":5,"content":"I ordered based on measuring chart but dress was way too big. Exchanged for size down and it fits perfect. This is a really pretty dress perfect for wedding or other summer parties. Note: I did think it was midi length but in fact it is very long and I will need to shorten it.","reviewer_name":"Tammy B."},{"date":"February 22, 2026","title":"Feminine and pretty","rating":5,"content":"Love this dress! Purchased for a spring wedding. Fits very nicely, subtle and classy.","reviewer_name":"Katrina S."},{"date":"February 18, 2026","tags":["Sizing & Fit","Fabric","Comfort","Color","Style","Quality"],"title":"Lovely dress","rating":5,"content":"I am petite boned so will need a seamstress to take in the shoulder straps and bodice a bit, as well as the length. I was going to try a small but everything else seems to fit and hug well. Elegant look and feel. Love the ruche in the \"right\" areas. Coral color is great!","reviewer_name":"Andrea S."},{"date":"February 3, 2026","tags":["Sizing & Fit"],"title":"Beautiful dress","rating":5,"content":"This dress is very flattering and also comfortable. I debated between the size small and med and went with the small. Glad I did as it fits perfectly. For reference I 5’4, 130 pounds.","reviewer_name":"Rosie C."},{"date":"July 18, 2026","title":"Ne ressemble pas a la photo","rating":2,"content":"Ouf, javais l'impression d'avoir commandé un rideau. Je nai vraiment pas aimé le matériel.","reviewer_name":"Natalie L."},{"date":"July 15, 2026","tags":["Sizing & Fit","Fabric","Comfort"],"title":"Very cheap fabric","rating":1,"content":"Looks a lot cheaper in person with a very stretchy fabric","reviewer_name":"Chantal G."},{"date":"July 1, 2026","tags":["Quality"],"title":"Poorly made","rating":1,"content":"Poorly made","reviewer_name":"shannon y."},{"date":"March 26, 2026","tags":["Sizing & Fit"],"title":"Large fit, heavy with lots of fabric","rating":3,"content":"The dress was cute, good quality, delivered quickly. I was however looking for the fabric to flatter my mid section, while it instead brought more attention to it as there was so much of it. This also weighed down the dress quite a bit. Lots of stretch and should’ve sized down (currently a size 12 and purchased a large, could have done a medium)","reviewer_name":"Jessica R."},{"date":"March 12, 2026","title":"Just okay if you are a curvy woman","rating":2,"content":"This dress really calls attention to the mid-section which is not that flattering. Too much fabric.","reviewer_name":"Kim B."},{"date":"March 9, 2026","title":"La robe est très belle.","rating":2,"content":"La robe est très belle. Mais beaucoup trop étroite au niveau du buste. Je n'arrivais même pas a zipper la moitié Déçue, je dois la retourner","reviewer_name":"Sonia D."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-clothing/dresses/long/flocked-floral-draped-waist-bustier-maxi-dress--20412-163104?colourId=1","deep_research":{"dimensions":{"icone_brand_reputation":{"title":"Icône by Simons brand quality and identity","entries":{"exclusive_in_house_private_label":"As one of Simons' 'exclusive and innovative private labels,' Icône exists outside the usual wholesale supply chain, meaning its designs are conceived in-house by a team that understands the Simons customer — so the fit, the trend selection, and the price reflect a direct-to-consumer curation logic that separates it from generic mid-market brands.","simons_1840_quebec_city_founding":"Simons has operated since 1840 and now stocks over 30,000 items, which means the Icône label is backed by a retailer with the buying power and historical reputation of a Canadian institution — the $139 price is not a gamble on an unknown brand but a carryover of Simons' proven ability to deliver on-trend style at accessible prices."},"entry_quotes":{"exclusive_in_house_private_label":[{"url":"https://www.garrettnaccarato.com/simons-icone-2023","quote":"offering an extensive, fashion-forward collection of its own exclusive and innovative private labels"}],"simons_1840_quebec_city_founding":[{"url":"https://expertbeacon.com/simons-maison-review/","quote":"The brand first opened its doors in 1840 founded by John Simons as a dry goods store in Quebec City."}]},"entry_sources":{"exclusive_in_house_private_label":["https://www.garrettnaccarato.com/simons-icone-2023"],"simons_1840_quebec_city_founding":["https://expertbeacon.com/simons-maison-review/"]}},"bustier_draped_waist_fit":{"title":"How the bustier and draped waist fit","entries":{"stretch_micromesh_base":"The entire dress is cut from a supple, stretch micromesh that molds to the body without compression, allowing the fitted bustier to hug curves while the built-in boning keeps the structure from buckling — the dress feels like a second skin through the torso but does not rely on tightness to stay up, thanks to the interior boning doing the holding.","boning_to_waist_transition":"The plastic boning inside the bustier terminates at the natural waist, where the fabric is tightly gathered into the draped effect, creating a crisp waistline demarcation that visually narrows the midsection and enhances an hourglass silhouette — the structure prevents the bodice from riding up or collapsing, so the waist stays defined even during seated dinners.","non_adjustable_wide_straps":"Because the wide straps are non-adjustable, all vertical support comes from the seamed-cut boning rather than strap tension — this keeps the neckline clean but means that buyers with a shorter shoulder-to-bust measurement may need a seamstress to take the straps up so the boning hits at the intended underbust position, as a 5'4\" reviewer found necessary for an ideal fit.","andrea_s_review_and_petite_fit":"A 5'4\" reviewer reported needing to take in the shoulder straps and bodice, suggesting the bustier cut assumes a longer shoulder-to-bust distance — the draped waist itself sat in the right places, so the alteration corrected vertical boning placement without disturbing the flattering waist detailing, an important consideration for petite buyers under 5'5\".","fitted_bodice_relaxed_hip_flare":"The silhouette is a fitted style with a slight flare at the bottom, and the gathered waist introduces crosswise ease, so the dress does not cling tightly around the hips — this extra fabric allowance makes it a practical pick for pear-shaped wearers with a wider hip-to-waist ratio, as the skirt can clear the hips without pulling.","gathered_draping_as_ruched_panel":"The tightly gathered fabric at the waist functions as a built-in ruching panel, adding texture and volume over the lower belly and hips that both camouflages the midsection and delivers the dress's signature draped look — on figures that carry weight around the stomach, this panel provides a smoothing layer without the bulk of a separate overlay."},"entry_quotes":{"stretch_micromesh_base":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Supple and stretch micromesh adorned with flocked flowers"}],"boning_to_waist_transition":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Bustier silhouette with built-in boning"},{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Gathered waist for a draped effect"}],"non_adjustable_wide_straps":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Non-adjustable wide straps"}],"fitted_bodice_relaxed_hip_flare":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Fitted style, slightly flared at the bottom"}]},"entry_sources":{"stretch_micromesh_base":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"],"boning_to_waist_transition":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"],"non_adjustable_wide_straps":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"],"fitted_bodice_relaxed_hip_flare":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"]}},"flocked_micromesh_comfort":{"title":"How the flocked micromesh fabric feels and breathes","entries":{"built_in_stretch":"The micromesh's stretch content allows the fitted silhouette to accommodate movement — from dancing to reaching — without pulling or strain, a practical advantage over non-stretch evening dresses.","mid_thigh_lining":"A fine lining extending to mid-thigh serves as a built-in slip layer — it prevents the raised flocked texture from touching the skin, eliminates the need for an additional slip, and provides a smooth interior that keeps the dress opaque and comfortable all day.","supple_micromesh":"The micromesh fabric's supple quality creates a fluid drape that follows the body without stiffness, which is essential for the gathered-waist effect and ensures comfort while sitting or moving throughout a long evening.","micromesh_breathability":"The micromesh knit, by its open-weave nature, circulates air more effectively than the heavy satins or crepes typical of maxi dresses, reducing heat buildup during warm-weather ceremonies or extended receptions."},"entry_quotes":{"built_in_stretch":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Supple and stretch micromesh adorned with flocked flowers"}],"mid_thigh_lining":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Fine lining to mid-thigh"},{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"adorned with flocked flowers"}],"supple_micromesh":[{"url":"https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/","quote":"Supple and stretch micromesh adorned with flocked flowers"}]},"entry_sources":{"built_in_stretch":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"],"mid_thigh_lining":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"],"supple_micromesh":["https://modesens.com/product/icone-flocked-floral-drapedwaist-bustier-maxi-dress-black-136100691/"]}},"non_adjustable_wide_straps":{"title":"What non-adjustable wide straps mean for fit","entries":{"wide_strap_comfort":"The substantial width of the straps spreads pressure across a broader area of the shoulder, which counters the potential pinch-point of a fixed length and makes the dress more comfortable for hours of wear at weddings or formal dinners.","boning_offloads_strap_strain":"With the bustier's built-in boning and gathered waist transferring the dress's weight to the body's core, the straps act more as stabilizers than load-bearers — this is why a non-adjustable design can remain secure without constant tension tweaking, as the internal structure does the heavy lifting.","shoulder_to_bust_fit_mismatch":"Because there is no adjuster, the dress's shoulder-to-underbust measurement is locked in; a customer review notes that a petite wearer needed the straps taken in and the bodice altered for a proper fit, signaling that anyone with a shorter upper torso should budget for straightforward strap shortening.","fashion_forward_fixed_length_design":"The fixed straps eliminate adjuster sliders and rings, creating a sleek, uninterrupted line that reads as more couture than utility — a choice typical of high-end lingerie and special-occasion dresses where aesthetic minimalism is the priority."},"entry_quotes":{"wide_strap_comfort":[{"url":"https://crankiewomen.com/wide-straps-for-bras/","quote":"Wide straps for bras refer to bra straps that are significantly broader than traditional straps, usually ranging from 1 inch to over 2 inches in width. This increase in surface area means they provide more comfort and support compared to narrow straps."}],"boning_offloads_strap_strain":[{"url":"https://www.dressmaking.academy/post/how-to-add-structure-to-a-strapless-dress-and-make-it-stay-up-perfectly","quote":"Instead of relying on the neckline to hold the dress up, the structure shifts the load to the waist."}],"fashion_forward_fixed_length_design":[{"url":"https://blog.shyaway.com/adjustable-vs-non-adjustable-straps/","quote":"Non-adjustable straps are fixed in length and often found on wireless bras, bralettes, sports bras, and fashion-forward lingerie."},{"url":"https://blog.shyaway.com/adjustable-vs-non-adjustable-straps/","quote":"Sleek and minimalist look: Often smoother under clothing"}]},"entry_sources":{"wide_strap_comfort":["https://crankiewomen.com/wide-straps-for-bras/"],"boning_offloads_strap_strain":["https://www.dressmaking.academy/post/how-to-add-structure-to-a-strapless-dress-and-make-it-stay-up-perfectly"],"fashion_forward_fixed_length_design":["https://blog.shyaway.com/adjustable-vs-non-adjustable-straps/"]}},"competitive_value_vs_alternatives":{"title":"How this dress compares to similar options","entries":{"built_in_boning":"The built-in boning in the bustier provides a structured silhouette that holds its shape without a separate corset—a feature missing from the smocked or stretch-waist designs of many sub-$100 competitors like the Cupshe Good Day Ahead ($53) and Peppermayo Dahliana ($96–$137).","mid_thigh_lining":"Rather than a full lining that can add weight, the dress uses a fine lining that ends at mid-thigh—keeping the skirt light and fluid, a deliberate choice that contrasts with the fully lined Peppermayo Dahliana ($96–$137) and makes this dress feel less encumbered on a warm evening.","gathered_draped_waist":"A gathered waist creates a soft draped effect that avoids the constricting feel of smocked elastic waistbands—a difference that makes this dress more forgiving for all-day wear compared to the tight ruched midsection of the smocked-waist Cupshe Good Day Ahead ($53).","flocked_floral_micromesh":"The micromesh is adorned with flocked flowers—a technique that deposits raised, velvet-like floral shapes onto the fabric—giving the dress tactile richness that flat-printed polyester maxis like the Cupshe Good Day Ahead ($53) lack.","exclusive_designed_in_canada_label":"As part of Simons' Icône private label, the dress is designed exclusively in Canada and sold only at Simons—a curated-store provenance that distinguishes it from mass-market online brands like Cupshe and adds a dimension of exclusivity for shoppers who value boutique discovery."},"entry_quotes":{"built_in_boning":[{"url":"https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","quote":"Bustier silhouette with built-in boning"},{"url":"https://ca.cupshe.com/products/good-day-ahead-floral-maxi-dress-CAA05A5J029UD","quote":"- Smocked"},{"url":"https://peppermayo.ca/products/dahliana-maxi-dress-tropic-floral","quote":"- Maxi length\n- Cowl neckline\n- Back shell embellishment"}],"mid_thigh_lining":[{"url":"https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","quote":"Fine lining to mid-thigh"},{"url":"https://peppermayo.ca/products/dahliana-maxi-dress-tropic-floral","quote":"- Fully lined"}],"gathered_draped_waist":[{"url":"https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","quote":"Gathered waist for a draped effect"},{"url":"https://ca.cupshe.com/products/good-day-ahead-floral-maxi-dress-CAA05A5J029UD","quote":"- Smocked"}],"flocked_floral_micromesh":[{"url":"https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","quote":"Supple and stretch micromesh adorned with flocked flowers"},{"url":"https://ca.cupshe.com/products/good-day-ahead-floral-maxi-dress-CAA05A5J029UD","quote":"Special Print"}],"exclusive_designed_in_canada_label":[{"url":"https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","quote":"Icône by Simons: an exclusive designed in Canada"}]},"entry_sources":{"built_in_boning":["https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","https://ca.cupshe.com/products/good-day-ahead-floral-maxi-dress-CAA05A5J029UD","https://peppermayo.ca/products/dahliana-maxi-dress-tropic-floral"],"mid_thigh_lining":["https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","https://peppermayo.ca/products/dahliana-maxi-dress-tropic-floral"],"gathered_draped_waist":["https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","https://ca.cupshe.com/products/good-day-ahead-floral-maxi-dress-CAA05A5J029UD"],"flocked_floral_micromesh":["https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/","https://ca.cupshe.com/products/good-day-ahead-floral-maxi-dress-CAA05A5J029UD"],"exclusive_designed_in_canada_label":["https://www.lyst.com/en-ca/clothing/icone-flocked-floral-draped-2/"]}}}},"handle":"flocked-floral-draped-waist-bustier-maxi-dress-20412-163104","storefront_path":"/en/women-clothing/dresses/long/flocked-floral-draped-waist-bustier-maxi-dress--20412-163104","storefront_url":"https://ai.simons.ca/en/women-clothing/dresses/long/flocked-floral-draped-waist-bustier-maxi-dress--20412-163104"}}