{"product":{"catalog_id":"32e248b5-603a-4310-b1fe-62828bcacf23","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"c32678bb-fb97-4a01-92a3-d135f9b98850","title":"Floral Embroidery Casual T-Shirt","description":"This Vero Moda at Icône casual T-shirt is a relaxed-fit crewneck top made from 100% organic cotton jersey. It features short sleeves, a hip-length straight hem, and white continuous-line floral embroidery on the front and shoulders against a warm brown knit. 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Most tops in stretch fabrics are true to size."}]},"entry_sources":{"stretch_jersey_true_to_size_promise":["https://www.tellar.co.uk/vero-moda-sizing-does-it-run-true-to-size"]}},"embroidery_longevity":{"title":"Embroidery quality and long‑term durability","entries":{"jersey_stretch_and_stitch_longevity":"The 100% organic cotton jersey’s inherent elasticity — it stretches to move with the body and recovers its shape — reduces the mechanical strain on the embroidery stitches during wear, helping the floral outlines resist fraying and maintain sharp edges over repeated use."},"entry_quotes":{"jersey_stretch_and_stitch_longevity":[{"url":"https://threadlogic.com/blogs/logo-embroidery/jersey-fabric","quote":"Durability: One of the most impressive jersey fabric characteristics is its ability to recover its original shape after stretching. The stretchiness of the material also makes it tear and wrinkle-resistant."},{"url":"https://threadlogic.com/blogs/logo-embroidery/jersey-fabric","quote":"The close-knit construction of jersey-knit fabric enables it to stretch and hug the body."}]},"entry_sources":{"jersey_stretch_and_stitch_longevity":["https://threadlogic.com/blogs/logo-embroidery/jersey-fabric"]}},"brand_quality_reputation":{"title":"Vero Moda’s reputation for everyday basics","entries":{"expert_quality_for_price_verdict":"A UK-based sizing specialist who reviews Vero Moda's fit across categories flatly states the brand is 'genuinely good quality for the price point', reinforcing that the value proposition — especially in basics like this organic cotton tee — is earned through material and construction, not just marketing.","danish_heritage_bestseller_parent":"Founded in Denmark in 1987 as BESTSELLER's first womenswear label, Vero Moda carries the design DNA of a mature European high-street brand — for a basic organic cotton tee, that means the cut and finish benefit from over three decades of fast-fashion refinement rather than a start-up's trial and error.","six_year_customer_durability_testimony":"A long-term Indian shopper with six years of brand experience specifically cites 'high-quality materials and rigorous quality control measures' that result in apparel 'long-lasting and withstands wear and tear' — a vote of confidence for the organic cotton jersey's longevity beyond the first wash, and a signal that this tee is built to handle regular rotation."},"entry_quotes":{"expert_quality_for_price_verdict":[{"url":"https://www.tellar.co.uk/vero-moda-sizing-does-it-run-true-to-size","quote":"It's consistently trend-led, well-priced, and genuinely good quality for the price point."}],"danish_heritage_bestseller_parent":[{"url":"https://www.imagesbof.in/brand-profile-vero-moda/","quote":"Founded in Denmark in 1987 by Troels Holch Povlsen, Vero Moda is BESTSELLER’s first clothing label and one the most recognizable high-street European fashion brands."}],"six_year_customer_durability_testimony":[{"url":"https://askmeoffers.com/news/unveiling-vero-moda-india-a-review-of-my-6-year-shopping-experience/","quote":"Vero Moda India uses high-quality materials and rigorous quality control measures to ensure their apparel is long-lasting and withstands wear and tear."}]},"entry_sources":{"expert_quality_for_price_verdict":["https://www.tellar.co.uk/vero-moda-sizing-does-it-run-true-to-size"],"danish_heritage_bestseller_parent":["https://www.imagesbof.in/brand-profile-vero-moda/"],"six_year_customer_durability_testimony":["https://askmeoffers.com/news/unveiling-vero-moda-india-a-review-of-my-6-year-shopping-experience/"]}},"organic_cotton_jersey_comfort":{"title":"Organic cotton jersey: comfort and breathability","entries":{"fiber_durability":"Organic cotton fibers are inherently stronger because they bypass the weakening effects of chemical processing, giving this tee better resistance to pilling and shape distortion than typical cotton knits — so the relaxed look and soft hand last longer, not just a few washes.","organic_cotton_softness":"The pure organic cotton jersey resists the fiber coarsening that chemical treatments can cause in conventional cotton, delivering a smoother, less abrasive feel against skin that holds up through all-day wear, which is especially noticeable in a relaxed-fit tee meant for casual, prolonged use.","hypoallergenic_properties":"Because organic cotton jersey is produced without synthetic chemicals that can linger in finished fabric, it's inherently hypoallergenic and rarely triggers skin reactions — making this tee a safe bet for those whose skin flares up with conventional cotton garments.","lightweight_year_round_comfort":"Organic cotton single jersey is inherently lightweight and breathable, so the tee feels cool in summer heat while providing just enough substance to layer under a jacket when temperatures drop — a true year-round wardrobe staple.","natural_stretch_and_shape_recovery":"The single jersey knit on a 100% cotton base offers a natural horizontal stretch of roughly 30-40% without elastane, providing body-conforming ease that rebounds to shape after washing — so the relaxed fit stays true and doesn't bag out over time.","breathability_and_moisture_management":"Organic cotton's natural porosity allows air exchange and a higher moisture vapor transmission rate than standard cotton, meaning the tee actively moves sweat away from skin to keep the wearer dry and cool on warm days — a level of thermal regulation not typical in basic cotton tees."},"entry_quotes":{"fiber_durability":[{"url":"https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html","quote":"The fabric holds its shape well and does not easily stretch out of form, even after multiple washes."},{"url":"https://nativeattire.com/blogs/journal/what-are-the-benefits-of-organic-cotton","quote":"Less pilling over time"}],"organic_cotton_softness":[{"url":"https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html","quote":"One of the most prominent properties of organic cotton jersey is its exceptional softness."},{"url":"https://www.chinaknittingfabricfactory.com/blog/is-organic-cotton-jersey-comfortable-to-wear-2471053.html","quote":"The organic cotton fibers are smoother and finer compared to some other types of cotton."}],"hypoallergenic_properties":[{"url":"https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html","quote":"Organic cotton jersey is hypoallergenic, which makes it suitable for people with sensitive skin or allergies."}],"lightweight_year_round_comfort":[{"url":"https://www.sourceoffabric.com/benefits-of-organic-cotton-jersey/","quote":"The fabric’s natural breathability ensures that it remains comfortable in both warm and cool climates, making it ideal for year-round wear."},{"url":"https://www.chinaknittingfabricfactory.com/blog/is-organic-cotton-jersey-comfortable-to-wear-2471053.html","quote":"This fabric is typically lightweight, which makes it ideal for a wide range of clothing items, from summer dresses to casual T - shirts."}],"natural_stretch_and_shape_recovery":[{"url":"https://www.zjgcmfz.com/everything-you-need-to-know-about-this-essential-sustainable-knit-fabric.html","quote":"Natural cotton stretch (~30–40%)"},{"url":"https://www.zjgcmfz.com/everything-you-need-to-know-about-this-essential-sustainable-knit-fabric.html","quote":"The single jersey weave produces a lightweight, flexible material that stretches naturally in the horizontal direction and recovers well with repeated wear."}],"breathability_and_moisture_management":[{"url":"https://www.chinaknittingfabricfactory.com/blog/is-organic-cotton-jersey-comfortable-to-wear-2471053.html","quote":"In a study published in the Journal of Textile Science & Engineering, researchers found that organic cotton fabrics have a higher moisture vapor transmission rate compared to conventional cotton and many synthetic fabrics."},{"url":"https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html","quote":"Another important property of organic cotton jersey is its breathability. Cotton is a natural fiber that has tiny pores in its structure, which allow air to circulate through the fabric."}]},"entry_sources":{"fiber_durability":["https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html","https://nativeattire.com/blogs/journal/what-are-the-benefits-of-organic-cotton"],"organic_cotton_softness":["https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html","https://www.chinaknittingfabricfactory.com/blog/is-organic-cotton-jersey-comfortable-to-wear-2471053.html"],"hypoallergenic_properties":["https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html"],"lightweight_year_round_comfort":["https://www.sourceoffabric.com/benefits-of-organic-cotton-jersey/","https://www.chinaknittingfabricfactory.com/blog/is-organic-cotton-jersey-comfortable-to-wear-2471053.html"],"natural_stretch_and_shape_recovery":["https://www.zjgcmfz.com/everything-you-need-to-know-about-this-essential-sustainable-knit-fabric.html"],"breathability_and_moisture_management":["https://www.chinaknittingfabricfactory.com/blog/is-organic-cotton-jersey-comfortable-to-wear-2471053.html","https://www.chinaknittingfabricfactory.com/blog/what-are-the-properties-of-organic-cotton-jersey-1132096.html"]}}}},"handle":"floral-embroidery-casual-t-shirt-22777-10348271","storefront_path":"/en/women-clothing/t-shirts/short-sleeves-sleeves/floral-embroidery-casual-t-shirt--22777-10348271","storefront_url":"https://ai.simons.ca/en/women-clothing/t-shirts/short-sleeves-sleeves/floral-embroidery-casual-t-shirt--22777-10348271"}}