{"product":{"catalog_id":"347efbf7-1453-4968-95fe-7ea3a614dedf","item_id":"a924f60f-8a35-4411-9d24-d24c864dc0ca","title":"Dana Chain","description":"The Dana Chain is a delicate necklace featuring a small oval bezel pendant with a single clear cubic zirconia stone. It is made from 14-carat gold-plated 925 sterling silver and includes an adjustable extender chain and clasp. The necklace measures 19.5 inches in length and is designed by Midi34, a Canadian label at Simons, based in Quebec.","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/dana-chain--16312-22612?colourId=0","brand":"Midi34","condition":"new","product_category":"women accessories > jewellery > brand name jewellery","material":"14k gold plated sterling silver, cubic zirconia","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/16312/22612/77/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1784703006575-0","url":"https://imagescdn.simons.ca/images/16312/22612/77/A1_2.jpg","alt_text":"Dana chain product image (primary)","position":1,"attributes":{"other":{"summary":"Product centered on a plain white background with even soft lighting and minimal shadow; image is a front-facing flat presentation showing the full length of the chain.","observations":[{"key":"Background and lighting","kind":"feature","value":"Neutral white background with soft, diffuse lighting that minimizes harsh shadows and evenly illuminates the chain and pendant.","regions":[],"evidence_status":"direct"},{"key":"Composition","kind":"feature","value":"Necklace hangs in a V shape with the pendant at image bottom center; entire chain and pendant are visible and vertically centered.","regions":[],"evidence_status":"direct"},{"key":"Shadows and reflections","kind":"feature","value":"Subtle soft shadow beneath the pendant and faint metallic highlights along the chain links caused by the lighting.","regions":[{"x":0.45,"y":0.88,"width":0.12,"height":0.06,"confidence":"medium"}],"evidence_status":"direct"}]},"colors":[{"name":"warm gold","part":"chain and pendant bezel","regions":[{"x":0.18,"y":0.03,"width":0.12,"height":0.9,"confidence":"medium"},{"x":0.7,"y":0.03,"width":0.12,"height":0.9,"confidence":"medium"},{"x":0.46,"y":0.86,"width":0.08,"height":0.09,"confidence":"high"}],"subject":"product","description":"Warm metallic gold-tone finish, even and slightly reflective.","estimated_hex":"#D4AF37"},{"name":"clear crystal","part":"pendant stone","regions":[{"x":0.47,"y":0.87,"width":0.06,"height":0.06,"confidence":"high"}],"subject":"product","description":"Clear/near-colorless faceted stone that appears bright with small white highlights and light gray internal reflections.","sampled_hex":"#CDCBCB","estimated_hex":"#E6E8EB"}],"product":{"summary":"A delicate gold-tone chain necklace with a small oval bezel pendant set with a single clear faceted stone, centered against a white background.","observations":[{"key":"Chain material and shape","kind":"feature","value":"Very fine linked chain with uniform small round links and a narrow profile forming a V shape that converges at the pendant.","regions":[{"x":0.18,"y":0.03,"width":0.12,"height":0.9,"confidence":"medium"},{"x":0.7,"y":0.03,"width":0.12,"height":0.9,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Pendant shape and setting","kind":"feature","value":"Small vertically oriented oval bezel pendant with a smooth gold-tone metal surround and a visible clear faceted stone set flush inside the bezel.","regions":[{"x":0.46,"y":0.86,"width":0.08,"height":0.09,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pendant bail","kind":"feature","value":"Short gold-tone bail connecting the pendant to the chain, visible as a small loop above the bezel.","regions":[{"x":0.49,"y":0.84,"width":0.03,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Stone appearance","kind":"feature","value":"Single clear faceted stone that reflects light and appears bright against the gold bezel; facets and small sparkle highlights are visible.","regions":[{"x":0.47,"y":0.87,"width":0.06,"height":0.06,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4612917"]}],"price":"89 CAD","sale_price":"89 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4612917","url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/dana-chain--16312-22612?colourId=77","image":{"id":"img-variant-4612917","url":"https://imagescdn.simons.ca/images/16312/22612/77/A1_2.jpg","alt_text":"Dana chain - Assorted - ONE SIZE variant image","position":1,"variant_ids":["4612917"]},"price":{"value":89,"currency":"CAD"},"title":"Dana Chain - Assorted - One Size","option1":"Assorted","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/16312/22612/77/A1_2.jpg","variant_id":"4612917","availability":"in_stock"}],"item_group_title":"Dana Chain","size_system":"US","gender":"female","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/dana-chain--16312-22612?colourId=0","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"At $89 CAD, less than half the price of Mejuri's 18k vermeil dot chain yet both are sterling silver core.","key":"Value","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://mejuri.com/products/dot-chain-necklace-1","https://www.thecaratcut.com/reviews/mejuri-review-real-gold","https://stonebridgejewelry.com/blog/compare-chain-necklace-metal-choices-for-style-budget-and-daily-wear","https://modesens.com/product/midi34-dana-chain-multi-124602763/"]}},{"value":"Hand-assembled in Quebec; minimalist design stays in style; brand story adds emotional value; shown at Milan Fashion Week.","key":"Design & brand","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://ca.linkedin.com/company/midi34-jewelry","https://midi34.ca/histoire/","https://www.natc.it/single-post/flying-solo-debuts-at-milan-fashion-week-showcasing-emerging-global-talent","https://exa.ai/library/organization/8gt8bwknlfn"]}},{"value":"14k gold plated sterling silver core prevents skin discoloration common with brass jewelry.","key":"Skin safety","provenance":{"productData":true,"reviews":false,"qna":true,"urls":["https://ajluxe.com/blogs/jewelry-guide/how-long-does-gold-vermeil-last","https://www.prettylittlething.ca/product/real-plated-dainty-ball-chain-layered-necklace_plt01005?colour=gold","https://www.thecaratcut.com/reviews/mejuri-review-real-gold","https://ca.linkedin.com/company/midi34-jewelry"]}},{"value":"The Dana Chain is a future memento rooted in the 12:34 talisman story.","key":"Brand story","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://midi34.ca/histoire/","https://ca.linkedin.com/company/midi34-jewelry","https://modesens.com/product/midi34-dana-chain-multi-124602763/","https://www.natc.it/single-post/flying-solo-debuts-at-milan-fashion-week-showcasing-emerging-global-talent"]}},{"value":"The Dana Chain is hand-assembled in Quebec City with a minimalist design.","key":"Craftsmanship","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://ca.linkedin.com/company/midi34-jewelry","https://modesens.com/product/midi34-dana-chain-multi-124602763/","https://exa.ai/library/organization/8gt8bwknlfn","https://www.prettylittlething.ca/product/real-plated-dainty-ball-chain-layered-necklace_plt01005?colour=gold"]}},{"value":"The Dana Chain is sold exclusively at Simons and was featured at Milan Fashion Week.","key":"Recognition","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.natc.it/single-post/flying-solo-debuts-at-milan-fashion-week-showcasing-emerging-global-talent","https://modesens.com/product/midi34-dana-chain-multi-124602763/","https://ca.linkedin.com/company/midi34-jewelry"]}},{"value":"Resists scratches (8–8.5 Mohs) and lasts years with basic care.","key":"Durability","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://cleaningbro.com/how-do-i-clean-cubic-zirconia-jewelry-easy-steps/","https://stonebridgejewelry.com/blog/compare-chain-necklace-metal-choices-for-style-budget-and-daily-wear"]}},{"value":"Stronger rainbow flashes than diamond, with flawless clarity.","key":"Brilliance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://iverjewelry.com/blogs/news/cubic-zirconia-vs-diamond-which-one-should-you-choose"]}},{"value":"Minimalist chain and flawless CZ pendant layer effortlessly for any occasion.","key":"Layering versatility","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://exa.ai/library/organization/8gt8bwknlfn","https://iverjewelry.com/blogs/news/cubic-zirconia-vs-diamond-which-one-should-you-choose"]}},{"value":"Midi34 debuted the Dana Chain in the Flying Solo showcase at Milan Fashion Week in January 2025.","key":"Runway debut","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.natc.it/single-post/flying-solo-debuts-at-milan-fashion-week-showcasing-emerging-global-talent"]}},{"value":"Designed in Quebec, Midi34 makes handmade minimalist jewelry inspired by the founder's time-marker philosophy.","key":"Design story","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://modesens.com/product/midi34-dana-chain-multi-124602763/","https://exa.ai/library/organization/8gt8bwknlfn","https://midi34.ca/histoire/"]}},{"value":"Avoid water and lotions; clean the gold with a soft cloth and the cubic zirconia with a soapy water soak and gentle brush to restore sparkle.","key":"Care","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://cleaningbro.com/how-do-i-clean-cubic-zirconia-jewelry-easy-steps/"]}},{"value":"The sterling silver core is hypoallergenic and won't turn skin green if the gold plating wears off.","key":"Skin-friendliness","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://ajluxe.com/blogs/jewelry-guide/how-long-does-gold-vermeil-last","https://ca.linkedin.com/company/midi34-jewelry","https://www.thecaratcut.com/reviews/mejuri-review-real-gold"]}},{"value":"Daily wear may require occasional replating to maintain appearance; at this price, the tradeoff is acceptable.","key":"Maintenance","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.thecaratcut.com/reviews/mejuri-review-real-gold","https://cleaningbro.com/how-do-i-clean-cubic-zirconia-jewelry-easy-steps/"]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Dana Chain","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Midi34","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"89 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"dana-chain-16312-22612","storefront_path":"/en/women-accessories/jewellery/brand-name-jewellery/dana-chain--16312-22612","storefront_url":"https://ai.simons.ca/en/women-accessories/jewellery/brand-name-jewellery/dana-chain--16312-22612"}}