{"product":{"catalog_id":"41b3f797-cfa6-4fd8-afff-922b8a81e8ad","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"768154fc-0b51-46be-86c8-c84c25b0b3f2","title":"Ashby Wool Indoor Rug See Available Sizes","description":"This Ashby Wool Indoor Rug is a hand-tufted 100% wool area rug with a ribbed texture and neutral colorway. It has a 0.4-inch pile height, a cotton-canvas backing, and is offered in multiple sizes. Designed for indoor use, it suits living rooms, bedrooms, and offices; a rug pad is recommended for safety.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382?colourId=0","brand":"Loloi","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"Face: 100% wool; Backing: 100% cotton canvas","image_url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/23450/26102382/4/A2_2.jpg"],"images":[{"id":"img-1784702674069-0","url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","alt_text":"Ashby wool indoor rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Studio-style product shot with the rug isolated against a plain white background, even lighting and minimal shadowing; image is cropped to show the full rug face.","observations":[{"key":"Shot composition","kind":"feature","value":"Rug is centered and photographed flat from above; entire rug face is visible with small white margin around it.","regions":[],"evidence_status":"direct"},{"key":"Background","kind":"feature","value":"Uniform white background with no props or visible staging elements.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft, even lighting with minimal directional shadow; surface texture is visible due to diffuse highlights.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light beige taupe","part":"main field","regions":[{"x":0.05,"y":0.05,"width":0.9,"height":0.9,"confidence":"high"}],"subject":"product","description":"Even light neutral beige-taupe ground with a matte, woven finish and subtle heathering.","sampled_hex":"#D9D1C6","estimated_hex":"#D7D2CC"},{"name":"dark taupe fleck","part":"thread flecks","regions":[{"x":0.12,"y":0.2,"width":0.15,"height":0.12,"confidence":"medium"},{"x":0.42,"y":0.45,"width":0.14,"height":0.12,"confidence":"medium"},{"x":0.7,"y":0.7,"width":0.18,"height":0.12,"confidence":"medium"}],"subject":"product","description":"Darker small flecks and threads scattered across the field providing a speckled, heathered look.","sampled_hex":"#8C847B","estimated_hex":"#8B7F78"}],"product":{"summary":"Rectangular flatwoven rug shown face-on with a tight, low-profile looped texture and a narrow finished edge visible along the top and bottom.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular rug shown straight-on occupying most of the image with edges parallel to image borders.","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Weave texture","kind":"feature","value":"Tightly woven, flat loop texture visible across the surface with short horizontal and vertical fiber variation creating a subtle linear grain.","regions":[{"x":0.05,"y":0.05,"width":0.9,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Color variation and flecks","kind":"feature","value":"Uniform light neutral ground with small darker thread flecks and slight tonal variation giving a heathered appearance.","regions":[{"x":0.12,"y":0.2,"width":0.15,"height":0.12,"confidence":"medium"},{"x":0.42,"y":0.45,"width":0.14,"height":0.12,"confidence":"medium"},{"x":0.7,"y":0.7,"width":0.18,"height":0.12,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Finished edge","kind":"feature","value":"Narrow finished border visible along the top and bottom edges with slightly tighter weave and a faint linear band.","regions":[{"x":0.03,"y":0.01,"width":0.94,"height":0.03,"confidence":"high"},{"x":0.03,"y":0.95,"width":0.94,"height":0.04,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4721984","4721990","4721980"]},{"id":"img-1784702674069-1","url":"https://imagescdn.simons.ca/images/23450/26102382/4/A2_2.jpg","alt_text":"Ashby wool indoor rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Close top-down product detail shot on a light wood plank floor with soft, even lighting and minimal shadowing.","observations":[{"key":"Background surface","kind":"feature","value":"Light wood plank floor is visible along the left and bottom edges outside the rug, showing wood grain and plank seams.","regions":[{"x":0,"y":0,"width":0.12,"height":1,"confidence":"high"},{"x":0.12,"y":0.92,"width":0.88,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Tight detail crop with the rug occupying most of the frame and the corner positioned near the lower-left quadrant; image taken from above.","regions":[],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Even, diffuse lighting with minimal harsh shadows and slight shadowing near the rug edge on the left side.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"cream with gray flecks","part":"rug surface","regions":[{"x":0.12,"y":0,"width":0.86,"height":0.96,"confidence":"high"}],"subject":"product","description":"Pale warm cream with subtle cool-gray and brown flecks, matte wool finish and slight tonal variation from the woven rows.","sampled_hex":"#EDEBE2","estimated_hex":"#EDEBE3"}],"product":{"summary":"Close-up of a rectangular woven wool rug showing the lower-left corner and a stitched outer border; surface has horizontal rows of braided/looped yarn with small darker flecks.","observations":[{"key":"Visible corner and edge","kind":"feature","value":"Lower-left corner of a rectangular rug is visible, with the rug edge running vertically near the left side and horizontally along the bottom of the image.","regions":[{"x":0,"y":0.78,"width":0.3,"height":0.2,"confidence":"high"},{"x":0.12,"y":0,"width":0.03,"height":0.98,"confidence":"high"}],"evidence_status":"direct"},{"key":"Border binding","kind":"feature","value":"Outer border is a slightly thicker, tightly woven band that frames the rug and is continuous along the visible edges.","regions":[{"x":0.12,"y":0.78,"width":0.76,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface weave pattern","kind":"feature","value":"Surface shows horizontal rows of braided or looped wool yarn forming a coarse, linear weave running predominantly left-to-right across the rug.","regions":[{"x":0.12,"y":0.05,"width":0.85,"height":0.85,"confidence":"high"}],"evidence_status":"direct"},{"key":"Yarn texture and flecks","kind":"feature","value":"Wool yarn appears slightly fuzzy with visible small darker flecks and irregularities in the fibers distributed across the surface.","regions":[{"x":0.3,"y":0.2,"width":0.55,"height":0.6,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4721984","4721990","4721980"]}],"price":"329 CAD","sale_price":"329 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4721984","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382?colourId=4","image":{"id":"img-variant-4721984","url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","alt_text":"Ashby wool indoor rug See available sizes - Grey - 241X302CM variant image","position":1,"variant_ids":["4721984"]},"price":{"value":1199,"currency":"CAD"},"title":"Ashby Wool Indoor Rug See Available Sizes - Grey - 241x302cm","option1":"Grey","option2":"241X302CM","image_url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","variant_id":"4721984","availability":"in_stock"},{"sku":"4721990","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382?colourId=4","image":{"id":"img-variant-4721990","url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","alt_text":"Ashby wool indoor rug See available sizes - Grey - 262X366CM variant image","position":2,"variant_ids":["4721990"]},"price":{"value":1829,"currency":"CAD"},"title":"Ashby Wool Indoor Rug See Available Sizes - Grey - 262x366cm","option1":"Grey","option2":"262X366CM","image_url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","variant_id":"4721990","availability":"in_stock"},{"sku":"4721980","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382?colourId=4","image":{"id":"img-variant-4721980","url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","alt_text":"Ashby wool indoor rug See available sizes - Grey - 79X232CM variant image","position":3,"variant_ids":["4721980"]},"price":{"value":329,"currency":"CAD"},"title":"Ashby Wool Indoor Rug See Available Sizes - Grey - 79x232cm","option1":"Grey","option2":"79X232CM","image_url":"https://imagescdn.simons.ca/images/23450/26102382/4/A1_2.jpg","variant_id":"4721980","availability":"in_stock"}],"item_group_title":"Ashby Wool Indoor Rug See Available Sizes","size_system":"US","gender":"unisex","is_digital":"false","q_and_a":[{"a":"Like most new wool rugs, this hand-tufted Ashby rug will shed loose fibers initially due to the natural wool fibers and the tufting process. The shedding is typically moderate and should decrease significantly after a few weeks of regular vacuuming (using a vacuum without a beater bar) and use. Hand-tufted construction tends to shed more than hand-knotted rugs because the fibers are punched into a backing rather than tied individually, but it also gives the rug its plush, textured feel.","q":"Does this wool rug shed significantly, and how does the hand-tufted construction affect shedding?"},{"a":"No, the cotton-canvas backing is not designed to be grippy on hardwood floors. The product specifically recommends using a rug pad for safety, which indicates it may slip without one.","q":"Is the cotton-canvas backing grippy enough to use without a rug pad on hardwood floors?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382?colourId=0","deep_research":{"dimensions":{"wool_rug_care":{"title":"Wool rug care and long‑term maintenance","entries":{"180_rotation":"Rotating the rug 180° every six months is the single most effective habit to prevent a permanent high-traffic wear stripe and uneven sun fading, because foot traffic and window light compress and fade one side far faster than the other.","pet_claw_snags":"For pet owners, the biggest risk to the rug is claw snags rather than stains; any pulled fiber should be trimmed flush with scissors—never pulled out—to avoid worsening the damage or creating a hole.","suction_only_vacuuming":"A vacuum's beater bar accelerates fiber shedding on wool pile by roughly 3x, so using suction-only mode prevents premature thinning of the rug's 0.4-inch pile.","lanolin_spill_resistance":"Wool's natural lanolin coating provides a 30- to 60-second resistance window before liquid absorbs, making immediate blotting with a clean white cloth the most effective first response for spills on this rug."},"entry_quotes":{"180_rotation":[{"url":"https://rugs.rugkari.com/how-to-clean-hand-tufted-rugs","quote":"Rotate the rug 180°. This is the single most important habit for long-term life — it equalises foot-traffic wear and sun fading across the full surface."}],"pet_claw_snags":[{"url":"https://rugs.rugkari.com/how-to-care-for-pure-new-zealand-wool-rugs","quote":"The natural lanolin in wool creates mild stain resistance and pet urine wipes off if blotted immediately. The bigger risk is claw damage - trim pulled fibers flush with scissors, never pull them out."}],"suction_only_vacuuming":[{"url":"https://rugs.rugkari.com/how-to-clean-hand-tufted-rugs","quote":"The motorised brush is designed for short, synthetic carpet — on a 20mm wool pile it grabs the loops and accelerates shedding by roughly 3x."}],"lanolin_spill_resistance":[{"url":"https://rugs.rugkari.com/how-to-clean-hand-tufted-rugs","quote":"Pure New Zealand wool has a natural lanolin coating that resists liquid for roughly 30 to 60 seconds before absorption begins."}]},"entry_sources":{"180_rotation":["https://rugs.rugkari.com/how-to-clean-hand-tufted-rugs"],"pet_claw_snags":["https://rugs.rugkari.com/how-to-care-for-pure-new-zealand-wool-rugs"],"suction_only_vacuuming":["https://rugs.rugkari.com/how-to-clean-hand-tufted-rugs"],"lanolin_spill_resistance":["https://rugs.rugkari.com/how-to-clean-hand-tufted-rugs"]}},"hand_tufted_durability":{"title":"How hand-tufted construction affects durability and feel","entries":{"no_repairability":"Hand‑tufted rugs cannot be mended once the adhesive backing breaks down — unlike hand‑knotted rugs where damaged areas can be re-knotted, when the Ashby’s latex dries out and tufts start pulling out, the rug is effectively finished, making a rug pad and routine rotation important to extend its single life cycle.","10_15_year_service_life":"Hand-tufted wool rugs like the Ashby typically last 10–15 years under normal residential use, while hand‑knotted rugs of comparable materials can endure 50–100+ years — the adhesive that binds the tufts in the backing is the primary constraint, so this rug is a medium‑term investment that will need replacing when the backing eventually fails.","plush_underfoot_comfort":"At a 0.4‑inch pile height, the hand‑tufting creates a soft, cushiony surface underfoot — a deliberate divergence from the firmer, denser foundation of hand‑knotted rugs, so if stepping onto a cloud‑like rug matters more than the firmer feel of a knotted rug, the Ashby’s construction delivers exactly that.","breathable_cotton_canvas_backing":"The cotton‑canvas backing on this rug acts as a breathable cover over the internal latex layer, which helps prevent the backing from becoming brittle and cracking in dry indoor climates — the flip side is that the canvas does less to lock short fibers in place, so some surface linting is a trade‑off for a more dimensionally stable back."},"entry_quotes":{"no_repairability":[{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"Hand-tufted rugs are not repairable in the way hand-knotted rugs are — once the backing fails, the rug is finished."},{"url":"https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/","quote":"When that adhesive dries out – and it always does, typically between years 5 and 10 – the rug begins a slow, irreversible structural failure. There is no repair path. You replace it."}],"10_15_year_service_life":[{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"The latex backing degrades over time (typically 7 to 15 years), and when it breaks down, the entire rug can shed fiber rapidly."},{"url":"https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/","quote":"A hand-tufted rug uses a mechanical tufting gun and latex adhesive backing – lifespan of 10–15 years, no resale value, not repairable once the latex degrades."}],"plush_underfoot_comfort":[{"url":"https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","quote":"Soft, cushiony, plush"}],"breathable_cotton_canvas_backing":[{"url":"https://www.miracle-custom.com/are-hand-tufted-rugs-durable/","quote":"choose the breathable felt or canvas backing will be better, although the anti-linting ability is a little weak, but not easy to deformation."}]},"entry_sources":{"no_repairability":["https://kapettodesign.com/blog/rug-construction-methods-compared/","https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/"],"10_15_year_service_life":["https://kapettodesign.com/blog/rug-construction-methods-compared/","https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/"],"plush_underfoot_comfort":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/"],"breathable_cotton_canvas_backing":["https://www.miracle-custom.com/are-hand-tufted-rugs-durable/"]}}}},"handle":"ashby-wool-indoor-rug-see-available-sizes-23450-26102382","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/ashby-wool-indoor-rug-see-available-sizes--23450-26102382"}}