{"product":{"catalog_id":"44015aa0-843d-44c7-ba50-dee9003da8aa","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"8ccef29c-959a-4d99-9d46-f73015ec2c2a","title":"Burgundy Check Flannel Shirt Imported From Seoul","description":"This is a regular-fit, long-sleeve button-up flannel shirt made from 100% cotton. It features a burgundy check pattern, a pointed collar, a single chest patch pocket, and a curved hem. Imported from Seoul and available exclusively at Le 31, it is designed as a casual top suitable for everyday wear.","url":"https://www.simons.ca/en/men-clothing/shirts/patterns/burgundy-check-flannel-shirt-imported-from-seoul--23207-26100?colourId=0","brand":"Le 31","condition":"new","product_category":"men clothing > shirts > patterns","material":"100% cotton","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/23207/26100/61/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/23207/26100/61/A2_2.jpg"],"images":[{"id":"img-1784702968260-0","url":"https://imagescdn.simons.ca/images/23207/26100/61/A1_2.jpg","alt_text":"Burgundy check flannel shirt Imported from Seoul product image (primary)","position":1,"attributes":{"other":{"summary":"Studio product shot showing a model in a three-quarter front pose against a plain light background. Model has hands in pockets and wears additional clothing and sunglasses; lighting is soft and even with minimal shadowing.","observations":[{"key":"Pose and composition","kind":"feature","value":"Model shown from mid-thigh up in a three-quarter front pose with hands in jeans pockets and head turned slightly to the viewer's left.","regions":[{"x":0.06,"y":0,"width":0.88,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Plain light grey to off-white seamless background with soft even lighting and subtle shadowing at the model's right side.","regions":[],"evidence_status":"direct"},{"key":"Accessories and other garments","kind":"feature","value":"Model wears sunglasses, a visible white crew-neck tee underneath the shirt, and light blue jeans; these items are not part of the shirt product but are visible in the image.","regions":[{"x":0.2,"y":0.04,"width":0.6,"height":0.22,"confidence":"high"},{"x":0.22,"y":0.6,"width":0.56,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High-resolution studio photograph with clear focus and natural color rendering.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"burgundy","part":"main fabric","regions":[{"x":0.2,"y":0.16,"width":0.6,"height":0.6,"confidence":"high"}],"subject":"product","description":"Burgundy base color appearing matte with a woven flannel texture, forming the background of the plaid pattern.","sampled_hex":"#632C34","estimated_hex":"#6F2730"},{"name":"muted beige-gold","part":"check lines","regions":[{"x":0.24,"y":0.18,"width":0.52,"height":0.56,"confidence":"high"}],"subject":"product","description":"Thin intersecting lighter beige to muted gold lines forming the check grid overlaying the burgundy background.","estimated_hex":"#C4A56F"},{"name":"white","part":"buttons","regions":[{"x":0.46,"y":0.24,"width":0.06,"height":0.46,"confidence":"high"}],"subject":"product","description":"Round glossy white buttons down the shirt front contrast with the darker fabric.","estimated_hex":"#F7F7F7"}],"product":{"summary":"Front view of a long-sleeve button-up flannel shirt with a burgundy base and contrasting lighter check lines, worn open over a white tee. Visible features include a pointed collar, single chest patch pocket, white round buttons down the center front, and a slightly curved hem.","observations":[{"key":"Collar","kind":"feature","value":"Pointed classic shirt collar with visible top button fastened and collar points laying flat.","regions":[{"x":0.34,"y":0.06,"width":0.32,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Front placket and buttons","kind":"feature","value":"Center front placket with a vertical row of round white buttons; placket is partially open revealing an inner white tee.","regions":[{"x":0.41,"y":0.18,"width":0.18,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Chest pocket","kind":"feature","value":"Single patch chest pocket on the wearer's left side aligned with the check pattern so pocket lines match surrounding fabric.","regions":[{"x":0.56,"y":0.26,"width":0.16,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sleeves and cuffs","kind":"feature","value":"Long sleeves with visible buttoned cuffs; sleeve fabric continues the same checked pattern; cuff detail partially visible and slightly gathered at the wrist.","regions":[{"x":0.06,"y":0.3,"width":0.26,"height":0.34,"confidence":"high"},{"x":0.68,"y":0.3,"width":0.26,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hem and fit","kind":"feature","value":"Shirt hem hangs below the waist with a slightly curved front hem and relaxed fit; fabric shows natural folds where hands are in pockets.","regions":[{"x":0.25,"y":0.58,"width":0.54,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric pattern","kind":"feature","value":"Dense plaid/check pattern consisting of a burgundy background with intersecting lighter thin lines forming a grid; pattern is consistent across body and sleeves.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4620520","4620521"]},{"id":"img-1784702968260-1","url":"https://imagescdn.simons.ca/images/23207/26100/61/A2_2.jpg","alt_text":"Burgundy check flannel shirt Imported from Seoul product image 2","position":2,"attributes":{"other":{"summary":"Model photographed from behind against a plain light background; model wearing blue denim jeans, cropped head and upper body visible, studio lighting with soft shadows.","observations":[{"key":"Model and pose","kind":"feature","value":"Male model shown from the rear with head turned slightly to the left (profile visible), hands placed near the front pockets of the jeans.","regions":[{"x":0.08,"y":0.02,"width":0.84,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Plain light gray to off-white seamless background with even studio lighting and minimal shadows.","regions":[],"evidence_status":"direct"},{"key":"Visible non-product clothing","kind":"feature","value":"Light blue denim jeans visible from the waist down, occupying the lower portion of the frame and partially covered by the shirt hem.","regions":[{"x":0.2,"y":0.8,"width":0.6,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Image framing","kind":"feature","value":"Three-quarter rear crop showing from mid-thigh up; top of the model's head is near the top edge and lower legs are out of frame.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"burgundy","part":"body ground","regions":[{"x":0.18,"y":0.22,"width":0.64,"height":0.6,"confidence":"high"}],"subject":"product","description":"Deep burgundy/maroon ground color across the shirt with a matte brushed flannel finish.","sampled_hex":"#5B2C33","estimated_hex":"#6B2228"},{"name":"beige tan","part":"check stripes","regions":[{"x":0.2,"y":0.24,"width":0.6,"height":0.56,"confidence":"high"}],"subject":"product","description":"Thin lighter tan or muted yellow stripes forming the checked grid, appearing matte against the burgundy background.","estimated_hex":"#CDB38A"}],"product":{"summary":"Rear view of a long-sleeve plaid flannel shirt with a horizontal back yoke, curved hem, and a standard shirt collar; fabric shows a brushed flannel texture and a burgundy-based check pattern with lighter thin stripes.","observations":[{"key":"Overall rear panel","kind":"feature","value":"Back of a long-sleeve shirt shown from the rear covering the model's upper torso and hips, with a continuous plaid pattern across the body.","regions":[{"x":0.12,"y":0.18,"width":0.76,"height":0.68,"confidence":"high"}],"evidence_status":"direct"},{"key":"Back yoke seam","kind":"feature","value":"Horizontal yoke seam runs across the upper back just below the collar, visible as a straight seam line that aligns with the plaid.","regions":[{"x":0.18,"y":0.18,"width":0.64,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Collar","kind":"feature","value":"Standard turned shirt collar seen from the rear, standing flat against the neck with the collar band visible.","regions":[{"x":0.36,"y":0.08,"width":0.28,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sleeve construction","kind":"feature","value":"Long sleeves with visible shoulder drop; left sleeve (viewer right) shows slight sleeve fold and cuff area near the wrist which is partially obscured by the model's hand.","regions":[{"x":0.1,"y":0.26,"width":0.22,"height":0.52,"confidence":"high"},{"x":0.68,"y":0.26,"width":0.2,"height":0.52,"confidence":"high"}],"evidence_status":"direct"},{"key":"Curved hem","kind":"feature","value":"Shirt hem curves downward at the center back into a rounded shape that extends over the top of the jeans.","regions":[{"x":0.24,"y":0.72,"width":0.52,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Plaid pattern","kind":"feature","value":"Evenly spaced horizontal and vertical thin stripes form a check pattern across the fabric; primary ground is a deep red/burgundy with lighter tan or yellow thin lines and darker thin dividing lines.","regions":[{"x":0.14,"y":0.2,"width":0.72,"height":0.64,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric texture","kind":"feature","value":"Soft brushed flannel surface with a slightly nap texture visible in the weave and slight color variation in close view.","regions":[{"x":0.3,"y":0.28,"width":0.4,"height":0.4,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4620520","4620521"]}],"price":"125 CAD","sale_price":"59.95 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4620520","url":"https://www.simons.ca/en/men-clothing/shirts/patterns/burgundy-check-flannel-shirt-imported-from-seoul--23207-26100?colourId=61","image":{"id":"img-variant-4620520","url":"https://imagescdn.simons.ca/images/23207/26100/61/A1_2.jpg","alt_text":"Burgundy check flannel shirt Imported from Seoul - Burgundy - MEDIUM variant image","position":1,"variant_ids":["4620520"]},"price":{"value":125,"currency":"CAD"},"title":"Burgundy Check Flannel Shirt Imported From Seoul - Burgundy - Medium","option1":"Burgundy","option2":"MEDIUM","image_url":"https://imagescdn.simons.ca/images/23207/26100/61/A1_2.jpg","sale_price":{"value":59.95,"currency":"CAD"},"variant_id":"4620520","availability":"in_stock"},{"sku":"4620521","url":"https://www.simons.ca/en/men-clothing/shirts/patterns/burgundy-check-flannel-shirt-imported-from-seoul--23207-26100?colourId=61","image":{"id":"img-variant-4620521","url":"https://imagescdn.simons.ca/images/23207/26100/61/A1_2.jpg","alt_text":"Burgundy check flannel shirt Imported from Seoul - Burgundy - LARGE variant image","position":2,"variant_ids":["4620521"]},"price":{"value":125,"currency":"CAD"},"title":"Burgundy Check Flannel Shirt Imported From Seoul - Burgundy - Large","option1":"Burgundy","option2":"LARGE","image_url":"https://imagescdn.simons.ca/images/23207/26100/61/A1_2.jpg","sale_price":{"value":59.95,"currency":"CAD"},"variant_id":"4620521","availability":"in_stock"}],"item_group_title":"Burgundy Check Flannel Shirt <b>imported From Seoul</b>","size_system":"US","gender":"male","is_digital":"false","q_and_a":[{"a":"The flannel weight is not specified by the brand, but 100% cotton flannel shirts typically fall in the mid-weight range (around 150–170 GSM), offering warmth without being bulky.","q":"What is the weight of the flannel fabric? Is it lightweight or heavyweight?"},{"a":"Care instructions are not provided in the listing, but as a 100% cotton flannel shirt, we recommend machine washing in cold water and hanging to dry to minimize shrinkage — tumble drying on low may be acceptable but could accelerate shrinkage.","q":"What are the recommended care instructions? Can it be machine washed and dried?"},{"a":"The product is described as 'Imported from Seoul,' which likely refers to the design or sourcing origin. The exact manufacturing location is not specified — it may be produced elsewhere and imported through Seoul.","q":"Is this shirt actually manufactured in South Korea, or just designed/imported from Seoul?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/shirts/patterns/burgundy-check-flannel-shirt-imported-from-seoul--23207-26100?colourId=0","deep_research":{"dimensions":{"burgundy_check_styling":{"title":"Outfit ideas for burgundy check flannel","entries":{"100_cotton_flannel":"Unlike synthetic fleece, the brushed cotton weave breathes well enough to be worn open over a tank top in early fall without overheating, so the shirt functions as a breathable mid-layer under a canvas jacket when temperatures drop.","chest_patch_pocket":"The single rounded patch pocket is a direct carry-over from early-20th-century workwear, which visually anchors the shirt in heritage style and makes it read as intentionally casual — a detail that stylists consistently use to ground an outfit when paired with raw denim and leather boots.","burgundy_check_pattern":"The burgundy base, with its red-brown depth, sits at the intersection of warm and cool tones, which means it pairs naturally with both indigo denim (whose red-cast fades echo the shirt’s red) and olive chinos (brown undertones tie them together) — giving the shirt an unusually wide trouser-range for a single colorway.","regular_fit_silhouette":"Cut with a straight body and moderate armhole, the regular fit drapes cleanly when worn untucked over a t-shirt while leaving enough room to layer a thin crewneck sweatshirt underneath without pulling the placket, making the shirt a viable shirt-jacket alternative on mild days without the bulk."}},"flannel_long_term_wear":{"title":"How cotton flannel ages over time","entries":{"vintage_color_fade":"The burgundy check will naturally lighten with repeated laundering and sun exposure, shifting toward a muted, vintage hue reminiscent of well-worn heritage flannels — a look that often takes years of wear in workwear contexts and adds character without compromising the fabric's integrity.","fiber_bloom_and_softening":"Unlike polyester-blend flannels that remain static in feel, 100% cotton flannel undergoes a fiber bloom with the first several washes — the cotton microfibers rise to the surface, creating a softer, plusher hand that makes the shirt feel cozier with each season of wear.","heritage_workwear_lineage":"The 100% cotton flannel construction connects this shirt to the legacy of workwear staples from Pendleton and Woolrich, which gained cult followings specifically because their garments became more comfortable and individualized with age — this Le 31 piece offers that same long-term, break-in appeal at a contemporary price point.","pilling_and_surface_character":"Pilling on friction points like cuffs and elbow patches is an expected part of cotton flannel's aging cycle — these pills can be removed with a fabric shaver after the first few months, after which the fabric surface stabilizes into a smooth, matte finish that echoes the soft patina of vintage work shirts.","shrinkage_and_fit_personalization":"Expect up to 3% shrinkage in length and sleeve after the first few warm washes — this is typical of 100% cotton flannel and, rather than being a flaw, actually helps the regular fit adapt to your body's contours over time for a more tailored silhouette."}},"competitive_flannel_comparison":{"title":"How it stacks up against similarly priced flannels","entries":{"regular_fit":"Virtually every fast-fashion label has migrated to slim and tailored flannel cuts that can bind across the back when you layer a sweater or hoodie underneath; this shirt's regular fit hews to classic workwear proportions, giving you easy movement and true-to-size layering room without looking oversized.","patch_pocket":"A single chest patch pocket is a direct callback to rugged flannel shirt lineages from brands like Woolrich or Pendleton, injecting a dose of utilitarian texture that the plain, pocket-less button-downs at H&M or the Gap rarely offer at this price.","le_31_house_brand":"As Simons' in-house menswear line, Le 31 cuts out the distributor and brand-license markups baked into national labels, letting the retailer pour more of the ticket price into the fabric and assembly — a direct-to-consumer pricing edge that often pushes a $60 house-brand flannel well above the $60 mall-brand shirt in tactile quality.","100_cotton_flannel":"At the $60 CAD mark, many mall-brand flannels incorporate polyester to cut costs or add wrinkle resistance, but Le 31 sticks with 100% cotton for better breathability, moisture absorption, and that familiar soft-to-the-touch handfeel — a notable departure from the poly-cotton blends that often dominate this price tier.","original_125_price":"The original $125 CAD price anchored this shirt among flannel heavyweights like J.Crew's washed shirts or Club Monaco's weekend flannels, meaning the $59.95 sale effectively drops a mid-tier piece into bargain territory, a rare window where you get premium-marker fabric and detailing for entry-level money.","imported_from_seoul":"Korean garment factories have built a reputation for high stitch counts and precise pattern alignment along plackets and seams, and the 'imported from Seoul' callout suggests Le 31 deliberately chose that origin to elevate construction quality over mass-market competitors that source from lower-cost regions."}},"cotton_flannel_fabric_characteristics":{"title":"Flannel fabric feel and brushing process","entries":{"mechanical_napping":"The softness of this shirt comes from a mechanical brushing process that lifts and splits cotton fibers to create a fuzzy pile — unlike a chemically softened poplin that can go limp, this napped surface retains its loft and plushness through repeated washing, with the texture actually improving as more fibers bloom.","pilling_management":"Short fibers released by napping can form pills in high-friction spots like the collar and cuffs, but turning the shirt inside out before washing and avoiding hot dryers reduces this abrasion; when pilling does occur, a fabric shaver restores the surface neatly.","shrinkage_expectation":"Cotton flannel shrinks 3–5% in length and width when exposed to a hot wash and dry cycle — a standard behavior that means the regular fit cut will settle closer to the body without becoming restrictive if the shirt is not deliberately heat-shrunk.","warmth_to_weight_ratio":"The napped face traps body heat within its air pockets while the cotton base remains breathable, so the shirt provides insulation without the weight or clamminess of a comparable fleece — ideal as a standalone layer in mild weather or under a jacket without overheating.","light_scattering_surface":"Because the napped texture scatters light, the burgundy check reads as softer and more muted than it would on a smooth weave, giving the shirt an effortless, worn-in look from day one that also minimizes the appearance of creases."}}}},"handle":"burgundy-check-flannel-shirt-imported-from-seoul-23207-26100","storefront_path":"/en/men-clothing/shirts/patterns/burgundy-check-flannel-shirt-imported-from-seoul--23207-26100","storefront_url":"https://ai.simons.ca/en/men-clothing/shirts/patterns/burgundy-check-flannel-shirt-imported-from-seoul--23207-26100"}}