{"product":{"catalog_id":"469e5eb4-8210-40c9-a70e-7b7f6b1a43fd","item_id":"9d800d26-ac1e-461c-9910-96f8b4f06cef","title":"Croissant Charm Key Holder","description":"This is a croissant-shaped key holder charm from Ami at Simons, designed to hold keys via a ring and hook closure. It is made of faux-brass Zamak with a glossy yellow enamel body and gold-tone metal trim, and measures 5 cm in length. The charm includes a lobster clasp and split key ring, and is engraved with the Ami monogram.","url":"https://www.simons.ca/en/women-designer/accessories/croissant-charm-key-holder--11032-70026107?colourId=0","brand":"Ami","condition":"new","product_category":"women designer > accessories","material":"Zamak","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/11032/70026107/71/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/11032/70026107/71/A2_2.jpg"],"images":[{"id":"img-1784702994363-0","url":"https://imagescdn.simons.ca/images/11032/70026107/71/A1_2.jpg","alt_text":"Croissant charm key holder product image (primary)","position":1,"attributes":{"other":{"summary":"Product shot on a plain light background with soft shadowing and even studio lighting; product centered in frame and slightly rotated so the charm faces forward.","observations":[{"key":"Background and surface","kind":"feature","value":"Smooth, light neutral background with a soft shadow cast by the key holder to the lower right.","regions":[],"evidence_status":"direct"},{"key":"Lighting and reflections","kind":"feature","value":"Even studio lighting producing specular highlights on the glossy yellow enamel and reflective gold metal, with subtle soft shadowing under the charm.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Centered product arranged vertically with clasp at top and charm near bottom; slight diagonal orientation of the rings and charm.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm metallic gold","part":"metal hardware (clasp and rings and trim)","regions":[{"x":0.36,"y":0.04,"width":0.18,"height":0.3,"confidence":"high"},{"x":0.3,"y":0.36,"width":0.4,"height":0.24,"confidence":"high"}],"subject":"product","description":"Warm reflective metallic gold finish on the clasp, linking rings, split ring, and the raised trim of the croissant charm; high gloss and reflective.","sampled_hex":"#C49D5A","estimated_hex":"#CFA33B"},{"name":"glossy butter yellow","part":"charm body","regions":[{"x":0.34,"y":0.46,"width":0.34,"height":0.28,"confidence":"high"}],"subject":"product","description":"Glossy warm yellow enamel covering the main surfaces of the croissant-shaped charm with specular highlights.","sampled_hex":"#ECB254","estimated_hex":"#E6B24A"}],"product":{"summary":"A gold-tone key holder with a lobster-style clasp, two linked metal rings, and a glossy yellow croissant-shaped charm attached; small stamped text appears on the clasp and on the larger ring.","observations":[{"key":"Lobster clasp","kind":"feature","value":"Vertical gold-tone lobster-style clasp with a flat outer face and a hinge at the base; it is attached to a small linking ring and shows a small stamped word on its outer face.","regions":[{"x":0.38,"y":0.03,"width":0.12,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Linking rings","kind":"feature","value":"Two round gold-tone metal rings linking the clasp to the split key ring; the larger ring is a flat band style and the smaller ring passes through it.","regions":[{"x":0.32,"y":0.18,"width":0.28,"height":0.24,"confidence":"high"},{"x":0.4,"y":0.2,"width":0.08,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Split key ring","kind":"feature","value":"Circular split-style key ring in matching gold tone with a visible joint section on the outer edge.","regions":[{"x":0.32,"y":0.2,"width":0.2,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Croissant charm shape","kind":"feature","value":"Glossy croissant-shaped charm suspended from the key ring, sculpted with curved segmented ridges that mimic croissant layers and a hollow center curve.","regions":[{"x":0.28,"y":0.38,"width":0.44,"height":0.42,"confidence":"high"}],"evidence_status":"direct"},{"key":"Charm finish and trim","kind":"feature","value":"Charm has a glossy yellow enamel body with raised metallic gold trim outlining the croissant segments and tips; the gold trim is reflective.","regions":[{"x":0.34,"y":0.45,"width":0.34,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Stamped text on clasp","kind":"text","value":"ami","regions":[{"x":0.4,"y":0.06,"width":0.06,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Partial text on ring","kind":"text","value":"ami","regions":[{"x":0.3,"y":0.27,"width":0.06,"height":0.06,"confidence":"medium"}],"evidence_status":"partial"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4531559"]},{"id":"img-1784702994363-1","url":"https://imagescdn.simons.ca/images/11032/70026107/71/A2_2.jpg","alt_text":"Croissant charm key holder product image 2","position":2,"attributes":{"other":{"summary":"Studio-style close-up on a plain light background with soft shadowing; image cropped to show charm and part of key ring.","observations":[{"key":"Shot composition","kind":"feature","value":"Tight close-up framing focused on the charm face and attachment ring; the top-left shows a partial view of the split key ring.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Background and shadow","kind":"feature","value":"Even off-white background with a soft diffused shadow cast below and to the right of the charm.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Soft, diffuse studio lighting producing gentle highlights and low-contrast reflections on the metal surface.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm gold","part":"charm body and hardware","regions":[{"x":0.06,"y":0.18,"width":0.88,"height":0.74,"confidence":"high"},{"x":0.05,"y":0.02,"width":0.45,"height":0.4,"confidence":"high"}],"subject":"product","description":"Uniform warm metallic gold plating with a reflective polished finish across the charm face, recessed groove, jump ring, and split key ring.","sampled_hex":"#C6994D","estimated_hex":"#C49A3A"}],"product":{"summary":"Close-up of a croissant-shaped metal charm in a warm gold tone attached to a circular key ring; the charm has a smooth polished finish, a recessed outline detail, a lower cutout, and engraved text on its front face.","observations":[{"key":"Overall shape","kind":"feature","value":"Croissant-shaped flat charm with a rounded top and two curled ends; lower center has a semicircular cutout forming the inner croissant curve.","regions":[{"x":0.06,"y":0.18,"width":0.88,"height":0.74,"confidence":"high"}],"evidence_status":"direct"},{"key":"Material and finish","kind":"feature","value":"Metal piece with a reflective warm gold-tone plated finish and smooth polished surfaces; edges have slight rounded profiling.","regions":[{"x":0.06,"y":0.18,"width":0.88,"height":0.74,"confidence":"high"}],"evidence_status":"direct"},{"key":"Recessed outline detail","kind":"feature","value":"Narrow recessed groove runs near the outer perimeter of the charm, creating an inner border that follows the croissant contour.","regions":[{"x":0.08,"y":0.22,"width":0.84,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lower cutout geometry","kind":"feature","value":"Semicircular lower cutout has an inner stepped profile visible from the front, showing a recessed inner edge and small faceted relief.","regions":[{"x":0.2,"y":0.56,"width":0.6,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Attachment hardware","kind":"feature","value":"Small circular jump ring connects the charm to a larger split key ring; both hardware pieces share the same gold-tone finish.","regions":[{"x":0.05,"y":0.02,"width":0.45,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Front engraved text","kind":"text","value":"ami alexandre mattiussi","regions":[{"x":0.36,"y":0.39,"width":0.44,"height":0.11,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4531559"]}],"price":"49.95 CAD","sale_price":"49.95 CAD","availability":"out_of_stock","listing_has_variations":"false","variants":[{"sku":"4531559","url":"https://www.simons.ca/en/women-designer/accessories/croissant-charm-key-holder--11032-70026107?colourId=71","image":{"id":"img-variant-4531559","url":"https://imagescdn.simons.ca/images/11032/70026107/71/A1_2.jpg","alt_text":"Croissant charm key holder - ONE SIZE variant image","position":1,"variant_ids":["4531559"]},"price":{"value":220,"currency":"CAD"},"title":"Croissant Charm Key Holder - One Size","option1":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/11032/70026107/71/A1_2.jpg","sale_price":{"value":149.95,"currency":"CAD"},"variant_id":"4531559","availability":"out_of_stock"}],"item_group_title":"Croissant Charm Key Holder","size_system":"US","gender":"female","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/women-designer/accessories/croissant-charm-key-holder--11032-70026107?colourId=0","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"The Ami de Coeur monogram began as Mattiussi's childhood signature; it means friend of the heart and represents friendship and authenticity.","key":"Monogram origin","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.papermag.com/jean-paul-goude-ami-campaign"]}},{"value":"The Ami de Coeur monogram debuted in 2017, spread organically, had a 2021 Jean-Paul Goude campaign, and is a recurring capsule collection.","key":"Monogram cultural cachet","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.papermag.com/jean-paul-goude-ami-campaign","https://theimpression.com/ami-alexandre-mattiussi-ami-de-coeur-spring-2021-ad-campaign/"]}},{"value":"The croissant key holder is priced 17% higher than the standard monogram charm on AMI's site.","key":"Pricing context","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.amiparis.com/en-gt/collections/unisex-key-rings"]}},{"value":"LV’s sold-out €780 croissant charm validates this as a luxury trend.","key":"Cultural relevance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.pursebop.com/6-hot-bag-charms-to-jane-birkinify-your-handbag-this-season/","https://www.asiaone.com/lifestyle/cute-or-overpriced-louis-vuittons-1390-croissant-shaped-charm-divides-opinion","https://www.papermag.com/jean-paul-goude-ami-campaign"]}},{"value":"Regular $220 CAD, it commands a 17% premium over Ami’s standard charm.","key":"Value","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.amiparis.com/en-gt/collections/unisex-key-rings","https://www.beyondstyle.us/prod/silver-black-leather-ami-de-coeur-keychain?id=ssense_17307011","https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/","https://www.mientus.com/en/ami-paris-zamack-ami-de-coeur-croissant-key-ring-ukr349hw0014a005"]}},{"value":"At 5 cm, it sits flush against a bag for a discreet food reference.","key":"Styling","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/"]}},{"value":"Priced 17% above AMI's metal key ring and at a fraction of Louis Vuitton's croissant charm.","key":"Market positioning","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.beyondstyle.us/prod/silver-black-leather-ami-de-coeur-keychain?id=ssense_17307011","https://www.amiparis.com/en-gt/collections/unisex-key-rings","https://www.pursebop.com/6-hot-bag-charms-to-jane-birkinify-your-handbag-this-season/"]}},{"value":"Design and branding premiums drive the $220 price, not the low-cost Zamak alloy.","key":"Price justification","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.farfetch.com/uk/shopping/women/ami-paris-ami-de-coeur-croissant-keyring-item-33117073.aspx","https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/","https://nichesources.com/is-zinc-alloy-good-for-jewelry.html","https://www.micrometal.it/en/mechanical-properties-zamak-alloys-zinc-die-casting/"]}},{"value":"The thin electroplating wears at edges over 8-12 months; the Zamak's 82-100 HB hardness means fine marks that darken into patina.","key":"Finish aging","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.micrometal.it/en/mechanical-properties-zamak-alloys-zinc-die-casting/","https://nichesources.com/is-zinc-alloy-good-for-jewelry.html","https://nikka.com.hk/stainless-steel-vs-zinc-alloy-vs-brass-luxury-hardware/"]}},{"value":"The automotive-grade Zamak closure withstands thousands of cycles; the seamless die-casting ensures the monogram and details are integral.","key":"Build quality","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://mdpi-res.com/d_attachment/metals/metals-10-00253/article_deploy/metals-10-00253.pdf?version=1581676540","https://nichesources.com/is-zinc-alloy-good-for-jewelry.html"]}},{"value":"The 5 cm charm clips onto keys, bags, and backpacks while remaining discreet.","key":"Attachment","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/","https://www.coplons.com/products/ami-paris-ukr349-hw0014-ami-de-coeur-key-ring-29-copy"]}},{"value":"Holds only a few keys; functions better as a bag ornament.","key":"Key capacity","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"At 5 cm the charm is an intimate detail, not a flashy accessory.","key":"Intimate detail","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/","https://www.papermag.com/jean-paul-goude-ami-campaign"]}},{"value":"Die-cast Zamak allows fine textures like pastry ridges at 5 cm scale.","key":"Craftsmanship","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://mdpi-res.com/d_attachment/metals/metals-10-00253/article_deploy/metals-10-00253.pdf?version=1581676540","https://www.micrometal.it/en/mechanical-properties-zamak-alloys-zinc-die-casting/","https://nichesources.com/is-zinc-alloy-good-for-jewelry.html","https://nikka.com.hk/stainless-steel-vs-zinc-alloy-vs-brass-luxury-hardware/"]}},{"value":"The 5 cm charm hooks cleanly to totes, backpacks, belt loops, or pouches without dominating.","key":"Versatility","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/"]}},{"value":"The ring-and-hook closure is delicate and not meant for a large set of keys.","key":"Closure","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://nichesources.com/is-zinc-alloy-good-for-jewelry.html","https://mdpi-res.com/d_attachment/metals/metals-10-00253/article_deploy/metals-10-00253.pdf?version=1581676540"]}},{"value":"Includes a dust bag for gift-ready presentation.","key":"Presentation","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/","https://www.coplons.com/products/ami-paris-ukr349-hw0014-ami-de-coeur-key-ring-29-copy"]}},{"value":"A more affordable alternative to luxury croissant charms.","key":"Brand story","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.papermag.com/jean-paul-goude-ami-campaign","https://www.pursebop.com/6-hot-bag-charms-to-jane-birkinify-your-handbag-this-season/","https://www.asiaone.com/lifestyle/cute-or-overpriced-louis-vuittons-1390-croissant-shaped-charm-divides-opinion"]}},{"value":"Butter-yellow Ambre is an intimate, exclusive accent visible only close up.","key":"Color","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/","https://www.beyondstyle.us/prod/silver-black-leather-ami-de-coeur-keychain?id=ssense_17307011","https://www.amiparis.com/en-gt/collections/unisex-key-rings"]}},{"value":"Included dust bag aligns with luxury unboxing.","key":"Packaging","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://sydneyfashionsale.com/product/ami-ami-de-coeur-croissant-keyring/"]}},{"value":"Brinell hardness 82–100 HB, comparable to architectural brass.","key":"Hardness","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.micrometal.it/en/mechanical-properties-zamak-alloys-zinc-die-casting/"]}},{"value":"Gold electroplating may show wear after 8–12 months on a keychain.","key":"Plating wear","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://nichesources.com/is-zinc-alloy-good-for-jewelry.html","https://nikka.com.hk/stainless-steel-vs-zinc-alloy-vs-brass-luxury-hardware/"]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Croissant Charm Key Holder","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Ami","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"220 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Out of stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"croissant-charm-key-holder-11032-70026107","storefront_path":"/en/women-designer/accessories/croissant-charm-key-holder--11032-70026107","storefront_url":"https://ai.simons.ca/en/women-designer/accessories/croissant-charm-key-holder--11032-70026107"}}