{"product":{"catalog_id":"4c407ba2-33a1-478e-b90e-41ad54ef451e","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"f8924267-73e4-433c-93a2-ca9de23ec68e","title":"Boreal Pillow Semi-Firm Support","description":"The Boreal Pillow is a semi-firm support pillow with a double-wall construction, featuring a centre fill of certified responsible duck down and feather blend surrounded by recycled polyester flakes. It is suitable for most sleeping positions and has a 100% cotton damask cover with a 500 thread count. Available in Standard (20\"x26\"), Queen (20\"x30\"), and King (20\"x36\") sizes, it is washable and manufactured in Montreal.","url":"https://www.simons.ca/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160?colourId=0","brand":"Simons Maison","condition":"new","product_category":"bedding > pillows pillow covers","material":"Casing: 100% cotton; Centre fill: 95% canadian white duck feathers, 5% canadien white duck down; Surround fll: 100% recycled polyester","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/17593/1241160/10/A2_2.jpg"],"images":[{"id":"img-1784702959795-0","url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","alt_text":"Boreal pillow Semi-firm support product image (primary)","position":1,"attributes":{"other":{"summary":"Styled product shot showing the pillow placed on a beige rectangular ledge at the corner of two beige walls with directional soft lighting from the left producing shadows.","observations":[{"key":"Staging surface","kind":"feature","value":"Beige rectangular ledge with sharp front edge that the pillow rests on.","regions":[{"x":0,"y":0.72,"width":0.98,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and corner","kind":"feature","value":"Two textured beige walls forming a right-angle corner behind the pillow.","regions":[{"x":0,"y":0,"width":1,"height":0.55,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft directional light from the left creating a distinct cast shadow of the pillow on the left wall and gentle shading across the pillow face.","regions":[{"x":0,"y":0.3,"width":0.36,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High-resolution photograph with visible fabric detail and no obvious blur.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"white","part":"main fabric","regions":[{"x":0.18,"y":0.42,"width":0.64,"height":0.28,"confidence":"high"}],"subject":"product","description":"Bright white fabric with a subtle satin stripe sheen visible under directional lighting.","sampled_hex":"#E9E9EA","estimated_hex":"#FFFFFF"},{"name":"light gray","part":"edge piping","regions":[{"x":0.92,"y":0.38,"width":0.02,"height":0.35,"confidence":"high"},{"x":0.06,"y":0.38,"width":0.02,"height":0.35,"confidence":"high"}],"subject":"product","description":"Narrow piped trim appearing as a cool light gray contrasting with the white cover.","estimated_hex":"#9E9E9E"}],"product":{"summary":"Rectangular white pillow with subtle vertical stripe pattern and contrasting narrow piped edge, shown resting on its long side with slight surface creasing.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular pillow oriented horizontally with gently rounded corners and a slightly compressed appearance where it rests on the surface.","regions":[{"x":0.06,"y":0.38,"width":0.88,"height":0.35,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cover fabric pattern","kind":"feature","value":"Subtle alternating vertical satin-stripe pattern visible across the front face, running along the pillow height direction.","regions":[{"x":0.18,"y":0.42,"width":0.64,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge piping","kind":"feature","value":"Narrow contrasting piped trim running along the pillow perimeter; appears darker than the main fabric (near-gray).","regions":[{"x":0.06,"y":0.38,"width":0.02,"height":0.35,"confidence":"high"},{"x":0.92,"y":0.38,"width":0.02,"height":0.35,"confidence":"high"},{"x":0.06,"y":0.38,"width":0.88,"height":0.02,"confidence":"medium"},{"x":0.06,"y":0.71,"width":0.88,"height":0.02,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Surface texture and creases","kind":"feature","value":"Smooth fabric with soft surface creases and slight puckering near the left and bottom edges where the pillow compresses.","regions":[{"x":0.06,"y":0.52,"width":0.28,"height":0.18,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4175388","4175390"]},{"id":"img-1784702959795-1","url":"https://imagescdn.simons.ca/images/17593/1241160/10/A2_2.jpg","alt_text":"Boreal pillow Semi-firm support product image 2","position":2,"attributes":{"other":{"summary":"Product photographed on a neutral beige flat surface with a vertical beige backdrop; soft directional lighting creates gentle highlights and shadows.","observations":[{"key":"Background surface","kind":"feature","value":"Flat textured beige surface under the pillow visible at the bottom left and bottom area of the frame.","regions":[{"x":0,"y":0.7,"width":0.45,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Backdrop","kind":"feature","value":"Vertical beige backdrop at left edge behind the pillow creating a corner between wall and surface.","regions":[{"x":0,"y":0,"width":0.18,"height":0.72,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft directional light from the right produces highlights on the satin-finish fabric and a subtle shadow on the left side of the pillow and on the surface.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"off-white / ivory","part":"cover fabric","regions":[{"x":0.32,"y":0.05,"width":0.62,"height":0.9,"confidence":"high"}],"subject":"product","description":"Smooth off-white with a faint vertical stripe and a satin sheen that reflects light.","estimated_hex":"#F5F4F2"},{"name":"grey-taupe","part":"piped trim","regions":[{"x":0.12,"y":0.06,"width":0.2,"height":0.88,"confidence":"high"},{"x":0.06,"y":0.72,"width":0.22,"height":0.28,"confidence":"high"}],"subject":"product","description":"Narrow solid grey-taupe piping along the pillow edge with a matte finish relative to the cover.","estimated_hex":"#8C847D"}],"product":{"summary":"Close-up of a pillow corner showing a smooth, slightly lustrous off-white cover with subtle vertical stripe texture and a narrow contrasting piped edge in a grey-taupe color.","observations":[{"key":"Cover fabric","kind":"feature","value":"Smooth fabric cover with a faint vertical stripe pattern and a satin-like sheen visible across the surface.","regions":[{"x":0.32,"y":0.05,"width":0.62,"height":0.9,"confidence":"high"}],"evidence_status":"direct"},{"key":"Piped edge","kind":"feature","value":"Narrow raised piped trim running along the pillow edge in a contrasting grey-taupe color, sewn into the seam.","regions":[{"x":0.12,"y":0.06,"width":0.2,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Corner and seam","kind":"feature","value":"Pointed pillow corner with visible seam and slight creasing where the fabric folds, showing the piped trim continuing around the corner tip.","regions":[{"x":0.06,"y":0.72,"width":0.22,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface wrinkles","kind":"feature","value":"Soft shallow wrinkles and depressions in the fabric indicating pliable fill beneath the cover; wrinkles follow the pillow contours.","regions":[{"x":0.28,"y":0.42,"width":0.56,"height":0.3,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4175388","4175390"]}],"price":"50 CAD","sale_price":"50 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4175386","url":"https://www.simons.ca/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160?colourId=10","image":{"id":"img-variant-4175386","url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","alt_text":"Boreal pillow Semi-firm support - White - STD variant image","position":1,"variant_ids":["4175386"]},"price":{"value":50,"currency":"CAD"},"title":"Boreal Pillow Semi-Firm Support - White - Std","option1":"White","option2":"STD","image_url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","variant_id":"4175386","availability":"in_stock"},{"sku":"4175388","url":"https://www.simons.ca/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160?colourId=10","image":{"id":"img-variant-4175388","url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","alt_text":"Boreal pillow Semi-firm support - White - QUEEN variant image","position":2,"variant_ids":["4175388"]},"price":{"value":60,"currency":"CAD"},"title":"Boreal Pillow Semi-Firm Support - White - Queen","option1":"White","option2":"QUEEN","image_url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","variant_id":"4175388","availability":"in_stock"},{"sku":"4175390","url":"https://www.simons.ca/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160?colourId=10","image":{"id":"img-variant-4175390","url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","alt_text":"Boreal pillow Semi-firm support - White - KING variant image","position":3,"variant_ids":["4175390"]},"price":{"value":70,"currency":"CAD"},"title":"Boreal Pillow Semi-Firm Support - White - King","option1":"White","option2":"KING","image_url":"https://imagescdn.simons.ca/images/17593/1241160/10/A1_2.jpg","variant_id":"4175390","availability":"in_stock"}],"item_group_title":"Boreal Pillow Semi-Firm Support","size_system":"US","gender":"unisex","is_digital":"false","review_count":22,"q_and_a":[{"a":"Yes, this pillow is labeled as washable and odourless. For down-blend pillows, we generally recommend machine washing on a gentle cycle with mild detergent and tumble drying on low heat with clean tennis balls to restore loft — but please check the care tag sewn into your specific pillow for exact instructions.","q":"Is the pillow machine washable and what is the recommended drying method?"},{"a":"The listing says the down and feather blend is 'certified responsible', but it does not name the specific certification. The most widely recognized third-party certification for ethical down is the Responsible Down Standard (RDS) [1], which prohibits live-plucking and force-feeding. Another common certification is DOWNPASS [2], which also includes quality testing. Without the product label, we cannot confirm which one this pillow carries.","q":"Which specific certification does the 'certified responsible' down hold (e.g., RDS, Downpass)?"}],"reviews":[{"date":"November 3, 2025","title":"L'oreiller Boréal Soutien semi-ferme","rating":5,"content":"l'oreiller parfais confort","reviewer_name":"Mireille C."},{"date":"January 13, 2026","title":"oreiller","rating":5,"content":"Super confortable la 1ere nuit aucune adaptation","reviewer_name":"Claudine A."},{"date":"January 27, 2026","title":"Molle","rating":3,"content":"J’ai personnellement trouvé très molle cette oreiller et je l’ai retourné pour cette raison.","reviewer_name":"Marie-Soleil D."},{"date":"January 9, 2026","title":"Je l'ai retourné","rating":1,"content":"J'ai commandé le format king et il était max 1 pour d'épais tellement mince c'est comme si jetais directement sur le. matelas","reviewer_name":"Maude T."},{"date":"January 18, 2026","title":"Baby Bear approved","rating":5,"content":"I love sinking into this pillow, molds itself to my head. \nNot too soft, not too hard.","reviewer_name":"Patricia H."},{"date":"February 25, 2026","title":"Super","rating":4,"content":"Très satisfaite. Confortable. Pt pas aussi épaisse que j'aurais pensé.","reviewer_name":"Laurie D."},{"date":"December 8, 2025","tags":["Value"],"title":"Excellent pillow - Hotel style","rating":5,"content":"Great purchase; luxurious feel. Truly feels like a high-end pillow you would find in a 5-star hotel. Exactly what I was looking for. Don't forget to buy a protective case!","reviewer_name":"Eric V."},{"date":"October 17, 2024","title":"Déception","rating":1,"content":"Je n’aime pas l’oreiller car au départ, bien qu’elle soit gonflée, elle s’écrase et se compresse beaucoup trop lorsque je dépose ma tête. Elle devient alors dure et inconfortable. Je ne la recommande pas.","reviewer_name":"Pascal D."},{"date":"July 17, 2025","title":"Parfait","rating":5,"content":"Parfait","reviewer_name":"Marie B."},{"date":"June 13, 2025","title":"Well made but down and feathers just aren't for me.","rating":3,"content":"I have tried so many pillows during the last several years and can now rule out down and feathers. It starts semi firm but dents and once that happens it feels like cement. Guess I keep looking.","reviewer_name":"Barbara A."},{"date":"February 16, 2025","title":"Oreiller Boréal : très bon achat à refaire au besoin.","rating":5,"content":"Parfaite, volume parfait, elle maintient sa forme pendant toute la nuit. J'aime un oreiller qui reste fraiche quand la température de la pièce est chaude, elle répond bien a cette attente.","reviewer_name":"Christiane A."},{"date":"November 2, 2025","title":"Pas-/","rating":3,"content":"Pas-/","reviewer_name":"Sophie G."},{"date":"February 14, 2026","title":"Pillow","rating":5,"content":"Very satisfied with my new pillow! A great price and quality is lovely.","reviewer_name":"karen L."},{"date":"December 4, 2025","title":"Soutien","rating":2,"content":"Elles n ont pas un soutien semi-fermé! Elles sont très molles!","reviewer_name":"Guylaine C."},{"date":"September 13, 2025","title":"Quality","rating":5,"content":"Amazing comfortable pillows, they also feel fabulous.","reviewer_name":"Rosa S."},{"date":"August 2, 2025","title":"Je le recommande","rating":4,"content":"Je le recommande","reviewer_name":"France T."},{"date":"April 12, 2026","title":"Good quality pillow","rating":5,"content":"The pillow is a high quality product.","reviewer_name":"Judith M."},{"date":"August 9, 2025","title":"très bien","rating":5,"content":"bon support et belle finition.","reviewer_name":"Claudette P."},{"date":"January 30, 2026","title":"Nothing Semi Firm about this piloow","rating":1,"content":"This pillow is too soft, I thought it would be little firmer than medium but it turned out to be too soft. Will need to return it.","reviewer_name":"Ardak K."},{"date":"February 18, 2026","title":"Flat, doesn't return shape, very soft","rating":1,"content":"I’ve owned down pillows in the past, so I’m familiar with how they should feel. Unfortunately, this pillow is far too flat and lacks enough filling to maintain any support or shape. It honestly feels like sleeping straight on the mattress. I kept hoping it would improve, but now I wish I had returned it 🥲","reviewer_name":"Kristina A."},{"date":"January 13, 2025","tags":["Appearance","Material Quality","Size"],"title":"confortable","rating":5,"content":"la texture, le confort les dimensions parfaite","reviewer_name":"Helene R."},{"date":"January 22, 2025","tags":["Value"],"title":"Good quality, fast delivery, very","rating":5,"content":"Good quality, fast delivery, very pleased!","reviewer_name":"Ann H."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160?colourId=0","deep_research":{"dimensions":{"semi_firm_sleep_positions":{"title":"Semi-firm support for different sleeping positions","entries":{"odourless_and_washable_for_universal_use":"The pillow’s treatment for odour neutrality and full machine washability removes two common objections to natural-fill pillows — lingering animal scent and difficult care — making it suitable even for stomach sleepers who press their face directly into the pillow and for anyone with mild allergies.","semi_firm_as_a_midpoint_for_combination_sleepers":"Sleep position guides consistently classify medium support as appropriate for back sleepers and firm support for side sleepers; the Boreal’s semi-firm profile falls between those two, meaning it can serve back sleepers who want a touch more structure and side sleepers who don’t need maximum firmness — together covering a large share of the adult population.","double_walled_construction_and_sleep_position_balance":"The down/feather core surrounded by a recycled polyester envelope combines the contouring sink that back sleepers need for the cervical curve with the structural resilience that stops side sleepers from collapsing the pillow flat — effectively a built-in compromise between soft and firm in one pillow."},"entry_quotes":{"semi_firm_as_a_midpoint_for_combination_sleepers":[{"url":"https://sleepalign.org/how-to-choose-a-pillow-for-your-sleep-position/","quote":"What to look for: medium loft (roughly 3–5 inches), something that contours gently to the neck."}]},"entry_sources":{"semi_firm_as_a_midpoint_for_combination_sleepers":["https://sleepalign.org/how-to-choose-a-pillow-for-your-sleep-position/"]}},"boreal_collection_comparison":{"title":"How this pillow compares in the Boreal range","entries":{"fill_weight_and_presence":"At 30 oz (Standard), 34 oz (Queen), and 39 oz (King), the Semi-Firm's fill weight is generous for a hybrid pillow—the density gives it a heavy, anchored feel on the bed that many down-alternative pillows lack, contributing to a luxury hotel-like presence.","price_gap_and_fill_purity":"The $250 Prestige is labeled a 'Down Pillow'—implying a high proportion of down clusters for a plush, conforming feel—whereas the $50 Semi-Firm layers a duck down/feather core inside a recycled polyester envelope, a construction that trades some of that luxury give for firmer, more resilient support.","certified_responsible_down":"The duck down and feathers are certified responsible, meaning the supply chain is audited for animal welfare—a detail that appears even at the $50 opening price of the Boreal line, matching the ethical standards of the Prestige tier.","500_thread_count_damask_casing":"A 500-thread-count cotton damask is a tightly woven, smooth-faced fabric that resists feather quill penetration and gives the pillow a crisp, cool touch—a casing spec that elevates the Semi-Firm above many other sub-$60 pillows and aligns it with the feel of the broader Boreal range.","double_wall_for_structured_loft":"The double-walled design—a down/feather core enveloped by recycled polyester—acts as a stabilizing layer that prevents the core from shifting and flattening, giving the Semi-Firm its consistent medium-firm feel that's especially helpful for back and side sleepers who need neck support through the night.","semi_firm_vs_soft_support_lineup":"The Boreal collection spans at least two support profiles—Semi-Firm ($50) and Soft Support ($250 Prestige)—giving shoppers a firmness choice within one brand, with the Semi-Firm designed for sleepers who need loft stability rather than deep sink.","made_in_canada_exclusive_to_simons":"As a Simons Maison exclusive manufactured in Montreal, the Boreal Semi-Firm benefits from a direct-to-consumer pipeline that bypasses traditional retail markups—a business model that helps keep it at $50 while maintaining the line's boutique identity."},"entry_quotes":{"price_gap_and_fill_purity":[{"url":"https://modesens.com/product/simons-maison-boreal-prestige-down-pillow-soft-support-white-106545089/","quote":"Boreal Prestige Down Pillow Soft Support In White"},{"url":"https://modesens.com/product/simons-maison-boreal-prestige-down-pillow-soft-support-white-106545089/","quote":"$250"}],"semi_firm_vs_soft_support_lineup":[{"url":"https://modesens.com/product/simons-maison-boreal-prestige-down-pillow-soft-support-white-106545089/","quote":"Boreal Prestige Down Pillow Soft Support In White"}]},"entry_sources":{"price_gap_and_fill_purity":["https://modesens.com/product/simons-maison-boreal-prestige-down-pillow-soft-support-white-106545089/"],"semi_firm_vs_soft_support_lineup":["https://modesens.com/product/simons-maison-boreal-prestige-down-pillow-soft-support-white-106545089/"]}}}},"handle":"boreal-pillow-semi-firm-support-17593-1241160","storefront_path":"/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160","storefront_url":"https://ai.simons.ca/en/bedding/pillows-pillow-covers/boreal-pillow-semi-firm-support--17593-1241160"}}