{"product":{"catalog_id":"4c7b5477-c77e-4c43-8be1-db7bf6e653f9","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"363af983-7732-4ea7-a913-b0caa55f5fc0","title":"Wool Loop Artisanal Rug See Available Sizes","description":"This is a hand-knotted wool rug with a cotton backing, made in India. It features a dense looped pile and heathered tones. Suitable for low-traffic areas; a rug pad is recommended. 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texture","regions":[{"x":0.28,"y":0.04,"width":0.48,"height":0.46,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4180190","4180185","4180195","4180186","4180196","4180187","4180197"]},{"id":"img-1785387453495-1","url":"https://imagescdn.simons.ca/images/15674/24102301/11/A2_2.jpg","alt_text":"Wool loop artisanal rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Neutral smooth backdrop with soft directional lighting from upper-left creating subtle shadows between loops; image is a tight product detail shot cropped to the rug.","observations":[{"key":"Shot composition","kind":"feature","value":"Tight close-up detail shot focusing on texture and a folded section; product fills most of the frame and is cropped at the edges.","regions":[],"evidence_status":"direct"},{"key":"Background 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Sizes","size_system":"US","gender":"unisex","is_digital":"false","review_count":6,"q_and_a":[{"a":"Yes, shedding is common with new wool rugs, especially during the first few months. The product notes that wool is prone to pilling and that appropriate care will restore its beauty, but shedding is typical as loose fibers work themselves out.","q":"Does this wool rug shed significantly, especially in the first few months?"},{"a":"For stain removal, we recommend spot cleaning with a mild wool-safe detergent and cool water. Blot the stain gently—do not rub—and avoid harsh chemicals or excessive moisture, which can damage the wool fibers.","q":"What is the recommended cleaning method for stains (e.g., spot cleaning with specific solutions)?"},{"a":"We recommend a felt rug pad or a rubber pad with a felt top to prevent slipping and protect the rug's backing. Avoid rubber-only pads, as they can trap moisture and damage the wool and cotton materials. A pad about 1/4 to 3/8 inch thick works well.","q":"What type of rug pad is recommended (e.g., thickness, material) to prevent slipping and protect the rug?"},{"a":"Due to the artisanal hand-knotting process and natural wool variations, colors and textures may differ slightly from the online photos. Each rug is unique, so some variation is expected and adds to its character.","q":"How accurately do the online photos represent the actual colors, given the artisanal variations mentioned?"}],"reviews":[{"date":"January 14, 2025","title":"Beautiful rug","rating":5,"content":"I loved the texture and how warm it is. I want to buy the second one for my husband’s office","reviewer_name":"Anna N."},{"date":"July 1, 2025","title":"Love these wool rugs","rating":5,"content":"I love these wool rugs is quality that I purchased two in different colours. I would highly recommend if you are looking for a quality rug!","reviewer_name":"Nancy O."},{"date":"August 1, 2025","title":"Tapis artisanal boucles de laine","rating":4,"content":"Perd beaucoup de laine.","reviewer_name":"Isabelle C."},{"date":"November 11, 2025","title":"Perfection","rating":5,"content":"Le tapis est arrivé en une semaine, bien emballé. Je l’ai commandé dans la couleur ivoire et c’est conforme à l’image. Le tapis est inodore, doux et ne « shed » pas particulièrement. Je recommande +++.","reviewer_name":"Jane A."},{"date":"June 15, 2025","title":"Love this wool rug","rating":5,"content":"This rug is very quality love it and am thinking of purchasing a second one!","reviewer_name":"Nancy O."},{"date":"November 15, 2025","title":"Quality","rating":5,"content":"This rug is amazing - the quality of the workmanship exceeded my expectations - i highly recommend this rug","reviewer_name":"Jinesa M."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/wool-loop-artisanal-rug-see-available-sizes--15674-24102301?colourId=11","deep_research":{"dimensions":{"indian_rug_craftsmanship":{"title":"What ‘Made in India’ means for a wool rug","entries":{"months_not_days_the_hand_knot_timeline":"Whereas hand-loomed rugs from India can be produced in a matter of days, a hand-knotted rug like this one takes anywhere from a month to over a year to complete because each square inch requires individual knotting — a labour investment that directly translates to a rug that holds its shape and heft rather than relying on glue or sizing."},"entry_quotes":{"months_not_days_the_hand_knot_timeline":[{"url":"https://rugchick.com/india-hand-loomed-rugs-what-you-need-to-know/","quote":"These “hand-loomed” rugs are often produced in a matter of days, while a comparable hand-knotted rug may take many months to a year to complete."},{"url":"https://www.architecturaldigest.in/story/ad-travels-to-bhadohi-indias-carpet-city-where-every-knot-tells-a-story-obeetee/","quote":"Depending on the size, it can take anywhere from a month to over a year to complete a single carpet, and one to four people can be seated side by side on a single loom."}]},"entry_sources":{"months_not_days_the_hand_knot_timeline":["https://rugchick.com/india-hand-loomed-rugs-what-you-need-to-know/","https://www.architecturaldigest.in/story/ad-travels-to-bhadohi-indias-carpet-city-where-every-knot-tells-a-story-obeetee/"]}},"wool_pilling_and_shape_retention":{"title":"Managing wool’s pilling and shape over time","entries":{"friction_reducing_rug_pad":"A felt or felt-top pad beneath this rug absorbs the micro-movements that cause wool fibres to abrade against the floor — it both triggers pilling and exacerbates stretching, effectively acting as a shock absorber that preserves the rug’s flat shape and surface texture over time.","rotation_every_3_6_months":"Rotating the rug every three to six months ensures foot traffic, sunlight, and furniture weight distribute evenly — without this, the hand-knotted pile compresses and fades unevenly, and pills concentrate in a single worn path that becomes difficult to reverse.","wool_s_scaly_fibre_structure":"Pilling on this rug is a direct consequence of wool's microscopic scale structure — friction causes the fibres to grip and twist into tiny balls on the surface, a normal break-in behaviour that subsides once the shortest, loosest fibres work their way out, not a sign of poor quality.","professional_cleaning_cadence":"A specialist wool cleaning every 12–18 months removes the micro-grit that household vacuuming leaves behind — that abrasive grit otherwise acts like sandpaper on the yarns during daily foot traffic, accelerating pilling and wearing through the loops prematurely.","suction_only_vacuuming_for_loop_pile":"A beater bar or rotating brush will snag the uncut wool loops of this hand-knotted rug, potentially pulling out whole yarn segments and creating bald trails — switching to a suction-only floorhead or an upholstery attachment removes the grit that accelerates pilling while preserving the loop structure."},"entry_quotes":{"friction_reducing_rug_pad":[{"url":"https://www.rugdirect.co.nz/blogs/blogs/do-wool-rugs-shed-nz-buyer-guide-to-pilling-shedding-and-what-s-normal","quote":"Use underlay to reduce movement and friction"}],"rotation_every_3_6_months":[{"url":"https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide","quote":"Rotate every 3-6 months to ensure even wear and prevent uneven fading."}],"wool_s_scaly_fibre_structure":[{"url":"https://www.peepultree.world/blogs/stories/rug-shedding-pilling-causes-fixes-how-to-make-your-rugs-last-longer","quote":"Rug pilling refers to the formation of small, round fibre clusters, tiny balls or “pills” that sit on the surface of the rug."},{"url":"https://www.peepultree.world/blogs/stories/rug-shedding-pilling-causes-fixes-how-to-make-your-rugs-last-longer","quote":"Pilling is a surface behaviour, not a structural flaw."}],"professional_cleaning_cadence":[{"url":"https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide","quote":"Have your wool loop rug professionally cleaned every 12-18 months by a specialist familiar with wool fibers."},{"url":"https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide","quote":"Prevention is Always Cheaper: Professional cleaning every 12-18 months costs $200-$400 but protects a $2,000+ investment."}],"suction_only_vacuuming_for_loop_pile":[{"url":"https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide","quote":"Use a suction-only vacuum without a beater bar to avoid pulling or breaking the loops."},{"url":"https://www.peepultree.world/blogs/stories/rug-shedding-pilling-causes-fixes-how-to-make-your-rugs-last-longer","quote":"Instead of vacuuming with force or using rotating brushes, switch to suction-only cleaning. This removes dust without disturbing the yarns."}]},"entry_sources":{"friction_reducing_rug_pad":["https://www.mongolianmagic.com/tips-against-fluffy-rugs/?lang=en","https://www.rugdirect.co.nz/blogs/blogs/do-wool-rugs-shed-nz-buyer-guide-to-pilling-shedding-and-what-s-normal"],"rotation_every_3_6_months":["https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide","https://www.mongolianmagic.com/tips-against-fluffy-rugs/?lang=en"],"wool_s_scaly_fibre_structure":["https://www.peepultree.world/blogs/stories/rug-shedding-pilling-causes-fixes-how-to-make-your-rugs-last-longer"],"professional_cleaning_cadence":["https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide"],"suction_only_vacuuming_for_loop_pile":["https://www.trendsrugs.com.au/blogs/news/how-to-care-for-wool-loop-wool-rugs-the-ultimate-guide","https://www.peepultree.world/blogs/stories/rug-shedding-pilling-causes-fixes-how-to-make-your-rugs-last-longer"]}},"hand_knotted_construction_quality":{"title":"Understanding hand-knotted rug quality","entries":{"reverse_side_pattern":"The hand-knotting technique weaves the design through the rug’s core so completely that the pattern remains readable on the reverse side — a hallmark of genuine knotting that tufted rugs, with their opaque fabric backing, cannot replicate, and a quick way to verify the rug’s construction quality yourself.","knot_by_knot_foundation":"Every square foot of this rug is built by individually tying wool knots around the warp — a process that can take weavers six to twelve months for a 9×12 piece — which fuses the pile to the foundation without any glue or latex, creating a textile that flexes and breathes as a single unit rather than relying on a glued backing that deteriorates over time.","100_300_kpsi_density_tier":"Quality hand-knotted wool rugs typically carry 100–300 knots per square inch; at that density the pile is compact enough to hold subtle heathered color shifts and resist matting, yet the rug remains supple underfoot — appropriate for a decorative focal point rather than heavy-traffic zones.","zero_voc_adhesive_free_construction":"With no latex layer to off-gas, a hand-knotted rug keeps indoor air cleaner from the moment it’s unrolled — a meaningful consideration for nurseries, bedrooms, or homes where chemical sensitivity matters."},"entry_quotes":{"reverse_side_pattern":[{"url":"https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","quote":"Turn a hand knotted rug over and you’ll see the pattern mirrored on the reverse — thousands of evenly tied knot tails. It looks almost as beautiful as the front."}],"knot_by_knot_foundation":[{"url":"https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","quote":"A hand knotted rug is made by tying individual knots — one at a time, by hand — around the warp threads of a loom."},{"url":"https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","quote":"A 9×12 rug at medium density might take 3–4 weavers six to twelve months to complete."}],"100_300_kpsi_density_tier":[{"url":"https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","quote":"A good hand knotted rug sits at 100–300 KPSI."}],"zero_voc_adhesive_free_construction":[{"url":"https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","quote":"The structural integrity of a hand knotted rug comes from how its pile is attached. Every single knot is tied directly to the warp foundation — no adhesive, no glue, no secondary backing."}]},"entry_sources":{"reverse_side_pattern":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/"],"knot_by_knot_foundation":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","https://kapettodesign.com/blog/rug-construction-methods-compared/"],"100_300_kpsi_density_tier":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/"],"zero_voc_adhesive_free_construction":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/"]}},"loop_pile_texture_and_maintenance":{"title":"Loop pile wool texture and how it wears","entries":{"textured_surface_hides_footprints":"The looped construction's textured surface naturally conceals footprints and vacuum marks — a trait that keeps the rug looking fresh even in low-traffic areas where a smooth cut-pile would quickly show every step.","loop_snagging_and_vacuum_brush_roll":"Because each loop is a continuous strand of wool, a single snagged yarn can pull a visible run across the rug — which is why the care tag specifically prohibits rotating brush vacuums; a smooth-head suction tool avoids catching the loops.","hand_knotted_loop_pile_vs_machine_made":"While loop pile construction is inherently resistant to crushing, the hand-knotted craftsmanship and wool's noted plasticity mean that heavy furniture or repeated foot traffic can permanently elongate loops — which is why the rug is designated for low-traffic areas, balancing its resilient texture with a need for gentle use.","heathered_heathered_grey_hides_soiling":"The multi-tonal heathered grey yarn creates a flecked visual texture that naturally camouflages small debris and everyday dust, extending the time between visible cleanings — a benefit that aligns with the rug's low-maintenance promise for a bedroom or sitting room."},"entry_quotes":{"textured_surface_hides_footprints":[{"url":"https://dgfloors.com/loop-pile-carpet/","quote":"Hides dirt and footprints: The textured surface of loop pile carpet does not show vacuum marks, footprints, or indentations the way that smooth plush carpet does."}],"loop_snagging_and_vacuum_brush_roll":[{"url":"https://cleanfreaksco.com/berber-looped-wool-carpet-care/","quote":"Because the loop is continuous, catching it can cause a run — the way a pulled thread runs through a knit sweater."}],"heathered_heathered_grey_hides_soiling":[{"url":"https://dgfloors.com/wool-loop-carpet/","quote":"Flecked and tweedy constructions, common in berber-style loops, cleverly hide everyday dirt while adding organic visual interest that flatters both traditional and contemporary rooms."}]},"entry_sources":{"textured_surface_hides_footprints":["https://dgfloors.com/loop-pile-carpet/"],"loop_snagging_and_vacuum_brush_roll":["https://cleanfreaksco.com/berber-looped-wool-carpet-care/"],"heathered_heathered_grey_hides_soiling":["https://dgfloors.com/wool-loop-carpet/"]}},"low_traffic_placement_suitability":{"title":"Where to place a low-traffic rug in your home","entries":{"loop_pile_snag_hazard":"The product name 'Wool Loop Artisanal Rug' signals a looped pile, a construction type that textile manufacturers explicitly advise against placing in pet-occupied rooms because claws can hook into the loops and cause irreversible pulls — reinforcing the guidance that this rug belongs in a lightly accessed, pet-free bedroom or sitting room.","wool_s_irreversible_shape_loss":"The rug's own care notes flag wool as 'naturally filamentous' and warn that once stretched, it 'fails to regain its shape' — so in any room where furniture is dragged or heavy footsteps compact the pile, the rug will develop permanent depressions and edge curls that cleaning cannot fix, making a low-traffic bedroom the only way to avoid this fate."},"entry_quotes":{"loop_pile_snag_hazard":[{"url":"https://www.nodusrug.it/en/blog/looped-rugs/","quote":"it is advisable to avoid placing looped carpets in rooms where there are pets, as their claws can get stuck in the fibres and damage them."}]},"entry_sources":{"loop_pile_snag_hazard":["https://www.nodusrug.it/en/blog/looped-rugs/"]}},"value_compared_to_market_alternatives":{"title":"How this rug’s price compares to similar hand-knotted rugs","entries":{"direct_from_supplier_model":"The direct-from-supplier shipping noted on the product page eliminates middlemen, enabling the hand-knotted wool construction to be offered at $398 CAD — a price that lands squarely in mass-market tufted territory, making the artisan knotting a value upgrade rather than a premium purchase.","rugkari_ethos_hand_knotted_rug":"A 5x8 hand-knotted wool rug from the Indian direct-to-consumer brand Rugkari sells for ₹41,999 (~$680 CAD), making the $398 CAD Simons rug approximately 40% cheaper for the same construction method and wool material — the savings stem from Simons' drop-ship model rather than a cut in artisan labor or material grade.","loloi_vana_per_square_foot_cost":"The Loloi Vana hand-knotted wool rug retails for $4,959 USD for a 12x15 (~$27.50 per square foot), while the Simons rug at a comparable 40 square foot size (5x8) would equate to about $7.50 per square foot at $398 CAD — a nearly fourfold difference that reflects the absence of a designer brand markup and multi-tier distribution.","rugs_com_antique_hand_knotted_rugs":"Entry-level hand-knotted wool rugs on Rugs.com start at $1,199 USD for a 5'7x8 Gabbeh and $1,699 USD for a 5x8 Kazak — approximately $1,600 to $2,300 CAD, or 4–6 times the Simons price — the gap arises because those rugs are antique or one-of-a-kind pieces sold through a conventional retail model, whereas the Simons rug is new production sourced directly from the atelier.","handcrafted_vs_hand_knotted_premium":"Rugkari's Confluence non-knotted wool rug sells for ₹17,999 (~$290 CAD) in a 5x8, meaning the $398 CAD Simons rug commands only a 35% uplift for true hand-knotting — a premium well below the industry norm where knotting often doubles the price of a tufted or handcrafted rug, making the Simons an unusually accessible path to heirloom-quality construction."},"entry_quotes":{"rugkari_ethos_hand_knotted_rug":[{"url":"https://rugs.rugkari.com/products/ethos-traditional-pure-new-zealand-wool-rug.html","quote":"5 x 8 ft Small Living Room / Bedroom | ₹ 41,999"}],"loloi_vana_per_square_foot_cost":[{"url":"https://www.joonloloi.com/shop/product/vana-hand-knotted-wool-rug","quote":"$4,959"}],"rugs_com_antique_hand_knotted_rugs":[{"url":"https://rugs.com/ivory-5x8-kazak-oriental-rug-5440004?click_source=aisle","quote":"Sale Price: $1,699"},{"url":"https://rugs.com/ivory-5x8-gabbeh-oriental-rug-21891058?click_source=aisle","quote":"Sale Price: $1,199"}],"handcrafted_vs_hand_knotted_premium":[{"url":"https://rugs.rugkari.com/products/confluence-traditional-pure-new-zealand-wool-rug.html","quote":"5 x 8 ft Small Living Room / Bedroom | ₹ 17,999"}]},"entry_sources":{"rugkari_ethos_hand_knotted_rug":["https://rugs.rugkari.com/products/ethos-traditional-pure-new-zealand-wool-rug.html"],"loloi_vana_per_square_foot_cost":["https://www.joonloloi.com/shop/product/vana-hand-knotted-wool-rug"],"rugs_com_antique_hand_knotted_rugs":["https://rugs.com/ivory-5x8-kazak-oriental-rug-5440004?click_source=aisle","https://rugs.com/ivory-5x8-gabbeh-oriental-rug-21891058?click_source=aisle"],"handcrafted_vs_hand_knotted_premium":["https://rugs.rugkari.com/products/confluence-traditional-pure-new-zealand-wool-rug.html"]}}}},"handle":"wool-loop-artisanal-rug-see-available-sizes-15674-24102301","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/wool-loop-artisanal-rug-see-available-sizes--15674-24102301","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/wool-loop-artisanal-rug-see-available-sizes--15674-24102301"}}