{"product":{"catalog_id":"4f30f4a5-ee59-4851-9863-3a3e2700d3db","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"14df2119-d834-44a9-bc19-23af0d64bdc4","title":"Hyacinth Natural Tones Indoor Rug See Available Sizes","description":"This is a jacquard weave indoor rug featuring a 1911 botanical pattern by John Henry Dearle for William Morris, rendered in natural tones. It is made of 70% PET and 30% wool and is manufactured in Belgium. Designed for living rooms and other indoor spaces, the rug has a flat woven texture and is recommended for use with a rug pad for safety.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072?colourId=0","brand":"Morris & Co.","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"70% recycled P.E.T. (recycled polyester), 30% wool","image_url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/21438/25401072/39/A2_2.jpg","https://imagescdn.simons.ca/images/21438/25401072/39/A3_2.jpg"],"images":[{"id":"img-1784702671857-0","url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","alt_text":"Hyacinth natural tones indoor rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle scene showing the rug in a living room setting with a sofa, cushions, window, potted plant on a small wooden stool, pendant light, and a stone floor; soft natural lighting with mild shadows.","observations":[{"key":"Sofa presence","kind":"feature","value":"White or cream upholstered sofa positioned along the back wall directly behind the rug, partially covering the rug's upper edge.","regions":[{"x":0.12,"y":0.28,"width":0.76,"height":0.25,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cushions and throw","kind":"feature","value":"Multiple patterned and textured throw cushions and a patterned throw draped over the sofa back and seat.","regions":[{"x":0.2,"y":0.32,"width":0.6,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Window and lighting","kind":"feature","value":"Large multi-pane wooden-framed window on the rear wall providing natural daylight that illuminates the room.","regions":[{"x":0.33,"y":0.03,"width":0.51,"height":0.25,"confidence":"high"}],"evidence_status":"direct"},{"key":"Potted plant on stool","kind":"feature","value":"Green potted plant placed on a small wooden stool to the left of the sofa, sitting on the stone floor near the rug edge.","regions":[{"x":0.05,"y":0.46,"width":0.2,"height":0.24,"confidence":"high"}],"evidence_status":"direct"},{"key":"Flooring","kind":"feature","value":"Dark irregular stone or tile floor visible around the rug, showing grout lines and texture.","regions":[{"x":0.04,"y":0.74,"width":0.92,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Interior lifestyle shot taken from a standing viewpoint angled slightly down toward the rug, showing foreground rug and background sofa and window.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"off-white","part":"background field","regions":[{"x":0.12,"y":0.6,"width":0.76,"height":0.28,"confidence":"high"}],"subject":"product","description":"Light neutral off-white or very pale beige background field with a flat, low-contrast matte appearance.","estimated_hex":"#F3EFE6"},{"name":"muted sage green","part":"leaf and stem motifs","regions":[{"x":0.1,"y":0.6,"width":0.5,"height":0.26,"confidence":"high"},{"x":0.55,"y":0.62,"width":0.33,"height":0.22,"confidence":"high"}],"subject":"product","description":"Medium sage to muted green tones used for the leaves and stems, appearing matte and slightly desaturated.","sampled_hex":"#8B8A7D","estimated_hex":"#7A9A79"},{"name":"muted coral","part":"flower accents","regions":[{"x":0.18,"y":0.68,"width":0.22,"height":0.18,"confidence":"high"},{"x":0.48,"y":0.64,"width":0.3,"height":0.2,"confidence":"high"}],"subject":"product","description":"Muted warm coral to terracotta tones filling stylized flower shapes, appearing slightly desaturated against the pale background.","estimated_hex":"#D08A6F"}],"product":{"summary":"A large rectangular floor rug laid flat in front of a sofa, showing an all-over botanical floral pattern with scrolling leaves and stylized flowers on a light background.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular rug with visible straight edges lying flat on the floor in front of a sofa.","regions":[{"x":0.04,"y":0.56,"width":0.92,"height":0.39,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pattern","kind":"feature","value":"All-over botanical pattern of intertwined stems, large stylized leaves and multiple rounded and bell-shaped flowers repeating across the rug surface.","regions":[{"x":0.06,"y":0.59,"width":0.88,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background field","kind":"feature","value":"Light neutral background field visible behind the pattern, appearing as an off-white or very pale beige base.","regions":[{"x":0.06,"y":0.59,"width":0.88,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Leaf color","kind":"feature","value":"Multiple tones of green used for leaves and stems, including both medium sage greens and darker green accents.","regions":[{"x":0.1,"y":0.6,"width":0.5,"height":0.26,"confidence":"high"},{"x":0.55,"y":0.62,"width":0.35,"height":0.26,"confidence":"high"}],"evidence_status":"direct"},{"key":"Flower accents","kind":"feature","value":"Flowers rendered in muted warm tones ranging from soft coral to muted terracotta scattered across the pattern.","regions":[{"x":0.18,"y":0.68,"width":0.22,"height":0.18,"confidence":"high"},{"x":0.48,"y":0.64,"width":0.3,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge detail","kind":"feature","value":"Rug edges visible with no contrasting fringe; edges appear finished and crop cleanly against the stone floor.","regions":[{"x":0.04,"y":0.86,"width":0.92,"height":0.08,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4624067","4624065","4624069"]},{"id":"img-1784702671857-1","url":"https://imagescdn.simons.ca/images/21438/25401072/39/A2_2.jpg","alt_text":"Hyacinth natural tones indoor rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Evenly lit studio product shot with a plain white background and minimal shadows; rug centered and photographed from above.","observations":[{"key":"Shot composition","kind":"feature","value":"Top-down studio shot with the rug centered and cropped tightly to show the full face of the rug; slight white border of background visible around edges.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft, even lighting with a faint shadow visible along the bottom edge outside the rug, indicating subtle separation from the white background.","regions":[{"x":0,"y":0.96,"width":1,"height":0.04,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Image quality","kind":"feature","value":"High-resolution, in-focus image with clear pattern detail and accurate rendering of texture.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light cream","part":"background field","regions":[{"x":0.22,"y":0.1,"width":0.56,"height":0.8,"confidence":"high"}],"subject":"product","description":"Light warm cream/beige woven ground with a matte appearance and subtle texture.","estimated_hex":"#EFE7DC"},{"name":"olive green","part":"leaf and vine motif","regions":[{"x":0.1,"y":0.12,"width":0.4,"height":0.36,"confidence":"high"},{"x":0.5,"y":0.52,"width":0.38,"height":0.34,"confidence":"high"}],"subject":"product","description":"Muted olive green leaves and scrolling vines with a slightly desaturated, matte woven finish.","estimated_hex":"#7A7F4E"},{"name":"deep green","part":"stems and darker foliate lines","regions":[{"x":0.36,"y":0.26,"width":0.28,"height":0.48,"confidence":"high"}],"subject":"product","description":"Darker desaturated green used for stems and inner outlining that contrasts with the lighter olive leaves.","estimated_hex":"#355144"},{"name":"muted coral","part":"flowers and petal details","regions":[{"x":0.12,"y":0.3,"width":0.3,"height":0.3,"confidence":"high"},{"x":0.58,"y":0.12,"width":0.24,"height":0.2,"confidence":"high"}],"subject":"product","description":"Muted coral to rose tones used for tulip-like flowers and small petal clusters with slightly warm saturation.","sampled_hex":"#A39473","estimated_hex":"#C77B6E"}],"product":{"summary":"Rectangular rug shown flat with an overall symmetrical, densely repeating floral and foliate motif on a light neutral background.","observations":[{"key":"Overall shape and view","kind":"feature","value":"Rectangular flat rug shown face-up occupying almost the entire image with all four edges visible and slight perspective straight-on.","regions":[{"x":0.01,"y":0.01,"width":0.98,"height":0.98,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background field","kind":"feature","value":"Uniform light beige to cream woven ground visible between pattern elements with a subtle woven texture.","regions":[{"x":0.18,"y":0.18,"width":0.64,"height":0.64,"confidence":"high"}],"evidence_status":"direct"},{"key":"Central medallion","kind":"feature","value":"Symmetrical central botanical medallion composed of radiating olive-green leaf shapes and a small cluster of coral-tinted petal motifs at the vertical center.","regions":[{"x":0.38,"y":0.34,"width":0.24,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Leaf and vine motif","kind":"feature","value":"Curving, stylized leaves and vines in olive and muted dark green forming mirrored, scrolling patterns that repeat toward the edges.","regions":[{"x":0.06,"y":0.1,"width":0.88,"height":0.8,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floral elements","kind":"feature","value":"Multiple tulip-like and round floral blossoms in a muted coral to rose color with hand-drawn outlining and inner detailing.","regions":[{"x":0.12,"y":0.18,"width":0.76,"height":0.64,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge finish","kind":"feature","value":"Edges of the rug are visible with a narrow selvage in the same woven material and pattern running to the image border.","regions":[{"x":0,"y":0,"width":1,"height":0.02,"confidence":"medium"},{"x":0,"y":0.98,"width":1,"height":0.02,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Weave texture","kind":"feature","value":"Visible fine woven texture in the ground and pattern areas, suggesting a flat or low-pile surface rather than a high-shag pile.","regions":[{"x":0.25,"y":0.25,"width":0.5,"height":0.5,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4624067","4624065","4624069"]},{"id":"img-1784702671857-2","url":"https://imagescdn.simons.ca/images/21438/25401072/39/A3_2.jpg","alt_text":"Hyacinth natural tones indoor rug See available sizes product image 3","position":3,"attributes":{"other":{"summary":"Product photographed on a white background with the rug placed so the photographed corner points toward the viewer; soft studio lighting eliminates strong shadows and the image is cropped tightly so only part of the rug is shown.","observations":[{"key":"Background and staging","kind":"feature","value":"Rug is photographed on an even white background with no visible props or packaging.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Angled top-down close-up showing a corner perspective so both the rug face and the thickness at the corner are visible.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Even diffuse lighting with minimal shadows; faint shadow under the rug corner where it lifts from the background.","regions":[{"x":0.28,"y":0.8,"width":0.45,"height":0.12,"confidence":"medium"}],"evidence_status":"direct"}]},"colors":[{"name":"light beige","part":"background field","regions":[{"x":0.16,"y":0.16,"width":0.6,"height":0.48,"confidence":"high"}],"subject":"product","description":"Light warm beige background with a matte woven finish, uniform across visible field.","sampled_hex":"#E4D3C4","estimated_hex":"#E7DCCF"},{"name":"muted olive green","part":"leaf fills","regions":[{"x":0.02,"y":0.6,"width":0.7,"height":0.3,"confidence":"high"}],"subject":"product","description":"Muted olive green used to fill large leaf shapes, appearing matte and solid against the background.","estimated_hex":"#8A8F5E"},{"name":"deep sage green","part":"stems and outlines","regions":[{"x":0.04,"y":0.22,"width":0.72,"height":0.58,"confidence":"high"}],"subject":"product","description":"Darker desaturated green used for stems, outlines, and finer motif lines, providing contrast to olive fills.","sampled_hex":"#4D534A","estimated_hex":"#3E5B4C"},{"name":"muted coral red","part":"flower accents","regions":[{"x":0.68,"y":0.04,"width":0.22,"height":0.16,"confidence":"medium"}],"subject":"product","description":"Small muted red-orange accent strokes within flower petals and centers, appearing slightly desaturated.","sampled_hex":"#9B8C6B","estimated_hex":"#C97A5F"}],"product":{"summary":"Close-up of a rug corner showing a woven/looped flat pile with an overall floral vine motif in muted greens and small red accents on a light beige background; the rug edge and corner are visible in the lower center of the image.","observations":[{"key":"Visible corner and edge","kind":"feature","value":"Lower corner of the rug is visible with a finished folded edge showing the rug thickness and sewn perimeter binding.","regions":[{"x":0.28,"y":0.78,"width":0.5,"height":0.19,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface texture","kind":"feature","value":"Woven flat/low-pile texture composed of tightly looped yarns producing a slightly pebbled surface visible across the rug field.","regions":[{"x":0.12,"y":0.12,"width":0.76,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floral vine motif","kind":"feature","value":"Large stylized flowers, circular seed-head motifs, and sweeping leaf and vine shapes are printed or tufted in a repeat pattern across the visible area.","regions":[{"x":0.04,"y":0.02,"width":0.92,"height":0.76,"confidence":"high"}],"evidence_status":"direct"},{"key":"Olive green leaf fill","kind":"feature","value":"Leaves and elongated vine bands are filled with a muted olive-green tone rendered as solid shapes with slightly darker outlining.","regions":[{"x":0.02,"y":0.56,"width":0.84,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Dark green outlines and stems","kind":"feature","value":"Darker green lines form stems and outlines around leaves and floral motifs, providing contrast to the olive fills.","regions":[{"x":0.05,"y":0.28,"width":0.78,"height":0.56,"confidence":"high"}],"evidence_status":"direct"},{"key":"Muted red floral accents","kind":"feature","value":"Small muted red/orange highlights appear within some flower petals and centers as accent strokes.","regions":[{"x":0.7,"y":0.05,"width":0.24,"height":0.18,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4624067","4624065","4624069"]}],"price":"1479 CAD","sale_price":"1479 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4624067","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072?colourId=39","image":{"id":"img-variant-4624067","url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","alt_text":"Hyacinth natural tones indoor rug See available sizes - Patterned Green - 200X280CM variant image","position":1,"variant_ids":["4624067"]},"price":{"value":2029,"currency":"CAD"},"title":"Hyacinth Natural Tones Indoor Rug See Available Sizes - Patterned Green - 200x280cm","option1":"Patterned Green","option2":"200X280CM","image_url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","variant_id":"4624067","availability":"in_stock"},{"sku":"4624065","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072?colourId=39","image":{"id":"img-variant-4624065","url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","alt_text":"Hyacinth natural tones indoor rug See available sizes - Patterned Green - 170X240CM variant image","position":2,"variant_ids":["4624065"]},"price":{"value":1479,"currency":"CAD"},"title":"Hyacinth Natural Tones Indoor Rug See Available Sizes - Patterned Green - 170x240cm","option1":"Patterned Green","option2":"170X240CM","image_url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","variant_id":"4624065","availability":"in_stock"},{"sku":"4624069","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072?colourId=39","image":{"id":"img-variant-4624069","url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","alt_text":"Hyacinth natural tones indoor rug See available sizes - Patterned Green - 240X340CM variant image","position":3,"variant_ids":["4624069"]},"price":{"value":3429,"currency":"CAD"},"title":"Hyacinth Natural Tones Indoor Rug See Available Sizes - Patterned Green - 240x340cm","option1":"Patterned Green","option2":"240X340CM","image_url":"https://imagescdn.simons.ca/images/21438/25401072/39/A1_2.jpg","variant_id":"4624069","availability":"in_stock"}],"item_group_title":"Hyacinth Natural Tones Indoor Rug See Available Sizes","size_system":"US","gender":"unisex","is_digital":"false","q_and_a":[{"a":"This rug is made with a durable 70% PET and 30% wool blend, which can withstand moderate to high traffic areas like hallways. We recommend using a rug pad for added safety and longevity.","q":"Can this rug be used in a high-traffic area such as a hallway, or is it better suited for low-traffic spaces?"},{"a":"The 70% PET (polyester) content gives this rug a more synthetic feel compared to a traditional 100% wool rug, but the 30% wool blend adds softness and a natural touch. It is likely less plush than a pure wool rug but still comfortable underfoot.","q":"How does the feel of this 70% PET and 30% wool rug compare to a traditional wool rug? Is it softer or more synthetic?"},{"a":"Most jacquard weave rugs like this one may have some initial curling from packaging but typically flatten within a few days, especially with a rug pad underneath. Using a rug pad is recommended for safety and to help it lie flat.","q":"Does the rug lay flat out of the box, or does it require time to flatten out with a rug pad?"},{"a":"Ruggable offers a Morris & Co. collection, and similar designs can sometimes be found at Home Goods, Marshall's, or through reverse image search.","q":"Where can I buy a rug with a William Morris design?"},{"a":"Pick out accent colors from the rug for pillows and decor; mixing patterns and textures can create a cohesive look.","q":"How do I decorate with a bold William Morris rug?"},{"a":"Opinions vary: some find the washability and designs worth it, while others criticize the synthetic feel and durability issues, suggesting better value in traditional rugs.","q":"Are Ruggable rugs worth the price?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072?colourId=0","reddit_insights":{"match":{"notes":"The provided threads discuss William Morris and Morris & Co. designed rugs sold through Ruggable. While the specific 'Hyacinth Natural Tones' pattern is not mentioned, the general sentiment towards the brand and similar product lines is clearly reflected.","confidence":0.65,"matched_terms":["William Morris","Morris & Co.","Ruggable","pomegranates","strawberry thief","Blackthorne"]},"status":"ok","coverage":{"subreddits":["interiordecorating"],"threads_used":3},"evidence":{"items":[{"url":"https://www.reddit.com/r/interiordecorating/comments/1fnj44n/me_and_my_wife_love_these_rugs_from_ruggable_and/loix75n/","type":"comment","title":"Negative experience with Ruggable rugs","author":"[deleted]","ref_id":"r_e_1","thread":{"url":"https://www.reddit.com/r/interiordecorating/comments/1fnj44n/me_and_my_wife_love_these_rugs_from_ruggable_and/","title":"me and my wife love these rugs from ruggable and","subreddit":"interiordecorating"},"excerpt":"Ruggable owner x3 here and I hate them all lol, can't wait to get rid of them! They're impossible to get to lay flat against the rug pad.","subreddit":"interiordecorating"},{"url":"https://www.reddit.com/r/interiordecorating/comments/1jphrce/so_i_got_this_rug_for_our_living_room_that_i_am/mkzguad/","type":"comment","title":"Identification of William Morris pattern","author":"AntipodeanOpaleye","ref_id":"r_e_3","thread":{"url":"https://www.reddit.com/r/interiordecorating/comments/1jphrce/so_i_got_this_rug_for_our_living_room_that_i_am/","title":"so i got this rug for our living room that i am","subreddit":"interiordecorating"},"excerpt":"That looks like the William Morris strawberry thief pattern. If you love it worth checking out some of the other William Morris patterns.","subreddit":"interiordecorating"},{"url":"https://www.reddit.com/r/interiordecorating/comments/1bui9ur/does_anyone_know_where_to_get_a_rug_like_this/kxt2uf6/","type":"comment","title":"Positive review of Morris & Co. tufted rug from Ruggable","author":"weira","ref_id":"r_e_4","thread":{"url":"https://www.reddit.com/r/interiordecorating/comments/1bui9ur/does_anyone_know_where_to_get_a_rug_like_this/","title":"does anyone know where to get a rug like this","subreddit":"interiordecorating"},"excerpt":"I have the Morris & Co. Owl & Willow Green Tufted Rug from Ruggable and it is thicker than the loloi rugs I have in my houses. Big big fan. Wouldn’t be able to tell it’s washable it’s so thick. Lays really nicely, no creases at all. The flatwoven ones are not great though.","subreddit":"interiordecorating"}]},"generated_at":"2025-03-27T12:00:00Z","conversation_summary":{"gotchas":[{"gotcha":"Edges curl up, especially after washing, creating a tripping hazard.","severity":"medium"},{"gotcha":"Design may fade or pill over time with repeated washing.","severity":"medium"},{"gotcha":"Rug pad attracts dust, hair, and crumbs that are hard to remove.","severity":"medium"},{"gotcha":"Returns may be denied if the rug has been washed, even if it doesn't lay flat.","severity":"high"},{"gotcha":"The flatwoven version feels cheap and thin, more like a polyester curtain than a rug.","severity":"medium"}],"one_liner":"Reddit users have mixed feelings about Ruggable's William Morris rugs, praising the heritage designs but criticizing the synthetic feel, durability, and high price.","sentiment":{"label":"mixed","score":-0.3,"explanation":"While many appreciate the iconic William Morris patterns and the convenience of washable rugs, a significant number of users report issues with curling edges, fading, and cheap materials, resulting in an overall slightly negative leaning sentiment."},"use_cases":[{"evidence":["r_e_1","r_e_4"],"use_case":"High-traffic areas and homes with pets or children"},{"evidence":["r_e_3","r_e_4"],"use_case":"Living room or dining room decor featuring William Morris patterns"}],"top_themes":[{"theme":"Design and Aesthetics","stance":"positive","evidence":["r_e_3","r_e_4"]},{"theme":"Quality and Durability","stance":"negative","evidence":["r_e_1"]},{"theme":"Washability and Practicality","stance":"mixed","evidence":["r_e_1","r_e_4"]},{"theme":"Price and Value","stance":"negative","evidence":["r_e_1"]}],"comparisons":[{"summary":"Many users feel traditional rugs offer better quality and feel, though they lack the washability of Ruggable.","evidence":["r_e_1"],"compared_to":"Traditional wool or woven rugs"},{"summary":"Some consider Rifle Paper Co. as an alternative with similar aesthetic and better quality.","evidence":["r_e_1"],"compared_to":"Rifle Paper Co. rugs"},{"summary":"The Morris & Co. tufted rug from Ruggable is noted to be thicker than Loloi rugs.","evidence":["r_e_4"],"compared_to":"Loloi rugs"}]}},"deep_research":{"dimensions":{"design_heritage":{"title":"The 1911 Hyacinth design and its Arts & Crafts roots","entries":{"john_henry_dearle_c_1911":"The Hyacinth pattern dates to around 1911 and was designed by John Henry Dearle, the chief designer and later Art Director of Morris & Co. who succeeded William Morris after his death — so the rug’s design comes from the firm’s creative leader at the height of the Arts & Crafts movement, not a later reproduction or pastiche.","the_misattributed_designer":"Dearle’s work was historically sold under William Morris’s name, and even today many Dearle patterns are popularly misattributed — owning this Hyacinth rug means possessing an original Dearle composition that has emerged from that shadow, giving it a distinct identity within the Morris & Co. archive."},"entry_quotes":{"john_henry_dearle_c_1911":[{"url":"https://collections.vam.ac.uk/item/O251475/","quote":"Designed by John Henry Dearle; Produced by Morris & Co."},{"url":"https://wmgallery.org.uk/:/object/hyacinth-wallpaper/","quote":"Date designed c.1900-12, printed 1968"}],"the_misattributed_designer":[{"url":"https://en.wikipedia.org/wiki/John_Henry_Dearle","quote":"Henry Dearle's contributions to textile design were long overshadowed by the towering figure of William Morris."}]},"entry_sources":{"john_henry_dearle_c_1911":["https://collections.vam.ac.uk/item/O251475/","https://wmgallery.org.uk/:/object/hyacinth-wallpaper/"],"the_misattributed_designer":["https://en.wikipedia.org/wiki/John_Henry_Dearle"]}},"room_size_and_fit":{"title":"Choosing the right size for your room","entries":{"5_size_deviation_tolerance":"The manufacturer specifies up to ±5% variance, so the actual rug dimensions could be 5% larger or smaller; always use the lower bound of the tolerance when measuring your space to ensure that the worst-case scenario still meets interior design clearance rules for dining chairs, bedside extension, or sofa placement.","140_200_cm_the_bedside_accent_rug":"At its smallest, this size mirrors the width of a single bed and defines a soft zone beside it or under a coffee table in compact seating; with the 5% tolerance, the rug could arrive as large as 147×210cm, giving a generous bedside projection without straying into a full room rug.","170_240_cm_the_sofa_bedroom_balance":"The rug’s 170cm width extends 10cm beyond the standard 160cm width commonly recommended for anchoring a two-seater sofa’s front legs, while the 240cm length, with tolerance, can stretch to 252cm, comfortably covering the lower portion of a queen bed and providing the proverbial hotel-bedside warm landing.","240_340_cm_the_large_open_plan_anchor":"This size lands squarely in the large dining zone for eight seats (the 240×330cm dining standard plus an extra 10cm length), and as a living-room rug it fits the full conversation area under the front-legs rule for a standard sofa group, with a tolerance bump to 252×357cm that can frame a king bed in a master suite.","200_280_cm_the_six_seat_dining_standard":"Just 10cm short of the classic 200×290cm dining rug recommendation for a six-seater table (the 120cm rule, or 60cm per side), the rug’s length can actually exceed 290cm thanks to the 5% tolerance, ensuring chairs remain on the rug when pulled out for a table up to 180×90cm, and the worst-case 190×266cm still covers a compact four-seater."},"entry_quotes":{"5_size_deviation_tolerance":[{"url":"https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","quote":"The size of this rug can deviate up to 5%"}],"140_200_cm_the_bedside_accent_rug":[{"url":"https://hunterandnomad.com.au/pages/rug-size-guide","quote":"Perfect for smaller bedrooms, kids rooms and nurseries. Place the rug beside the bed/ cot or partially underneath to create to create a soft and comfortable area for playtime, reading and quiet moments."}],"170_240_cm_the_sofa_bedroom_balance":[{"url":"https://tapisatelier.eu/size-guide/","quote":"The most versatile layout for a standard-sized bedroom. A rug placed further under the bed visually warms the interior and gives it the atmosphere of a luxurious hotel. The recommended sizes are 160 cm x 240 cm and 200 cm x 300 cm."},{"url":"https://rugs.ie/pages/living-room-rugs-size-guide","quote":"A 160x230cm rug is the same length as most two seater couches, making it a good starting point for most living room layouts."}],"240_340_cm_the_large_open_plan_anchor":[{"url":"https://www.trendsrugs.com.au/pages/size-chart","quote":"Large Table (8+ seats) – 240x330cm"},{"url":"https://casaamar.it/en/blogs/blogs/how-to-choose-living-room-rug-guide","quote":"A rug measuring 200x300 cm, 240x340 cm, or 200x290 cm is a true large rug: these sizes are designed to anchor the entire conversation area"}],"200_280_cm_the_six_seat_dining_standard":[{"url":"https://www.trendsrugs.com.au/pages/size-chart","quote":"Medium Table (6 seats) – 200x290cm"}]},"entry_sources":{"5_size_deviation_tolerance":["https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201"],"140_200_cm_the_bedside_accent_rug":["https://hunterandnomad.com.au/pages/rug-size-guide"],"170_240_cm_the_sofa_bedroom_balance":["https://tapisatelier.eu/size-guide/","https://rugs.ie/pages/living-room-rugs-size-guide"],"240_340_cm_the_large_open_plan_anchor":["https://www.trendsrugs.com.au/pages/size-chart","https://casaamar.it/en/blogs/blogs/how-to-choose-living-room-rug-guide"],"200_280_cm_the_six_seat_dining_standard":["https://rugqueen.com.au/blogs/rug-blog/what-size-rug-under-a-dining-table","https://www.trendsrugs.com.au/pages/size-chart"]}},"floorheating_compatibility":{"title":"Using this rug on underfloor heating","entries":{"3mm_jacquard_flatweave":"At just 3mm thick — effectively a zero-pile surface — the Hyacinth Natural adds negligible thermal resistance between the floor and the room, allowing radiant heat to pass through almost as if there were no rug at all; this is precisely the construction that heating experts cite as the best case for underfloor heating.","1500_g_m_surface_weight":"With a surface weight of 1500 grams per square metre, the rug falls into the same low-TOG category as classic flatweave kilims (≤0.5 TOG), keeping the combined thermal resistance well below the 2.5 TOG maximum that industry research advises for rugs over underfloor heating.","30_wool_in_pet_wool_blend":"The 30% wool content ensures the rug breathes across heated surfaces rather than trapping moisture; wool’s natural ability to hold 15–18% of its weight in moisture acts as a buffer against the drying effects of sustained underfloor warmth, so the fibres stay resilient and less prone to brittleness over time.","polyester_latex_coated_backing":"The rug’s backing is a thin polyester layer with a latex coating — not a thick rubber or foam barrier — and paired with the 3mm flatweave, the total thermal resistance remains low enough that Morris & Co. certifies the rug as floorheating compatible, meaning the backing does not impede heat transfer as some heavier backings might."},"entry_quotes":{"3mm_jacquard_flatweave":[{"url":"https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","quote":"| Thickness (in cm) | 0.3 |"},{"url":"https://kapettodesign.com/blog/rug-underfloor-heating-care/","quote":"Flatweaves, dhurries, and low-pile hand-knotted rugs perform well because their thinner profile creates less insulation."}],"1500_g_m_surface_weight":[{"url":"https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","quote":"| Surface weight | 1500 gr/m² |"},{"url":"https://www.underfloorheatingtradesupplies.co.uk/blog/can-you-put-rugs-on-underfloor-heating/","quote":"Research from the Carpet Foundation, conducted with the BEAMA Underfloor Heating Group, found that most carpets and rugs are suitable for UFH, provided the overall thermal resistance does not exceed 2.5 tog."}],"30_wool_in_pet_wool_blend":[{"url":"https://www.wmorrisandco.com/uk/hyacinth-rug-natural-48656/","quote":"| Material | 70% PET Polyester, 30% Wool |"},{"url":"https://kapettodesign.com/blog/rug-underfloor-heating-care/","quote":"its natural moisture content (wool fibers hold approximately 15 to 18 percent of their weight in moisture) provides a buffer against drying."}],"polyester_latex_coated_backing":[{"url":"https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","quote":"| Confection | 100% polyester & latex coated backing |"},{"url":"https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","quote":"| Floorheating compatible | Yes |"}]},"entry_sources":{"3mm_jacquard_flatweave":["https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","https://kapettodesign.com/blog/rug-underfloor-heating-care/"],"1500_g_m_surface_weight":["https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201","https://www.haniesta.com/blogs/rugs-for-underfloor-heating-uk-what-works-and-what-to-avoid","https://www.underfloorheatingtradesupplies.co.uk/blog/can-you-put-rugs-on-underfloor-heating/"],"30_wool_in_pet_wool_blend":["https://www.wmorrisandco.com/uk/hyacinth-rug-natural-48656/","https://kapettodesign.com/blog/rug-underfloor-heating-care/"],"polyester_latex_coated_backing":["https://www.luxuryrugstore.com/product/morris-co-hyacinth-natural-130201"]}}}},"handle":"hyacinth-natural-tones-indoor-rug-see-available-sizes-21438-25401072","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/hyacinth-natural-tones-indoor-rug-see-available-sizes--21438-25401072"}}