{"product":{"catalog_id":"512bda7b-cf22-4841-8e81-f7aaecfbf84d","item_id":"09dcbfbafb4907314457aca5f4264159c3703ff1f66c8705f0f6fe53cec62ccc","title":"Moon Pure Lambswool Twill Scarf","description":"The Norse Projects Moon Pure Lambswool Twill Scarf is a rectangular winter scarf made from 100% lambswool in a dense diagonal twill weave, designed and woven by UK mill Abraham Moon. It measures 178 cm (70 in) in length and 25 cm (9.75 in) in width, with short fringe tassels at both ends, a narrow dark trim along the long edges, and a signature \"Norse Projects / Moon\" woven label stitched at the front. It is worn wrapped or looped around the neck for warmth and is made in the UK.","url":"https://www.simons.ca/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321","brand":"Norse Projects","condition":"new","product_category":"men designer > accessories > scarves","material":"100% merino wool","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/16430/1628321/20/A1_2.jpg","additional_image_urls":[],"images":[{"id":"img-1793485762529-0","url":"https://imagescdn.simons.ca/images/16430/1628321/20/A1_2.jpg","alt_text":"Moon pure lambswool twill scarf product image (primary)","position":1,"attributes":{"other":{"summary":"Neutral light gray background with soft shadowing; product centered vertically in the frame; even studio lighting with minimal reflections; image cropped with small margin around the scarf.","observations":[{"key":"Background","kind":"feature","value":"Flat, even light gray background filling the frame.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft studio lighting producing a faint shadow to the lower right of the scarf and gentle tonal shading on the fabric folds.","regions":[{"x":0.36,"y":0.38,"width":0.28,"height":0.36,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Vertical composition with the scarf hanging from near the top center and the lower fringe near the bottom center; no props or human models visible.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"dark olive brown heather","part":"main body","regions":[{"x":0.36,"y":0.12,"width":0.28,"height":0.72,"confidence":"high"}],"subject":"product","description":"Two-tone heathered twill appearing as a dark olive-brown with interwoven lighter fibers, matte wool finish.","estimated_hex":"#4B492E"},{"name":"black","part":"edge trim","regions":[{"x":0.4,"y":0.12,"width":0.02,"height":0.72,"confidence":"high"}],"subject":"product","description":"Narrow near-black trim along the long edge with matte finish.","estimated_hex":"#1C1C1C"},{"name":"light beige","part":"fringe tassels","regions":[{"x":0.34,"y":0.84,"width":0.32,"height":0.12,"confidence":"high"}],"subject":"product","description":"Even fringe at the bottom in a light beige, matte wool fiber.","estimated_hex":"#D8C9A5"},{"name":"white","part":"label","regions":[{"x":0.54,"y":0.68,"width":0.11,"height":0.12,"confidence":"high"}],"subject":"product","description":"Small rectangular white woven label with printed text and a small logo area.","estimated_hex":"#FFFFFF"}],"product":{"summary":"Single long twill scarf shown hanging by a folded loop from the top; visible features include a two-tone woven texture, narrow dark trim along edges, a sewn rectangular white label near one lower end, and short beige fringe tassels at the bottom edge.","observations":[{"key":"Overall shape and hanging","kind":"feature","value":"Scarf displayed hanging from a folded loop at the top, falling in a single long vertical fold with one side folded over to show both front and back faces.","regions":[{"x":0.34,"y":0.02,"width":0.32,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Woven surface texture","kind":"feature","value":"Dense diagonal twill weave visible across the fabric, producing a subtle heathered appearance of two interwoven yarn colors.","regions":[{"x":0.34,"y":0.12,"width":0.32,"height":0.72,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge trim","kind":"feature","value":"Narrow dark (nearly black) border trim running along the visible long edge of the scarf.","regions":[{"x":0.4,"y":0.12,"width":0.02,"height":0.72,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fringe tassels","kind":"feature","value":"Short evenly spaced fringe tassels along the bottom edge in a lighter beige color, individual tassels visible.","regions":[{"x":0.34,"y":0.84,"width":0.32,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Sewn label","kind":"feature","value":"Rectangular white woven label sewn onto one lower corner of the scarf, aligned near the fringe end.","regions":[{"x":0.54,"y":0.68,"width":0.11,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Label text top (partial)","kind":"text","value":"NORSE PROJECTS","regions":[{"x":0.555,"y":0.69,"width":0.09,"height":0.04,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Label text bottom","kind":"text","value":"MOON","regions":[{"x":0.56,"y":0.74,"width":0.08,"height":0.05,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4682677"]}],"price":"150 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4682677","url":"https://www.simons.ca/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321?colourId=20","image":{"id":"img-variant-4682677","url":"https://imagescdn.simons.ca/images/16430/1628321/20/A1_2.jpg","alt_text":"Moon pure lambswool twill scarf - Brown - ONE SIZE variant image","position":1,"variant_ids":["4682677"]},"price":{"value":150,"currency":"CAD"},"title":"Moon Pure Lambswool Twill Scarf - Brown - One Size","option1":"Brown","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/16430/1628321/20/A1_2.jpg","variant_id":"4682677","availability":"in_stock"}],"item_group_title":"Moon Pure Lambswool Twill Scarf","size_system":"US","gender":"male","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Primary listing identifies it as 100% lambswool knit, while one structured material field says 100% merino wool","key":"material","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"One size, 178 cm long by 25 cm wide, in a single brown colourway","key":"size and fit","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Long enough for a single neck loop with ends reaching about mid-chest, but not for a double wrap","key":"wrap and drape","provenance":{"productData":true,"reviews":false,"qna":true,"urls":[]}},{"value":"Designed and woven by UK mill Abraham Moon, with a signature label stitched at the front","key":"construction and origin","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Dense diagonal twill weave with a two-tone heathered appearance","key":"texture and weave","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Dark olive-brown heather body with black edge trim, light beige fringe and a white label","key":"colour","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Short beige fringe at the ends; wool fringe can tangle and needs gentle handling","key":"fringe","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.warporweft.com/journal/2017/2/9/howtotwistfringe"]}},{"value":"White woven label sewn near one lower end, reading Norse Projects and Moon","key":"branding","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Lambswool feel is more textured than fine merino and may itch sensitive skin","key":"comfort","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.selvane.co/blogs/knowledge/lambswool-vs-merino-wool-a-comparison-of-fiber-function-and-cost"]}},{"value":"Natural crimp traps air for insulation without needing bulk","key":"warmth","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://pmc.ncbi.nlm.nih.gov/articles/PMC12523852/","https://highlandandherringbone.co.uk/blogs/news/first-look-love-ewe-by-highland-herringbone"]}},{"value":"Hygroscopic and moisture-wicking, absorbing moisture without feeling damp","key":"moisture","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://pmc.ncbi.nlm.nih.gov/articles/PMC12523852/","https://highlandandherringbone.co.uk/blogs/news/first-look-love-ewe-by-highland-herringbone"]}},{"value":"Lambswool resists holding odours, so it can be aired between wears","key":"odour","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://highlandandherringbone.co.uk/blogs/news/first-look-love-ewe-by-highland-herringbone"]}},{"value":"Professionally clean only; do not wash, bleach or tumble dry","key":"care","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321"]}},{"value":"Iron with or without steam","key":"ironing","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simons.ca/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321"]}},{"value":"Store folded with moth protection; air in dry weather and never hang wet","key":"storage","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.weavingden.co.uk/post-washing-and-finishing-handwoven-woollen-cloth.html"]}},{"value":"Wool's surface scales can lock together and felt with heat and agitation","key":"care rationale","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.woolwise.com/wp-content/uploads/2017/07/WOOL-482-582-12-T-15.pdf","https://www.weavingden.co.uk/post-washing-and-finishing-handwoven-woollen-cloth.html"]}},{"value":"Dense twill weave and UK mill construction suggest a structured, hard-wearing scarf","key":"durability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Neutral brown heather with dark trim works as an understated accent over coats","key":"styling","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Listed as a men's scarf for cold-weather layering","key":"use and audience","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"150 CAD for a UK-woven Abraham Moon lambswool scarf","key":"value","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Moon Pure Lambswool Twill Scarf","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Norse Projects","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"150 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"moon-pure-lambswool-twill-scarf-16430-1628321","storefront_path":"/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321","storefront_url":"https://ai.simons.ca/en/men-designer/accessories/scarves/moon-pure-lambswool-twill-scarf--16430-1628321"}}