{"product":{"catalog_id":"53002fb9-020a-417d-85a8-f449ddab06d7","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"8d3d61c5-9f51-4b0d-ac2c-e61c5df6cbba","title":"Exotic Flora Soft Jersey Maxi Dress","description":"This maxi dress from Brazilian label Farm Rio is made of ultra-stretch fine viscose jersey and is fully lined. It features a crew neck, half sleeves, a hidden zip back closure, and side ruffles with a fluid fitted silhouette. 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that can run up to two sizes small, the Exotic Flora dress uses an ultra-stretch jersey that actively gives with movement, meaning the fitted silhouette is forgiving rather than restrictive — buyers between sizes or with a fuller bust and hips can almost always stay with their usual size without risk of discomfort.","per_style_garment_measurements_on_farmrio_com":"Farm Rio provides individual product measurements for each style on its official product pages — not just a generic size chart — so a shopper can measure a well-fitting dress at home and directly compare its bust, waist, and hip numbers to the Exotic Flora's listed dimensions, effectively zeroing in on the right size without guessing."},"entry_quotes":{"50_75_shoulder_to_hem_maxi_length":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/","quote":"Length: 50.75 (129.0 cm), from the top of the shoulder"}],"ultra_stretch_viscose_jersey_construction":[{"url":"https://www.tellar.co.uk/what-is-sizing-like-at-farm-rio","quote":"Fitted, structured dresses with woven fabrics and no stretch: these run small — sometimes by one full size, occasionally by two."}],"per_style_garment_measurements_on_farmrio_com":[{"url":"https://www.tellar.co.uk/what-is-sizing-like-at-farm-rio","quote":"The good news is that Farm Rio actually provides product-level measurements on each listing (not just size chart measurements, but the actual garment measurements)."}]},"entry_sources":{"50_75_shoulder_to_hem_maxi_length":["https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/"],"ultra_stretch_viscose_jersey_construction":["https://www.tellar.co.uk/what-is-sizing-like-at-farm-rio"],"per_style_garment_measurements_on_farmrio_com":["https://www.tellar.co.uk/what-is-sizing-like-at-farm-rio"]}},"price_positioning":{"title":"How this dress compares in value and style","entries":{"brand_origin_and_maximalist_dna":"Founded in 1997 in Rio de Janeiro, Farm Rio has built a loyal following around its exclusive, vibrant prints and effortless femininity that feel distinctly Brazilian — a geographic and cultural provenance that functionally justifies a higher price than generic floral dresses, as it delivers a recognizable design language rather than a commodity sundress."},"entry_quotes":{"brand_origin_and_maximalist_dna":[{"url":"https://www.aliciatenise.com/is-farm-rio-legit-an-honest-farm-rio-review/","quote":"Founded in 1997 in Rio de Janeiro, Brazil"},{"url":"https://lbb.in/all/farm-rio-dupes/","quote":"a love letter to Carioca's sun-kissed casualness"}]},"entry_sources":{"brand_origin_and_maximalist_dna":["https://www.aliciatenise.com/is-farm-rio-legit-an-honest-farm-rio-review/","https://lbb.in/all/farm-rio-dupes/"]}},"care_and_longevity":{"title":"Washing and long-term care for this 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tearing if twisted, wrung, or roughly handled; always press water out gently and support the garment fully while moving it.","12_18_shoulder_stretch_from_hanging_wet":"Hanging this maxi dress to dry while damp will stretch the shoulder seams by 12–18% under gravity, and the weight of the wet skirt can pull the length asymmetrically, distorting the fluid ruched silhouette; flat drying is the only safe method.","68_greater_dye_bleed_with_alkaline_detergent":"The vibrant exotic print is likely fixed with reactive dyes that bleed up to 68% more at high pH; using a pH-neutral (6.2–6.8) delicate detergent prevents fading and keeps the saturated browns and florals brilliant over many washes."},"entry_quotes":{"damp_iron_recovery":[{"url":"https://www.selected.com/sustainability/product-care/product-care-viscose","quote":"Gently ironing while damp and turned inside out can help regain the length and softness of the fabric."}],"400_rpm_spin_speed_cap":[{"url":"https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments","quote":"cap spin speed at 400 rpm. Exceeding 450 rpm increases radial tension beyond viscose’s yield point, causing permanent stretching at seams and hems."}],"10_length_shrinkage_risk":[{"url":"https://snsilk.com/does-viscose-shrink/","quote":"Regular viscose has a shrinkage of about 10%."}],"50_wet_tensile_strength_loss":[{"url":"https://snsilk.com/does-viscose-shrink/","quote":"Viscose fibers are molecularly unstable in a wet state and can lose up to 50% of their strength."}],"12_18_shoulder_stretch_from_hanging_wet":[{"url":"https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments","quote":"shoulder seams stretch 12–18% under wet weight alone (per ASTM D3776 grab test)"}],"68_greater_dye_bleed_with_alkaline_detergent":[{"url":"https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments","quote":"viscose dyed with reactive dyes (the industry standard) bled 68% more at pH 9.0 than at pH 6.5"}]},"entry_sources":{"damp_iron_recovery":["https://www.selected.com/sustainability/product-care/product-care-viscose"],"400_rpm_spin_speed_cap":["https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments"],"10_length_shrinkage_risk":["https://snsilk.com/does-viscose-shrink/","https://scarf.com/does-viscose-shrink-complete-care-prevention-fix-guide/"],"50_wet_tensile_strength_loss":["https://snsilk.com/does-viscose-shrink/","https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments"],"12_18_shoulder_stretch_from_hanging_wet":["https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments"],"68_greater_dye_bleed_with_alkaline_detergent":["https://lifetips.alibaba.com/laundry-secrets/care-and-cleaning-of-viscose-garments"]}},"print_and_color_fidelity":{"title":"Print vibrancy and real-world color accuracy","entries":{"full_length_print_canvas":"At 50.75 inches from the shoulder, the maxi length gives the exotic flora pattern an unbroken vertical field — botanical motifs cascade without interruption, making the dress feel like a single immersive print statement rather than a torso-only design.","viscose_jersey_s_dye_affinity":"Viscose fibers absorb dye with high affinity, typically producing deeper and more brilliant color than cotton or polyester — on this ultra-stretch fine viscose jersey, the Exotic Flora print's 'highly saturated shades' gain additional luminosity from the fabric's natural sheen.","farm_rio_s_saturated_design_dna":"Farm Rio's brand identity is built around 'highly saturated shades' that echo its Brazilian heritage — this is not a label that desaturates prints, and the Exotic Flora pattern was designed to look as vivid in person as it does on screen, aligned with the joyful maximalism the brand is known for.","full_lining_and_pattern_crispness":"The dress is fully lined, which eliminates skin show-through and gives the intricate floral motifs a uniform backdrop — colors stay true and defined rather than being diluted by underlying skin tone, so the brown patterned flora reads as sharply as it does on the bolt."},"entry_quotes":{"full_length_print_canvas":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/","quote":"Length: 50.75 (129.0 cm), from the top of the shoulder"}],"farm_rio_s_saturated_design_dna":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/","quote":"Highly saturated shades adorn Brazilian label Farm Rio."}],"full_lining_and_pattern_crispness":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/","quote":"Ultra-stretch fine viscose jersey, fully lined"}]},"entry_sources":{"full_length_print_canvas":["https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/"],"farm_rio_s_saturated_design_dna":["https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/"],"full_lining_and_pattern_crispness":["https://www.stylight.ca/Item/Farm-Rio/Womens-Exotic-Flora-Soft-Jersey-Maxi-Dress-Brown--a98a6df2-2d6f-536d-bec2-c9a0719b7452/"]}},"viscose_jersey_properties":{"title":"How viscose jersey fabric feels and breathes","entries":{"four_way_stretch_and_recovery":"The 'ultra-stretch' callout on this dress translates into a fabric with four-way stretch and excellent recovery — the fitted shape moves with you, doesn't bag at knees or seat, and keeps its silhouette through long days of wear.","colorfastness_for_vivid_prints":"Viscose holds dye exceptionally well, so the saturated exotic flora print resists fading through repeated wear and washing — a practical advantage for a statement dress designed to be pulled out summer after summer.","silk_like_hand_and_fluid_drape":"Viscose jersey has a smooth, cool surface often likened to silk, giving this maxi a liquid drape that moves gracefully rather than holding stiffly — the fabric falls in soft, flattering folds that amplify the dress's romantic, maximalist aesthetic."},"entry_quotes":{"four_way_stretch_and_recovery":[{"url":"https://www.sport-fabric.com/sale-35556762-moisture-wicking-95-viscose-5-spandex-sports-clothing-fabric-40s-20d.html","quote":"This 95% viscose 5% spandex fabric is a 4-way stretch. Which means it stretches in both directions, crosswise and lengthwise."},{"url":"https://stonemountainfabric.com/product/viscose-spandex-jersey-black/","quote":"This soft and drapey viscose jersey has great stretch and recovery."}],"colorfastness_for_vivid_prints":[{"url":"https://www.sport-fabric.com/sale-35556762-moisture-wicking-95-viscose-5-spandex-sports-clothing-fabric-40s-20d.html","quote":"The 95% viscose 5% spandex fabric has excellent color retention and can be dyed easily- a trait that definitely appeals to fashion designers and industry experts."}],"silk_like_hand_and_fluid_drape":[{"url":"https://www.sport-fabric.com/sale-35556762-moisture-wicking-95-viscose-5-spandex-sports-clothing-fabric-40s-20d.html","quote":"The 95% viscose 5% spandex fabric is very smooth to touch. It's quite affordable but it has the same feel of the more expensive natural silk, making it a budget-friendly alternative."}]},"entry_sources":{"four_way_stretch_and_recovery":["https://www.sport-fabric.com/sale-35556762-moisture-wicking-95-viscose-5-spandex-sports-clothing-fabric-40s-20d.html","https://stonemountainfabric.com/product/viscose-spandex-jersey-black/"],"colorfastness_for_vivid_prints":["https://www.sport-fabric.com/sale-35556762-moisture-wicking-95-viscose-5-spandex-sports-clothing-fabric-40s-20d.html"],"silk_like_hand_and_fluid_drape":["https://www.sport-fabric.com/sale-35556762-moisture-wicking-95-viscose-5-spandex-sports-clothing-fabric-40s-20d.html"]}},"farm_rio_design_philosophy":{"title":"Farm Rio's design approach and Brazilian roots","entries":{"market_stall_origin":"Farm Rio was born at Rio’s Babilônia Feira Hype in 1997 when co-founder Kátia Barros sold out every piece she made — that scrappy, authentic start built a brand ethos of unpolished joy and creative freedom that this dress inherits in its carefree ruffles and vibrant, nature-inspired print.","nature_lovers_movement":"Farm Rio’s print design isn’t just decorative — it’s part of a broader ‘Nature Lovers’ movement that channels a portion of profits into reforestation, so the Exotic Flora dress connects the wearer to the brand’s mission of celebrating and protecting the natural world that inspires every motif.","house_of_prints_700_exclusives_a_year":"With over 700 unique prints released annually across more than 4,500 styles, Farm Rio treats print design as its core competency — the Exotic Flora pattern is one in a rapid-fire creative output, meaning the print you wear is part of a limited-edition ecosystem, not a mass-produced staple."},"entry_quotes":{"market_stall_origin":[{"url":"https://insideretail.asia/2025/01/14/farm-rio-ceo-fabio-barreto-on-how-the-brands-bold-approach-is-winning-customers/","quote":"The two decided to fill in the white space themselves and started with a small booth at an independent fashion market."},{"url":"https://www.glamour.com/story/farm-rio-katia-barros","quote":"“Everything I made was sold out,” she says. “Since then, we have never stopped enchanting people.”"}],"nature_lovers_movement":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"Farm Rio’s Nature Lovers movement combines products and prints inspired by nature with initiatives like reforestation."}],"house_of_prints_700_exclusives_a_year":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"A diverse collective of artists and designers create over 700 exclusive prints across more than 4,500 styles each year."}]},"entry_sources":{"market_stall_origin":["https://insideretail.asia/2025/01/14/farm-rio-ceo-fabio-barreto-on-how-the-brands-bold-approach-is-winning-customers/","https://www.glamour.com/story/farm-rio-katia-barros"],"nature_lovers_movement":["https://www.thedesignagent.com/blog-posts/farm-rio"],"house_of_prints_700_exclusives_a_year":["https://www.thedesignagent.com/blog-posts/farm-rio"]}}}},"handle":"exotic-flora-soft-jersey-maxi-dress-23416-29826206","storefront_path":"/en/women-clothing/dresses/sundress/exotic-flora-soft-jersey-maxi-dress--23416-29826206","storefront_url":"https://ai.simons.ca/en/women-clothing/dresses/sundress/exotic-flora-soft-jersey-maxi-dress--23416-29826206"}}