{"product":{"catalog_id":"55a10ca5-605c-4b95-9e7c-89ad13ec827b","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"d3c3f41b-f42c-47ff-b191-eb9cc6275779","title":"In A Rush Faded Hoodie","description":"This is a Prohibited 'In A Rush' faded hoodie, a loose-fit pullover made from heavyweight cotton-blend fleece with a soft brushed underside. It features a cordless hood, front pouch pocket, ribbed cuffs and hem, and graphic prints on the chest and back, including 'PROHIBITED Berlin' on the front and 'RUSH' on the back. Designed for casual wear, the hoodie uses a faded, garment-dyed finish and is available in a faded rose colorway.","url":"https://www.simons.ca/en/men-clothing/sweatshirts-hoodies/patterns/in-a-rush-faded-hoodie--22439-500?colourId=0","brand":"Prohibited","condition":"new","product_category":"men clothing > sweatshirts hoodies > patterns","material":"Main material: 65% cotton, 35% polyester","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/22439/500/60/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/22439/500/60/A2_2.jpg","https://imagescdn.simons.ca/images/22439/500/60/A3_2.jpg"],"images":[{"id":"img-1784702964393-0","url":"https://imagescdn.simons.ca/images/22439/500/60/A1_2.jpg","alt_text":"In a Rush faded hoodie product image (primary)","position":1,"attributes":{"other":{"summary":"Full-body lifestyle studio shot showing model wearing the hoodie, plain light wall background, patterned floor rug, soft even lighting and mild shadows; model wears sunglasses and stands with a relaxed pose.","observations":[{"key":"Shot composition","kind":"feature","value":"Full-body portrait of a standing model centered in frame with neutral wall background and a patterned rug underfoot; 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details too small to read clearly at this resolution.","regions":[{"x":0.11,"y":0.3,"width":0.12,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hood construction detail","kind":"feature","value":"Two-layer hood with a seam at the center back and a slightly rolled front edge where it meets the neckline; no drawcord visible.","regions":[{"x":0.34,"y":0.06,"width":0.32,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Color variation detail","kind":"feature","value":"Color exhibits slight tonal variation consistent with a faded or garment-dyed finish, darker along seams and edges and lighter on flatter surfaces.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4529081","4529082","4529083","4529084"]},{"id":"img-1784702964393-1","url":"https://imagescdn.simons.ca/images/22439/500/60/A2_2.jpg","alt_text":"In a Rush faded hoodie product image 2","position":2,"attributes":{"other":{"summary":"Studio shot of a model from behind against a neutral light beige background; 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However, without precise garment measurements, we recommend checking the size chart if available or ordering your usual size for a relaxed look.","q":"How does the 'loose fit' sizing compare to standard US sizing—should I size down for a regular fit?"},{"a":"The listing does not specify the ink type. For preservation, we recommend washing inside out in cold water, tumble drying low, and avoiding bleach or fabric softener. Embroidery should hold up well with gentle care.","q":"Are the graphics screen-printed with water-based or plastisol ink, and how should I care for the hoodie to preserve the prints and embroidery?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/sweatshirts-hoodies/patterns/in-a-rush-faded-hoodie--22439-500?colourId=0","deep_research":{"dimensions":{"competitive_positioning":{"title":"Competitive value in streetwear","entries":{"modern_yuppie_aesthetic":"Co-founder Patrick Reimann describes the Prohibited style as ‘modern Yuppie,’ blending streetwear with sporty elegance — so the In A Rush Faded Hoodie is meant to be worn as a refined street piece rather than a purely practical workwear or skate hoodie, which speaks to its graphic details and clean ribbed edging.","racing_club_graphic_identity":"The In A Rush collection uses a consistent motorsport visual language — Prohibited Racing Club embroidery on the chest and a back print — which gives the hoodie a specific narrative rooted in European car culture, differentiating it from the logo-heavy or generic graphics of comparably priced heavyweight hoodies.","simon_s_exclusivity_in_canada":"In Canada, Prohibited is sold exclusively through Simon’s under the Djab banner, which means the In A Rush Faded Hoodie won’t appear on every street corner — that controlled retail channel preserves a sense of discovery and scarcity at a price point that doesn’t require a limited-edition drop.","represent_cole_buxton_price_alternative":"Prohibited explicitly positions itself as the affordable substitute for Represent and Cole Buxton — its hoodies retail between £60 and £75 (roughly CAD 105–130) against those brands’ £150+ prices, and the current CAD 99.95 sale price means the In A Rush Faded Hoodie delivers that same oversize, graphic-forward streetwear silhouette at roughly half the cost of a Represent hoodie.","asos_second_best_brand_launch_after_carhartt":"Prohibited’s UK breakout happened on ASOS for AW24, where it became the second most successful men’s brand launch in the platform’s history after Carhartt — that commercial validation from a major online retailer gives the In A Rush Faded Hoodie a proven demand signal for a Canadian buyer encountering the brand for the first time."},"entry_quotes":{"modern_yuppie_aesthetic":[{"url":"https://www.theindustry.fashion/the-interview-prohibited-co-founder-patrick-reimann-on-breaking-into-the-uk-market-through-asos/","quote":"which Reimann (pictured right) describes more as \"modern Yuppie\", combining streetwear with sporty elegance."}],"racing_club_graphic_identity":[{"url":"https://viladomat.com/en/product/prohibited_in-a-rush-crew-neck_prohi108-0073","quote":"The front features an embroidery of the \"Prohibited Racing Club\" on the left side of the chest, while the back displays a \"Racing Club\" print, adding a sporty and urban touch."}],"represent_cole_buxton_price_alternative":[{"url":"https://www.theindustry.fashion/the-interview-prohibited-co-founder-patrick-reimann-on-breaking-into-the-uk-market-through-asos/","quote":"our prices are very competitive – retailing between £60 and £75. Perfect for someone who wants that Represent or Cole Buxton look but can’t afford it."}],"asos_second_best_brand_launch_after_carhartt":[{"url":"https://www.theindustry.fashion/the-interview-prohibited-co-founder-patrick-reimann-on-breaking-into-the-uk-market-through-asos/","quote":"they told us we were the second best new menswear brand ever after Carhartt."}]},"entry_sources":{"modern_yuppie_aesthetic":["https://www.theindustry.fashion/the-interview-prohibited-co-founder-patrick-reimann-on-breaking-into-the-uk-market-through-asos/"],"racing_club_graphic_identity":["https://viladomat.com/en/product/prohibited_in-a-rush-crew-neck_prohi108-0073"],"represent_cole_buxton_price_alternative":["https://www.theindustry.fashion/the-interview-prohibited-co-founder-patrick-reimann-on-breaking-into-the-uk-market-through-asos/"],"asos_second_best_brand_launch_after_carhartt":["https://www.theindustry.fashion/the-interview-prohibited-co-founder-patrick-reimann-on-breaking-into-the-uk-market-through-asos/"]}},"fabric_weight_and_warmth":{"title":"Fabric weight and warmth","entries":{"brushed_interior_warmth":"The listing's soft brushed underside is a mechanical finish that lifts fibers to trap a still-air layer against the skin; combined with 360 GSM, it pushes the hoodie into standalone outerwear territory rather than making it a layering piece."}},"graphic_design_and_motif":{"title":"Graphic design and racing club motif","entries":{"faded_graphic_finish":"The 'Faded' naming and Vintage Red colorway indicate the graphics are pre-distressed — the ink and fabric are treated to replicate years of wear, so the hoodie out of the box has the soft, washed-in character of a well-loved vintage piece.","berlin_to_canada_subcultural_link":"Prohibited's origin in Berlin's underground scene injects the Racing Club motif with an authentic European street-style edge, and the hoodie's Canada-exclusive availability makes the graphic a rare find for local collectors — a combination that gives the design subcultural weight beyond a generic logo hoodie."}},"brand_exclusivity_in_canada":{"title":"Exclusive availability in Canada","entries":{"founded_2021_berlin_mitte_ethos":"Prohibited launched in 2021 as a direct counter to hype-driven streetwear, designing clothes to be worn daily rather than collected—meaning this hoodie emerges from a philosophy that prizes fabric, cut, and long-term wear over short-lived scarcity tactics.","sale_pricing_and_early_adopter_window":"The hoodie’s $99.95 CAD tag (reduced from $150) reflects a brand still building recognition in North America, offering a value entry into a tightly distributed label before wider awareness potentially resets the pricing landscape.","direct_canadian_webstore_at_lashopinterdite_ca":"Prohibited runs its own Canadian e-commerce site, lashopinterdite.ca, with free shipping on orders over $120, yet the Simons/Djab partnership remains the only place to try on the hoodie before buying—useful for confirming the intended loose fit in person.","european_availability_highlights_canadian_scarcity":"European shoppers can find Prohibited at retailers such as Viladomat in Andorra, while Canadian distribution is deliberately narrow—this hoodie delivers a level of local rarity that imported European streetwear rarely offers without a steep mark-up."},"entry_quotes":{"founded_2021_berlin_mitte_ethos":[{"url":"https://fashionunited.com/companies/prohibited","quote":"Prohibited is a streetwear brand from Berlin-Mitte. Founded in 2021, when streetwear brands were created primarily through hype and artificial scarcity, we wanted to make fashion for people from the start. Fashion made to be worn."}],"direct_canadian_webstore_at_lashopinterdite_ca":[{"url":"https://lashopinterdite.ca/en","quote":"THE PROHIBITED SHOP – La shop interdite"},{"url":"https://lashopinterdite.ca/en","quote":"Free delivery for all orders of $120 and more (before taxes)"}],"european_availability_highlights_canadian_scarcity":[{"url":"https://viladomat.com/en/product/prohibited_in-a-rush-crew-neck_prohi108-0073","quote":"PROHIBITED Hoodie PROHIBITED IN A RUSH CREW NECK"}]},"entry_sources":{"founded_2021_berlin_mitte_ethos":["https://fashionunited.com/companies/prohibited"],"direct_canadian_webstore_at_lashopinterdite_ca":["https://lashopinterdite.ca/en"],"european_availability_highlights_canadian_scarcity":["https://viladomat.com/en/product/prohibited_in-a-rush-crew-neck_prohi108-0073","https://fashionunited.com/companies/prohibited"]}},"design_details_and_silhouette":{"title":"Design details and silhouette","entries":{"cordless_hood":"By omitting the drawstring and its hardware, the cordless hood creates a flat, uninterrupted neck opening that sits cleanly on the chest, swapping adjustability for a streamlined, pro-minimal silhouette that echoes current utility-focused streetwear codes.","stretch_ribbed_edging":"The ribbed cuffs and hem introduce tension at the openings, cinching the oversized body just enough to define its shape and prevent flaring — the result is a tapered, contemporary silhouette that avoids the shapelessness common in cheaper oversized hoodies.","faded_vintage_red_colour_treatment":"The faded wash in Vintage Red softens the visual weight of the heavy fleece so the oversized silhouette appears lived-in and relaxed straight from the bag, a treatment that differentiates this hoodie from stiff, uniform-dyed oversize pieces."}}}},"handle":"in-a-rush-faded-hoodie-22439-500","storefront_path":"/en/men-clothing/sweatshirts-hoodies/patterns/in-a-rush-faded-hoodie--22439-500","storefront_url":"https://ai.simons.ca/en/men-clothing/sweatshirts-hoodies/patterns/in-a-rush-faded-hoodie--22439-500"}}