{"product":{"catalog_id":"58ede30d-a82a-4fb5-b8eb-2b5ae5e66d92","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"507a5493-22ef-4e24-a324-8c453cda7720","title":"Piirto Unikko Pure Wool Rug See Available Sizes","description":"This hand-tufted area rug is made from 100% pure New Zealand wool and features the iconic Marimekko Unikko floral pattern in a low-pile finish. It is available in sizes 170x240 cm, 200x280 cm, and 250x350 cm, making it suitable for use as a decorative floor covering in living rooms, bedrooms, or other indoor spaces. For maintenance, vacuum regularly without a brush or beater bar and have it professionally cleaned when needed.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=0","brand":"Marimekko","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"100% New Zealand wool","image_url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/21438/26102288/16/A2_2.jpg","https://imagescdn.simons.ca/images/21438/26102288/16/A3_2.jpg"],"images":[{"id":"img-1784702679312-0","url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","alt_text":"Piirto Unikko pure wool rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle room scene showing the rug in situ in front of a decorative fireplace with a wooden low chair at right and a glass vase with flowers at left; warm natural lighting and parquet flooring.","observations":[{"key":"Fireplace","kind":"feature","value":"Stone mantel and decorative metal fire surround occupy the central background above the rug; mantel has carved corbels and a shelf with a small green object on top.","regions":[{"x":0.2,"y":0.02,"width":0.6,"height":0.45,"confidence":"high"}],"evidence_status":"direct"},{"key":"Wooden chair","kind":"feature","value":"Low modern wooden lounge chair with a warm medium-brown finish sits on the right edge of the rug, its angled legs and seat visible.","regions":[{"x":0.72,"y":0.58,"width":0.25,"height":0.33,"confidence":"high"}],"evidence_status":"direct"},{"key":"Glass vase with flowers","kind":"feature","value":"Rounded low green glass vase containing tall delicate flower stems placed on the floor to the left of the fireplace, partially overlapping the rug edge.","regions":[{"x":0.03,"y":0.64,"width":0.18,"height":0.24,"confidence":"high"}],"evidence_status":"direct"},{"key":"Flooring","kind":"feature","value":"Warm-toned hardwood parquet flooring visible around the rug edges, forming a geometric parquet pattern.","regions":[{"x":0,"y":0.86,"width":0.5,"height":0.12,"confidence":"high"},{"x":0.5,"y":0.86,"width":0.5,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition and lighting","kind":"feature","value":"Three-quarter frontal lifestyle shot centered on the fireplace and foreground rug; scene lit with soft, even natural or warm studio light producing gentle shadows and mild highlights on the rug texture.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm cream-beige","part":"rug field","regions":[{"x":0.04,"y":0.52,"width":0.9,"height":0.4,"confidence":"high"}],"subject":"product","description":"Warm cream-beige flat pile field with a soft, slightly matte finish under warm lighting.","sampled_hex":"#B39C84","estimated_hex":"#DDD2C6"},{"name":"soft beige (raised pile)","part":"raised pile pattern","regions":[{"x":0.12,"y":0.56,"width":0.76,"height":0.36,"confidence":"high"}],"subject":"product","description":"Slightly darker beige raised cut-and-loop pile creating the floral outlines and circular centers, producing subtle shadowing and texture contrast against the field.","sampled_hex":"#AC9C93","estimated_hex":"#D0C3B6"}],"product":{"summary":"Rectangular cream-beige wool area rug shown flat on a hardwood floor with a large stylized floral raised pattern formed by cut-and-loop pile variations; front left corner and full face of the rug are visible.","observations":[{"key":"Overall shape","kind":"feature","value":"Rectangular area rug shown flat on the floor with visible front-left corner and straight bound edges; rug covers most of the foreground.","regions":[{"x":0.03,"y":0.42,"width":0.94,"height":0.56,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface material and pile","kind":"feature","value":"Wool pile with visible short to medium pile height; surface shows smooth base field with slightly higher, looped and cut pile forming the pattern, producing a subtle sheen contrast.","regions":[{"x":0.1,"y":0.52,"width":0.8,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pattern","kind":"feature","value":"Large stylized floral outlines and circular flower centers created by raised pile lines and textured loops; motifs repeat across the visible rug face and are formed by slightly higher pile than the field.","regions":[{"x":0.08,"y":0.5,"width":0.84,"height":0.46,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible styling context on rug","kind":"feature","value":"Small wooden tray with a clear glass and a pastry sits on the rug near the lower-right quadrant, partially on top of the rug surface.","regions":[{"x":0.67,"y":0.74,"width":0.2,"height":0.14,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4707773","4707765","4707776"]},{"id":"img-1784702679312-1","url":"https://imagescdn.simons.ca/images/21438/26102288/16/A2_2.jpg","alt_text":"Piirto Unikko pure wool rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Product photographed flat on a clean white background with even, diffused lighting; no props or packaging visible and minimal shadowing around edges.","observations":[{"key":"Background and staging","kind":"feature","value":"Rug is isolated on a plain white background filling nearly the entire frame with narrow surrounding margins.","regions":[{"x":0,"y":0,"width":1,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Even diffuse lighting with soft shadows visible only as slight darker banding near the rug edges and very faint shading across the field due to pile direction.","regions":[],"evidence_status":"direct"},{"key":"Image crop and alignment","kind":"feature","value":"Rug is centered and fully visible within the frame; top and side margins are slightly uneven but entire rug is included.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm beige","part":"field","regions":[{"x":0.04,"y":0.04,"width":0.92,"height":0.92,"confidence":"high"}],"subject":"product","description":"Warm mid-beige with a uniform low-sheen matte finish across the pile.","sampled_hex":"#C1AB96","estimated_hex":"#C2AA9A"},{"name":"soft cream","part":"outline and raised centers","regions":[{"x":0.34,"y":0.12,"width":0.16,"height":0.14,"confidence":"high"},{"x":0.58,"y":0.52,"width":0.18,"height":0.18,"confidence":"high"},{"x":0.12,"y":0.62,"width":0.14,"height":0.16,"confidence":"high"}],"subject":"product","description":"Slightly lighter cream used for raised outlines and central floral rings; appears matte and slightly higher pile producing a visible highlight.","estimated_hex":"#EDE6DA"}],"product":{"summary":"Rectangular woven rug shown flat with an all-over large floral pattern in low-relief; field is a uniform warm beige with slightly lighter cream outlines and textured raised areas forming flower centers and petals.","observations":[{"key":"Overall shape and layout","kind":"feature","value":"Rectangular rug shown full-frame with straight edges and slightly rounded corners; oriented portrait with longer vertical dimension.","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.96,"confidence":"high"}],"evidence_status":"direct"},{"key":"Primary surface texture","kind":"feature","value":"Even, low-pile woven surface across the field with a subtle directional nap visible as faint horizontal striations in lighting.","regions":[{"x":0.05,"y":0.05,"width":0.9,"height":0.9,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Pattern motif","kind":"feature","value":"Large stylized poppy-like flowers fill the field in a repeating overlapping arrangement; petals are broad and rounded with each flower outlined in a contrasting raised line.","regions":[{"x":0.06,"y":0.06,"width":0.88,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Raised detailing","kind":"feature","value":"Flower outlines and circular centers are rendered in a slightly higher pile and lighter color, producing visible low-relief edging and a small jagged ring texture around many centers.","regions":[{"x":0.36,"y":0.34,"width":0.28,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Edge finish","kind":"feature","value":"Edges appear bound with a narrow finished border in the same field color; corners show minimal beveling and the bottom-left corner has a slight visible seam line.","regions":[{"x":0.03,"y":0.91,"width":0.18,"height":0.08,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4707773","4707765","4707776"]},{"id":"img-1784702679312-2","url":"https://imagescdn.simons.ca/images/21438/26102288/16/A3_2.jpg","alt_text":"Piirto Unikko pure wool rug See available sizes product image 3","position":3,"attributes":{"other":{"summary":"Studio product shot, cropped tight to a rug detail with even diffuse lighting and soft shadow near the fold; white background visible in lower-left corner outside the rug.","observations":[{"key":"Shot composition","kind":"feature","value":"Tight detail crop focusing on a folded corner and adjacent surface; diagonal fold runs from lower-left toward center-right.","regions":[],"evidence_status":"direct"},{"key":"Lighting and shadow","kind":"feature","value":"Soft, even studio lighting with minimal specular highlights and a slight shadow along the interior of the fold indicating directional light from upper-left.","regions":[],"evidence_status":"direct"},{"key":"Background surface","kind":"feature","value":"Smooth white background visible beneath the folded corner outside the rug area.","regions":[{"x":0,"y":0.88,"width":0.35,"height":0.12,"confidence":"high"}],"evidence_status":"direct"}]},"colors":[{"name":"taupe beige","part":"cut pile field","regions":[{"x":0.45,"y":0.08,"width":0.52,"height":0.78,"confidence":"high"}],"subject":"product","description":"Matte, even taupe-beige wool pile with uniform tone across the visible surface.","sampled_hex":"#CBAD9A","estimated_hex":"#C9AFA0"},{"name":"light cream","part":"looped outline","regions":[{"x":0.08,"y":0.02,"width":0.84,"height":0.36,"confidence":"high"}],"subject":"product","description":"Slightly lighter off-white to cream looped yarn forming the floral outline contrast against the pile.","estimated_hex":"#EFE7D9"},{"name":"warm ivory","part":"backing","regions":[{"x":0,"y":0.58,"width":0.52,"height":0.42,"confidence":"high"}],"subject":"product","description":"Woven backing in a warm pale cream with a visible grid weave and slightly warm cast.","sampled_hex":"#FFFFFF","estimated_hex":"#F5ECCE"}],"product":{"summary":"Close-up of a folded-corner wool rug showing dense cut pile with a raised cut-and-loop floral outline, a serged edge, and the woven backing visible where the corner is folded.","observations":[{"key":"Dense cut pile field","kind":"feature","value":"Even, tightly packed short wool pile covering the visible rug surface; pile appears smooth with uniform nap and matte finish.","regions":[{"x":0.45,"y":0.08,"width":0.52,"height":0.78,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cut-and-loop floral outline","kind":"feature","value":"Raised outline forming a scalloped floral motif where looped yarn is lower or recessed and cut pile is higher, creating a subtle relief pattern.","regions":[{"x":0.08,"y":0.02,"width":0.84,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Folded corner showing backing","kind":"feature","value":"Lower-left corner of the rug is folded back revealing a tightly woven backing in a lighter cream tone with a visible woven texture.","regions":[{"x":0,"y":0.58,"width":0.52,"height":0.42,"confidence":"high"}],"evidence_status":"direct"},{"key":"Serge binding along edge","kind":"feature","value":"Thick serged border along the folded diagonal edge with looped/tufted yarn finishing that matches the rug pile color.","regions":[{"x":0.28,"y":0.53,"width":0.56,"height":0.36,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4707773","4707765","4707776"]}],"price":"2249 CAD","sale_price":"2249 CAD","availability":"in_stock","pickup_method":"not_supported","listing_has_variations":"true","variants":[{"sku":"4707773","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=16","image":{"id":"img-variant-4707773","url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","alt_text":"Piirto Unikko pure wool rug See available sizes - Sand - 200X280CM variant image","position":1,"variant_ids":["4707773"]},"price":{"value":3079,"currency":"CAD"},"title":"Piirto Unikko Pure Wool Rug See Available Sizes - Sand - 200x280cm","option1":"Sand","option2":"200X280CM","image_url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","variant_id":"4707773","availability":"in_stock"},{"sku":"4707765","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=16","image":{"id":"img-variant-4707765","url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","alt_text":"Piirto Unikko pure wool rug See available sizes - Sand - 170X240CM variant image","position":2,"variant_ids":["4707765"]},"price":{"value":2249,"currency":"CAD"},"title":"Piirto Unikko Pure Wool Rug See Available Sizes - Sand - 170x240cm","option1":"Sand","option2":"170X240CM","image_url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","variant_id":"4707765","availability":"in_stock"},{"sku":"4707776","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=16","image":{"id":"img-variant-4707776","url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","alt_text":"Piirto Unikko pure wool rug See available sizes - Sand - 250X350CM variant image","position":3,"variant_ids":["4707776"]},"price":{"value":4849,"currency":"CAD"},"title":"Piirto Unikko Pure Wool Rug See Available Sizes - Sand - 250x350cm","option1":"Sand","option2":"250X350CM","image_url":"https://imagescdn.simons.ca/images/21438/26102288/16/A1_2.jpg","variant_id":"4707776","availability":"in_stock"}],"item_group_title":"Piirto Unikko Pure Wool Rug See Available Sizes","size_system":"US","shipping":"Home delivery only.","is_digital":"false","q_and_a":[{"a":"We recommend vacuuming this rug regularly with a brushless suction or gentle setting to avoid pulling fibers. For spills, spot clean immediately with a mild wool-safe detergent and a damp cloth. Professional cleaning is recommended periodically to maintain the wool's appearance.","q":"What is the recommended method for cleaning this wool rug? For instance, can it be vacuumed, spot cleaned, or professionally cleaned?"},{"a":"Like many pure New Zealand wool rugs, this hand-tufted rug may shed loose fibers during the first few weeks of use. Regular vacuuming (gentle setting) will reduce shedding over time. This is normal and not a defect.","q":"Does this rug shed significantly during the initial break-in period? New Zealand wool is known for shedding, and buyers want to know what to expect."},{"a":"The Unikko pattern on this rug is achieved through hand-tufted colored wool yarns, not printed. Each tuft of colored wool is inserted into the backing, giving the design texture and depth. This construction ensures the pattern will not fade or wear off over time.","q":"Is the Unikko pattern achieved through tufted colored yarns or is it printed on the wool? This affects the texture and longevity of the design."},{"a":"A rug pad is recommended for safety and to prevent slipping. For this low-pile wool rug on hard floors, a felt pad with a non-slip rubber backing (about 1/4 inch thick) works well. A felt pad also provides cushioning and helps extend the rug's life.","q":"What type of rug pad is recommended for this rug? For example, should it be a felt pad, rubber, or specific thickness?"},{"a":"This low-pile wool rug is durable enough for daily foot traffic, but hand-tufted construction is less resilient than hand-knotted rugs. New Zealand wool is naturally strong and stain-resistant. For high-traffic areas, we recommend using a rug pad and rotating the rug periodically to distribute wear.","q":"How well does this rug hold up in high-traffic areas? Is the low pile durable enough for daily foot traffic?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=0","deep_research":{"dimensions":{"brink_campman_partnership":{"title":"The manufacturer behind the Marimekko rugs","entries":{"custom_sizing_on_request":"Brink & Campman accepts custom size orders for the Piirto Unikko rug beyond the listed dimensions, allowing buyers to fit the design to non-standard spaces — a made-to-order service that signals high-end, flexible production rather than mass-market fixed runs.","brink_campman_founded_1897":"Brink & Campman has been making rugs for nearly 125 years, founded in 1897 in the Netherlands — the Piirto Unikko is not a quick-turn licensing deal but the work of a manufacturer whose craft has been refined over four generations.","cut_and_loop_pile_handtufting":"The Piirto Unikko rug uses a cut and loop pile construction, meaning some yarn loops are left uncut while others are cut, creating a multi-level surface that gives Maija Isola's graphic floral a sculptural, tactile dimension — a refinement over standard uniform cut-pile rugs.","rws_certified_new_zealand_wool":"The 100% New Zealand wool in this rug is sourced from Brink & Campman's suppliers certified to the Responsible Wool Standard, a globally recognized benchmark for animal welfare and land stewardship — turning the natural fiber story from an assumption into a verifiable claim.","b_c_s_premium_price_tier_500_6_000":"Brink & Campman rugs retail from $500 to $6,000, situating the Piirto Unikko's CAD 2,249 starting price within the mid-to-upper echelon of a manufacturer that positions itself squarely in the high-end segment rather than at mass-market accessible pricing.","prestige_collaborations_ted_baker_wedgwood_morris_co":"Brink & Campman has designed and produced rug collections for Ted Baker, Wedgwood, and Morris & Co., putting the Marimekko partnership among similarly heritage-minded luxury brands and indicating that production standards meet the expectations of those global houses.","in_house_manufacturing_in_lichtenvoorde_the_netherlands":"The majority of Brink & Campman rugs, including the Marimekko collection, are produced in the company's own factory in Lichtenvoorde, where direct oversight of the handtufting and finishing ensures consistency — rather than relying entirely on third-party facilities."},"entry_quotes":{"custom_sizing_on_request":[{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"Handtufted custom sizes on request"}],"brink_campman_founded_1897":[{"url":"https://brinkandcampman.com/en/about-b-and-c/history","quote":"At B&C we have been making rugs for almost 125 years."},{"url":"https://www.etoffe.com/us/238_-brink-campman","quote":"Founded in 1897 in the Netherlands"}],"cut_and_loop_pile_handtufting":[{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"cut & loop pile"}],"rws_certified_new_zealand_wool":[{"url":"https://www.etoffe.com/us/238_-brink-campman","quote":"Brink & Campman rugs are primarily made from New Zealand wool sourced from suppliers certified by the Responsible Wool Standard (RWS), which ensures animal welfare and responsible farming practices."}],"b_c_s_premium_price_tier_500_6_000":[{"url":"https://www.furnituretoday.com/business-news/brink-campman-moves-us-market/","quote":"Brink & Campman’s rugs tilt on the higher end of the pricing spectrum, retailing for about $500 to $6,000."}],"prestige_collaborations_ted_baker_wedgwood_morris_co":[{"url":"https://www.etoffe.com/us/238_-brink-campman","quote":"This recognized expertise leads Brink & Campman to prestigious collaborations with international brands such as Ted Baker, Wedgwood or Morris & Co, for which the manufacture designs and produces rugs collections whose undisputed success crosses borders."}],"in_house_manufacturing_in_lichtenvoorde_the_netherlands":[{"url":"https://brinkandcampman.com/en/about-b-and-c/history","quote":"The majority of our rugs are produced in our factory in Lichtenvoorde, the Netherlands"}]},"entry_sources":{"custom_sizing_on_request":["https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"brink_campman_founded_1897":["https://brinkandcampman.com/en/about-b-and-c/history","https://www.etoffe.com/us/238_-brink-campman"],"cut_and_loop_pile_handtufting":["https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"rws_certified_new_zealand_wool":["https://www.etoffe.com/us/238_-brink-campman"],"b_c_s_premium_price_tier_500_6_000":["https://www.furnituretoday.com/business-news/brink-campman-moves-us-market/"],"prestige_collaborations_ted_baker_wedgwood_morris_co":["https://www.etoffe.com/us/238_-brink-campman"],"in_house_manufacturing_in_lichtenvoorde_the_netherlands":["https://brinkandcampman.com/en/about-b-and-c/history"]}},"new_zealand_wool_qualities":{"title":"Why New Zealand wool matters","entries":{"fiber_whiteness":"New Zealand wool is among the whitest raw fleeces in the world, providing a neutral base that accepts dyes without muddying; the Piirto Unikko’s sand background and graphic floral pattern achieve a crisp, true-to-swatch color fidelity that wool from other regions, with their warm yellow or grey undertones, cannot replicate.","lanolin_stain_barrier":"Residual lanolin in the wool gives each fiber a slight water repellency; a spilled drink beads up on the surface for a crucial moment instead of soaking straight in, allowing a quick blot to prevent a permanent stain — a natural defense that makes the rug far more practical for households with kids or pets than untreated synthetics, without any chemical coating.","comfortable_micron_range":"Carpet-grade New Zealand wool typically measures 28–38 microns, well below the 35-micron threshold where wool starts to feel scratchy; the hand-tufted low pile forms a dense, velvety surface that remains soft under bare feet while still being robust enough for daily use — a balance that finer merino wools cannot hold under furniture weight.","hygroscopic_comfort_control":"Wool can absorb up to 30% of its weight in water vapor without feeling damp, actively pulling excess humidity from the room and releasing it when conditions dry out; this moisture-buffering action keeps the rug from developing a clammy feel or musty odor, while also deterring dust mites and mold in the process.","spring_like_crimp_resilience":"The natural helical crimp in every New Zealand wool fiber acts as a built-in coil spring, compressing underfoot and bouncing back immediately to restore pile height; even in high-traffic zones this low-pile rug resists matting and wear paths, maintaining its sculpted Unikko pattern definition far longer than a synthetic or lesser-wool rug would.","microplastic_free_biodegradability":"Unlike synthetic rugs that shed non-biodegradable microplastics with every vacuum pass, this 100% New Zealand wool rug will eventually decompose fully in soil at the end of its decades-long life — a renewable, annually harvested product that leaves no plastic legacy behind."},"entry_quotes":{"fiber_whiteness":[{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"New Zealand wool, partly due to the mineral content of the South Island's pastures and partly due to the breeds favored there, produces among the whitest raw fleece of any wool-producing region in the world."},{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"New Zealand wool comes out of processing genuinely white. Not close to white. Actually white."}],"lanolin_stain_barrier":[{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"Lanolin makes the fiber surface slightly water repellent. When you spill something on a wool rug, the liquid tends to bead on the surface for a moment before absorbing."},{"url":"https://mirugcle.com/tufted-rug-wool-yarn/","quote":"Wool has a natural waxy coating (lanolin) and microscopic scales that repel water-based stains and soil."}],"comfortable_micron_range":[{"url":"https://kapettodesign.com/blog/merino-wool-vs-new-zealand-wool/","quote":"New Zealand wool, sourced from breeds including Romney, Perendale, and Coopworth, typically measures 30 to 38 microns."},{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"The fiber diameter sits around 28 to 32 microns for the carpet-grade wool we use. For context, anything above 35 microns starts to feel noticeably scratchy."}],"hygroscopic_comfort_control":[{"url":"https://www.nzwool.co.nz/wool-fibre/shop-new-zealand-wool/","quote":"The special proteins contained in the matrix attract water molecules which means wool can absorb up to 30% of its weight in water."},{"url":"https://mirugcle.com/tufted-rug-wool-yarn/","quote":"Wool can absorb up to 30% of its weight in moisture without feeling wet to the touch."}],"spring_like_crimp_resilience":[{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"New Zealand wool's crimp structure is notably finer and more consistent than most comparable wools, meaning it recovers more fully and holds its pile height longer."},{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"That crimp isn’t just texture. It acts mechanically like a coil spring. Pressure goes on the fiber, it compresses and when the pressure lifts, it bounces back."}],"microplastic_free_biodegradability":[{"url":"https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","quote":"Synthetic rugs shed microplastics every time they’re vacuumed or walked on. Those particles are small enough to pass through most filtration systems and they end up in waterways."}]},"entry_sources":{"fiber_whiteness":["https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"],"lanolin_stain_barrier":["https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/","https://mirugcle.com/tufted-rug-wool-yarn/"],"comfortable_micron_range":["https://kapettodesign.com/blog/merino-wool-vs-new-zealand-wool/","https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"],"hygroscopic_comfort_control":["https://www.nzwool.co.nz/wool-fibre/shop-new-zealand-wool/","https://mirugcle.com/tufted-rug-wool-yarn/"],"spring_like_crimp_resilience":["https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"],"microplastic_free_biodegradability":["https://www.nzwool.co.nz/wool-fibre/shop-new-zealand-wool/","https://dashalbertrugs.com/why-new-zealand-wool-makes-all-the-difference-in-our-rugs/"]}},"handtufted_cut_loop_texture":{"title":"How cut and loop pile creates the pattern","entries":{"cut_loop_pile_contrast":"The rug pairs cut pile — soft, velvety, and light-absorbing — with loop pile that remains firm, textured, and light-reflective, so the Unikko pattern reads as a dimensional relief even in flat, even lighting.","light_reactive_embossing":"The varied pile heights cause the oversized Unikko blooms to subtly emboss into the wool surface, with the pattern emerging and receding as daylight shifts — the rug's visual presence changes throughout the day without needing a dynamic color palette.","new_zealand_wool_s_structural_memory":"The 100% New Zealand wool's natural spring-back holds the height differentiation between cut and loop piles over years of foot traffic, meaning the sculptural texture is an enduring feature of the rug — not a temporary impression that mats down after the first season.","hand_tufted_fidelity_to_the_1964_isola_drawing":"The hand-tufting process lets the artisan pivot between cut and loop pile within the same contour of Maija Isola's 1964 Unikko drawing, preserving the hand-drawn fluidity of the original sketch — machine tufting would force the organic curves into a simplified grid that loses the artwork's energy."},"entry_quotes":{"cut_loop_pile_contrast":[{"url":"https://tsarcarpets.com/hand-tufting-technique/","quote":"Loop pile is firm and textured. Cut pile is soft and velvety. Combining them produces contrast and dynamic surface variation."},{"url":"https://www.janeclayton.com/marimekko-piirto-unikko-rug-natural-white-50143/","quote":"Handtufted cut & loop pile in 100% pure new wool by Marimekko."}],"light_reactive_embossing":[{"url":"https://www.instagram.com/p/DaobcIoiVwS/","quote":"the oversized Unikko blooms are subtly embossed into the surface, revealing their form through delicate shifts of light and shadow."}],"new_zealand_wool_s_structural_memory":[{"url":"https://tsarcarpets.com/hand-tufting-technique/","quote":"New Zealand wool is the foundation for many luxury rugs. It offers natural resilience, softness, and spring-back, making it suitable for high-traffic areas."},{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"100% high quality New Zealand wool cut & loop pile"}],"hand_tufted_fidelity_to_the_1964_isola_drawing":[{"url":"https://tsarcarpets.com/hand-tufting-technique/","quote":"This manual approach allows the execution of tight curves, micro-details, and fluid shapes."},{"url":"https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf","quote":"Piirto Unikko is a stylized, airy variation of the beloved floral created by Maija Isola in 1964."}]},"entry_sources":{"cut_loop_pile_contrast":["https://tsarcarpets.com/hand-tufting-technique/","https://www.janeclayton.com/marimekko-piirto-unikko-rug-natural-white-50143/"],"light_reactive_embossing":["https://www.instagram.com/p/DaobcIoiVwS/"],"new_zealand_wool_s_structural_memory":["https://tsarcarpets.com/hand-tufting-technique/","https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"],"hand_tufted_fidelity_to_the_1964_isola_drawing":["https://tsarcarpets.com/hand-tufting-technique/","https://www.brinkandcampman.com/user/pages/03.catalogue/Marimekko%20brochure%20'26%20DIGI_LR.pdf"]}},"wool_environmental_benefits":{"title":"The natural advantages of wool","entries":{"up_to_25_year_carpet_lifespan":"A review by Bowyer et al. (2019) found wool carpets can endure up to 25 years, far exceeding the lifespan of typical polymer carpets — meaning investing in this pure New Zealand wool rug can cut replacement frequency by half or more, reducing raw material demand and disposal impact over time.","chemical_free_flame_resistance":"Wool's high nitrogen and water content make it inherently flame retardant, requiring temperatures of 570–600°C to ignite and self-extinguishing without dripping — so this rug achieves a level of fire safety without the addition of potentially off-gassing chemical treatments that many synthetic rugs rely on.","soil_biodegradable_within_6_months":"Because wool is composed of keratin protein (like human hair), tests show wool products can biodegrade in moist, warm soil in approximately 6 months, releasing nitrogen, phosphorus, and potassium — so at end of life, this rug will break down naturally without leaving microplastic residue.","voc_absorption_for_cleaner_indoor_air":"Wool fibers can chemically bond and lock away volatile organic compounds (VOCs) such as formaldehyde that off-gas from furniture and paints, actively improving indoor air quality in the room where the rug sits.","46_lower_carbon_footprint_agresearch_lca":"A 2023 Life Cycle Assessment by AgResearch for Wool Impact found that New Zealand strong wool (the type used in this rug) carries a Global Warming Potential 46% lower than the global wool average embedded in common LCA databases — so the raw fiber's climate impact is substantially lighter before the rug's manufacturing even enters the equation."},"entry_quotes":{"up_to_25_year_carpet_lifespan":[{"url":"https://www.ernestarugs.com/blog/pros-and-cons-of-wool-rugs","quote":"Bowyer et al. (2019) found that wool carpets can last up to 25 years, significantly longer than polymer carpets."}],"chemical_free_flame_resistance":[{"url":"https://www.woolintegrity.com/about-wool","quote":"Wool requires temperatures of 570-600 degrees to ignite and unlike synthetic fibres like polyester and nylon, wool does not melt"}],"soil_biodegradable_within_6_months":[{"url":"https://www.woolintegrity.com/about-wool","quote":"As a fibre made up of keratin (similar to human hair), wool naturally biodegrades in moist, warm conditions with tests showing wool products can break down within 6 months."}],"voc_absorption_for_cleaner_indoor_air":[{"url":"https://www.woolintegrity.com/about-wool","quote":"Wool can absorb and chemically bond Volatile Organic Compounds (VOCs) in the atmosphere within the fibre"}],"46_lower_carbon_footprint_agresearch_lca":[{"url":"https://woolimpact.com/wp-content/uploads/2024/04/Wools-Impact-Carbon-Footprint-2023.pdf","quote":"The carbon footprint, expressed as Global Warming Potential (GWP100) for New Zealand strong wool was 46% less than the GWP100 located for wool in a popular LCA software programme."}]},"entry_sources":{"up_to_25_year_carpet_lifespan":["https://www.ernestarugs.com/blog/pros-and-cons-of-wool-rugs"],"chemical_free_flame_resistance":["https://www.woolintegrity.com/about-wool"],"soil_biodegradable_within_6_months":["https://www.woolintegrity.com/about-wool"],"voc_absorption_for_cleaner_indoor_air":["https://www.woolintegrity.com/about-wool"],"46_lower_carbon_footprint_agresearch_lca":["https://woolimpact.com/wp-content/uploads/2024/04/Wools-Impact-Carbon-Footprint-2023.pdf"]}},"piirto_unikko_design_variation":{"title":"What 'Piirto Unikko' means for the design","entries":{"2022_debut":"Piirto Unikko was introduced in 2022 as a streamlined, airy reworking of Maija Isola's 1964 original, making this rug a contemporary interpretation that captures the flower in a minimalist, sketch-like form rather than a reproduction of the full-color classic.","tufted_texture":"The Piirto Unikko pattern is physically constructed in wool via hand-tufting, so each line is a row of yarn loops that lend the design a subtle sculptural relief — this three-dimensional quality gives the graphic linework a tactile presence that printed versions on fabric cannot provide.","graphic_emphasis":"The pattern consciously foregrounds the flower's graphic contour lines over solid color fields, making the motif feel like a hand-drawn illustration — this line-centric approach reduces visual weight while retaining the unmistakable silhouette that anchors the rug within the Marimekko universe.","minimalist_translation":"Known in Japanese as 'drawn Unikko,' this pattern is deliberately minimalist — it pares the flower down to its essential lines, making the rug feel airy and less imposing, which allows it to integrate into a broader range of interior styles without losing its design pedigree.","60th_anniversary_of_unikko":"2024 is the 60th anniversary of the original Unikko pattern, which means this rug is part of a milestone celebration, lending it a degree of commemorative value and contextual weight that benefits collectors and first-time buyers alike."},"entry_quotes":{"2022_debut":[{"url":"https://www.marimekko.jp/maripedia/patterns/piirto_unikko","quote":"2022年"},{"url":"https://www.marimekko.jp/maripedia/patterns/piirto_unikko","quote":"ピィイルト ウニッコ（ドローイングウニッコ）は、1964年にマイヤ・イソラによって作り出された、愛すべき花柄をスタイル化し、エアリーにアレンジしたものです。"}],"tufted_texture":[{"url":"https://www.marimekko.com/se_en/piirto-unikko-rug-170-x-240-cm-greige-off-white-076702-810","quote":"the rug features a tufted floral pattern surface and polypropylene and latex backing."}],"graphic_emphasis":[{"url":"https://www.marimekko.com/se_en/piirto-unikko-rug-170-x-240-cm-greige-off-white-076702-810","quote":"It nods to minimalism while emphasizing the graphic lines of the Unikko pattern."}],"minimalist_translation":[{"url":"https://www.marimekko.jp/maripedia/patterns/piirto_unikko","quote":"ピィイルト ウニッコ（ドローイングウニッコ）"},{"url":"https://www.marimekko.com/se_en/piirto-unikko-rug-170-x-240-cm-greige-off-white-076702-810","quote":"It nods to minimalism while emphasizing the graphic lines of the Unikko pattern."}],"60th_anniversary_of_unikko":[{"url":"https://www.marimekko.com/us_en/p/073123-810","quote":"The year 2024 marks the 60th anniversary of Unikko, one of the most recognized Marimekko print designs in the world."}]},"entry_sources":{"2022_debut":["https://www.marimekko.jp/maripedia/patterns/piirto_unikko"],"tufted_texture":["https://www.marimekko.com/se_en/piirto-unikko-rug-170-x-240-cm-greige-off-white-076702-810"],"graphic_emphasis":["https://www.marimekko.com/se_en/piirto-unikko-rug-170-x-240-cm-greige-off-white-076702-810"],"minimalist_translation":["https://www.marimekko.jp/maripedia/patterns/piirto_unikko","https://www.marimekko.com/se_en/piirto-unikko-rug-170-x-240-cm-greige-off-white-076702-810"],"60th_anniversary_of_unikko":["https://www.marimekko.com/us_en/p/073123-810"]}},"hand_tufted_construction_quality":{"title":"Hand-tufted rugs: expectations and longevity","entries":{"typical_hand_tufted_lifespan_of_8_15_years":"Industry consensus places a well-made hand-tufted wool rug's usable life at 8–15 years under normal household conditions — a practical contrast to the 20–50+ year horizon of hand-knotted rugs — meaning this piece is a mid-term design investment that seasons a room for a decade or more rather than a generational heirloom.","latex_degradation_as_the_lifespan_bottleneck":"The latex adhesive that anchors the tufts is the hand-tufted rug's built-in expiration date; it begins to dry and crumble typically within 5–10 years, eventually causing backing failure and shedding that cannot be repaired — so a rug pad, gentle vacuuming, and avoiding moisture are not just care tips but the primary levers to postpone a predictable endpoint.","tufting_gun_with_latex_and_polypropylene_backing":"Each yarn tuft is punched through a canvas backing with a tufting gun, then locked in place by a latex adhesive layer and a polypropylene secondary backing — this industrial-meets-handmade process is what makes the rug feel uniformly plush underfoot, but it also means the rug's structural future depends on the chemical stability of that latex, not on mechanical knotting.","new_zealand_wool_s_resilience_in_a_tufted_context":"100% New Zealand wool is the reference fiber for hand-tufted rugs because its natural crimp and lanolin content resist matting and stains — in a construction where adhesive failure, not fiber wear, usually ends the rug's life, the wool's durability helps the pile stay presentable for the full 8–15 year window rather than degrading early."},"entry_quotes":{"typical_hand_tufted_lifespan_of_8_15_years":[{"url":"https://rugs.com/blog/how-long-should-a-rug-last-lifespan-expectations-by-material-price-range/","quote":"Wool Rugs (Hand-Tufted) Expected lifespan: 8–15 years"}],"latex_degradation_as_the_lifespan_bottleneck":[{"url":"https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/","quote":"A hand-tufted rug is held together by latex adhesive. When that adhesive dries out – and it always does, typically between years 5 and 10 – the rug begins a slow, irreversible structural failure."},{"url":"https://custom-rugs.org/how-long-do-hand-tufted-rugs-last/","quote":"The quality of this adhesive is THE most critical factor in your rug’s lifespan."}],"tufting_gun_with_latex_and_polypropylene_backing":[{"url":"https://www.marimekko.com/fi_en/p/076702-810","quote":"the rug features a tufted floral pattern surface and polypropylene and latex backing."},{"url":"https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/","quote":"A worker uses a handheld tufting gun to punch yarn through a per-stenciled canvas frame"}],"new_zealand_wool_s_resilience_in_a_tufted_context":[{"url":"https://custom-rugs.org/how-long-do-hand-tufted-rugs-last/","quote":"Wool: The gold standard. Resilient, durable, and holds up well to foot traffic. A quality wool hand tufted rug can easily hit that 15-20 year mark."}]},"entry_sources":{"typical_hand_tufted_lifespan_of_8_15_years":["https://rugs.com/blog/how-long-should-a-rug-last-lifespan-expectations-by-material-price-range/"],"latex_degradation_as_the_lifespan_bottleneck":["https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/","https://custom-rugs.org/how-long-do-hand-tufted-rugs-last/"],"tufting_gun_with_latex_and_polypropylene_backing":["https://www.marimekko.com/fi_en/p/076702-810","https://nprugs.com/hand-knotted-vs-hand-tufted-rugs-what-wholesale-buyers-get-wrong/"],"new_zealand_wool_s_resilience_in_a_tufted_context":["https://custom-rugs.org/how-long-do-hand-tufted-rugs-last/"]}}}},"handle":"piirto-unikko-pure-wool-rug-see-available-sizes-21438-26102288","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288"}}