{"product":{"catalog_id":"5a24eea1-20d2-48fb-b453-7e978b04a112","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"e0fe4ef1-2969-425d-9071-ae17515b8d9e","title":"Faded Plaid Flannel Shirt Modern Fit","description":"This is a men's long-sleeve flannel shirt from Le 31 by Simons, designed in Canada with a modern fit that hugs the body through fitted shoulders and narrow sleeves. It is made from soft 100% organic cotton flannel in a faded olive and off-white plaid pattern, featuring a spread collar, button placket, barrel cuffs, and a center back box pleat. Suitable for casual everyday wear and layering, this shirt provides a structured yet comfortable option for cooler weather.","url":"https://www.simons.ca/en/men-clothing/shirts/patterns/faded-plaid-flannel-shirt-modern-fit--7078-230284?colourId=31","brand":"Le 31","condition":"new","product_category":"men clothing > shirts > patterns","material":"100% organic cotton","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/7078/230284/31/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/7078/230284/31/A2_2.jpg","https://imagescdn.simons.ca/images/7078/230284/31/A3_2.jpg"],"images":[{"id":"img-1784702934865-0","url":"https://imagescdn.simons.ca/images/7078/230284/31/A1_2.jpg","alt_text":"Faded plaid flannel shirt Modern fit product image (primary)","position":1,"attributes":{"other":{"summary":"Lifestyle shot showing a seated male model against a blurred recreational vehicle background, warm soft lighting, and visible accessories and tattoos; image is vertically framed with shallow depth of field.","observations":[{"key":"Background","kind":"feature","value":"Out-of-focus exterior of an RV or trailer with window and metal surface visible behind the model, occupying the upper half of the image.","regions":[{"x":0.04,"y":0.02,"width":0.92,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Vertical portrait framing capturing model from upper thighs to just above the head, centered slightly left of image center.","regions":[],"evidence_status":"direct"},{"key":"Model accessories","kind":"feature","value":"Visible metal rings on right-hand fingers, a beaded necklace, and a bracelet on the right wrist.","regions":[{"x":0.46,"y":0.52,"width":0.26,"height":0.24,"confidence":"high"}],"evidence_status":"direct"},{"key":"Tattoos and skin","kind":"feature","value":"Detailed black-ink tattoos visible on the model's right forearm and chest exposed by the open shirt.","regions":[{"x":0.52,"y":0.36,"width":0.28,"height":0.22,"confidence":"high"},{"x":0.36,"y":0.24,"width":0.18,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Seating prop","kind":"feature","value":"Transparent plastic chair is visible under the model, with the right armrest and seat area apparent.","regions":[{"x":0.62,"y":0.58,"width":0.3,"height":0.3,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Lighting and focus","kind":"feature","value":"Warm, directional soft lighting from the left side of the frame creating gentle shadows and shallow depth of field keeping the model sharp and the background blurred.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"faded olive green","part":"main shirt fabric (olive checks)","regions":[{"x":0.18,"y":0.26,"width":0.44,"height":0.46,"confidence":"high"},{"x":0.56,"y":0.38,"width":0.28,"height":0.2,"confidence":"high"}],"subject":"product","description":"Muted olive-green appearing faded and soft in a matte brushed-flannel finish across the torso and sleeves.","estimated_hex":"#6B7A50"},{"name":"off-white / cream","part":"secondary shirt fabric (light stripes and checks)","regions":[{"x":0.28,"y":0.28,"width":0.3,"height":0.36,"confidence":"high"}],"subject":"product","description":"Off-white to cream stripes forming the lighter checks and grid lines, appearing slightly warm-toned against the olive.","sampled_hex":"#EDE3DA","estimated_hex":"#E6E2D8"},{"name":"dark brown","part":"buttons","regions":[{"x":0.36,"y":0.4,"width":0.06,"height":0.1,"confidence":"medium"}],"subject":"product","description":"Small round buttons along the placket in a darker neutral tone contrasting with the fabric.","sampled_hex":"#5C3E32","estimated_hex":"#5A4536"}],"product":{"summary":"Male model wearing a long-sleeve faded green and white plaid flannel button-up shirt with a pointed collar, visible button placket, and slightly rolled sleeves; a cream henley is layered underneath and visible at the chest.","observations":[{"key":"Shirt pattern","kind":"feature","value":"Olive-green and off-white plaid pattern with evenly spaced horizontal and vertical stripes forming medium-sized checks; pattern appears faded and soft-edged.","regions":[{"x":0.14,"y":0.2,"width":0.56,"height":0.54,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric texture","kind":"feature","value":"Soft brushed flannel appearance with a slightly napped surface and muted color saturation consistent with worn or faded flannel.","regions":[{"x":0.2,"y":0.3,"width":0.48,"height":0.4,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Collar and placket","kind":"feature","value":"Pointed spread collar with visible button-front placket; top button(s) undone exposing layered garment underneath.","regions":[{"x":0.3,"y":0.16,"width":0.34,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Buttons","kind":"feature","value":"Small round buttons visible along the placket; button color appears darker and contrasts subtly with the fabric.","regions":[{"x":0.34,"y":0.4,"width":0.12,"height":0.2,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Sleeve styling","kind":"feature","value":"Right forearm sleeve is rolled up to just below the elbow revealing the inner sleeve cuff; left sleeve appears similarly pushed/rolled and rests on the arm.","regions":[{"x":0.56,"y":0.38,"width":0.32,"height":0.26,"confidence":"high"},{"x":0.14,"y":0.46,"width":0.26,"height":0.28,"confidence":"high"}],"evidence_status":"direct"},{"key":"Layering","kind":"feature","value":"Cream or off-white henley-style shirt is visible beneath the flannel at the chest and collar area.","regions":[{"x":0.36,"y":0.23,"width":0.22,"height":0.18,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4642092","4642093","4642094","4642095","4642096","4642097","4642098","4642099","4642100","4642101"]},{"id":"img-1784702934865-1","url":"https://imagescdn.simons.ca/images/7078/230284/31/A2_2.jpg","alt_text":"Faded plaid flannel shirt Modern fit product image 2","position":2,"attributes":{"other":{"summary":"Image shows a male model from chest up against a plain light background; model's left hand touches hair and a beige ribbed undershirt is visible under the open collar.","observations":[{"key":"Model pose","kind":"feature","value":"Male model angled slightly to viewer's left with head tilted; left hand raised to hair at upper-left of frame.","regions":[{"x":0,"y":0,"width":0.45,"height":0.45,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible undershirt","kind":"feature","value":"Beige ribbed tank top visible beneath the unbuttoned shirt at the chest and neckline.","regions":[{"x":0.48,"y":0.28,"width":0.28,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background and lighting","kind":"feature","value":"Even, neutral light background with soft shadows; background is plain and unobtrusive.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"olive green","part":"shirt main","regions":[{"x":0.18,"y":0.4,"width":0.6,"height":0.45,"confidence":"high"}],"subject":"product","description":"Muted olive green used for the large plaid blocks with a matte, slightly desaturated finish.","sampled_hex":"#757264","estimated_hex":"#6B7A53"},{"name":"off-white","part":"plaid 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button.","regions":[{"x":0.02,"y":0.38,"width":0.34,"height":0.34,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fabric texture","kind":"feature","value":"Matte, slightly brushed surface consistent with flannel; weave texture visible in close-up at intersections of plaid lines.","regions":[{"x":0.3,"y":0.45,"width":0.4,"height":0.3,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4642092","4642093","4642094","4642095","4642096","4642097","4642098","4642099","4642100","4642101"]},{"id":"img-1784702934865-2","url":"https://imagescdn.simons.ca/images/7078/230284/31/A3_2.jpg","alt_text":"Faded plaid flannel shirt Modern fit product image 3","position":3,"attributes":{"other":{"summary":"Studio product shot showing a male model from behind against a plain light background with even soft lighting and minimal shadows.","observations":[{"key":"Model 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for this shirt, but a reseller listing for a Le 31 check flannel shirt in size Small measured approximately 31.25\" top to bottom, 20.5\" pit to pit (41\" chest), 17.5\" shoulder, and 25.75\" sleeve length [1]. For other sizes, we recommend using a standard size conversion or contacting us for fit guidance.","q":"What are the exact chest and length measurements for each size (S to XXL)?"},{"a":"The product data does not specify pre-shrunk treatment. Since this shirt is 100% organic cotton flannel, it may shrink slightly on the first wash. To minimize shrinkage, we recommend washing in cold water and tumble drying on low or air drying. Cotton flannel is prone to some shrinkage unless specifically pre-shrunk [2].","q":"Is the shirt pre-shrunk, and how much shrinkage can I expect after the first wash?"},{"a":"While the product listing does not include care instructions, 100% cotton flannel shirts can generally be machine washed. To maintain the faded look and minimize shrinkage, we recommend machine washing in cold water on a gentle cycle and tumble drying on low heat or air drying. Avoid bleach and high heat, which may accelerate fading or cause shrinkage.","q":"Can the shirt be machine washed and tumble dried, or does it require special care to maintain the faded look?"},{"a":"The 'faded plaid' finish is part of the shirt's design, but it is unclear from the product data whether this is a garment-dyed or washed finish that will continue to fade with washing. Many flannels with a faded appearance use garment-dyeing or stone-washing, which can soften and fade further over time. To preserve the color, we recommend washing inside out with cold water and avoiding harsh detergents.","q":"Will the 'faded plaid' pattern continue to fade with each wash, or is it a stable garment-dyed finish?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/men-clothing/shirts/patterns/faded-plaid-flannel-shirt-modern-fit--7078-230284?colourId=31","deep_research":{"dimensions":{"le31_modern_vs_comfort_fit":{"title":"Modern fit compared to Le 31 comfort fit","entries":{"modern_fit_as_a_house_signature":"Le 31 applies the modern fit description consistently across its shirting lineup — from this flannel to dress shirts in stretch cotton — so the slim, body-hugging silhouette is a dependable brand shape, not a one-off cut that varies from product to product.","modern_fit_vs_comfort_fit_cut_definition":"Le 31’s modern fit is cut to hug the body with fitted shoulders and narrow sleeves, while the comfort fit uses a straight cut with room to move in the shoulders and sleeves — so the modern fit delivers a slim, tapered silhouette ideal for wearing solo or under a blazer, whereas the comfort fit provides a relaxed drape better suited to layering over a tee or accommodating broader chests and shoulders.","sizing_stays_consistent_across_both_fits":"Le 31’s shirts are engineered to be true to size regardless of whether you choose the modern or comfort fit — you order your usual size, as the slimness of the modern fit is built into the pattern block rather than achieved by downsizing, with the brand showing low variation across categories."},"entry_quotes":{"modern_fit_as_a_house_signature":[{"url":"https://www.lyst.com/en-ca/clothing/le-31-stretch-shirt-modern-fit-4/","quote":"Our modern fit is tailored to hug the body with fitted shoulders and narrow sleeves."}],"modern_fit_vs_comfort_fit_cut_definition":[{"url":"https://www.lyst.com/en-ca/clothing/le-31-faded-plaid-flannel-shirt-modern-fit/","quote":"Our modern fit is cut to hug the body with fitted shoulders and narrow sleeves"},{"url":"https://modesens.com/product/le-31-rustic-check-flannel-shirt-comfort-fit-patterned-red-99235493/","quote":"Our comfort fit features a straight cut with room to move in the shoulders and sleeves"}],"sizing_stays_consistent_across_both_fits":[{"url":"https://thisfits.app/brands/le-31","quote":"Le 31 is true to size. Simons' men's line — classic cuts, true to size"},{"url":"https://thisfits.app/brands/le-31","quote":"Le 31 shows low variation across categories, so the chart is a reliable starting point with adjustments based on cut."}]},"entry_sources":{"modern_fit_as_a_house_signature":["https://www.lyst.com/en-ca/clothing/le-31-stretch-shirt-modern-fit-4/"],"modern_fit_vs_comfort_fit_cut_definition":["https://www.lyst.com/en-ca/clothing/le-31-faded-plaid-flannel-shirt-modern-fit/","https://modesens.com/product/le-31-rustic-check-flannel-shirt-comfort-fit-patterned-red-99235493/"],"sizing_stays_consistent_across_both_fits":["https://thisfits.app/brands/le-31"]}},"organic_flannel_hand_and_warmth":{"title":"Feel and warmth of organic cotton flannel","entries":{"breathability":"Unlike synthetic fleece, organic cotton flannel remains breathable — the shirt won't become a moisture-trapping shell, so you can wear it indoors without overheating and move through day-to-night transitions comfortably.","brushed_in_warmth":"Because flannel is a brushed weave that traps heat, the shirt is noticeably warmer than a standard cotton button-up — it effectively serves as a light insulator, adding warmth without the weight of a sweater.","softens_over_time":"Flannel's brushed surface typically softens with each pass through the wash — this shirt is likely to feel more supple and broken-in after a few washes, rather than developing pills or losing its shape.","lived_in_tee_texture":"The texture of flannel is often compared to a broken-in t-shirt, meaning the shirt arrives with a casual, cozy feel right out of the box rather than a stiff, formal crispness."},"entry_quotes":{"breathability":[{"url":"https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide","quote":"Unlike synthetic blends, our organic flannel still breathes, keeping you warm but not sweaty."}],"brushed_in_warmth":[{"url":"https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide","quote":"Flannel bedding is made from a soft, brushed cotton weave that traps heat and delivers a cocoon-like experience."}],"softens_over_time":[{"url":"https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide","quote":"Durability | Excellent, softens over time"}],"lived_in_tee_texture":[{"url":"https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide","quote":"a fuzzier surface that feels like your favourite lived-in tee"}]},"entry_sources":{"breathability":["https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide"],"brushed_in_warmth":["https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide"],"softens_over_time":["https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide"],"lived_in_tee_texture":["https://www.takasa.co/blogs/our-musings/organic-flannel-bedding-winter-guide"]}},"competitive_organic_flannel_pricing":{"title":"Price comparison with other organic flannel shirts","entries":{"le_31_by_simons_exclusivity":"As an exclusive house brand designed for Simons, Le 31 eliminates the wholesale upcharge that brands like Patagonia or Gap build into their pricing, which is the mechanism behind offering a 100% organic cotton flannel shirt at $69 CAD while competitors charge $90–$149 for a comparable fabric.","patagonia_fjord_sale_pricing":"Even on clearance, the Patagonia Fjord Flannel Shirt dropped to $73.99 CAD at one retailer and $103.97 at another — still more than the $69 Le 31 or just slightly above — meaning the Le 31 matches or beats the best sale price of a premium organic flannel without requiring a seasonal discount hunt.","patagonia_fjord_flannel_shirt_regular_price":"Patagonia’s Fjord Flannel Shirt, a heavyweight 100% organic cotton flannel, is priced regularly at $149 CAD — more than double the $69 CAD Le 31 — so shoppers who want organic flannel without the outdoor-brand markup can effectively buy two Le 31 shirts for less than the cost of one Patagonia Fjord at full price.","gap_organic_cotton_relaxed_flannel_shirt_regular_price":"Gap’s 100% organic cotton relaxed flannel shirt is $89.95 CAD at regular price, which is $20.95 more than the Le 31; for the buyer who prefers a fitted modern cut over Gap’s relaxed fit, the Le 31 delivers an organic flannel option at a lower cost."},"entry_quotes":{"le_31_by_simons_exclusivity":[{"url":"https://www.lyst.com/en-ca/clothing/le-31-faded-plaid-flannel-shirt-modern-fit/","quote":"Le 31 by Simons: an exclusive designed in Canada"}],"patagonia_fjord_sale_pricing":[{"url":"https://patagoniahalifax.ca/products/mens-fjord-flannel-shirt-42401","quote":"$73.99 CAD $149.00 CAD"},{"url":"https://www.sportinglife.ca/en-CA/men/clothing/tops/dress-shirts-button-downs/mens-fjord-flannel-shirt/25918336.html?dwvar_25918336_color=CYCLES-SUNKEN-BLUE&dwvar_25918336_size=Xs","quote":"149,00 $ 103,97 $ (30% de rabais)"}],"patagonia_fjord_flannel_shirt_regular_price":[{"url":"https://alpenland.ca/products/patagonia-mens-fjord-flannel-shirt-26","quote":"Material: 100% organic cotton flannel"},{"url":"https://alpenland.ca/products/patagonia-mens-fjord-flannel-shirt-26","quote":"$149.00"}],"gap_organic_cotton_relaxed_flannel_shirt_regular_price":[{"url":"https://www.gapcanada.ca/browse/product.do?pid=8047881131110","quote":"CA$89.95"},{"url":"https://www.gapcanada.ca/browse/product.do?pid=8047881131110","quote":"Made with 100% organically grown cotton"}]},"entry_sources":{"le_31_by_simons_exclusivity":["https://www.lyst.com/en-ca/clothing/le-31-faded-plaid-flannel-shirt-modern-fit/"],"patagonia_fjord_sale_pricing":["https://patagoniahalifax.ca/products/mens-fjord-flannel-shirt-42401","https://www.sportinglife.ca/en-CA/men/clothing/tops/dress-shirts-button-downs/mens-fjord-flannel-shirt/25918336.html?dwvar_25918336_color=CYCLES-SUNKEN-BLUE&dwvar_25918336_size=Xs"],"patagonia_fjord_flannel_shirt_regular_price":["https://alpenland.ca/products/patagonia-mens-fjord-flannel-shirt-26"],"gap_organic_cotton_relaxed_flannel_shirt_regular_price":["https://www.gapcanada.ca/browse/product.do?pid=8047881131110"]}}}},"handle":"faded-plaid-flannel-shirt-modern-fit-7078-230284","storefront_path":"/en/men-clothing/shirts/patterns/faded-plaid-flannel-shirt-modern-fit--7078-230284","storefront_url":"https://ai.simons.ca/en/men-clothing/shirts/patterns/faded-plaid-flannel-shirt-modern-fit--7078-230284"}}