{"product":{"catalog_id":"5a6dbb43-451d-484e-98cb-f104650b9b02","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"79c5677c-5efa-4580-a36b-2f04db836ec7","title":"Ruffled Buttoned Maxi Dress","description":"This is a floor-length maxi dress from Farm Rio, crafted from lightweight viscose voile with an airy drape. It features a V-neckline, long semi-sheer sleeves with gathered cuffs, and a multi-tiered skirt with cascading ruffles along the skirt and sleeves, secured by a front button placket and a hidden back zip closure. Designed for wear as a one-piece garment, it offers a long flared fit suitable for warm-weather occasions.","url":"https://www.simons.ca/en/women-clothing/dresses/sundress/ruffled-buttoned-maxi-dress--20936-29826201?colourId=0","brand":"Farm Rio","condition":"new","product_category":"women clothing > dresses > sundress","material":"Main material: 100% viscose; Lining: 100% viscose","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/20936/29826201/74/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/20936/29826201/74/A2_2.jpg","https://imagescdn.simons.ca/images/20936/29826201/74/A3_2.jpg"],"images":[{"id":"img-1784702994606-0","url":"https://imagescdn.simons.ca/images/20936/29826201/74/A1_2.jpg","alt_text":"Ruffled buttoned maxi dress product image (primary)","position":1,"attributes":{"other":{"summary":"Studio front-on shot of a model wearing the dress against a neutral light-gray background; model is wearing a necklace and strappy sandals which are not part of the product; 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Would I need to wear a camisole or can I go braless?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/women-clothing/dresses/sundress/ruffled-buttoned-maxi-dress--20936-29826201?colourId=0","deep_research":{"dimensions":{"farm_rio_brand_identity":{"title":"Farm Rio's Brazilian design heritage and ethos","entries":{"mantra_of_dress_in_happiness":"Farm Rio’s design ethos — 'dress in happiness' — reframes clothing as a tool for personal joy rather than status, which explains the butter-yellow hue and cascading ruffles of this dress as a deliberate invitation to feel sunny and spirited, not just look polished.","1997_babil_nia_feira_hype_origins":"The brand behind this dress was born at Rio de Janeiro’s Babilônia Feira Hype, where co-founders Kátia Barros and Marcello Bastos sold their first designs — Barros recalls that 'everything I made was sold out' — grounding Farm Rio’s global reach in authentic street-market energy rather than a luxury conglomerate origin.","k_tia_barros_and_the_90_women_collective":"Creative director Kátia Barros, recognized as one of Bloomberg’s 500 most influential people in Latin America, oversees a collective of creatives in which roughly 90% are women — ensuring that the design decisions behind this dress’s romantic, feminine lines are driven by a predominantly female-led team.","taylor_swift_and_jennifer_lopez_endorsements":"Taylor Swift wore a Farm Rio shimmering bodysuit in her 'Anti-Hero' video and Jennifer Lopez was photographed in the brand’s Yellow Knot Midi Dress on her honeymoon, giving the label a pop-culture credibility that reinforces its image as go-to vacation glamour for high-profile tastemakers.","from_1_stall_to_liberty_london_and_le_bon_march":"In under three decades, Farm Rio expanded from a single market stall to over 80 Brazilian stores, standalone boutiques in New York, Miami, and London, and branded concessions in luxury department stores like Le Bon Marché and Liberty, an institutional validation that makes the dress’s bohemian identity a globally recognized, hard-won aesthetic rather than a fleeting trend.","certified_b_corporation_and_1_million_tree_program":"Farm Rio’s parent company Grupo SOMA achieved B Corp certification in 2023 with an 85.1 score, and the brand has planted 1 million trees in Brazilian biomes via its one-purchase-one-tree program — meaning this dress supported reforestation long before such initiatives became industry buzzwords."},"entry_quotes":{"mantra_of_dress_in_happiness":[{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"It’s not about dressing to impress others; it’s about choosing pieces that make you feel joyful."}],"1997_babil_nia_feira_hype_origins":[{"url":"https://www.glamour.com/story/farm-rio-katia-barros","quote":"“Everything I made was sold out,” she says."},{"url":"https://farmrio.com/pages/more-about-farm-rio","quote":"They founded the brand in 1997, selling styles with colorful prints inspired by the carioca spirit at a local independent fashion market in Rio de Janeiro."}],"k_tia_barros_and_the_90_women_collective":[{"url":"https://www.glamour.com/story/farm-rio-katia-barros","quote":"a group comprised of about 90% women collaborators and leaders."},{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"one of Bloomberg’s 500 most influential people in Latin America."}],"taylor_swift_and_jennifer_lopez_endorsements":[{"url":"https://farmrio.com/pages/more-about-farm-rio","quote":"Taylor Swift wore the famous FARM Rio shimmering bodysuit in the Anti-Hero video clip. Jennifer Lopez was spotted wearing our Yellow Knot Midi Dress during her honeymoon in Italy."}],"from_1_stall_to_liberty_london_and_le_bon_march":[{"url":"https://farmrio.com/pages/more-about-farm-rio","quote":"There are also more than 80 stores all over the country. Overseas, there are FARM Rio stores in the USA (New York, Miami, and Venice) and pop-up stores in France and Italy."}],"certified_b_corporation_and_1_million_tree_program":[{"url":"https://farmrio.com/pages/more-about-farm-rio","quote":"one purchase = one tree planted, and we’ve reached the milestone of 1 million trees planted in all Brazilian biomes."},{"url":"https://www.thedesignagent.com/blog-posts/farm-rio","quote":"In 2023, Farm Rio’s parent company Grupo SOMA became a Certified B Corporation, scoring 85.1 in the B Lab assessment."}]},"entry_sources":{"mantra_of_dress_in_happiness":["https://www.thedesignagent.com/blog-posts/farm-rio"],"1997_babil_nia_feira_hype_origins":["https://www.glamour.com/story/farm-rio-katia-barros","https://farmrio.com/pages/more-about-farm-rio"],"k_tia_barros_and_the_90_women_collective":["https://www.glamour.com/story/farm-rio-katia-barros","https://www.thedesignagent.com/blog-posts/farm-rio"],"taylor_swift_and_jennifer_lopez_endorsements":["https://farmrio.com/pages/more-about-farm-rio"],"from_1_stall_to_liberty_london_and_le_bon_march":["https://farmrio.com/pages/more-about-farm-rio","https://www.wwd.com/business-news/markets/farm-rio-fashion-jewelry-yawanawa-1236156621/"],"certified_b_corporation_and_1_million_tree_program":["https://farmrio.com/pages/more-about-farm-rio","https://www.thedesignagent.com/blog-posts/farm-rio"]}},"farm_rio_maxi_dress_fit":{"title":"How Farm Rio maxi dresses fit and flatter","entries":{"hidden_back_zip_closure":"The invisible zipper at center back delivers a clean, fixed waistline with none of the adjustability of a tie or smocked panel, so the torso fit is precise to Farm Rio’s size chart — buyers with a larger waist relative to their bust should check the garment’s waist measurement before committing.","front_button_placket_and_v_neck":"The functional front buttons and deep V-neckline put the bust at the center of the sizing decision; because the fabric doesn’t stretch, even half a size too small can cause the placket to gape or pull between buttons, while sizing up avoids this gaping and the flared silhouette absorbs any extra volume in the skirt.","flared_skirt_and_cascading_ruffles":"The long flared fit and ruffles overlaid along the skirt create a generously voluminous silhouette that naturally forgives a wide range of hip and thigh sizes, leaving bust and waist as the only fit-critical zones."},"entry_quotes":{"hidden_back_zip_closure":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/","quote":"Hidden back zip closure"}],"front_button_placket_and_v_neck":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/","quote":"Front buttoning"},{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/","quote":"V neck"},{"url":"https://www.tellar.co.uk/what-is-sizing-like-at-farm-rio","quote":"Farm Rio's signature cotton and viscose fabrics are often quite rigid"}],"flared_skirt_and_cascading_ruffles":[{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/","quote":"Long flared fit"},{"url":"https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/","quote":"Ruffles overlaid along the skirt and sleeves"}]},"entry_sources":{"hidden_back_zip_closure":["https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/"],"front_button_placket_and_v_neck":["https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/","https://www.tellar.co.uk/what-is-sizing-like-at-farm-rio"],"flared_skirt_and_cascading_ruffles":["https://www.stylight.ca/Item/Farm-Rio/Womens-Ruffled-Buttoned-Maxi-Dress-White-Yellow--63f646fd-6cd8-5e49-b261-713b2524d94a/"]}},"styling_and_outfit_inspiration":{"title":"How to style the dress for vacations and parties","entries":{"denim_jacket_overlay":"Throwing a denim jacket over a Farm Rio maxi dress — as seen in a styled sunset outfit on Modnitsa Styling — works for this ruffled buttoned style because the structured denim contrasts the cascading ruffles and soft viscose voile, making the dress wearable for breezy evenings or early fall without losing its romantic bohemian core.","woven_or_rattan_bag_for_texture":"A woven rattan bag or clutch, like the Caterina Bertini woven clutch paired with a Farm Rio Palm Maxi Dress on Modnitsa Styling, adds a layer of natural texture that heightens the bohemian feel of this ruffled voile dress and anchors it for beachside dinners or resort settings.","gold_jewelry_as_understated_accent":"Delicate gold jewelry — a cuff and a nameplate necklace as styled with the Farm Rio Tiered Colorblocked Maxi Dress on Style Charade — provides a warm, polished accent that doesn't compete with the V‑neckline and button‑front detail of this ruffled dress, keeping the focus on the dress's cascading ruffles rather than the accessories.","architectural_or_strappy_heels_for_evening":"Swapping flat sandals for an architectural or strappy heel — as The Fashion House Mom did with Loeffler Randall circular-heel sandals on her ruffled Farm Rio maxi — instantly shifts this dress from daytime vacation wear to an evening-ready party look, adding vertical lift that complements the long flared silhouette without overpowering the ruffled detailing."},"entry_quotes":{"denim_jacket_overlay":[{"url":"https://modnitsastyling.com/farm-rio-maxi-dress-for-summer/","quote":"I styled it for a sunset look – barefoot – with a Caterina Bertini Woven Clutch from Shopbop, Karen Walker Super Hybrid Oversized Sunglasses from Anthropologie and threw on my new Agolde Charli Oversized Blue Denim Jacket to complete the outfit."}],"woven_or_rattan_bag_for_texture":[{"url":"https://modnitsastyling.com/farm-rio-maxi-dress-for-summer/","quote":"with a Caterina Bertini Woven Clutch from Shopbop"}],"gold_jewelry_as_understated_accent":[{"url":"https://www.stylecharade.com/farm-rio-maxi-dress/","quote":"Bracelet: J. Crew Gold Cuff {c/o} | Necklace: Golden Thread Nameplate Necklace {c/o}"}],"architectural_or_strappy_heels_for_evening":[{"url":"https://thefashionhousemom.com/the-maxi-dress-for-summer/","quote":"For this look I chose a trendy architectural heel."}]},"entry_sources":{"denim_jacket_overlay":["https://modnitsastyling.com/farm-rio-maxi-dress-for-summer/"],"woven_or_rattan_bag_for_texture":["https://modnitsastyling.com/farm-rio-maxi-dress-for-summer/"],"gold_jewelry_as_understated_accent":["https://www.stylecharade.com/farm-rio-maxi-dress/"],"architectural_or_strappy_heels_for_evening":["https://thefashionhousemom.com/the-maxi-dress-for-summer/"]}},"competitive_boho_maxi_alternatives":{"title":"How this dress compares to similar boho maxi options","entries":{"farm_rio_brand_heritage_founded_1997":"Farm Rio, founded in 1997 in Rio de Janeiro, has grown into one of Brazil's most recognizable labels with a maximalist, dopamine-inducing design language rooted in Carnival spirit — a cultural cachet that mass-market competitors like Old Navy and online boutiques cannot replicate, making the dress a wearable piece of Brazilian cultural export rather than a generic boho trend piece.","joyfolie_gia_dress_contemporary_alternative":"The Joyfolie Gia Dress sells for $39.99 USD (originally $118) and offers a boho maxi silhouette with a handkerchief hem and shoulder self-ties instead of tiered ruffles; its 60% viscose 40% polyester fabric blend is heavier and less breathable than Farm Rio's pure viscose voile, but the smocked waist eliminates the need for a zipper — a trade-off that suits the buyer who favors easy-on ease over fabrication nuance.","old_navy_sleeveless_boho_maxi_dress_budget_alternative":"Priced at $31.49 USD (on sale from $44.99), the Old Navy alternative trades Farm Rio's tiered ruffles for a simpler a-line silhouette with beaded spaghetti straps and a 60% cotton 40% viscose rayon blend that lacks pure viscose voile's fluid drape — the $180 price difference buys a fundamentally different construction and fabric hand, making the Old Navy dress a casual, packable vacation piece rather than a statement dress."},"entry_quotes":{"farm_rio_brand_heritage_founded_1997":[{"url":"https://www.libertylondon.com/uk/off-white-sea-garden-ruffled-maxi-dress%C2%A0-000869586.html","quote":"Bursting with colour and culture, womenswear brand FARM Rio has grown into one of Brazil’s most recognisable labels since its founding in 1997."},{"url":"https://www.libertylondon.com/uk/off-white-sea-garden-ruffled-maxi-dress%C2%A0-000869586.html","quote":"the Carnival spirit of its native Rio de Janeiro"}],"joyfolie_gia_dress_contemporary_alternative":[{"url":"https://www.joyfolie.com/products/new-gia-maxi-dress-in-charcoal","quote":"60% Viscose, 40% Polyester"}],"old_navy_sleeveless_boho_maxi_dress_budget_alternative":[{"url":"https://oldnavy.gap.com/browse/product.do?pid=8982110320003","quote":"Sleeveless Boho Maxi Dress $44.99 $31.49"},{"url":"https://oldnavy.gap.com/browse/product.do?pid=8982110320003","quote":"adjustable spaghetti straps with beaded detail\n- on-seam pockets\n- a-line silhouette"}]},"entry_sources":{"farm_rio_brand_heritage_founded_1997":["https://www.libertylondon.com/uk/off-white-sea-garden-ruffled-maxi-dress%C2%A0-000869586.html"],"joyfolie_gia_dress_contemporary_alternative":["https://www.joyfolie.com/products/new-gia-maxi-dress-in-charcoal"],"old_navy_sleeveless_boho_maxi_dress_budget_alternative":["https://oldnavy.gap.com/browse/product.do?pid=8982110320003"]}},"viscose_voile_characteristics_and_care":{"title":"Viscose voile: fabric feel, breathability, and care","entries":{"crease_recovery":"Viscose voile wrinkles with wear, but a steam-bath or a quick low-heat iron on the reverse while slightly damp brings back its smooth drape — plan to steam rather than iron if you're traveling.","no_wringing_rule":"Viscose voile must not be wrung or twisted after washing; the correct method is to gently press out water or roll in a towel and then line dry — skipping this step risks permanent stretching and seam distortion.","high_breathability":"Viscose rayon is inherently far more breathable than most synthetics, so when woven into the open voile structure it creates a cooling airflow against the skin — this dress is engineered to combat sticky summer heat while keeping you covered.","fluid_drape_enhances_ruffles":"Viscose voile falls with a weighty, liquid movement that cotton cannot replicate — the cascading ruffles on this dress flow in soft, organic waves instead of standing stiffly, amplifying the bohemian silhouette.","100_viscose_voile_composition":"The dress is 100% viscose in a voile weave, which gives it a soft, silk-like hand and a subtle surface sheen — the tactile upgrade that makes this maxi feel special-occasion rather than everyday."},"entry_quotes":{"crease_recovery":[{"url":"https://www.longancraft.com/blogs/fabric-knowledge/how-to-wash-voile-fabric-a-comprehensive-guide","quote":"Iron while slightly damp using low to medium heat on the reverse side, with a pressing cloth for protection."},{"url":"https://www.selected.com/sustainability/product-care/product-care-viscose","quote":"STEAM TO REDUCE CREASES."}],"no_wringing_rule":[{"url":"https://www.longancraft.com/blogs/fabric-knowledge/how-to-wash-voile-fabric-a-comprehensive-guide","quote":"Never wring or twist the fabric; instead, gently squeeze out excess water and roll in towels to remove moisture."},{"url":"https://farmrio.uk/products/butter-yellow-maxi-braided-dress","quote":"DO NOT TUMBLE DRY, LINE DRY IN THE SHADE"}],"high_breathability":[{"url":"https://nimblethimbles.co.uk/product/africa-voile-viscose-polyamide-fabric-150cm-wide-dressmaking/","quote":"Viscose Rayon is very breathable, making it a cool fabric for stylish summer wear."}],"fluid_drape_enhances_ruffles":[{"url":"https://www.selected.com/sustainability/product-care/product-care-viscose","quote":"Elegant drape."}],"100_viscose_voile_composition":[{"url":"https://nimblethimbles.co.uk/product/africa-voile-viscose-polyamide-fabric-150cm-wide-dressmaking/","quote":"Its soft feel and silk-like sheen make viscose rayon very popular."}]},"entry_sources":{"crease_recovery":["https://www.longancraft.com/blogs/fabric-knowledge/how-to-wash-voile-fabric-a-comprehensive-guide","https://www.selected.com/sustainability/product-care/product-care-viscose"],"no_wringing_rule":["https://www.longancraft.com/blogs/fabric-knowledge/how-to-wash-voile-fabric-a-comprehensive-guide","https://farmrio.uk/products/butter-yellow-maxi-braided-dress"],"high_breathability":["https://nimblethimbles.co.uk/product/africa-voile-viscose-polyamide-fabric-150cm-wide-dressmaking/"],"fluid_drape_enhances_ruffles":["https://www.selected.com/sustainability/product-care/product-care-viscose"],"100_viscose_voile_composition":["https://farmrio.uk/products/butter-yellow-maxi-braided-dress","https://nimblethimbles.co.uk/product/africa-voile-viscose-polyamide-fabric-150cm-wide-dressmaking/"]}}}},"handle":"ruffled-buttoned-maxi-dress-20936-29826201","storefront_path":"/en/women-clothing/dresses/sundress/ruffled-buttoned-maxi-dress--20936-29826201","storefront_url":"https://ai.simons.ca/en/women-clothing/dresses/sundress/ruffled-buttoned-maxi-dress--20936-29826201"}}