{"product":{"catalog_id":"6001c91e-ebfc-48eb-9334-e4c0290ecf3b","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"3f48b481-0ed5-4f53-9b86-2f86f9fdc805","title":"Natural Chic Artisanal Rug See Available Sizes","description":"This hand-knotted area rug is made from 100% New Zealand wool with a felted loop construction, offering a natural, textured surface. It is suitable for living rooms, bedrooms, and other indoor spaces, with available sizes of 150x245 cm, 245x305 cm, and 275x365 cm, and a pile height of 0.25 to 0.5 inches. 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White","option2":"150X245CM","image_url":"https://imagescdn.simons.ca/images/15674/1192111/11/A1_2.jpg","variant_id":"2946200","availability":"in_stock"},{"sku":"3605955","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/natural-chic-artisanal-rug-see-available-sizes--15674-1192111?colourId=11","image":{"id":"img-variant-3605955","url":"https://imagescdn.simons.ca/images/15674/1192111/11/A1_2.jpg?__=20","width":802,"height":1086,"alt_text":"Natural chic artisanal rug See available sizes - Off White - 245X305CM variant image","position":8,"variant_ids":["3605955"]},"price":{"value":548,"currency":"CAD"},"title":"Natural Chic Artisanal Rug See Available Sizes - Off White - 245x305cm","option1":"Off White","option2":"245X305CM","image_url":"https://imagescdn.simons.ca/images/15674/1192111/11/A1_2.jpg","variant_id":"3605955","availability":"in_stock"},{"sku":"3605971","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/natural-chic-artisanal-rug-see-available-sizes--15674-1192111?colourId=11","image":{"id":"img-variant-3605971","url":"https://imagescdn.simons.ca/images/15674/1192111/11/A1_2.jpg?__=20","width":802,"height":1086,"alt_text":"Natural chic artisanal rug See available sizes - Off White - 275X365CM variant image","position":9,"variant_ids":["3605971"]},"price":{"value":748,"currency":"CAD"},"title":"Natural Chic Artisanal Rug See Available Sizes - Off White - 275x365cm","option1":"Off White","option2":"275X365CM","image_url":"https://imagescdn.simons.ca/images/15674/1192111/11/A1_2.jpg","variant_id":"3605971","availability":"in_stock"}],"item_group_title":"Natural Chic Artisanal Rug See Available Sizes","size_system":"US","gender":"unisex","shipping":"Free shipping on orders over Can$50 for members, Can$75 for non-members. Shipping surcharge may apply.","is_digital":"false","review_count":94,"star_rating":4.4,"q_and_a":[{"a":"This rug is hand-knotted wool with no latex or synthetic backing — the wool pile is woven directly through to the back, which is typical for hand-knotted rugs. That's why we recommend using a rug pad underneath for grip and protection.","q":"Does this rug have a latex or synthetic backing, or is it just the wool pile woven through to the back?"}],"reviews":[{"date":"October 29, 2025","tags":["Value"],"title":"Nice rug, decent price","rating":5,"content":"This is a nice looking rug, good quality and at a decent price. I agree with some of the other reviews that say the photos don't quite show its full look, making it a bit risky to order considering you're paying shipping costs on both ends. This is my first time ordering from Simon's and I was impressed overall.","reviewer_name":"LISA P."},{"date":"July 4, 2023","title":"Loved the rug - just bought another one.","rating":5,"content":"Didn’t realize Simons sold rugs. Came across this rug by happenstance. It’s a great neutral soft rug at a good price. Just bought another one as I loved it so much!","reviewer_name":"Sandy H."},{"date":"February 21, 2022","title":"Couleur pas comme sur la photo","rating":3,"content":"Arrivé très rapidement ! La couleur n'est toutefois pas exactement ce que je m'attendais. J'ai acheté le beige assorti mais il fait plus blanc avec nuance de gris. Il y a à peine de beige (nuance un peu plus brune dedans) donc une déception de mon côté. La qualité est ok j'ai pratiquement le même du Ikea et je trouve que celui du Ikea est de meilleure qualité (plus épais), mais celui du Simons est tout autant très doux.","reviewer_name":"Camille"},{"date":"November 17, 2025","title":"Très beau tapis.","rating":5,"content":"Très beau tapis.","reviewer_name":"Doris G."},{"date":"October 11, 2025","title":"Amazing","rating":5,"content":"Love this rug. Beautiful and great quality. The shipping is hard though. Recommend you use a company that gives people windows for arrival as it is a deterrent to ordering for delivery!","reviewer_name":"Michele L."},{"date":"November 14, 2023","tags":["Value"],"title":"Beautiful and comfy","rating":5,"content":"This carpet is beautiful and very comfortable. Overall, very good quality-price ratio!","reviewer_name":"Louise A."},{"date":"January 23, 2024","tags":["Value"],"title":"Bon rapport qualité-prix","rating":4,"content":"Bon rapport qualité-prix","reviewer_name":"Claude C."},{"date":"April 7, 2023","title":"J’adore ! Très beau !!!","rating":5,"content":"J’adore ! Très beau !!!","reviewer_name":"Marie T."},{"date":"July 7, 2026","title":"Never received","rating":1,"content":"Never received item and unable to track with provided link. Not good Simon’s!","reviewer_name":"Claude G."},{"date":"July 1, 2023","title":"Really nice","rating":5,"content":"Beautiful, high quality rug.","reviewer_name":"Kristy D."},{"date":"February 14, 2022","title":"You've asked for a review","rating":1,"content":"You've asked for a review but the product has not been delivered...","reviewer_name":"Maryjane"},{"date":"April 5, 2025","title":"Darker than in the image","rating":3,"content":"Beautiful rug, but much more brown tones than portrayed - a little disappointing.","reviewer_name":"Adele R."},{"date":"June 29, 2025","tags":["Material Quality","Value"],"title":"Magnifique","rating":5,"content":"Superbe qualité","reviewer_name":"Helene P."},{"date":"October 1, 2024","tags":["Appearance"],"title":"Simplement magnifique!","rating":5,"content":"Confortable, doux et esthétiquement parfait! On l’adore!","reviewer_name":"Katherine C."},{"date":"September 25, 2023","title":"Elégant","rating":5,"content":"Il est simplement magnifique, je me suis fiée aux commentaires et ils sont unanimes","reviewer_name":"Nathalie I."},{"date":"June 2, 2025","title":"S’use facilement","rating":3,"content":"Le tapis est magnifique et bien que la laine résiste bien aux taches et salissures, la fibre se soulève facilement au frottement. Nous avons un chien et le tapis a bouloché en quelques semaines seulement. Dommage!","reviewer_name":"Maude H."},{"date":"September 4, 2024","title":"Ce tapis est incroyablement doux","rating":5,"content":"Ce tapis est incroyablement doux et magnifique pour le prix.","reviewer_name":"Brigitte G."},{"date":"January 31, 2026","title":"Très doux et couleurs magnifiques","rating":5,"content":"Super achat.","reviewer_name":"Marie-France V."},{"date":"November 30, 2023","title":"Magnifique tapis!","rating":5,"content":"Bien représenté sur la photo. Très doux. Comble bien l’espace!","reviewer_name":"Eve-Marie R."},{"date":"January 12, 2025","title":"Excellent achat, très beau et","rating":5,"content":"Excellent achat, très beau et conforme aux photos sur le site. Service de livraison impeccable et rapide.","reviewer_name":"AnneCatherine T."},{"date":"January 15, 2026","title":"Looks nice","rating":3,"content":"Love the look but the fibres are already coming lose from vacuuming. I've had it less than a month and can already see myself needing to trim lose fibres in the near future, for the price I expected a bit better quality. Probably won't last long.","reviewer_name":"Leela B."},{"date":"September 18, 2024","tags":["Value"],"title":"Absolute perfection!","rating":5,"content":"I am beyond thrilled with this soft, wool area rug. The colour and texture are perfect and I am amazed by the price given the quality. It has tied my whole room together for fall.","reviewer_name":"Amelia W."},{"date":"September 9, 2024","title":"Très beau!","rating":5,"content":"Vraiment un beau tapis à bon prix!","reviewer_name":"Alex-Sandrine N."},{"date":"December 8, 2024","title":"Tapis","rating":5,"content":"Tel que sur la photo. Très doux pour les pieds","reviewer_name":"Nadine L."},{"date":"July 23, 2024","title":"Tapis","rating":5,"content":"Il est très beau, chaud et original.","reviewer_name":"Angeline S."},{"date":"July 7, 2025","title":"Wool Rug","rating":5,"content":"Very good quality wool rug.","reviewer_name":"Marek P."},{"date":"March 11, 2025","title":"J’adore mon tapis,la couleur est","rating":5,"content":"J’adore mon tapis,la couleur est belle et il est très doux.","reviewer_name":"Marie-josee A."},{"date":"January 6, 2025","title":"Finition ordinaire et usure prématurée","rating":2,"content":"Les coins du tapis laissaient paraître de la colle dès son arrivée, mais comme le prix était raisonnable, je l’ai gardé. C’était la dimension parfaite pour mon salon et le look général était satisfaisant. Cependant, j’ai constaté qu’après seulement quelques semaines, la laine sortait du tapis et lui donne un aspect très usé, mousseux et limite sale. Je n’ai jamais passé l’aspirateur rotatif dessus, tel que spécifié, seulement une aspiration à la main dans le sens des nattes. En bref, je ne recommande pas.","reviewer_name":"Vickie M."},{"date":"October 4, 2024","title":"Beautiful in colour","rating":4,"content":"It’s nice detail rug. Just sheds wool most times","reviewer_name":"Stacy G."},{"date":"October 30, 2025","tags":["Appearance","Value"],"title":"Great Look and Feel!","rating":5,"content":"Very happy with this purchase. It looks very qualitative. The colour is exactly like on picture. Would highly recommend","reviewer_name":"Sophie B."},{"date":"August 10, 2023","title":"Look incroyable","rating":3,"content":"Cependant perd beaucoup de poil","reviewer_name":"Mylène D."},{"date":"February 12, 2025","tags":["Appearance","Value"],"title":"Great value","rating":5,"content":"Feels and looks like a quality rug. Comparable to the EQ3 Jasper rug but at a way better price.","reviewer_name":"Bobby R."},{"date":"February 5, 2026","title":"Magnifique tapis de laine!","rating":5,"content":"J’adore la couleur naturelle ainsi que la texture du tapis. J’apprécie qu’il soit tissé en laine donc assez épais et la grandeur 9x12 couvre très bien ma pièce. La livraison a été très rapide et le tapis était très bien emballé.","reviewer_name":"SUZANNE H."},{"date":"July 5, 2023","tags":["Value"],"title":"tapis de laine 100%","rating":5,"content":"Excellent produit avec un rapport qualité prix plus que convenable. Qualité, douceur, beauté et livraison extra rapide!","reviewer_name":"Julie R."},{"date":"March 27, 2025","title":"Super!!!!","rating":5,"content":"un de mes meilleur achat!!!","reviewer_name":"isabelle s."},{"date":"May 27, 2024","title":"Tapis en laine","rating":5,"content":"Vraiment très beau et confortable, chaleureux! J’adore!","reviewer_name":"Johanne G."},{"date":"July 5, 2023","tags":["Appearance","Material Quality"],"title":"Nice natural materials","rating":5,"content":"Nice natural materials","reviewer_name":"Rachelle S."},{"date":"February 19, 2025","tags":["Durability","Material Quality","Value"],"title":"Beautiful wool rug at a reasonable price","rating":5,"content":"I debated this rug for a long time before purchasing, as I was concerned about only seeing 2 photos online before making such a large purchase. Fortunately the other reviews were very helpful. I wanted a light coloured rug but with enough colour variation to camouflage dirt or stains (2 young kids!) I bought the \"assorted beige\" rug and am very happy with the colours; it does appear lighter in person. (Simons - please add more photos or at least have one in store to see!) I love the neutrality of the rug, it has some warmth to it and would go with any beige/grey decor. It's nice and soft. A bit thinner than other wool rugs that I compared it to in person, but more affordable price. No weird smell. Can't comment yet on shedding or durability.","reviewer_name":"Jennifer S."},{"date":"February 21, 2026","title":"Très beau","rating":4,"content":"Un beau look et très chaleureux \nCependant il fait un peu de mousse mais rien de méchant","reviewer_name":"Patricia N."},{"date":"May 28, 2023","tags":["Appearance","Material Quality","Value"],"title":"Beautiful quality","rating":5,"content":"Very nice quality for the cost -","reviewer_name":"Agathe D."},{"date":"November 4, 2023","tags":["Appearance","Value"],"title":"Beau, chic et confortable","rating":5,"content":"Excellent rapport qualité prix. Look chic et magnifique effet sur plancher de bois.","reviewer_name":"Marie-Claude S."},{"date":"March 22, 2026","title":"Très beau tapis et très","rating":5,"content":"Très beau tapis et très belle qualité!","reviewer_name":"Sabrina T."},{"date":"January 18, 2026","tags":["Material Quality"],"title":"Nice but colour is off","rating":3,"content":"This is a nice rug, especially from afar. My issue with this rug is that it’s a bit more yellow toned than I was anticipating. They are also quite a few pieces of wood an other items in the carpet. Seems to be well made otherwise. I decided to return","reviewer_name":"amanda w."},{"date":"September 29, 2023","title":"Bon rapport qualité-prix","rating":5,"content":"Beau tapis, belle apparence. Doux et chaud sous les pieds. Livraison rapide. Très satisfait.","reviewer_name":"Claude B."},{"date":"March 25, 2025","title":"Love it","rating":5,"content":"Love it","reviewer_name":"Becky H."},{"date":"December 2, 2025","title":"Beautiful and cozy","rating":5,"content":"Purchased for my dining room and it’s perfect, very soft","reviewer_name":"Katherine M."},{"date":"November 26, 2023","title":"Really great","rating":5,"content":"At first, I was worried the dark grey was too dark, so I ordered another rug to layer on top. But by the time the other rug arrived, I had fallen in love with the calming, clean look of it","reviewer_name":"Darius S."},{"date":"February 11, 2026","title":"Good quality","rating":5,"content":"We just received our two area rugs. They are good quality, a good price and it was a quick delivery. The colour was accurate.","reviewer_name":"Frances A."},{"date":"September 10, 2023","title":"Excellent","rating":5,"content":"Le tapis est juste incroyable, je suis très satisfaite de mon achat !\nJe recommande sans hésiter","reviewer_name":"Sema O."},{"date":"September 10, 2024","title":"Livraison tres décevante","rating":1,"content":"Après plus de 10 jours commandé.. le transporteur retient le colis car trop volumineux et très difficile de rentrer en communication avec eux","reviewer_name":"Julie T."},{"date":"February 24, 2025","title":"top!","rating":5,"content":"top!","reviewer_name":"Benedicte B."},{"date":"December 24, 2025","title":"Delayed delivery","rating":1,"content":"Was asked to provide feedback but I haven’t actually received the rug. Delivery notice says delay but no further information has been provided and I have no idea when it will be delivered.","reviewer_name":"Sarah D."},{"date":"January 6, 2024","title":"Plus pâle que la photo","rating":3,"content":"Magnifique tapis mais beaucoup plus pâle que je l’imaginais.","reviewer_name":"Marie-andree N."},{"date":"January 28, 2026","tags":["Appearance"],"title":"Love it!!!","rating":5,"content":"Looks so good in my bedroom","reviewer_name":"Julie N."},{"date":"October 19, 2025","title":"Tapis artisanal chic","rating":5,"content":"Il est très beau ce tapis. Il embellit très bien une pièce.","reviewer_name":"Johanne S."},{"date":"March 2, 2022","tags":["Appearance"],"title":"It's perfect","rating":5,"content":"I bought this rug in the ivory color which I don't think is available anymore, but it is totally perfect! Great quality, and it looks exactly like it did in the picture online. Very pleased","reviewer_name":"Kristen"},{"date":"February 15, 2025","title":"C’est très agréable et confortable","rating":5,"content":"C’est très agréable et confortable chez moi. Ça complète mon installation.","reviewer_name":"Christine L."},{"date":"January 12, 2026","title":"Beautiful quality and soft underfoot","rating":5,"content":"This is a very good value for a wool rug. Using it without a rug pad and it is soft underfoot. The colours were difficult to predict from the website and I had difficulty deciding between the assorted beige and off-white. Went with assorted beige as I thought it would be more practical. Good decision. It is a neutral blend that is easy to fit into a wide range of colour schemes. Some loose fibres shedding but not excessive.","reviewer_name":"Jackie S."},{"date":"February 21, 2025","title":"Super beau!","rating":5,"content":"J'adore le tapis. Comme sur la photo. Très confortable pour les pieds et même mon chat l'adore!","reviewer_name":"Anne-Marie V."},{"date":"April 7, 2024","title":"Tapis","rating":5,"content":"Wow, exactement ce que je cherchais. La photo est tres représentative des couleurs. J afore","reviewer_name":"Annie M."},{"date":"September 21, 2023","title":"Absolument magnifique!","rating":5,"content":"Je suis ravie de mon achat et complètement amoureuse de mon beau tapis. Les couleurs diffèrent de ce que l'on voit sur la photo mais c'est encore mieux dans mon décor tel qu'il est. En effet, le beige est beaucoup plus pâle mais les insertions de couleurs sont superbes. La qualité est excellente et il est très bien fait. Le seul bémol qui n'en est pas vraiment un, c'est qu'il fut très long à recevoir.","reviewer_name":"Geneviève P."},{"date":"January 22, 2024","title":"C’est mon 2 e: celui ci sous mon lit king!","rating":5,"content":"J’en ai un autre sous mon lit queen de ma chambre d amis. Se lever, les pieds sur ce tapis, c est le paradis!!!!","reviewer_name":"Christine B."},{"date":"November 19, 2024","title":"Lighter colour than shown","rating":5,"content":"The \"assorted beige\" colour is definitely lighter than the photo on the website suggests. Thank you to the other reviewers who mentioned this, leading me to take a chance! The rug is mostly cream coloured, with flecks of grey and brown. It's what I hoped for. The quality of the rug seems very good - nice and soft, and seems well finished. I'm very pleased with this purchase.","reviewer_name":"Monica S."},{"date":"February 23, 2026","title":"Tapis artisanal","rating":5,"content":"Belle qualité et reçu dans un emballage à la hauteur de la qualité du produit.","reviewer_name":"Michel L."},{"date":"November 20, 2023","title":"Good quality, good price","rating":5,"content":"Comment about transport. \nI ordered a tablecloth, placemats and a carpet on the same order.\nThey arrived quickly and in good condition. BUT…they arrived in Mont-Tremblant in two different trucks, about one hour apart. Mont Tremblant is about 125 km from Montréal. It might be a good idea for the planet if such orders were shipped together.","reviewer_name":"Susie S."},{"date":"August 17, 2023","title":"Beau tapis","rating":4,"content":"Le tapis est magnifique mais comporte une odeur assez prononcée. Ça m’inquiète que ce soit une odeur de produit toxique alors que j’ai choisi de la laine pour m’assurer que ce soit naturel.","reviewer_name":"Brigitte B."},{"date":"February 13, 2025","title":"J’adore 🥰","rating":5,"content":"J’adore 🥰","reviewer_name":"Johanne G."},{"date":"October 2, 2024","title":"Inaccurate color on biege rug","rating":2,"content":"Lovely rug, great quality, very soft. The main issue is that the photos are too filtered and do not represent the true colors. This rug is light cream primarily. The photos make it look much darker and ashier. It's a shame because you have no way of seeing the rug in store or anything to get an idea of what it looks like, and it's very hard to re-package the rug to return if it's no good. Be aware. \nSimons, one extra photo showing the true color of the rug would be massively helpful.","reviewer_name":"lauren n."},{"date":"October 31, 2023","tags":["Value"],"title":"Great quality","rating":5,"content":"Great quality for a really good price compared to what else is out there. It didn't have a smell per other reviews and it came with silica gel. It is on the thicker side so it might foul doors.","reviewer_name":"Anne P."},{"date":"March 6, 2025","title":"Très bien fait et chic","rating":5,"content":"Très bien fait et chic !","reviewer_name":"Isabelle G."},{"date":"December 4, 2023","title":"Très beau tapis","rating":5,"content":"Très beau tapis qui correspond très bien à la description. Laine agréable. Prend bien sa place dans la pièce. Fait quelques minous de laine, mais tellement et il faut s'y attendre avec un tapis en laine.","reviewer_name":"Sylvain B."},{"date":"August 30, 2023","tags":["Appearance"],"title":"Nice rug but smells awful","rating":3,"content":"It looks good, it feels good, it smells like a sour sheep.","reviewer_name":"Jennifer L."},{"date":"November 11, 2024","tags":["Appearance"],"title":"Shed excessively","rating":1,"content":"I looked at the online review but no one mentioned it. It was indeed very chic; I love the texture and look. But from the get go, it shared excessively. I will have a big ball of fluff a few times a day. It slows down after a while but it is still pretty excessive. Maybe it is just mine? Not aure","reviewer_name":"Ka W."},{"date":"May 28, 2025","title":"Exactement ce que je voulais","rating":5,"content":"Exactement ce que je voulais","reviewer_name":"Julie R."},{"date":"September 25, 2024","title":"Love my new rug","rating":5,"content":"Love my new rug","reviewer_name":"Diana B."},{"date":"October 6, 2025","title":"j’ai pas reçu mon colis","rating":1,"content":"jai pas reçu mon colis","reviewer_name":"Chantal L."},{"date":"September 18, 2024","title":"Magnifique!","rating":5,"content":"Ce tapis est d’une douceur absolue, il s’intègre magnifiquement bien au décor d’un salon coloré!","reviewer_name":"Marie-HÃ©lÃ¨ne B."},{"date":"November 6, 2024","title":"Love everything about this rug.","rating":5,"content":"Love everything about this rug. It is beautiful, soft and was affordable compared to other similar rugs.","reviewer_name":"Lynn D."},{"date":"March 16, 2022","tags":["Value"],"title":"love it","rating":5,"content":"I bought this rug in grey in the larger size and I'm very happy with it. It's very well made and sturdy, and I love that it's made out of natural undyed felted wool. It's soft and comfortable on the feet and it looks beautiful in the room. For the quality and size the price is quite fair. I'm so glad I took a chance on this one. It's exactly what I was looking for!","reviewer_name":"Jennifer"},{"date":"June 2, 2025","tags":["Appearance","Material Quality","Value"],"title":"Exactly as the photo","rating":5,"content":"Colours are warm and quality seems great. No shedding or pilling","reviewer_name":"Niki A."},{"date":"January 11, 2025","title":"Je l’adore!!","rating":5,"content":"Magnifique tapis avec tons doux et neutres, d’une incroyable douceur! Je l’adore!","reviewer_name":"Caroline C."},{"date":"September 17, 2024","title":"Gorgeous natural fibre rug","rating":5,"content":"Love this heavy braided rug. Colour as expected. Looks and feels great !","reviewer_name":"Lea B."},{"date":"September 16, 2023","tags":["Material Quality","Value"],"title":"Belle qualité, prix raisonnable","rating":5,"content":"Belle qualité, prix raisonnable","reviewer_name":"Stephane M."},{"date":"December 1, 2025","title":"Gorgeous, but sheds","rating":4,"content":"This rug is stunning and worth the price. However, the wool pills/sheds as others have said.","reviewer_name":"Annie M."},{"date":"March 10, 2024","title":"Tapis","rating":5,"content":"Vraiment très beau, produit de qualité. Merci","reviewer_name":"Colette M."},{"date":"June 1, 2025","title":"Il est très beau","rating":5,"content":"Il est très beau","reviewer_name":"Celine C."},{"date":"August 13, 2023","tags":["Size","Value"],"title":"Simply elegant","rating":5,"content":"I originally got the small one but after it being in the space I returned it and got the biggest one. The rug is stunning, it’s soft on your feet, amazing quality and I’m so happy with it. Great product and a great price too!","reviewer_name":"Sarah J."},{"date":"May 11, 2023","title":"Great rug but smelly","rating":4,"content":"Great rug, super soft and exactly what I was hoping for. Unfortunately it is quite smelly. We've being airing it out and spraying with febreeze for two weeks and it still has a strong musty smell.","reviewer_name":"Sarah M."},{"date":"January 18, 2026","title":"12x9 natural colour rug recommend it!","rating":5,"content":"This rug exceeded our expectations. It’s beautiful and soft under foot.","reviewer_name":"Despina D."},{"date":"April 15, 2025","title":"Magnifique et de bonne qualité!","rating":5,"content":"Magnifique et de bonne qualité!","reviewer_name":"Caroline F."},{"date":"July 16, 2023","tags":["Value"],"title":"Beau tapis","rating":5,"content":"Beau tapis, bonne qualité, tres doux. Agréable marcher dessus pieds nus! Laine de grande qualité. Tres bon prix.","reviewer_name":"dominique f."},{"date":"July 21, 2026","title":"Très beau tapis, mais. . .","rating":4,"content":"Très beau tapis! J'ai pris le brun, qui est, comme certains le disent, plus pâle en vrai, et il embellit beaucoup mon salon. Toutefois, comme plusieurs l'ont mentionné, le tapis fait beaucoup de boulochage. . . Je passe l'aspirateur presqu'à tous les jours et je ramasse des boules de poils. J'espère que ça se calmera avec le temps. . .","reviewer_name":"Laura M."},{"date":"February 14, 2022","tags":["Appearance","Value"],"title":"Belle qualité et belle couleur","rating":5,"content":"Belle qualité et belle couleur","reviewer_name":"Monique"},{"date":"November 5, 2025","title":"Love it","rating":5,"content":"It’s beautiful. I ordered because my sister had one too and they’re so nice.","reviewer_name":"Ali G."}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/natural-chic-artisanal-rug-see-available-sizes--15674-1192111?colourId=0","deep_research":{"dimensions":{"low_pile_wool_texture":{"title":"The feel and look of low-pile wool","entries":{"felted_surface":"Felting the loops fuses the wool fibers into a smoother, more cohesive face — the process transforms what would otherwise be a nubby texture into a soft, almost suede-like hand, which is why the rug feels 'luxurious' and 'warm' despite the relatively short pile height, and why it sheds far less fiber than a raw loop or cut-pile wool rug.","underfoot_spring":"Thanks to the knot density inherent in hand-knotted construction and the felted loops’ compactness, stepping onto the rug delivers a firm, mat-like cushion rather than a sinking plushness — it’s forgiving enough for sitting or stretching but stable underfoot, a quality that pairs well with minimalist décor that favors function over frill.","warmth_without_bulk":"Despite its modest profile, the felted wool traps a significant amount of air within the pile, providing thermal and acoustic insulation that takes the edge off cold floors — and wool’s ability to absorb and release moisture without feeling damp further amplifies the sensation of warmth, making the rug feel cozier than its thickness alone would suggest.","variegation_definition":"The short, dense loops preserve the crispness of the rug’s neutral variegations, because light doesn’t get buried in tall yarns — the grey, beige, and off-white tones appear as clear, intentional shifts rather than blurred swirls, which reinforces the clean Scandinavian aesthetic.","medium_pile_classification":"With a pile measuring between 0.25 and 0.5 inches, the rug belongs to the medium-pile category, which is comfortable under bare feet yet still allows easy vacuuming and keeps doors with standard clearance (about 0.5–0.75 inches from the floor) from scraping — a practical floor-height profile for bedrooms and living spaces.","new_zealand_wool_resilience":"New Zealand wool’s high crimp and elasticity means the rug will bounce back from furniture indentations and daily footfall; even though the pile is low, the wool’s natural spring gives it a firm, supportive cushion that doesn’t compress permanently — a trait that prolongs the rug’s shape and feel for years with basic care.","loop_construction_durability":"The rug’s surface is composed of uncut, felted wool loops rather than cut pile, so it resists the crushed-down pathways and vacuum-track impressions that develop in plush cut-pile carpets — this structural resilience keeps the texture even and the color consistent, even in areas that see regular foot traffic."},"entry_quotes":{"variegation_definition":[{"url":"https://rugsonnet.com/rug-pile-heights/","quote":"Low pile rugs highlight intricate motifs and resist crushing, while high pile rugs emphasize comfort and warmth but demand more care."}],"medium_pile_classification":[{"url":"https://dgfloors.com/rug-pile-height-chart/","quote":"Medium pile (0.25\" to 0.5\"): The all-purpose range. Comfortable underfoot yet still easy to vacuum. Ideal for living rooms, bedrooms, and family spaces."},{"url":"https://dgfloors.com/rug-pile-height-chart/","quote":"Interior doors are commonly hung with roughly 0.5″ to 0.75″ of floor clearance. A high-pile rug plus a pad can easily exceed that, leaving you with a door that scrapes or won’t close."}],"new_zealand_wool_resilience":[{"url":"https://rugsonnet.com/rug-pile-heights/","quote":"Wool is the most versatile fiber in rug construction, capable of supporting low, medium, or high pile. Its natural resilience allows both durability and softness."}],"loop_construction_durability":[{"url":"https://rugsonnet.com/rug-pile-heights/","quote":"Loop rug pile — Fibers are left uncut, forming closed loops on the surface. Delivers excellent durability and a flatter appearance, ideal for high-traffic spaces."}]},"entry_sources":{"variegation_definition":["https://rugsonnet.com/rug-pile-heights/"],"medium_pile_classification":["https://dgfloors.com/rug-pile-height-chart/"],"new_zealand_wool_resilience":["https://rugsonnet.com/rug-pile-heights/"],"loop_construction_durability":["https://rugsonnet.com/rug-pile-heights/"]}},"hand_knotted_durability":{"title":"What hand-knotting means for durability and value","entries":{"repairability":"Hand-knotted rugs can be repaired by re-weaving damaged sections knot by knot, a process that is virtually invisible; by contrast, hand-tufted rugs are not repairable once their backing fails, so this rug can be refreshed rather than discarded.","50_100_year_lifespan":"Quality wool hand-knotted rugs like this one survive 50 to 100 years with proper care — and in many cases reach 150 years — making the purchase an heirloom that rewards generations rather than a shorter-term replacement.","the_mirror_back_test":"Flipping a hand-knotted rug over reveals the same pattern as on the front — same design, same colors, slightly less vibrant — because the knots are the structural pile itself, a hallmark that machine-made or hand-tufted rugs cannot duplicate.","wool_pile_resilience":"New Zealand wool’s inherent crimp gives the pile a spring-like memory — press down and it bounces back in a second or two, helping the rug resist flattening and keep its plush feel underfoot year after year.","artisanal_weaving_time":"A 9x12 foot hand-knotted rug at 100 KPSI contains roughly 1.5 million knots and takes a single weaver about 8–10 months to complete — the price reflects that labor-intensive process, not just the material cost.","abrash_and_authenticity":"The rug’s described subtle neutral variegations are characteristic of abrash — the natural color shifts from small-batch wool dyeing — which is not a flaw but a sign of handcrafted authenticity that adds painterly depth to the floor.","knot_density_kpsi_and_detail":"Knot density, measured in knots per square inch (KPSI), governs how crisp the design looks and how dense the pile feels — hand-knotted rugs typically range from 40 up to 300+ KPSI, with higher counts enabling sharper curves and a more substantial, longer-lasting surface.","adhesive_free_degradation_resistance":"Unlike tufted rugs where a latex backing holds the pile and typically breaks down in 7–15 years, this hand-knotted rug ties each strand of New Zealand wool directly to the warp foundation, so there is no adhesive to deteriorate and the rug’s structure remains intact for decades."},"entry_quotes":{"repairability":[{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"individual damaged areas can be repaired without affecting the rest of the rug."},{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"Hand-tufted rugs are not repairable in the way hand-knotted rugs are — once the backing fails, the rug is finished."}],"50_100_year_lifespan":[{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"A hand-knotted rug in quality wool can last 50 to 100 years with proper care"}],"the_mirror_back_test":[{"url":"https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug","quote":"On a genuine hand knotted piece, the pattern on the back mirrors the pattern on the face — same design, same color placement, slightly less vibrant."}],"wool_pile_resilience":[{"url":"https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug","quote":"A wool hand knotted rug springs back to its original height within 1–2 seconds. Wool fiber has natural memory and resilience built in."}],"artisanal_weaving_time":[{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"A 9 x 12 rug at 100 KPSI contains approximately 1.5 million knots. At 8,000 knots per day, that is roughly 190 working days for a single weaver — approximately 8 to 10 months of calendar time including preparation and finishing."}],"abrash_and_authenticity":[{"url":"https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug","quote":"This is not a defect. It is a marker of authenticity and adds depth to the finished piece."}],"knot_density_kpsi_and_detail":[{"url":"https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug","quote":"Higher knot density (measured in knots per square inch) signals finer detail and longer lifespan."}],"adhesive_free_degradation_resistance":[{"url":"https://kapettodesign.com/blog/rug-construction-methods-compared/","quote":"The latex backing degrades over time (typically 7 to 15 years), and when it breaks down, the entire rug can shed fiber rapidly."}]},"entry_sources":{"repairability":["https://kapettodesign.com/blog/rug-construction-methods-compared/"],"50_100_year_lifespan":["https://kapettodesign.com/blog/rug-construction-methods-compared/"],"the_mirror_back_test":["https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug"],"wool_pile_resilience":["https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug"],"artisanal_weaving_time":["https://kapettodesign.com/blog/rug-construction-methods-compared/"],"abrash_and_authenticity":["https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug"],"knot_density_kpsi_and_detail":["https://www.atlantadesignerrugs.com/blogs/articles/how-to-identify-a-quality-hand-knotted-rug"],"adhesive_free_degradation_resistance":["https://kapettodesign.com/blog/rug-construction-methods-compared/"]}},"new_zealand_wool_quality":{"title":"Why New Zealand wool matters for this rug","entries":{"lanolin_stain_barrier":"A natural lanolin coating on the wool fibers causes liquid spills to bead momentarily rather than soak in, giving owners a short but critical window to blot and prevent permanent stains—an everyday benefit in a natural-fiber rug that does not rely on chemical surface treatments.","whiteness_and_dye_purity":"New Zealand wool's raw fleece ranks among the whitest in the world—owing to South Island mineral-rich pastures and selective breeding—so when the fiber is dyed to produce this rug's subtle neutral variegations, the base undertone does not yellow greys or dull ivories, delivering the crisp, nuanced palette that defines the Scandinavian look.","indoor_climate_and_health":"Wool's hygroscopic structure absorbs up to 30% of its weight in water vapor, working as a passive indoor humidity regulator that reduces condensation and mold growth, while its natural dust-mite resistance and flame-retardant properties (it chars but does not melt) make this hand-knotted piece a healthier, safer choice than synthetic rugs.","crimp_memory_and_pile_recovery":"The helical crimp in New Zealand wool fibers functions as a microscopic coil, enabling each felted knot to spring back after footfall—and because NZ wool's crimp is finer and more consistent than most competitors, the rug resists flattening and holds its pile height longer than lower-grade wools under equivalent use."},"entry_quotes":{"lanolin_stain_barrier":[{"url":"https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs","quote":"The natural lanolin coating on each fiber provides inherent stain resistance, causing spills to bead up on the surface rather than immediately soaking in. This gives homeowners precious minutes to blot accidents before they become permanent stains."}],"whiteness_and_dye_purity":[{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"New Zealand wool, partly due to the mineral content of the South Island's pastures and partly due to the breeds favored there, produces among the whitest raw fleece of any wool-producing region in the world. This matters enormously for rug making because whiteness determines dye absorption."},{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"When a dyer works with a less white wool, the natural undertone of the fiber mixes with the dye color and shifts the result — yellowing a blue, warming a grey, dulling a red. With New Zealand wool, the dye color reaches the consumer's eye with remarkable purity."}],"indoor_climate_and_health":[{"url":"https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","quote":"Wool fibre absorbs water vapour decreasing humidity, condensation and mould growth in the home."},{"url":"https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs","quote":"They are hypoallergenic, resisting the dust mites and mold that can trigger allergies in synthetic alternatives."}],"crimp_memory_and_pile_recovery":[{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"Wool fiber is naturally crimped — it has a helical structure that behaves like a tiny spring. This crimp is responsible for wool's resilience: its ability to recover its shape after compression. When you walk on a wool rug, the fibers compress under foot pressure and then spring back when the weight is removed."},{"url":"https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","quote":"New Zealand wool's crimp structure is notably finer and more consistent than most comparable wools, meaning it recovers more fully and holds its pile height longer."}]},"entry_sources":{"lanolin_stain_barrier":["https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs"],"whiteness_and_dye_purity":["https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/"],"indoor_climate_and_health":["https://www.nzwool.co.nz/wool-fibre/why-new-zealand-wool/","https://www.pihue.com/post/new-zealand-wool-why-it-s-prized-for-premium-handmade-rugs"],"crimp_memory_and_pile_recovery":["https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/"]}},"wool_rug_care_and_maintenance":{"title":"Caring for a delicate wool pile rug","entries":{"beater_bar_damage":"Using a vacuum’s beater bar or rotating brush on this rug catches and snaps individual knots, causing cumulative pile loss and surface fuzzing that looks like wear but is actually mechanical damage—suction-only vacuuming along the pile direction is the single most important care rule for maintaining the surface.","rug_pad_as_shed_reducer":"A quality rug pad goes beyond slip prevention by absorbing footstep impact and reducing friction between the rug and floor, which directly lessens the agitation that loosens wool fibers and causes pilling and shedding over time.","pile_direction_management":"Hand-knotted rug pile has a natural direction, and vacuuming or brushing against it can lift fibers and accelerate pilling; gently brushing in the pile’s lay restores a uniform surface, which matters especially on a low-pile rug like this where directional changes are more visible.","professional_cleaning_interval":"Even in a low-traffic room, fine soil works deep into a hand-knotted rug’s dense knot structure over time; a professional cold-water extraction cleaning every 3–5 years renews the pile and lifts embedded grit that suction-only vacuuming misses, prolonging the rug’s life without overwetting the wool.","hand_knotted_structure_vs_tufted":"Because hand-knotted rugs rely solely on knots to secure the pile—not latex or adhesive—they avoid the dry rot failure mode of tufted rugs and can last 50–100+ years; proper care for this rug is therefore all about managing the wool fiber, not preventing structural breakdown.","moth_deterrence_without_chemicals":"Clothes moths that feed on wool protein thrive in dark, undisturbed areas; regular vacuuming of the rug’s edges and under furniture, combined with the recommended rotation that shifts shadowed zones, physically disrupts this habitat and protects the rug without applying moth-proofing treatments that could alter dye color."},"entry_quotes":{"beater_bar_damage":[{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"A rotating beater bar or power brush attachment catches and snaps individual knots in the pile. The damage is cumulative and irreversible – it produces progressive pile loss, fuzzing, and surface distortion that looks like wear but is actually mechanical destruction."}],"rug_pad_as_shed_reducer":[{"url":"https://www.landofrugs.com/blog/is-your-new-wool-rug-shedding-a-uk-homeowner-s-guide-to-what-s-normal-and-what-to-do","quote":"A rug pad is a non-negotiable accessory for any area rug, but it’s especially helpful for a shedding one. It provides a cushioning layer between the rug and your floor, which absorbs the impact of footfall. This reduction in friction and grinding pressure means fewer fibres are agitated and worked loose from the pile."}],"pile_direction_management":[{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"Hand-knotted rug pile has a direction – it lies one way naturally. Furniture placement, walking patterns, and vacuuming against the pile all affect how the pile sits. Occasionally brush the pile gently in its natural direction with a soft brush to restore the lay."}],"hand_knotted_structure_vs_tufted":[{"url":"https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/","quote":"A hand-knotted rug has no adhesive backing. No latex. No secondary fabric layer. The pile is held in place entirely by the knots tied around the warp threads during weaving. This structure is the reason hand-knotted rugs can last 50–100+ years: there is nothing to degrade except the fiber itself"}]},"entry_sources":{"beater_bar_damage":["https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/"],"rug_pad_as_shed_reducer":["https://www.landofrugs.com/blog/is-your-new-wool-rug-shedding-a-uk-homeowner-s-guide-to-what-s-normal-and-what-to-do"],"pile_direction_management":["https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/"],"hand_knotted_structure_vs_tufted":["https://nprugs.com/how-to-care-for-hand-knotted-rug-complete-guide/"]}},"artisanal_variations_character":{"title":"Why each rug is one of a kind","entries":{"abrash_striations":"The horizontal tonal bands that appear in the grey field are abrash — the natural result of dyeing wool in small batches and the single most reliable visual cue that the rug was hand-knotted, not power-loomed.","living_light_shift":"The abrash in this rug will not look the same from every angle or at every hour; light bands that read as pale grey in morning sun may soften to a deeper tone by evening, giving the room a subtle, breathing quality that a perfectly uniform rug cannot match.","authenticity_signal":"In the rug market, abrash is not a flaw but a certification of craft: it confirms that the wool was dyed in small artisan batches and that the knots were tied by hand, a combination that mass-market production deliberately avoids to maintain color uniformity.","weftwise_color_shift":"Since hand-knotters tie knots row by row from the bottom up, a switch to a new yarn batch creates a crisp, horizontal color step that spans the full width — a direct imprint of the weaving process that machine-made rugs, built from continuous industrial yarn, can never produce."},"entry_quotes":{"abrash_striations":[{"url":"https://arsinruggallery.com/journal/what-is-abrash-in-rugs","quote":"Abrash is a change in tone within a single color area of a handmade rug — a horizontal band where the red deepens, or the ivory warms, or the indigo blue shifts toward a greener cast. It is not a print error or a stain. It is the record of how the rug was made."},{"url":"https://magicrugs.com/blog/abrash-what-it-is-and-why-it-happens","quote":"Abrash is the natural color variation, or striation, that can be seen between fibers of the single intended color. It is a typical characteristic of a true handmade rug."}],"living_light_shift":[{"url":"https://www.kilim.com/kilim-wiki/understanding-abrash-in-handwoven-rugs","quote":"Worth noting: abrash shifts as you move around the rug, which is part of what makes it interesting to live with. A band that looked almost russet in morning light might read more brown by afternoon. This is not a trick of the eye."}],"authenticity_signal":[{"url":"https://rug-wiki.com/identifying/abrash-meaning","quote":"Second: abrash signals hand-knotting. Industrial tufted or woven rugs have no abrash because they are produced from continuous industrial yarn. If you see clear abrash you can be reasonably sure the piece is genuinely hand-knotted."}],"weftwise_color_shift":[{"url":"https://arsinruggallery.com/journal/what-is-abrash-in-rugs","quote":"In a hand-knotted rug, work proceeds horizontally across the loom — row by row, knot by knot along each weft pass. When a weaver moves from one skein of yarn to a new one, she begins at the start of a row. That means every knot in that row — spanning the full width of the rug — is tied with the new dye lot."},{"url":"https://www.kilim.com/kilim-wiki/understanding-abrash-in-handwoven-rugs","quote":"Because weavers work from the bottom of a loom upward, row by row, that shift registers as a horizontal line across the rug's face. This is why abrash almost always runs laterally. It follows the logic of the weave, not the logic of the design."}]},"entry_sources":{"abrash_striations":["https://arsinruggallery.com/journal/what-is-abrash-in-rugs","https://magicrugs.com/blog/abrash-what-it-is-and-why-it-happens"],"living_light_shift":["https://www.kilim.com/kilim-wiki/understanding-abrash-in-handwoven-rugs"],"authenticity_signal":["https://rug-wiki.com/identifying/abrash-meaning"],"weftwise_color_shift":["https://arsinruggallery.com/journal/what-is-abrash-in-rugs","https://www.kilim.com/kilim-wiki/understanding-abrash-in-handwoven-rugs"]}},"scandinavian_style_rug_context":{"title":"Scandinavian minimalism in rug design","entries":{"0_25_0_5_inch_pile":"With a pile height of just a quarter to a half inch, the rug follows the Scandinavian preference for low-pile, flatweave-style constructions that handle daily foot traffic without feeling precious — it sits flush under doors and furniture, making it a practical choice for high-use spaces like dining areas and living rooms where deeper shags would quickly show wear.","intentional_sizing":"Offered in three precise dimensions rather than a single scale, the sizing reflects the Scandinavian discipline of choosing a rug that fits a room’s exact layout — selecting the 245x305 cm for a seating arrangement or the 275x365 cm to fully extend under a dining table prevents the floor from reading as broken and keeps the eye moving smoothly through the space.","felted_loop_texture":"Each wool loop is individually felted to create a dense, cushiony surface that functions as a tactile anchor — in true Scandinavian fashion, the rug defines a zone and softens acoustics through warmth and texture rather than loud color, keeping the visual field calm and uncluttered."},"entry_quotes":{"0_25_0_5_inch_pile":[{"url":"https://hauteliving.com/2025/05/understanding-the-role-of-rugs-in-modern-scandinavian-design-principles/770693/","quote":"Scandinavian-style rugs are durable and practical, focusing on flatweaves and low-pile wools for everyday use."}],"intentional_sizing":[{"url":"https://hauteliving.com/2025/05/understanding-the-role-of-rugs-in-modern-scandinavian-design-principles/770693/","quote":"The size and shape of a Nordic rug are also key to the design philosophy, and this style demands carefully chosen dimensions. Scandinavian rugs are sized deliberately—they are neither oversized nor generic, but intended for a room’s specific layout."}],"felted_loop_texture":[{"url":"https://hauteliving.com/2025/05/understanding-the-role-of-rugs-in-modern-scandinavian-design-principles/770693/","quote":"rugs provide a grounding force without disrupting the overall flow of the room, utilizing neutral tones and soft textures to enhance warmth without creating visual clutter."}]},"entry_sources":{"0_25_0_5_inch_pile":["https://hauteliving.com/2025/05/understanding-the-role-of-rugs-in-modern-scandinavian-design-principles/770693/"],"intentional_sizing":["https://hauteliving.com/2025/05/understanding-the-role-of-rugs-in-modern-scandinavian-design-principles/770693/"],"felted_loop_texture":["https://hauteliving.com/2025/05/understanding-the-role-of-rugs-in-modern-scandinavian-design-principles/770693/"]}},"competitive_value_hand_knotted_wool":{"title":"How the price stacks up against comparable rugs","entries":{"quince_chloe_5_x8":"At 298 CAD for the 150x245cm (roughly 5'x8') size, the Natural Chic rug undercuts the Quince Chloe — a direct-to-consumer benchmark hand-knotted in 100% New Zealand wool — by about $80 USD in currency-adjusted dollars, putting it noticeably below the $299.90 USD price tier that defines the value end of the hand-knotted market.","simons_maison_heathered_sibling_at_598":"The Heathered Wool Knotted Artisanal Rug from Simons Maison — sharing the same hand-knotted construction and premium wool but carrying a heathered colour variation — is listed at $598 on ModeSens, more than double the Natural Chic's 298 CAD, reinforcing that the Natural Chic sits at the value entry point of the brand's knotted rug program.","per_square_foot_efficiency_vs_small_accent_rugs":"With a 150x245cm footprint (roughly 39 sq ft), the Natural Chic rug delivers a per-square-foot cost of about $7.60 CAD — a stark contrast to the $41.67 CAD per square foot of a small hand-knotted wool accent like the KB Rugs Nepali 2'x3' at its regular $250, demonstrating how the medium size leverages the fixed labor of hand-knotting over more surface area for a dramatically better price-per-size ratio.","new_zealand_wool_as_quality_signal_across_price_points":"Specifying 'the highest quality New Zealand wool' aligns the Natural Chic rug with more expensive hand-knotted pieces like the $299.90 USD Quince Chloe and the $598 Simons Maison Heathered, indicating that the cost savings on this model stem from efficient production or low markup rather than a material downgrade, so the buyer attains the same long-staple, lustrous, durable wool found in pricier hand-knots."},"entry_quotes":{"quince_chloe_5_x8":[{"url":"https://www.quince.com/home/chloe-rug","quote":"$299.90"},{"url":"https://www.quince.com/home/chloe-rug","quote":"5' x 8'"},{"url":"https://www.quince.com/home/chloe-rug","quote":"Hand-knotted from 100% New Zealand wool"}],"simons_maison_heathered_sibling_at_598":[{"url":"https://modesens.com/product/simons-maison-heathered-wool-knotted-artisanal-rug-see-available-sizes-ivorycream-beige-101183809/","quote":"$598"},{"url":"https://modesens.com/product/simons-maison-heathered-wool-knotted-artisanal-rug-see-available-sizes-ivorycream-beige-101183809/","quote":"Handcrafted by master weavers using top-quality wool"}],"per_square_foot_efficiency_vs_small_accent_rugs":[{"url":"https://www.kbrugs.ca/en-ca/products/2x3-100-wool-nepali-hand-knotted-area-rug-5","quote":"2'x3' 100% Wool Nepali Hand Knotted Area Rug"},{"url":"https://www.kbrugs.ca/en-ca/products/2x3-100-wool-nepali-hand-knotted-area-rug-5","quote":"$250.00"}],"new_zealand_wool_as_quality_signal_across_price_points":[{"url":"https://www.quince.com/home/chloe-rug","quote":"Hand-knotted from 100% New Zealand wool"}]},"entry_sources":{"quince_chloe_5_x8":["https://www.quince.com/home/chloe-rug"],"simons_maison_heathered_sibling_at_598":["https://modesens.com/product/simons-maison-heathered-wool-knotted-artisanal-rug-see-available-sizes-ivorycream-beige-101183809/"],"per_square_foot_efficiency_vs_small_accent_rugs":["https://www.kbrugs.ca/en-ca/products/2x3-100-wool-nepali-hand-knotted-area-rug-5"],"new_zealand_wool_as_quality_signal_across_price_points":["https://www.quince.com/home/chloe-rug"]}}}},"handle":"natural-chic-artisanal-rug-see-available-sizes-15674-1192111","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/natural-chic-artisanal-rug-see-available-sizes--15674-1192111","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/natural-chic-artisanal-rug-see-available-sizes--15674-1192111"}}