{"product":{"catalog_id":"66b5e758-383e-41ea-897b-bd2ce3a8d2a2","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"2091dd4e-9913-4d61-9859-0cd09af1ca77","title":"Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes","description":"This product is a rectangular, reversible flat-weave rug made of 100% wool, handwoven in India. Its checkerboard pattern consists of alternating ivory and brown rectangular squares, and the low-pile design makes it suitable for various indoor spaces. 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warm directional lighting from the lamp creates soft shadows.","observations":[{"key":"Coffee table and lamp","kind":"feature","value":"Rectangular rustic wooden coffee table centered near the top of the rug, holding stacked books and a round ceramic lamp with a white tapered fabric shade that is lit.","regions":[{"x":0.2,"y":0.06,"width":0.6,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Chair","kind":"feature","value":"Low wooden lounge chair with a woven cane seat visible on the lower-left overlapping the rug.","regions":[{"x":0.02,"y":0.56,"width":0.4,"height":0.4,"confidence":"high"}],"evidence_status":"direct"},{"key":"Floor and wall","kind":"feature","value":"Dark wood plank floor beneath the rug and a solid deep reddish-brown painted wall in the background.","regions":[{"x":0,"y":0.86,"width":1,"height":0.14,"confidence":"high"},{"x":0,"y":0,"width":1,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Warm, directional light from the table lamp casts soft shadows beneath the table and chair and creates a highlight on the lamp base.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"warm medium brown","part":"brown checker squares","regions":[{"x":0.14,"y":0.5,"width":0.28,"height":0.12,"confidence":"high"},{"x":0.44,"y":0.64,"width":0.3,"height":0.12,"confidence":"high"},{"x":0.72,"y":0.56,"width":0.18,"height":0.12,"confidence":"high"}],"subject":"product","description":"Matte medium brown in flat, solid horizontal bands forming half of the checkerboard; appears slightly warm under lamp lighting.","sampled_hex":"#7C4C2B","estimated_hex":"#7A4A2B"},{"name":"off-white","part":"off-white checker squares","regions":[{"x":0.14,"y":0.62,"width":0.28,"height":0.12,"confidence":"high"},{"x":0.44,"y":0.5,"width":0.3,"height":0.12,"confidence":"high"},{"x":0.72,"y":0.68,"width":0.18,"height":0.12,"confidence":"high"}],"subject":"product","description":"Off-white to cream flat bands alternating with the brown bands, appearing neutral and matte under warm interior lighting.","sampled_hex":"#F3F2F1","estimated_hex":"#F6F5F0"}],"product":{"summary":"Rectangular flat-woven rug laid flat on a hardwood floor, showing a checkerboard composed of alternating horizontal brown and off-white rectangular bands forming a grid of squares; visible top-right corner and lower-left portion are within frame.","observations":[{"key":"Overall geometry","kind":"feature","value":"Rectangular rug with straight, hemmed edges; rug lies flat on the floor with the long edges roughly parallel to the image sides.","regions":[{"x":0.08,"y":0.42,"width":0.84,"height":0.52,"confidence":"high"}],"evidence_status":"direct"},{"key":"Weave and pile","kind":"feature","value":"Low-profile, flat-woven texture with visible horizontal weave lines and a slightly coarse surface; no visible fringe.","regions":[{"x":0.2,"y":0.56,"width":0.6,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pattern","kind":"feature","value":"Checkerboard grid created by alternating horizontal brown and off-white rectangular bands that align into square-like blocks across the rug.","regions":[{"x":0.12,"y":0.48,"width":0.76,"height":0.46,"confidence":"high"}],"evidence_status":"direct"},{"key":"Visible corner","kind":"feature","value":"Lower-right corner of the rug is visible with a clean 90-degree hem and the pattern continuing to the edge.","regions":[{"x":0.68,"y":0.82,"width":0.24,"height":0.15,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4382819","4382821"]},{"id":"img-1784702686437-1","url":"https://imagescdn.simons.ca/images/15674/24401351/29/A2_2.jpg","alt_text":"Rectangle checkerboard reversible artisanal rug See available sizes product image 2","position":2,"attributes":{"other":{"summary":"Partial wooden coffee table with turned leg and stacked books sits on the rug; 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stitching forms a thin border visible along the folded rim.","regions":[{"x":0.32,"y":0.22,"width":0.3,"height":0.26,"confidence":"high"}],"evidence_status":"direct"},{"key":"Backside appearance","kind":"feature","value":"Backside visible under the fold appears similar in weave and color to the face, indicating reversible construction in the photographed area.","regions":[{"x":0.3,"y":0.2,"width":0.28,"height":0.25,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4382819","4382821"]}],"price":"278 CAD","sale_price":"278 CAD","availability":"in_stock","listing_has_variations":"true","variants":[{"sku":"4382819","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes--15674-24401351?colourId=29","image":{"id":"img-variant-4382819","url":"https://imagescdn.simons.ca/images/15674/24401351/29/A1_2.jpg","alt_text":"Rectangle checkerboard reversible artisanal rug See available sizes - Patterned Brown - 240X300CM variant image","position":1,"variant_ids":["4382819"]},"price":{"value":528,"currency":"CAD"},"title":"Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes - Patterned Brown - 240x300cm","option1":"Patterned Brown","option2":"240X300CM","image_url":"https://imagescdn.simons.ca/images/15674/24401351/29/A1_2.jpg","variant_id":"4382819","availability":"in_stock"},{"sku":"4382817","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes--15674-24401351?colourId=29","image":{"id":"img-variant-4382817","url":"https://imagescdn.simons.ca/images/15674/24401351/29/A1_2.jpg","alt_text":"Rectangle checkerboard reversible artisanal rug See available sizes - Patterned Brown - 150X240CM variant image","position":2,"variant_ids":["4382817"]},"price":{"value":278,"currency":"CAD"},"title":"Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes - Patterned Brown - 150x240cm","option1":"Patterned Brown","option2":"150X240CM","image_url":"https://imagescdn.simons.ca/images/15674/24401351/29/A1_2.jpg","variant_id":"4382817","availability":"in_stock"},{"sku":"4382821","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes--15674-24401351?colourId=29","image":{"id":"img-variant-4382821","url":"https://imagescdn.simons.ca/images/15674/24401351/29/A1_2.jpg","alt_text":"Rectangle checkerboard reversible artisanal rug See available sizes - Patterned Brown - 270X360CM variant image","position":3,"variant_ids":["4382821"]},"price":{"value":778,"currency":"CAD"},"title":"Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes - Patterned Brown - 270x360cm","option1":"Patterned Brown","option2":"270X360CM","image_url":"https://imagescdn.simons.ca/images/15674/24401351/29/A1_2.jpg","variant_id":"4382821","availability":"in_stock"}],"item_group_title":"Rectangle Checkerboard Reversible Artisanal Rug See Available Sizes","size_system":"US","is_digital":"false","q_and_a":[{"a":"New 100% wool flat-weave rugs typically shed loose fibers for the first few weeks as the natural wool fibers settle. This is normal for handmade wool rugs and will diminish significantly with regular vacuuming.","q":"How much shedding is typical for this 100% wool flat weave rug when new?"},{"a":"Yes, this 100% wool flat-weave rug is generally safe for use on radiant heated floors, as wool is a natural fiber that can withstand low heat. However, we recommend using a rug pad and keeping floor temperatures below 80°F (27°C) to prevent any potential damage to the rug or flooring. For best results, consult the manufacturer of your heating system.","q":"Can this rug be used on heated floors?"}],"target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes--15674-24401351?colourId=0","deep_research":{"dimensions":{"competitive_positioning":{"title":"How this rug compares to other wool checkerboard rugs","entries":{"new_zealand_wool":"New Zealand wool — used by the pricier RCD rug — is celebrated as the ‘purest and whitest wool in the world,’ yielding a brighter ivory that resists yellowing better than the generic wool here; for a rug placed in a sun-drenched room, that difference in base color stability could become apparent over several years.","goodweave_certification":"The RCD rug is produced in a GoodWeave certified facility, guaranteeing no child labor and ethical conditions — a third-party assurance that adds roughly $150 to the price, making the Simons rug the more accessible choice for those who trust India’s artisanal rug-making tradition without requiring a formal certification.","simons_maison_private_label":"La Maison Simons has been a Canadian retail institution since 1840, and this rug carries the retailer’s private label — meaning it’s sold direct without a middleman brand markup, so the 278 CAD price is closer to the true cost of materials and artisan labor than a comparable branded import would be.","nuloom_kia_tufted_construction":"The Nuloom Kia Checkerboard Wool Rug (from $114 USD at Target) is a tufted cut-pile rug with a cotton backing, whereas this Simons rug uses a handwoven flatweave that is fully reversible and has no attached backing — over time, tufted backings can delaminate and piles can crush, while a flatweave remains flatter and can be flipped to even out wear, effectively doubling the rug’s service life.","wool_vs_synthetic_checkerboard_rugs":"While the checkerboard trend has flooded the market with inexpensive synthetic washable rugs, this rug’s 100% wool flatweave brings natural stain resistance from lanolin, self-extinguishing fire resistance, and a textured surface that masks everyday soil — practical advantages that keep it looking cleaner longer between vacuumings, especially in entryways or under a dining table.","rcd_checkered_natural_cream_area_rug":"At $349.99 USD, the RCD Checkered Natural Cream Area Rug matches the same 100% wool handwoven flatweave construction and reversible design, but its price premium funds New Zealand wool, GoodWeave ethical certification, and AZO-free dyes — putting the Simons rug at a 42% lower cost for buyers who want the durable flatweave without the certified supply-chain pedigree."},"entry_quotes":{"new_zealand_wool":[{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"New Zealand Wool is regarded as the purest and whitest wool in the world"},{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"New Zealand wool is especially soft, resilient, and known for its high quality and natural whiteness."}],"goodweave_certification":[{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"Hand woven on a loom by master weavers in a GoodWeave certified facility"},{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"Crafted in a certified ethical facility with AZO-free dyes"}],"simons_maison_private_label":[{"url":"https://expertbeacon.com/simons-maison-review/","quote":"Simons has a long, rich legacy spanning close to two centuries in operation. The brand first opened its doors in 1840 founded by John Simons as a dry goods store in Quebec City."}],"nuloom_kia_tufted_construction":[{"url":"https://www.target.com/p/nuloom-kia-checkerboard-wool-area-rug/-/A-93842305","quote":"Fabric Name: Tufted"},{"url":"https://www.target.com/p/nuloom-kia-checkerboard-wool-area-rug/-/A-93842305","quote":"Backing Material: Cotton, Cotton"},{"url":"https://www.target.com/p/nuloom-kia-checkerboard-wool-area-rug/-/A-93842305","quote":"Pile type: Cut"}],"wool_vs_synthetic_checkerboard_rugs":[{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"Wool is a naturally stain resistant material making it perfect around kids where things may get a bit messy from time to time"}],"rcd_checkered_natural_cream_area_rug":[{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"$349.99"},{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"Woven by hand using 100% New Zealand wool, this flatweave rug"},{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"Reversible for extended useful life"},{"url":"https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug","quote":"Made in India"}]},"entry_sources":{"new_zealand_wool":["https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug"],"goodweave_certification":["https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug"],"simons_maison_private_label":["https://expertbeacon.com/simons-maison-review/"],"nuloom_kia_tufted_construction":["https://www.target.com/p/nuloom-kia-checkerboard-wool-area-rug/-/A-93842305"],"wool_vs_synthetic_checkerboard_rugs":["https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug"],"rcd_checkered_natural_cream_area_rug":["https://rugsbyroo.com/products/oh-happy-home-checkered-natural-cream-area-rug"]}},"wool_flatweave_performance":{"title":"How wool flat-weave holds up in daily use","entries":{"acoustic_softening":"The dense wool pile dampens footfall noise and absorbs echo, which is especially practical in open-plan living areas, apartments, or hallways where hard surfaces amplify sound and a quieter step makes a noticeable difference.","uv_fade_resistance":"Wool fibers resist ultraviolet degradation better than many synthetics, meaning the ivory-and-brown checkerboard retains its contrast in sun-drenched rooms without quickly bleaching out, preserving the rug’s graphic impact over several years of indirect light exposure.","lanolin_stain_guard":"Wool’s inherent lanolin wax forms a hydrophobic barrier that causes water-based spills to bead up rather than soaking in immediately, giving you a critical window to blot before a stain sets — a natural defense that reduces reliance on chemical fabric protectors in everyday use.","compression_recovery":"Wool fibers naturally crimp and act like microscopic springs — they compress under furniture weight but bounce back after vacuuming, so indents from a dining table or sofa vanish without leaving a permanent impression, preserving a uniform surface texture over time.","flat_weave_toughness":"The tight, low-pile flat weave prevents the matting and crushing that plague shaggy constructions under footfall; industry guidance rates a tight flat wool weave as inherently more durable and longer-lasting than its plush counterparts, so this rug’s checkerboard motif stays defined even after years in an entryway or corridor.","reversible_wear_split":"The fully reversible construction gives you two wearing surfaces — flipping the rug periodically distributes foot traffic evenly, effectively doubling the time before any one side shows noticeable wear and making it a strategic choice for busy household zones like entry halls.","climate_balancing_insulation":"Wool is hygroscopic: it absorbs and releases moisture to buffer indoor humidity swings while providing a layer of thermal insulation that keeps the rug from feeling chilly in winter or sticky in summer — a year-round comfort upgrade over synthetic materials that can trap heat or feel clammy."},"entry_quotes":{"acoustic_softening":[{"url":"https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu","quote":"Wool also absorbs sound, reducing echo in large rooms."}],"uv_fade_resistance":[{"url":"https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu","quote":"Wool also has natural UV resistance, meaning it fades less quickly than many synthetics."}],"lanolin_stain_guard":[{"url":"https://elevateyourfloor.com/fine%e2%80%91rug-education/wool-rug-lanolin-natural-stain-resistance-science/","quote":"Wool rugs naturally resist stains thanks to lanolin, a fatty substance that coats wool fibers with a water-repellent layer."},{"url":"https://elevateyourfloor.com/fine%e2%80%91rug-education/wool-rug-lanolin-natural-stain-resistance-science/","quote":"Molecular structure of lanolin causes liquids to bead up, minimizing contact and preventing absorption."}],"compression_recovery":[{"url":"https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu","quote":"The fibres bounce back after compression, so furniture indentations disappear after vacuuming."},{"url":"https://andersontuftex.com/en-us/articles/the-fundamentals-of-wool","quote":"Wool’s natural structure makes it exceptionally durable, with coiled fibers that resist crushing and matting for long-lasting performance."}],"flat_weave_toughness":[{"url":"https://www.sisalcarpet.com/guides/high-traffic-area-rugs","quote":"A tight, flat wool weave will be more durable and lasting than a loose shag wool rug."}],"climate_balancing_insulation":[{"url":"https://andersontuftex.com/en-us/articles/the-fundamentals-of-wool","quote":"Wool enhances indoor comfort by helping to regulate humidity, absorbing and releasing moisture as needed. It also acts as a natural insulator, keeping your home comfortable year-round."}]},"entry_sources":{"acoustic_softening":["https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu"],"uv_fade_resistance":["https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu"],"lanolin_stain_guard":["https://elevateyourfloor.com/fine%e2%80%91rug-education/wool-rug-lanolin-natural-stain-resistance-science/","https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu"],"compression_recovery":["https://www.pihue.com/post/myth-wool-rugs-are-impossible-to-clean-fact-wool-is-naturally-stain-resistant-and-cleans-beautifu","https://andersontuftex.com/en-us/articles/the-fundamentals-of-wool"],"flat_weave_toughness":["https://www.sisalcarpet.com/guides/high-traffic-area-rugs"],"climate_balancing_insulation":["https://andersontuftex.com/en-us/articles/the-fundamentals-of-wool"]}},"checkerboard_pattern_styling":{"title":"Styling a modern checkerboard rug","entries":{"ivory_and_brown_low_contrast_palette":"The warm ivory-and-wheat pairing follows the shift away from harsh black-and-white toward tonal, muted checks that designers like Chris Loves Julia have made a signature, ensuring the rug feels calm and modern rather than loud and retro—it reads as a gentle pattern that effortlessly blends with wood, rattan, and linen.","artisanal_irregularities_as_vintage_character":"The handmade weave introduces subtle dye shifts and texture variations that act as a deliberate design asset, softening the checkerboard’s geometric rigidity with the kind of irregularity that reads as vintage, collected character—exactly the layered quality that makes a room feel warm and assembled rather than mass-produced.","handwoven_wool_flatweave_as_practical_texture":"The wool flatweave construction—a low-pile, reversible weave—is the workhorse texture for high-traffic checkerboard placements because it handles soil well and its crisp surface keeps the graphic pattern legible, while the handwoven quality gives it a nubby, artisanal warmth that softens the pattern to the eye."},"entry_quotes":{"ivory_and_brown_low_contrast_palette":[{"url":"https://dgfloors.com/chris-loves-julia-checkered-rug/","quote":"Instead of stark black-and-white, the pattern pairs soft neutrals, such as cream and oatmeal, sand and taupe, or muted sage and ivory. The check is legible but gentle."}],"artisanal_irregularities_as_vintage_character":[{"url":"https://rugsonnet.com/checkerboard-checkered-design-motif/","quote":"In others, artisans introduce irregularities—slight variations in dye, handwoven textures, or distressed finishes—that soften the rigidity while preserving the underlying rhythm."}],"handwoven_wool_flatweave_as_practical_texture":[{"url":"https://livinator.com/why-checkerboard-rugs-are-everywhere-right-now/","quote":"a flatweave checker is‍ ideal for‌ high-traffic zones"},{"url":"https://www.inkl.com/news/checkered-rugs-are-still-everywhere-sure-but-this-is-how-you-do-them-in-2025","quote":"moving away from bold, graphic grids toward something more woven, layered, and nuanced"}]},"entry_sources":{"ivory_and_brown_low_contrast_palette":["https://dgfloors.com/chris-loves-julia-checkered-rug/"],"artisanal_irregularities_as_vintage_character":["https://rugsonnet.com/checkerboard-checkered-design-motif/"],"handwoven_wool_flatweave_as_practical_texture":["https://livinator.com/why-checkerboard-rugs-are-everywhere-right-now/","https://www.inkl.com/news/checkered-rugs-are-still-everywhere-sure-but-this-is-how-you-do-them-in-2025"]}}}},"handle":"rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes-15674-24401351","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes--15674-24401351","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/rectangle-checkerboard-reversible-artisanal-rug-see-available-sizes--15674-24401351"}}