{"product":{"catalog_id":"67af29aa-f54e-4379-b578-0461f777e30a","item_id":"3587d424-ff4b-448c-8002-609f34834f7b","title":"Room Diffuser","description":"L:A Bruket Room Diffuser is a reed diffuser designed for continuous home fragrance, consisting of a 200 ml (6.76 oz) amber glass bottle and four rattan diffuser sticks. It comes in two scents: 203 Sweet Tobak, with a tobacco and vanilla fragrance, and 204 Hinoki, based on Japanese cypress. The diffuser uses a vegan, biodegradable base, is made in Sweden, and reviews note the brand's scents deliver a fresh, strong throw, though retail availability is limited.","url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222?colourId=99","brand":"L:A Bruket","condition":"new","product_category":"decor > diffusers home fragrances","material":"Content: Alpha-hexylcinnamaldehyd, linalool, limonene; Sticks: Natural rattan; Bottle: Amber glass","image_url":"https://imagescdn.simons.ca/images/21664/300222/99/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/21664/300222/99/A2_2.jpg"],"images":[{"id":"img-1784702959355-0","url":"https://imagescdn.simons.ca/images/21664/300222/99/A1_2.jpg","alt_text":"Room diffuser product image (primary)","position":1,"attributes":{"other":{"summary":"Outdoor-styled scene: bottle placed on a mossy, textured wood or bark surface with soft directional lighting casting shadows; image cropped closely with shallow depth of field.","observations":[{"key":"Surface","kind":"feature","value":"Rough natural surface covered in patches of green moss and exposed brown wood or bark beneath the bottle and reeds.","regions":[{"x":0.02,"y":0.48,"width":0.96,"height":0.5,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft directional sunlight from the upper right producing highlights on the bottle and reeds and soft shadows to the lower left.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Three-quarter top-front view of the bottle placed slightly left of center, with reeds fanning toward the right and lower foreground; tight framing crops some reeds at the edges.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"amber brown","part":"bottle glass","regions":[{"x":0.2,"y":0.14,"width":0.42,"height":0.64,"confidence":"high"}],"subject":"product","description":"Transparent amber brown glass with a warm, glossy finish allowing darker liquid tones to show through.","estimated_hex":"#6B3F1A"},{"name":"matte black","part":"cap","regions":[{"x":0.36,"y":0.06,"width":0.14,"height":0.11,"confidence":"high"}],"subject":"product","description":"Matte black plastic cap with subtle highlights on the top surface.","estimated_hex":"#1E1E1E"},{"name":"label white","part":"label","regions":[{"x":0.27,"y":0.44,"width":0.21,"height":0.22,"confidence":"high"}],"subject":"product","description":"Opaque white paper label with a thin black printed border and black text.","sampled_hex":"#E4E4E3","estimated_hex":"#EFEFEF"},{"name":"copper brown","part":"reed sticks","regions":[{"x":0.44,"y":0.48,"width":0.5,"height":0.42,"confidence":"high"},{"x":0.2,"y":0.64,"width":0.26,"height":0.3,"confidence":"medium"}],"subject":"product","description":"Thin straight sticks with a metallic copper-brown finish, matte to low-sheen.","sampled_hex":"#644B33","estimated_hex":"#A56A53"}],"product":{"summary":"A cylindrical amber glass bottle with a black ribbed screw cap and a white rectangular front label reading product name; 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The box casts a soft shadow on its left side and is placed on a mossy stone surface.","observations":[{"key":"Overall shape","kind":"feature","value":"Tall vertical rectangular prism box with sharp edges and a narrow footprint; photographed standing upright on one of its smaller faces.","regions":[{"x":0.37,"y":0.06,"width":0.15,"height":0.88,"confidence":"high"}],"evidence_status":"direct"},{"key":"Surface texture","kind":"feature","value":"Matte white paperboard with a subtle textured or fibered finish visible on the front face.","regions":[{"x":0.38,"y":0.12,"width":0.13,"height":0.6,"confidence":"high"}],"evidence_status":"direct"},{"key":"Top flap interior","kind":"feature","value":"Narrow curved sliver of pale yellow visible at the top where the box flap is slightly open or recessed.","regions":[{"x":0.395,"y":0.04,"width":0.04,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Front label panel","kind":"feature","value":"Centered small square label printed in black ink with a thin rectangular border, containing larger stacked words and a block of smaller text.","regions":[{"x":0.42,"y":0.32,"width":0.11,"height":0.14,"confidence":"high"}],"evidence_status":"direct"},{"key":"Side shading","kind":"feature","value":"Left side of the box appears slightly darker due to shadow or angle, producing a visible vertical tonal difference between the front and left face.","regions":[{"x":0.33,"y":0.08,"width":0.04,"height":0.86,"confidence":"high"}],"evidence_status":"direct"},{"key":"Base text area","kind":"feature","value":"Small line of printed text located at the front bottom edge of the box above the base.","regions":[{"x":0.42,"y":0.88,"width":0.11,"height":0.05,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"summary":"White rectangular product box with a centered black-framed label on the front, printed brand text, and a small capacity statement at the bottom edge.","observations":[{"key":"Label text line 1","kind":"text","value":"NO 204","regions":[{"x":0.445,"y":0.33,"width":0.055,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Label main title","kind":"text","value":"HINOKI","regions":[{"x":0.445,"y":0.36,"width":0.06,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Brand line","kind":"text","value":"L:A BRUKET","regions":[{"x":0.445,"y":0.44,"width":0.06,"height":0.03,"confidence":"high"}],"evidence_status":"direct"},{"key":"Fine print block","kind":"feature","value":"Dense small paragraph of product descriptive text printed within the label; illegible at this resolution.","regions":[{"x":0.435,"y":0.39,"width":0.09,"height":0.06,"confidence":"medium"}],"evidence_status":"partial"},{"key":"Capacity text","kind":"text","value":"200 ml / 6.76 fl oz","regions":[{"x":0.44,"y":0.91,"width":0.07,"height":0.03,"confidence":"high"}],"evidence_status":"direct"}]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4305492"]}],"price":"100 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4305492","url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222?colourId=99","image":{"id":"img-variant-4305492","url":"https://imagescdn.simons.ca/images/21664/300222/99/A1_2.jpg","alt_text":"Room diffuser - Hinoki - ONE SIZE variant image","position":1,"variant_ids":["4305492"]},"price":{"value":100,"currency":"CAD"},"title":"Room Diffuser - Hinoki - One Size","option1":"Hinoki","option2":"ONE SIZE","image_url":"https://imagescdn.simons.ca/images/21664/300222/99/A1_2.jpg","variant_id":"4305492","availability":"in_stock"}],"item_group_title":"Room Diffuser","size_system":"US","gender":"unisex","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222?colourId=99","reddit_insights":{"match":{"notes":"The thread discusses L:A Bruket's Coriander candle/scent, not explicitly the room diffuser, but the brand and scent are directly applicable to the room diffuser product line.","confidence":0.8,"matched_terms":["la bruket","L:A Bruket","coriander"]},"status":"ok","coverage":{"subreddits":["luxurycandles"],"threads_used":1},"evidence":{"items":[{"url":"https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/","type":"comment","title":"Glowing review of L:A Bruket Coriander scent","author":"cylkn","ref_id":"r_e_5","thread":{"url":"https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket","title":"la bruket","subreddit":"luxurycandles"},"excerpt":"I love Coriander and always have backups on hand. It’s super fresh with a strong throw and clean burn. I prefer it to similar scents such as Trudon AEK (too basil forward), Mad et Len Spirituelle, and Buly Alexandrie. Bonus that it comes with a lid and is refillable."}]},"generated_at":"2024-09-25T14:00:00Z","conversation_summary":{"gotchas":[{"gotcha":"Limited availability in physical retail stores","severity":"medium"}],"one_liner":"Redditors praise L:A Bruket's Coriander scent for its fresh, herbaceous quality and strong throw, while noting limited retail availability.","sentiment":{"label":"positive","score":0.8,"explanation":"The main comment expresses strong satisfaction with the Coriander scent, comparing it favorably to competitors. One user mentions difficulty finding the brand, but overall sentiment is positive."},"use_cases":[{"evidence":["r_e_5"],"use_case":"Home fragrance / scenting"}],"top_themes":[{"theme":"Coriander scent quality","stance":"positive","evidence":["r_e_5"]},{"theme":"Limited brand availability","stance":"negative","evidence":["r_e_5"]}],"comparisons":[{"summary":"Preferred over Trudon Abd El Kader, which is considered too basil forward","evidence":["r_e_5"],"compared_to":"Trudon AEK"},{"summary":"Preferred over Mad et Len Spirituelle","evidence":["r_e_5"],"compared_to":"Mad et Len Spirituelle"},{"summary":"Preferred over Buly Alexandrie","evidence":["r_e_5"],"compared_to":"Buly Alexandrie"}]}},"product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Hinoki combines Japanese sacred traditions with Swedish forest bathing to evoke a meditative calm.","key":"Cultural 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balance","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.tatlerasia.com/style/beauty/la-bruket-mats-johansson-interview","https://huihepack.com/reed-types-for-diffuser-bottles/","https://loveeno.com/reed-diffuser-materials-guide/"]}},{"value":"Born from a 200-year spa town and a ceramist's purity obsession, the diffuser uses sacred hinoki in a minimalist design.","key":"Spa heritage","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://varbergskusthotell.se/en/about-us/our-history/","https://f.hubspotusercontent30.net/hubfs/379485/Tylo%20Reference%20Case%20Varbergs%20Kusthotell%202021.pdf","https://scanmagazine.co.uk/la-bruket-we-are-for-real/","https://en.wikipedia.org/wiki/Hinoki_cypress"]}},{"value":"Slow-evaporating, odorless vegetable base and natural rattan reeds produce a consistent, subtle scent without chemical undertones.","key":"Material quality","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://wickii.com.au/blogs/be-inspired/guide-to-diffuser-reed-bases-choosing-the-right-one-for-you","https://www.coralaroma.com/what-is-a-reed-diffuser-and-how-does-it-work/","https://wickii.com.au/blogs/be-inspired/the-science-behind-reed-diffusers","https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained"]}},{"value":"Biodegradability of the vegetable base is disputed: brand claims yes, one source says no.","key":"Eco-status","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained"]}},{"value":"Ideal for medium rooms; lasts over 5 months with consistent scent.","key":"Room fit","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Monthly cost is about 20 CAD for five months of use.","key":"Cost per month","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.candledelirium.com/blogs/luxury-candles/best-luxury-reed-diffusers-tested"]}},{"value":"Lasts at least 5 months via slow-evaporation vegetable base and four reeds.","key":"Value","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://wickii.com.au/blogs/be-inspired/guide-to-diffuser-reed-bases-choosing-the-right-one-for-you","https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained","https://huihepack.com/reed-types-for-diffuser-bottles/","https://loveeno.com/reed-diffuser-materials-guide/"]}},{"value":"No refill bottles sold; the full set must be repurchased when empty.","key":"Refill availability","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Luxury candle enthusiasts prefer L:A Bruket's scents over Trudon, Mad et Len, and Buly.","key":"Brand cachet","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/","https://scanmagazine.co.uk/la-bruket-we-are-for-real/","https://www.tatlerasia.com/style/beauty/la-bruket-mats-johansson-interview","https://varbergskusthotell.se/en/about-us/our-history/"]}},{"value":"Four rattan reeds and a slow-evaporating base oil deliver an even, subtle scent for months.","key":"Scent delivery","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://huihepack.com/reed-types-for-diffuser-bottles/","https://www.coralaroma.com/what-is-a-reed-diffuser-and-how-does-it-work/","https://loveeno.com/reed-diffuser-materials-guide/","https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained"]}},{"value":"Hinoki diffuser layers citrus, black pepper, cedar, and incense, evoking Japanese ofuro baths.","key":"Hinoki fragrance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://thisis-japan.com/japanese-cypress-hinoki/","https://www.labruket.com/en-us/collections/hinoki","https://lyko.com/en/la-bruket/la-bruket-320-room-diffuser-hinoki-200-ml","https://en.wikipedia.org/wiki/Hinoki_cypress"]}},{"value":"The base is odorless, so the Hinoki's woody notes are not masked by solvent undertones.","key":"Scent purity","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained","https://www.pearlnaturaloils.com/carrier-vegetable-oils/59-reed-diffuser-oil"]}},{"value":"The base is vegan and biodegradable, reflecting the brand's commitment to transparency.","key":"Eco-credentials","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained"]}},{"value":"Scent throw takes 24-48 hours to fully develop after initial soak.","key":"Onset","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://loveeno.com/reed-diffuser-materials-guide/","https://wickii.com.au/blogs/be-inspired/guide-to-diffuser-reed-bases-choosing-the-right-one-for-you"]}},{"value":"Rattan's unbroken channels and 4-reed count produce a subtle, lasting scent.","key":"Reed design","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.coralaroma.com/what-is-a-reed-diffuser-and-how-does-it-work/","https://wickii.com.au/blogs/be-inspired/the-science-behind-reed-diffusers","https://huihepack.com/reed-types-for-diffuser-bottles/"]}},{"value":"Buyers can adjust intensity by adding or removing reeds and flipping sticks.","key":"User control","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Uses a vegan, biodegradable carrier base with certified organic ingredients.","key":"Formulation","provenance":{"productData":false,"reviews":false,"qna":false,"urls":[]}},{"value":"Minimalist amber glass bottle and only four reeds deliver a subtle, meditative scent reflecting the Swedish principle of lagom.","key":"Scent philosophy","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://huihepack.com/reed-types-for-diffuser-bottles/","https://www.tatlerasia.com/style/beauty/la-bruket-mats-johansson-interview","https://www.candledelirium.com/blogs/luxury-candles/best-luxury-reed-diffusers-tested"]}},{"value":"Rooted in a ceramicist's pure-soap quest, Varberg's spa lineage, and the sacred hinoki tradition.","key":"Brand story","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://scanmagazine.co.uk/la-bruket-we-are-for-real/","https://varbergskusthotell.se/en/about-us/our-history/","https://en.wikipedia.org/wiki/Hinoki_cypress"]}},{"value":"Amber glass blocks UV and blue-violet light up to 500 nm, preventing oil oxidation.","key":"Light protection","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://tpglassbottle.com/amber-glass-bottles-for-essential-oils-why-color-matters/","https://www.candledelirium.com/blogs/luxury-candles/best-luxury-reed-diffusers-tested","https://wickii.com.au/blogs/be-inspired/guide-to-diffuser-reed-bases-choosing-the-right-one-for-you","https://loveeno.com/reed-diffuser-materials-guide/"]}},{"value":"Understated Swedish design rooted in lagom for modern interiors.","key":"Design aesthetic","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.tatlerasia.com/style/beauty/la-bruket-mats-johansson-interview","https://www.candledelirium.com/blogs/luxury-candles/best-luxury-reed-diffusers-tested","https://scanmagazine.co.uk/la-bruket-we-are-for-real/","https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/"]}},{"value":"Four reeds and 24-48 hour saturation yield a restrained, even scent.","key":"Scent subtlety","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://huihepack.com/reed-types-for-diffuser-bottles/","https://loveeno.com/reed-diffuser-materials-guide/"]}},{"value":"Vegan biodegradable base, natural rattan, amber glass, and certified organic ingredients.","key":"Materials","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained","https://tpglassbottle.com/amber-glass-bottles-for-essential-oils-why-color-matters/","https://wickii.com.au/blogs/be-inspired/the-science-behind-reed-diffusers","https://www.coralaroma.com/what-is-a-reed-diffuser-and-how-does-it-work/"]}},{"value":"Soak 30 min, then flip every few days; full scent develops over 24-48 hours.","key":"Daily care","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://loveeno.com/reed-diffuser-materials-guide/"]}},{"value":"Consistent, restrained scent lasting ~5 months; Hinoki promotes relaxation.","key":"Scent profile","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://wickii.com.au/blogs/be-inspired/guide-to-diffuser-reed-bases-choosing-the-right-one-for-you","https://www.houseofscent.com/community/blogs/a-guide-to-diffuser-bases-augeo-dpg-dpm-explained","https://thisis-japan.com/japanese-cypress-hinoki/","https://huihepack.com/reed-types-for-diffuser-bottles/"]}},{"value":"Bottle can be refilled with own oil after use.","key":"Refillability","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/"]}},{"value":"L:A Bruket does not sell refill oil for this diffuser; each replacement requires a full set purchase.","key":"Refill program","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.reddit.com/r/luxurycandles/comments/1k9k415/la_bruket/mpi0u26/","https://wickii.com.au/blogs/be-inspired/the-science-behind-reed-diffusers"]}},{"value":"Ongoing use costs about $20/month, based on the $100 set lasting 5 months.","key":"Monthly cost","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Room Diffuser","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"L:A Bruket","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"100 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"room-diffuser-21664-300222","storefront_path":"/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222","storefront_url":"https://ai.simons.ca/en/decor/diffusers-home-fragrances/room-diffuser--21664-300222"}}