{"product":{"catalog_id":"6bc93b8b-0cc3-4657-aaf4-41ea24d156ec","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"09579f7c-5f81-426e-94e0-1d6020aa45f2","title":"Classic™ Floral Backpack","description":"This is a Herschel Classic floral backpack made from strong recycled polyester canvas with an all-over floral print. It features a main compartment with zip closure, a front zip pocket, a slit side water bottle pocket, and a padded laptop compartment, along with a grab handle and adjustable padded straps. 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recycled canvas isn't an isolated feature but part of a systematic rethink where even the hardware was redesigned to reduce waste.","vans_and_k2_sports_pedigrees":"Before starting Herschel, Lyndon Cormack spent years at Vans and Jamie Cormack at K2 Sports, infusing the brand's design DNA with skate-culture irreverence and outdoor-goods practicality — which is why even a floral backpack reads as a lifestyle accessory rather than a purely technical piece, appealing to customers who identify with action sports and streetwear.","modernizing_the_adventurer_s_kit":"The brand's design engine is explicitly 'reference the past with a big modern outlook,' pulling from early adventurers' gear and 1950s/60s travel goods, then reworking silhouettes for contemporary commuting; this explains the Classic backpack's familiar shape — it's a form that has been pressure-tested by history and then updated with a laptop sleeve and recycled fabric.","herschel_saskatchewan_population_30":"The brand is named after the tiny Canadian prairie hamlet where the Cormack brothers' great-grandparents homesteaded in 1906, and where three generations of the family grew up — so the backpack carries a sense of rootedness in an actual place with multigenerational family history, not a fabricated heritage.","agenda_trade_show_debut_january_2010":"The heritage backpack design — rounded top, square front pocket, woven logo — was unveiled at the Agenda trade show in New York in January 2010, and within that month it landed orders from Nordstrom, Urban Outfitters, and Need Supply Co., forcing the brothers to double production to meet factory minimums; this immediate retail buy-in validates that the shape has been a commercial hit from day zero, making the floral version a descendant of a proven blueprint.","pig_s_snout_tab_and_hand_drawn_script":"The diamond-shaped leather tab on the front stash pocket, affectionately known as the 'pig's snout,' and the deliberately imperfect angled cursive logo script are meant to echo the signage of a century-old general store in rural Canada — this intentional retro quirk makes the floral backpack feel like a found object rather than a machine-printed commodity.","bootstrapped_and_investor_free_since_2009":"Despite rapid global growth, Herschel has never accepted outside funding, with the Cormack brothers personally turning down hundreds of investment offers to retain full creative and operational control — meaning the backpack's design, material upgrades, and even its repair program are decisions made entirely on the brand's own terms, not filtered through a boardroom.","collaborations_with_apple_stussy_and_disney":"Herschel's design credibility is bolstered by an array of partnerships with culturally potent brands — Apple for computer sleeves, Stussy for streetwear, and Disney for character motifs — all of which required passing rigorous brand-fit and quality guardrails; this means the floral backpack is part of a portfolio that has been vetted by tastemakers across tech, fashion, and entertainment.","vancouver_repair_pilot_and_lifetime_warranty":"Herschel backs all products with a limited lifetime warranty and, as of 2023, has piloted a repair service at its Vancouver stores to extend product lifespans, signaling that the brand is putting infrastructure behind durability rather than just marketing it — for a $70 backpack, that after-sale commitment adds tangible long-term value."},"entry_quotes":{"ecosystem_design_overhaul":[{"url":"https://www.surfacemag.com/articles/herschel-supply-co-jamie-cormack-interview/","quote":"EcoSystem™ is Herschel’s framework of design and development that brings our products to life while keeping sustainability at the forefront. For New Classics, the recycled 600D fabric is one part of it, but EcoSystem™ also speaks to the design, sourcing, materials, and fabrication that goes into building our product."}],"vans_and_k2_sports_pedigrees":[{"url":"https://www.theglobeandmail.com/report-on-business/rob-magazine/how-vancouvers-herschel-sells-millions-of-bags-worldwide/article26423150/","quote":"Before founding Herschel, both worked for global fashion/lifestyle brands. Lyndon, now 40, worked at Vans, the purveyor of iconic skateboarding shoes, while Jamie, 41, worked at K2 Sports, an outdoorsy, West Coast company in Washington state"}],"modernizing_the_adventurer_s_kit":[{"url":"https://squaremile.com/style/lyndon-cormack-herschel-interview/","quote":"We look at what has worked in the past: we like looking at what worked for early adventurers, what people used to use to travel in the fifties and sixties, and learn from them. There was a lot more utility back then and less fashion."}],"herschel_saskatchewan_population_30":[{"url":"https://www.gq.com/story/the-gqa-herschels-lyndon-and-jamie-cormack","quote":"Dating back to the fall of 1906, our great grandparents moved over from Wick, Scotland to a homestead program in central Canada, eventually settling in the small village of Herschel. Three generations of our family have resided in this town that consists of 160 acres with a population today of 30."}],"agenda_trade_show_debut_january_2010":[{"url":"https://www.theglobeandmail.com/report-on-business/rob-magazine/how-vancouvers-herschel-sells-millions-of-bags-worldwide/article26423150/","quote":"Lyndon and Jamie, having meticulously designed their logo, created some rough prototypes and took them to the Agenda trade show in New York in January, 2010. One of them was the heritage backpack, with which Herschel has since become synonymous: a slightly rounded top, a square pocket on the front with a woven logo in the bottom right corner. Orders came in from retailers like Nordstrom, Urban Outfitters and Need Supply Co. The brothers had to double the orders they got just to hit the minimum runs required by the factories."}],"pig_s_snout_tab_and_hand_drawn_script":[{"url":"https://financialpost.com/executive/c-suite/how-vancouvers-achingly-hip-herschel-supply-co-backpack-became-so-ubiquitous","quote":"They often feature the retro-looking diamond-shaped leather tab affectionately called a “pig’s snout.” Even the angled cursive writing of the company’s logo script has the imperfect look of being rooted in old-fashioned Americana — or Canadiana, if you prefer."}],"bootstrapped_and_investor_free_since_2009":[{"url":"https://squaremile.com/style/lyndon-cormack-herschel-interview/","quote":"I don’t know if we’ve turned down 500 investors but it’s certainly been a lot. They’re all very nice people and we’re very gracious to all the investors out there, but we haven’t taken any external investments to help the brand because we feel we’d like to do it ourselves."}],"collaborations_with_apple_stussy_and_disney":[{"url":"https://www.esquireme.com/style/37967-why-herschel-supply-is-the-king-of-the-hipster-retro-backpack","quote":"Collaboration with hard hitters including Disney, Starbucks, Coca Cola and Stussy has shown the versatility of the products, but also its customer – limited edition capsule collections with the Herschel stamp has become a much sought-after item, giving it authenticity and long-term loyalty."}],"vancouver_repair_pilot_and_lifetime_warranty":[{"url":"https://www.surfacemag.com/articles/herschel-supply-co-jamie-cormack-interview/","quote":"This year we’re also piloting a repair service at all of our Vancouver store locations with the goal of prolonging the life of our products."}]},"entry_sources":{"ecosystem_design_overhaul":["https://www.surfacemag.com/articles/herschel-supply-co-jamie-cormack-interview/"],"vans_and_k2_sports_pedigrees":["https://www.theglobeandmail.com/report-on-business/rob-magazine/how-vancouvers-herschel-sells-millions-of-bags-worldwide/article26423150/"],"modernizing_the_adventurer_s_kit":["https://squaremile.com/style/lyndon-cormack-herschel-interview/"],"herschel_saskatchewan_population_30":["https://www.gq.com/story/the-gqa-herschels-lyndon-and-jamie-cormack"],"agenda_trade_show_debut_january_2010":["https://www.theglobeandmail.com/report-on-business/rob-magazine/how-vancouvers-herschel-sells-millions-of-bags-worldwide/article26423150/"],"pig_s_snout_tab_and_hand_drawn_script":["https://financialpost.com/executive/c-suite/how-vancouvers-achingly-hip-herschel-supply-co-backpack-became-so-ubiquitous"],"bootstrapped_and_investor_free_since_2009":["https://squaremile.com/style/lyndon-cormack-herschel-interview/"],"collaborations_with_apple_stussy_and_disney":["https://www.esquireme.com/style/37967-why-herschel-supply-is-the-king-of-the-hipster-retro-backpack"],"vancouver_repair_pilot_and_lifetime_warranty":["https://www.surfacemag.com/articles/herschel-supply-co-jamie-cormack-interview/"]}},"capacity_and_packing":{"title":"Real-world capacity and packing","entries":{"floating_laptop_sleeve":"The internal laptop sleeve is a floating design — suspended slightly above the bottom of the bag — so when you set the bag down abruptly, your 13″/14″ device avoids a direct shock, a clever packing detail that adds protection without extra padding or bulk.","standard_26l_capacity_versus_30l_xl":"At 26 liters, this bag carries 4L less than the 30L Herschel Classic XL — enough to fit a 14″ laptop, a couple of notebooks, lunch, and a light jacket, but it won’t swallow a weekender’s worth of clothes, making it the right size for everyday commutes and day trips where a lighter, more compact carry is preferred over maximum capacity."},"entry_quotes":{"floating_laptop_sleeve":[{"url":"https://jesperjunior.fi/en/product/herschel-classic%25E2%2584%25A2-backpack-floral-tapestry/83209","quote":"Floating sleeve fits a 13\"/14\" laptop"},{"url":"https://packsmart.blog/herschel-classic-backpack-xl-review/","quote":"The “floating” design means the sleeve sits slightly above the bottom of the bag. This protects your laptop from impact if you set the bag down hard."}],"standard_26l_capacity_versus_30l_xl":[{"url":"https://jesperjunior.fi/en/product/herschel-classic%25E2%2584%25A2-backpack-floral-tapestry/83209","quote":"Volume: 26L"},{"url":"https://packsmart.blog/herschel-classic-backpack-xl-review/","quote":"The Herschel Classic Backpack XL has a 30-liter capacity."}]},"entry_sources":{"floating_laptop_sleeve":["https://jesperjunior.fi/en/product/herschel-classic%25E2%2584%25A2-backpack-floral-tapestry/83209","https://packsmart.blog/herschel-classic-backpack-xl-review/"],"standard_26l_capacity_versus_30l_xl":["https://jesperjunior.fi/en/product/herschel-classic%25E2%2584%25A2-backpack-floral-tapestry/83209","https://packsmart.blog/herschel-classic-backpack-xl-review/"]}},"competitive_positioning":{"title":"How it compares to similar floral backpacks","entries":{"design_as_statement_piece":"Herschel's seasonal pattern drops — here an evening floral — give this pack the visual role of an outfit-completing accessory; the brand's design DNA, highlighted by We3Travel's travel-bag comparison, explicitly favors bold branding and pattern experimentation over the earthy, solid-colored palette of Fjällräven, so this bag reads as a fashion-first choice for urban commutes and cafés.","limited_lifetime_warranty":"Herschel backs this bag with a limited lifetime warranty against manufacturing defects, a policy that signals the brand's confidence in the Classic line's construction and gives buyers a safety net if seams or zippers fail early — a reassurance common at higher price points but present here at 70 CAD.","ecosystem_600d_recycled_fabric":"The exterior is cut from EcoSystem 600D, a 100% post-consumer recycled polyester canvas that delivers the abrasion resistance of traditional 600D polyester — at a 70 CAD price point, that's sustainability typically found on packs costing $100 or more.","price_versus_fj_llr_ven_kanken":"At 70 CAD (~50 USD), this bag lands well below the Fjällräven Kanken's starting price of $70 USD, delivering comparable 20L volume, laptop sleeve, and retro style for roughly 30% less — the savings go to the same recognizable silhouette and a bolder print option.","wirecutter_classic_xl_abuse_test":"Wirecutter's college-student torture-test of the Classic XL — dragged on lecture-hall floors, rain-soaked, pollen-covered — found it held its shape and looks without issue, suggesting this smaller floral version inherits a chassis proven to survive years of real-world student abuse."},"entry_quotes":{"design_as_statement_piece":[{"url":"https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/","quote":"Herschel brings retro inspired flair, leather like straps, and bold branding that pops in city settings."},{"url":"https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/","quote":"Fjällräven’s palette feels more earthy, while Herschel experiments with patterns and seasonal drops."}],"limited_lifetime_warranty":[{"url":"https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/","quote":"Herschel’s limited lifetime covers manufacturing defects"}],"ecosystem_600d_recycled_fabric":[{"url":"https://www.outdoorsupply.co.uk/rucksack-herschel-classic-evening-floral","quote":"Crafted from EcoSystem 600D fabric, made entirely from recycled water bottles"}],"price_versus_fj_llr_ven_kanken":[{"url":"https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/","quote":"Fjällräven usually sits higher, roughly 70 to 150 dollars"}],"wirecutter_classic_xl_abuse_test":[{"url":"https://www.nytimes.com/wirecutter/reviews/herschel-classic-backpack-review/","quote":"I’ve dragged this affordable Wirecutter pick on the floors of lecture halls, thrown it haphazardly around dorm rooms, and soaked it with countless spilled beverages. Despite my abuse, it has held its shape and good looks"}]},"entry_sources":{"design_as_statement_piece":["https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/"],"limited_lifetime_warranty":["https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/"],"ecosystem_600d_recycled_fabric":["https://www.outdoorsupply.co.uk/rucksack-herschel-classic-evening-floral"],"price_versus_fj_llr_ven_kanken":["https://we3travel.com/fjallraven-vs-herschel-backpacks-which-worked-better-for-travel-days/"],"wirecutter_classic_xl_abuse_test":["https://www.nytimes.com/wirecutter/reviews/herschel-classic-backpack-review/"]}},"comfort_and_strap_padding":{"title":"Comfort for all-day wear","entries":{"padded_shoulder_straps":"The shoulder straps use a soft, not overly thick, padding that distributes weight evenly across the shoulders, making the bag comfortable for daily loads up to about 20 pounds — enough for a laptop, textbooks, and a lunch without strain.","no_sternum_strap_or_hip_belt":"The Classic forgoes a sternum strap and hip belt, which keeps the weight low and the look uncluttered — for typical school and work loads under 20 pounds, the padded shoulder straps alone provide adequate support.","strap_tension_and_back_hugging_fit":"When the straps are tightened, the bag pulls flush against the back, which reduces shoulder strain by transferring some load to the upper back — an especially useful adjustment for commutes where you're weaving through crowds or climbing stairs."},"entry_quotes":{"padded_shoulder_straps":[{"url":"https://discoveringtrips.com/herschel-classic-backpack-review/","quote":"The padded, adjustable shoulder straps provide a secure and snug fit for daily use and longer trips."},{"url":"https://packsmart.blog/herschel-classic-backpack-xl-review/","quote":"Most users find the fit comfortable for loads up to about 20 pounds."}],"no_sternum_strap_or_hip_belt":[{"url":"https://packsmart.blog/herschel-classic-backpack-xl-review/","quote":"One thing to note: this backpack does not have a sternum strap or hip belt. For a casual daily bag, this is expected. But if you plan to load it up with very heavy gear, you may feel some strain after extended wear."}],"strap_tension_and_back_hugging_fit":[{"url":"https://packsmart.blog/herschel-classic-backpack-xl-review/","quote":"Tightening the straps pulls the bag close to your back. This improves weight distribution and reduces strain on your shoulders."}]},"entry_sources":{"padded_shoulder_straps":["https://discoveringtrips.com/herschel-classic-backpack-review/","https://packsmart.blog/herschel-classic-backpack-xl-review/"],"no_sternum_strap_or_hip_belt":["https://packsmart.blog/herschel-classic-backpack-xl-review/"],"strap_tension_and_back_hugging_fit":["https://packsmart.blog/herschel-classic-backpack-xl-review/"]}},"recycled_material_sustainability":{"title":"EcoSystem recycled material story","entries":{"95_recycled_fabric_transition":"Herschel catapulted from just 6% recycled fabrics pre-pandemic to 95% across its entire bag assortment today, which means this Classic Floral Backpack is part of a sweeping material shift rather than a standalone eco product — the recycled polyester canvas is now the brand's baseline fabric, not a limited-edition alternative.","science_based_emissions_targets":"Herschel has set science-based targets to reduce its operational and supply-chain emissions, a move that adds external validation to the brand's environmental claims — it signals that the sustainability narrative around the recycled polyester canvas is backed by corporate accountability rather than just marketing copy.","lifetime_warranty_and_vancouver_repair_pilot":"Herschel's lifetime warranty has covered its backpacks since launch, but the brand is now testing a repair service in its Vancouver stores — both moves are integral to the sustainability pitch because extending the useful life of a bag used daily reduces replacement frequency and material waste more than any single material choice could."},"entry_quotes":{"95_recycled_fabric_transition":[{"url":"https://wwd.com/menswear-news/mens-accessories/herschel-redesigns-sustainable-new-classics-jamie-cormack-lyndon-cormack-1235718146/","quote":"Before the pandemic, the brand was using only around 6 percent recycled fabrics. After the refresh, that figure now sits at 95 percent."}],"science_based_emissions_targets":[{"url":"https://www.highsnobiety.com/p/herschel-brothers-unpack-their-future-plans/","quote":"We’ve set science-based targets to reduce our emissions from our office and from our retail spaces."}],"lifetime_warranty_and_vancouver_repair_pilot":[{"url":"https://www.highsnobiety.com/p/herschel-brothers-unpack-their-future-plans/","quote":"Herschel products have also been designed to last and have been backed by our lifetime warranty since the brand's inception, but we’re also piloting a repair service in our Vancouver stores to extend the lifetime of existing styles."}]},"entry_sources":{"95_recycled_fabric_transition":["https://wwd.com/menswear-news/mens-accessories/herschel-redesigns-sustainable-new-classics-jamie-cormack-lyndon-cormack-1235718146/"],"science_based_emissions_targets":["https://www.highsnobiety.com/p/herschel-brothers-unpack-their-future-plans/","https://www.sustainabilitytracker.com/brand/herschel-supply-co/"],"lifetime_warranty_and_vancouver_repair_pilot":["https://www.highsnobiety.com/p/herschel-brothers-unpack-their-future-plans/"]}}}},"handle":"classic-floral-backpack-9087-42631544","storefront_path":"/en/women-accessories/bags/brand-name-bags/classic-floral-backpack--9087-42631544","storefront_url":"https://ai.simons.ca/en/women-accessories/bags/brand-name-bags/classic-floral-backpack--9087-42631544"}}