{"product":{"catalog_id":"6c3e347e-ef1c-4ae8-84fe-6ac96c65d534","item_id":"ce14d42f-ac48-4e0a-8118-012ccb6a1a3f","title":"Fletcher Wool Rug See Available Sizes","description":"This Fletcher wool rug from Momeni features a geometric checkerboard pattern of tone-on-tone blocks and subtle stripes in a patterned green colorway. It is constructed of 100% wool with a pile height of 0.6 inches (1.5 cm), made in India, and available in 150x245 cm and 245x305 cm sizes. User reviews note that the rug may shed initially but that shedding decreases over time, while highlighting its durable construction and good value.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/fletcher-wool-rug-see-available-sizes--22619-26201245?colourId=0","brand":"Momeni","condition":"new","product_category":"rugs > area rugs > up to 9 x 12","material":"100% wool","age_group":"adult","image_url":"https://imagescdn.simons.ca/images/22619/26201245/39/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/22619/26201245/39/A2_2.jpg","https://imagescdn.simons.ca/images/22619/26201245/39/A3_2.jpg"],"images":[{"id":"img-1784702676037-0","url":"https://imagescdn.simons.ca/images/22619/26201245/39/A1_2.jpg","alt_text":"Fletcher wool rug See available sizes product image (primary)","position":1,"attributes":{"other":{"summary":"Top-down product shot filling the frame with uniform lighting and minimal shadowing; no props or background visible.","observations":[{"key":"Shot composition","kind":"feature","value":"Orthographic, top-down view filling entire frame with the rug pattern aligned to the image edges.","regions":[],"evidence_status":"direct"},{"key":"Lighting","kind":"feature","value":"Even diffuse lighting with no strong highlights or deep shadows; colors rendered uniformly across image.","regions":[],"evidence_status":"direct"},{"key":"Image limitations","kind":"feature","value":"No scale reference or surrounding context included; only the rug surface is visible.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light beige","part":"background / light blocks","regions":[{"x":0.36,"y":0,"width":0.28,"height":0.16,"confidence":"high"},{"x":0.36,"y":0.68,"width":0.28,"height":0.16,"confidence":"high"}],"subject":"product","description":"Flat light beige/cream solid blocks with short pile, appears matte and uniform across the grid.","sampled_hex":"#DBCBAC","estimated_hex":"#D9CBAF"},{"name":"olive green","part":"mid olive blocks","regions":[{"x":0.18,"y":0.24,"width":0.14,"height":0.14,"confidence":"high"},{"x":0.66,"y":0.68,"width":0.14,"height":0.14,"confidence":"high"}],"subject":"product","description":"Muted olive-green solid blocks with short pile, slightly warm/khaki tone.","estimated_hex":"#7B7A4F"},{"name":"deep green","part":"deep green blocks","regions":[{"x":0.34,"y":0.4,"width":0.14,"height":0.14,"confidence":"high"},{"x":0.5,"y":0.4,"width":0.14,"height":0.14,"confidence":"high"}],"subject":"product","description":"Darker green solid blocks with cool, slightly bluish cast compared with the olive blocks.","sampled_hex":"#534C34","estimated_hex":"#2F4038"},{"name":"dark brown / charcoal","part":"very dark blocks","regions":[{"x":0.02,"y":0.46,"width":0.12,"height":0.12,"confidence":"high"},{"x":0.74,"y":0.86,"width":0.14,"height":0.12,"confidence":"high"}],"subject":"product","description":"Very dark brown to charcoal solid blocks that appear nearly neutral black in shadowed areas.","sampled_hex":"#524C34","estimated_hex":"#2A261F"}],"product":{"summary":"Wool rug face showing an all-over repeating grid of solid and finely ribbed rectangular blocks arranged in vertical columns and horizontal rows.","observations":[{"key":"Overall pattern","kind":"feature","value":"Evenly tiled checkerboard-like grid composed of alternating solid rectangular blocks and vertically ribbed rectangular blocks, forming vertical stripes of ribbing separated by solid blocks.","regions":[],"evidence_status":"direct"},{"key":"Block shape and layout","kind":"feature","value":"Rectangular blocks are arranged in offset rows so each vertical column alternates between a solid block and a narrow ribbed block; 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Shipping surcharge applies. Please allow 7 to 10 days before shipment.","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/fletcher-wool-rug-see-available-sizes--22619-26201245?colourId=0","reddit_insights":{"match":{"notes":"The threads discuss Momeni wool rugs in general, not the specific Fletcher model. However, since the brand and material match, the insights are relevant.","confidence":0.5,"matched_terms":["Momeni wool rug","Momeni area rugs","Momeni rugs"]},"status":"ok","coverage":{"subreddits":["BuyItForLife","HomeDecorating"],"threads_used":2},"evidence":{"items":[{"url":"https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/oieoz7c/","type":"comment","title":"Personal experience with Momeni rugs: shedding but overall positive","author":"SnooGoats3915","ref_id":"r_e_3","thread":{"url":"https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/","title":"is this 275 momeni wool rug too good to be true","subreddit":"BuyItForLife"},"excerpt":"I really like Momeni rugs—I’ve used them for years. They are not a Target specific brand. The brand is offered at many US retailers. The Momeni rugs I have do shed especially at first. The shedding does slow time with time.","subreddit":"BuyItForLife"},{"url":"https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/oagun2u/","type":"comment","title":"Momeni rug quality praised as superior to synthetic after purchase","author":"candykhan","ref_id":"r_e_4","thread":{"url":"https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/","title":"momeni area rugs how is the quality","subreddit":"HomeDecorating"},"excerpt":"For what it's worth, I bought the rug for $100. It was clearly much higher quality than the $750 synthetic Wayfair rug we're replacing.\n\nI took it home & vacuumed it. It was both softer & actually seemed to give up dirt & dust better.\n\nThe seller said it was under his pool table for 20 years. I'm guessing he's exaggerating a little but it's in great shape even if it's 10 years old.\n\nWhen you combine the price of the rug we're replacing (that didn't even last a year before getting pretty stained & gross looking), I guess I may still have gotten a bargain considering this rug at this size retails for over $1k.","subreddit":"HomeDecorating"}]},"generated_at":"2025-03-19T12:34:56Z","conversation_summary":{"gotchas":[{"gotcha":"Significant initial shedding that slows over time","severity":"medium"}],"one_liner":"Reddit users discussing Momeni wool rugs find them to be a good value despite initial shedding, with some considering them superior to synthetic alternatives in terms of durability and feel.","sentiment":{"label":"mixed","score":0.3,"explanation":"Users appreciate the quality and value but note the initial shedding issue."},"use_cases":[{"evidence":["r_e_4"],"use_case":"Home flooring, including under furniture (e.g., pool table)"}],"top_themes":[{"theme":"Shedding","stance":"mixed","evidence":["r_e_3"]},{"theme":"Durability","stance":"positive","evidence":["r_e_4"]},{"theme":"Value for Money","stance":"positive","evidence":["r_e_4"]}],"comparisons":[{"summary":"Momeni wool rug was softer, released dirt better, and lasted longer without staining compared to a $750 synthetic Wayfair rug.","evidence":["r_e_4"],"compared_to":"Wayfair synthetic rug"}]}},"product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Muted tone-on-tone greens in person for a sophisticated look.","key":"Color scheme","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"0.6-inch pile height works under dining chairs and vacuums easily.","key":"Pile height","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.joonloloi.com/shop/product/byram-hand-tufted-rug","https://www.hometextilestoday.com/market-news/momeni-bets-on-versatility/","https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"Shedding subsides after 3–6 months, leaving a denser, more uniform pile.","key":"Shedding","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.simplestyleco.com.au/blogs/news/how-to-stop-a-wool-rug-from-shedding","https://kapettodesign.com/blog/rug-shedding-explained/","https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/oieoz7c/","https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/oagun2u/"]}},{"value":"Buyers say the green is more muted and pattern softer in person.","key":"Color in person","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Wool dye retention keeps the green color consistent over years.","key":"Color longevity","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"Hand-tufted wool pile resists flattening, creates 3D pattern, lasts a decade.","key":"Hand-tufted construction","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.hometextilestoday.com/market-news/momeni-bets-on-versatility/","https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/","https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/oagun2u/"]}},{"value":"0.6-inch pile is plush yet practical; initial shedding subsides in 3–6 months.","key":"Maintenance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simplestyleco.com.au/blogs/news/how-to-stop-a-wool-rug-from-shedding","https://kapettodesign.com/blog/rug-shedding-explained/","https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/oieoz7c/","https://www.joonloloi.com/shop/product/byram-hand-tufted-rug"]}},{"value":"At $739, per-sq-ft cost exceeds Loloi Byram; Bauhaus design justifies premium.","key":"Value","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://www.joonloloi.com/shop/product/byram-hand-tufted-rug","https://www.hometextilestoday.com/market-news/momeni-bets-on-versatility/","https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/oagun2u/"]}},{"value":"100% wool resists stains, recovers shape, and holds color longer than synthetics.","key":"Durability","provenance":{"productData":true,"reviews":false,"qna":true,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/","https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/oieoz7c/","https://www.simplestyleco.com.au/blogs/news/how-to-stop-a-wool-rug-from-shedding","https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/oagun2u/"]}},{"value":"Wool is a renewable, biodegradable fiber with a low carbon footprint.","key":"Eco-Friendliness","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.nourison.com/rugs/benefits-of-wool"]}},{"value":"Wool's 35% elastic recovery and 0.6″ pile resist flattening from furniture and vacuuming.","key":"Shape recovery","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/","https://www.reddit.com/r/HomeDecorating/comments/1rr1982/momeni_area_rugs_how_is_the_quality/oagun2u/","https://www.joonloloi.com/shop/product/byram-hand-tufted-rug","https://www.joonloloi.com/shop/product/maris-hand-tufted-rug"]}},{"value":"Wool smoulders and self-extinguishes when the flame source is removed.","key":"Fire safety","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"A 1/4-inch non-slip rug pad is recommended to prevent slipping and protect edges.","key":"Rug pad","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Initial shedding lasts 3-6 months; regular vacuuming prevents flattening and extends life to 10+ years.","key":"Pile care","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.simplestyleco.com.au/blogs/news/how-to-stop-a-wool-rug-from-shedding","https://kapettodesign.com/blog/rug-shedding-explained/","https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/oieoz7c/","https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"Wool naturally repels spills and holds color for years; a fabric protector further strengthens stain defense.","key":"Stain resistance","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"Wool traps airborne allergens and self-extinguishes flame, improving indoor air quality and fire safety.","key":"Health & Safety","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"Traps dust, pollen, and airborne allergens within fibres until vacuumed.","key":"Allergen trapping","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","https://www.simplestyleco.com.au/blogs/news/how-to-stop-a-wool-rug-from-shedding","https://kapettodesign.com/blog/rug-shedding-explained/","https://www.reddit.com/r/BuyItForLife/comments/1sw5131/is_this_275_momeni_wool_rug_too_good_to_be_true/oieoz7c/"]}},{"value":"Wool's fibers trap fine dust, reducing airborne allergens.","key":"Allergen control","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know"]}},{"value":"Wool naturally slows ignition and self-extinguishes without chemical flame retardants.","key":"Flame resistance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/"]}},{"value":"100% wool is a renewable fiber that biodegrades naturally","key":"Sustainability","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.nourison.com/rugs/benefits-of-wool"]}},{"value":"Wool's air pockets insulate rooms, reducing energy use","key":"Indoor environment","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://silkroadrugswa.com.au/benefits-of-wool-area-rugs/","https://www.naturalrugcompany.co.uk/post/100-percent-wool-rug-vs-blends-what-you-need-to-know","https://rugsource.com/the-definitive-guide-to-wool-rugs/"]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Fletcher Wool Rug See Available Sizes","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Momeni","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"739 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"fletcher-wool-rug-see-available-sizes-22619-26201245","storefront_path":"/en/rugs/area-rugs/up-to-9-x-12/fletcher-wool-rug-see-available-sizes--22619-26201245","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-9-x-12/fletcher-wool-rug-see-available-sizes--22619-26201245"}}