{"product":{"catalog_id":"6f21a50f-aa8d-418e-93bd-2bcab21b66ce","item_id":"6a9a014d-111e-4c2a-8ae4-94febd9ecb9e","title":"Strata Grey Striations Pure Wool Rug 152 X 245 Cm","description":"The Strata Grey Striations Pure Wool Rug from Gus, available at Simons Maison, is a handmade 100% New Zealand wool rug measuring 152 x 245 cm (60 x 96 inches). It features a cream and taupe base with grey striations and contrasting knots, with hand-finished edging and pre-washing to reduce shedding and odours. Suitable for bedrooms, living rooms, and baby's rooms, this rug is designed in Canada, made in India, and a rug pad is recommended for safety.","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-5-x-8/strata-grey-striations-pure-wool-rug-152-x-245-cm--19249-25402003?colourId=0","brand":"Gus*","condition":"new","product_category":"rugs > area rugs > up to 5 x 8","material":"New Zealand wool","image_url":"https://imagescdn.simons.ca/images/19249/25402003/11/A1_2.jpg","additional_image_urls":["https://imagescdn.simons.ca/images/19249/25402003/11/A2_2.jpg","https://imagescdn.simons.ca/images/19249/25402003/11/A3_2.jpg"],"images":[{"id":"img-1784702683845-0","url":"https://imagescdn.simons.ca/images/19249/25402003/11/A1_2.jpg","alt_text":"Strata grey striations pure wool rug 152 x 245 cm product image (primary)","position":1,"attributes":{"other":{"summary":"Styled top-down lifestyle shot including three round tables, a cork stool, a potted succulent, a small book, and two decorative stones placed on the rug; lighting is soft and even with minimal shadows.","observations":[{"key":"Large round oak table","kind":"feature","value":"Light wood round coffee table occupying the lower left quadrant with visible wood grain and a potted succulent placed near its center-left.","regions":[{"x":0,"y":0.56,"width":0.5,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Small dark wood table","kind":"feature","value":"Smaller round dark wood table overlapping the larger table near the bottom center with two small decorative stones on its surface.","regions":[{"x":0.36,"y":0.73,"width":0.22,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cork stool","kind":"feature","value":"Cylindrical cork stool with a round top located upper-right of center, showing uniform cork texture and warm brown tone.","regions":[{"x":0.6,"y":0.18,"width":0.2,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Potted plant","kind":"feature","value":"Small potted succulent with long pointed green leaves in a small terracotta pot placed on the light wood table.","regions":[{"x":0.06,"y":0.6,"width":0.16,"height":0.2,"confidence":"high"}],"evidence_status":"direct"},{"key":"Book on table","kind":"feature","value":"Small rectangular book or notebook with a pale yellow cover and a simple geometric cover illustration, placed on the light wood table near the plant.","regions":[{"x":0.03,"y":0.79,"width":0.12,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Decorative stones","kind":"feature","value":"Two small decorative objects on the dark wood table: one light speckled stone and one small donut-shaped reddish object.","regions":[{"x":0.44,"y":0.78,"width":0.07,"height":0.06,"confidence":"high"},{"x":0.46,"y":0.8,"width":0.04,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft, diffuse lighting from above producing subtle, short shadows beneath tables and objects consistent with an evenly lit studio or lifestyle scene.","regions":[],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Top-down overhead framing capturing a cropped arrangement of furniture and decor on the rug, with the rug occupying nearly the entire image area.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"light cream","part":"rug ground","regions":[{"x":0.05,"y":0.05,"width":0.4,"height":0.4,"confidence":"high"},{"x":0.5,"y":0.4,"width":0.3,"height":0.4,"confidence":"high"}],"subject":"product","description":"Warm light cream to off-white solid field with a soft, slightly warm finish visible across the rug background.","sampled_hex":"#BCBAB4","estimated_hex":"#F5F2EC"},{"name":"medium grey","part":"striation lines","regions":[{"x":0.72,"y":0.1,"width":0.08,"height":0.7,"confidence":"high"},{"x":0.14,"y":0.2,"width":0.06,"height":0.6,"confidence":"medium"}],"subject":"product","description":"Thin irregular vertical lines and broken dashes in cool medium grey tones contrasting with the light ground.","sampled_hex":"#B5B3AC","estimated_hex":"#9EA3A7"},{"name":"dark grey","part":"darker striation accents","regions":[{"x":0.62,"y":0.4,"width":0.05,"height":0.3,"confidence":"medium"}],"subject":"product","description":"Darker grey accent marks and short vertical clusters that are deeper in tone than the medium grey striations.","sampled_hex":"#8B6D4B","estimated_hex":"#6F7478"}],"product":{"summary":"Top-down view of a textured light cream/off-white wool rug with irregular vertical grey striations and a looped/tufted surface visible across the image.","observations":[{"key":"Overall field","kind":"feature","value":"Flat, rectangular rug surface filling the frame with a predominantly light cream or off-white ground and scattered vertical striations in grey tones.","regions":[{"x":0.02,"y":0,"width":0.96,"height":1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pile texture","kind":"feature","value":"Visible looped and tufted wool texture creating a slightly nubby surface; 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neutral floor background and soft directional lighting produce mild shadows.","observations":[{"key":"Armchair leg and seat","kind":"feature","value":"Partial view of a dark grey textured upholstered armchair seat and two tapered black wooden legs positioned on the rug at the top-right of the image.","regions":[{"x":0.62,"y":0.04,"width":0.36,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Tray with glassware","kind":"feature","value":"Small rectangular tray with light perforated surface and wooden rim placed on the rug, holding a clear ribbed glass bottle and three short tinted drinking glasses.","regions":[{"x":0.12,"y":0.48,"width":0.22,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Background floor","kind":"feature","value":"Narrow strip of smooth, darker neutral floor visible along the top edge of the image behind the rug and chair.","regions":[{"x":0,"y":0,"width":1,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Lighting and shadows","kind":"feature","value":"Soft diffuse lighting from upper-left produces gentle shadows under the chair legs and tray, highlighting pile texture.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"off-white ivory","part":"rug pile","regions":[{"x":0,"y":0.15,"width":1,"height":0.85,"confidence":"high"}],"subject":"product","description":"Matte off-white / ivory wool pile with subtle cool shadowing from the textured tufts.","sampled_hex":"#BBBBB4","estimated_hex":"#ECECEA"}],"product":{"summary":"Close-up view of a light-colored, high-pile wool rug with a nubby, looped texture and faint horizontal striation pattern visible across the pile.","observations":[{"key":"Pile texture","kind":"feature","value":"Dense high-pile surface with a nubby, looped wool texture visible across the entire visible rug area; individual tufts form an irregular, pebble-like surface.","regions":[{"x":0,"y":0.15,"width":1,"height":0.85,"confidence":"high"}],"evidence_status":"direct"},{"key":"Color and finish","kind":"feature","value":"Very light neutral color (off-white/ivory) with a matte, fibrous finish; color appears uniform with slight tonal variation from pile shadows.","regions":[{"x":0,"y":0.15,"width":1,"height":0.85,"confidence":"high"}],"evidence_status":"direct"},{"key":"Subtle striation","kind":"feature","value":"Faint horizontal striation or banding visible as slightly denser and sparser tuft rows running roughly left-right across the rug surface.","regions":[{"x":0,"y":0.2,"width":1,"height":0.6,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Visible cut edge absence","kind":"feature","value":"No finished edge or border is visible in the image; the rug fills the frame and extends beyond visible bounds.","regions":[],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4608247"]},{"id":"img-1784702683845-2","url":"https://imagescdn.simons.ca/images/19249/25402003/11/A3_2.jpg","alt_text":"Strata grey striations pure wool rug 152 x 245 cm product image 3","position":3,"attributes":{"other":{"summary":"Product centered on a plain white background with a soft drop shadow. 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hem is same cream color and lies flat against the plane of the rug.","regions":[{"x":0.03,"y":0.02,"width":0.94,"height":0.96,"confidence":"medium"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["4608247"]}],"price":"1130 CAD","sale_price":"1130 CAD","availability":"in_stock","listing_has_variations":"false","variants":[{"sku":"4608247","url":"https://www.simons.ca/en/rugs/area-rugs/up-to-5-x-8/strata-grey-striations-pure-wool-rug-152-x-245-cm--19249-25402003?colourId=11","image":{"id":"img-variant-4608247","url":"https://imagescdn.simons.ca/images/19249/25402003/11/A1_2.jpg","alt_text":"Strata grey striations pure wool rug 152 x 245 cm - Off White - 152X245CM variant image","position":1,"variant_ids":["4608247"]},"price":{"value":1130,"currency":"CAD"},"title":"Strata Grey Striations Pure Wool Rug 152 X 245 Cm - Off White - 152x245cm","option1":"Off White","option2":"152X245CM","image_url":"https://imagescdn.simons.ca/images/19249/25402003/11/A1_2.jpg","variant_id":"4608247","availability":"in_stock"}],"item_group_title":"Strata Grey Striations Pure Wool Rug 152 X 245 Cm","size_system":"US","is_digital":"false","target_countries":"US","canonical_url":"https://www.simons.ca/en/rugs/area-rugs/up-to-5-x-8/strata-grey-striations-pure-wool-rug-152-x-245-cm--19249-25402003?colourId=0","product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Hand-knotted wool construction lasts 50–150 years and is fully repairable.","key":"Construction","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.perigold.com/rugs/pdp/gus-modern-strata-rug-wisp-p110348905.html","https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","https://www.rypen.com/gus-modern/strata-rug","https://habitus.ca/products/strata-rug"]}},{"value":"Contrasting knot sizes create a high-low pile with a three-dimensional hand.","key":"Texture","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://habitus.ca/products/strata-rug"]}},{"value":"New Zealand wool's cream-white base and coarser fiber give natural tonal variation and pure color.","key":"Aesthetic","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://kapettodesign.com/blog/merino-wool-vs-new-zealand-wool/","https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/"]}},{"value":"New Zealand wool absorbs up to 30% moisture and traps dust and pollen.","key":"Air quality","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://rugsforgood.com.au/blogs/journal/why-we-choose-new-zealand-wool-for-our-rugs","https://rugs.bremworth.co.nz/blogs/guide/wool-rug-benefits","https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","https://www.rypen.com/gus-modern/strata-rug/specs"]}},{"value":"Pre-washed for immediate softness, hand-bound edges prevent curling; safe on radiant heat.","key":"Practical features","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://habitus.ca/products/strata-rug","https://www.rypen.com/gus-modern/strata-rug","https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/"]}},{"value":"High-low pile and wool's tonal variation create light-shifting birch bark texture.","key":"Birch forest rendering","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://habitus.ca/products/strata-rug","https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/","https://kapettodesign.com/blog/merino-wool-vs-new-zealand-wool/"]}},{"value":"Hand-knotting and hand-bound edges ensure every rug is unique.","key":"Craftsmanship","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://habitus.ca/products/strata-rug"]}},{"value":"Slight shade variation in grey striations between production runs.","key":"Color consistency","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Spot-clean with wool-safe detergent; pre-washed and hand-bound edges for easy maintenance.","key":"Care","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.rypen.com/gus-modern/strata-rug/specs","https://www.rypen.com/gus-modern/strata-rug","https://habitus.ca/products/strata-rug"]}},{"value":"New Zealand wool with natural lanolin and no latex backing delivers stain resistance, humidity control, repairability, and a VOC‑free environment.","key":"Materials","provenance":{"productData":true,"reviews":false,"qna":false,"urls":["https://rugsforall.nz/rug-information/why-buy-wool/","https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","https://rugsforgood.com.au/blogs/journal/why-we-choose-new-zealand-wool-for-our-rugs","https://kapettodesign.com/blog/new-zealand-wool-luxury-rugs/"]}},{"value":"Rug pad required for hard floors; radiant floor safe with breathable pad.","key":"Floor compatibility","provenance":{"productData":false,"reviews":false,"qna":true,"urls":[]}},{"value":"Pre-washing bypasses 1–3 months of heavy shedding and removes wool odour for immediate use.","key":"Pre-wash benefits","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://www.rypen.com/gus-modern/strata-rug/specs","https://www.rugvista.co.uk/inspiration/guides/wool-rug-shedding","https://habitus.ca/products/strata-rug","https://www.rypen.com/gus-modern/strata-rug"]}},{"value":"Striations have a tactile, three-dimensional feel from varying knot heights.","key":"Visual depth","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://habitus.ca/products/strata-rug","https://www.nuspace.ca/en/products/gus-modern-strata-rug"]}},{"value":"Each rug has subtle differences in knot placement and tonal variation, making it one-of-a-kind.","key":"Uniqueness","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://habitus.ca/products/strata-rug","https://kapettodesign.com/blog/merino-wool-vs-new-zealand-wool/"]}},{"value":"Hand-knotted New Zealand wool rug lasts 15 to 150 years.","key":"Durability","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/","https://www.perigold.com/rugs/pdp/gus-modern-strata-rug-wisp-p110348905.html","https://www.amerrugs.com/blog/what-makes-new-zealand-wool-rugs-high-quality","https://rugsforgood.com.au/blogs/journal/why-we-choose-new-zealand-wool-for-our-rugs"]}},{"value":"At $1,130, this rug costs less than $23 per year over 50 years.","key":"Investment value","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://jaipurcarpetstudio.com/hand-knotted-vs-hand-tufted-rugs/"]}},{"value":"Each rug is one-of-a-kind with a timeless birch-forest pattern.","key":"Heritage","provenance":{"productData":false,"reviews":false,"qna":true,"urls":["https://kapettodesign.com/blog/merino-wool-vs-new-zealand-wool/","https://habitus.ca/products/strata-rug"]}},{"value":"Hand-stitched edges resist fraying from vacuuming and prevent pile unraveling.","key":"Edge finishing","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.rypen.com/gus-modern/strata-rug","https://habitus.ca/products/strata-rug"]}}]},{"title":"Product record","type":"key_value","items":[{"value":"Strata Grey Striations Pure Wool Rug 152 X 245 Cm","key":"Title","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"Gus*","key":"Brand","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"1130 CAD","key":"Price","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}},{"value":"In stock","key":"Availability","provenance":{"productData":true,"reviews":false,"qna":false,"urls":[]}}]}],"handle":"strata-grey-striations-pure-wool-rug-152-x-245-cm-19249-25402003","storefront_path":"/en/rugs/area-rugs/up-to-5-x-8/strata-grey-striations-pure-wool-rug-152-x-245-cm--19249-25402003","storefront_url":"https://ai.simons.ca/en/rugs/area-rugs/up-to-5-x-8/strata-grey-striations-pure-wool-rug-152-x-245-cm--19249-25402003"}}